Corporate Profile On GODREJ INDUSTRIES LTD Under the supervision of Dr.

ANIL KUMAR Assistant Professor For the partial fulfilment of the award of degree of BBA Submitted By: MANOJEET Class: MBA 5 year 3rdsem Roll no. : 60 Registration no. : 11 UD -

Submitted To: INSTITUTE OF MANAGEMENT STUDIES Kurukshetra University, Kurukshetra August December 2013

DECLARATION

I, MANOJEET hereby declare that I have completed the report entitled assigned to me by the Institute, to be submitted in the partial fulfillment of the MBA 5 Year Degree from Kurukshetra University. Further, I declared that this is original work done by me and the information provided in the study is authentic to the best of my knowledge and belief.

Signature (MANOJEET)

ACKNOWLEDGEMENT

In this project, I have made an honest and dedicated attempt to make the Project Report so easy to understand for a person who is willing to get knowledge about the GODREJ INDUSTRIES LTD. I am deeply indebted to my esteemed teacher & our chairman Prof. M.K JAIN, K.U.K., because he gave me opportunity of making project report. I am also thankful to my lecturer as well as my supervisor (Guide) Mr. ANIL KUMAR for their kind support & suggestion for making project report.

MANOJEET SIGNATURE MBA 3rd sem Roll No. 60

INTRODUCTION The Godrej Group is one of the largest players of Home Appliances in India and has always delighted the consumer with relevant technology in a wide range of efficient products. In 1958, Godrej was the First Indian Company to manufacture Refrigerators and has become synonymous with the category. Godrej pioneered the launch of Polyurethane Foam (PUF) which became the new benchmark for the refrigerator industry. In the last 1 year, Godrej has introduced 104 new products across various categories- Refrigerators, Air conditioners, Microwave Ovens, Washing Machines and DVD Players. With new innovative technologies like Silver Shower technology in refrigerators, iSense and EM5 in Air conditioners, Steam Microwave Ovens, DAC+ in Washing Machines etc, Godrej is redefining the technology space in Indian Appliances context. In 1958, Godrej Appliances makes the very first refrigerator in India. Fast forward to today. Eon is bringing you cool new features to meet todays needs. Our addiction to innovation is an old story. We launched PUF (polyurethane foam) technology way back in the 80s. Created 100% CFC free fridges much before green got fashionable. And added colorful doors to these cooling machines. And so on. We continue moving forward. Not just with Refrigerators, also washing Machines, Air Conditioners, Microwave Ovens, DVD Players and Televisions and more. Not to be cheeky here, but we were voted the Most Trusted Brand, Gold award (Readers Digest consumer survey) 4 years in a row by our consumers. And earned the CNBC Consumer Awaaz Award, 3 years in a row. Eon, in the Consumer World Awards, was chosen as Mera Brand of the year, 2008. Next. Godrej Appliances becomes a Super brand. Godrej and Boyce Mfg. Co. Ltd. deals in both the consumer products as welLas industrial products. Both have wide ranges of products in it. From appliances to personal care in consumer products while the storage solution,

machine tool service, agro products, chemicals etc comes in the industrial products category. Recently it has announced to increase the number of retail stores from 49 to 100 by 2010. Investment of Rs 20 crore will be made to make it a success. Godrej Appliances Ltd. brings out refrigerators, washing machines, air-conditioners, microwave ovens, and DVD players in India with the latest technology. Every consumer good comes with price range and variety to serve absolutely all the strata of the society. Fully sensing the need and demand of the market of IT in India Godrej InfoTech Limited provides IT solutions like the development of software, e solutions development, customization & ERP. It also provides database outsourcing and consultancy services Godrej Industries ltd. manufactures Oleo chemicals. Over two dozens of industries in India use the chemicals made by Godrej industries. They all in all make more than hundred of such chemicals. Besides this it also produces edible oil, vanaspati and bakery fats, and deals in medical diagnostic and real estate. Product has quality that of international standard and yet at competitive price. Company's' profile shows that Godrej Properties ltd a real estate arm of Godrej Group is doing wonders in residential sector in India. it is coming up with property project in Bangalore. Our Divisions: Appliances AV Solutions (Prima) Construction Electricals & Electronics Furniture (Interio) Lawkim Motors Locks Material Handling Precision Engineering Precision Systems Process Equipment Security Solutions Storage Solutions Tooling Vending (Prima) Godrej India has seen both the post and pre independence days as it got established in 1897. It started its business with locks manufacturing and at present it a provider of wide variety of services in India, like doors, furniture, locks, software development, beverages, chocolates, chemicals for

industries, home appliances etc. The website on different associates gives full details on the dealers, their locations and maintenance tips on each product manufactured by Godrej India. Godrej has captured a consumer market in India at large scale with its brands like Soaps, Toiletries, Hair Care, Household Care, Fabric Care, Baby Care and Keyline Brands. Godrej Appliances - The largest engineering and consumer products company in the country having varied interests from engineering to personal care products. We are also one of the most respected corporate houses known for our philanthropy and initiation of labour reforms besides being recognized for our values of fair, transparent and ethical dealings. Godrej's appliance division aims to achieve a growth of 40 per cent in turnover this year. The division posted 30 per cent growth in turnover at Rs12 1,700 crore in 2009-10, Mr Menezes said, the C.O.O of the Appliances division.. Appliance division accounts for almost one-third of Godrej and Boyce's total turnover. Godrej Appliances, one of the largest manufacturers of Home Appliances in India, has won the National Energy Conservation Awards 2009 a prestigious award from the Ministry of Power, Government of India for its Eco-friendly Refrigerators. The Government of India has recognized the eco-friendly technology and manufacturing processes as well as the eco-friendly innovation in design adopted by Godrej Appliances making it a clear winner for this award. Bags The National Energy Conservation Award 2009, The Super Brand Award 2010 for Eco-Friendly Refrigerators & The NSCI Safety Awards for its Mohali Plant. Godrej Refrigerators has been repeatedly awarded Consumer Superbrand in its category the first time being in 2004, followed by 2009. This also makes Godrej Appliances the only Indian brand in the consumer durables space to have won this award. 25% of the shares of the Godrej Groups holding company are held in a trust that invests back in the environment, healthcare and education. Which means business is not just about big bucks but keeping our land green, our folks happy and healthy and our kids smart. In 1920, our founder Ardeshir

Godrej gave a donation of Rs. 3 lakhs to the Tilak Swaraj Fund then considered a princely sum - for liquor prohibition and upliftment of the downtrodden. His gesture of philanthropy grew into the Godrej corporate policy. Giving back turned into our way of saying thank you to the 400 million Indians who are Godrej loyalists. The Company celebrated its centenary in 1997. In 1897 a young man named Ardeshir Godrej gave up law and turned to lock-making. Ardeshir went on to make safes and security equipment of the highest order, and then stunned the world by creating toilet soap from vegetable oil. His brother Pirojsha Godrej carried Ardeshir's dream forward, leading Godrej towards becoming a vibrant, multi-business enterprise. Pirojsha laid the foundation for the sprawling industrial garden township (ISO 14001certified) now called Pirojshanagar in the suburbs of Mumbai. Godrej touches the lives of millions of Indians every day. To them, it is a symbol of enduringideals in a changing world.The Godrej Group touches the lives of 400 million Indians who use at least one of our products every single day. Our commitment to quality, attention to detail and customer centricity has helped us earn the trust of generations of Indians. Mission, vision & Motto Vision Of godrej: Godrej in Every Home and Work place. Mission sTATEMENT: Godrej Mission is to operate in existing and new businesses which capitalize on the Godrej brand and corporate image of reliability and integrity. Godrej objective is to delight its customer both in India and abroad. Godrej shall strive for excellence by nurturing, developing and empowering its employees ans suppliers. Godrej entourages an open atmosphere, conducive to learning and team work Accelerate the growth of Indian household insecticides market. To globalize the business rapidly. Enriching Quality of Life Everyday Everywhere.

Motto of godrej: We care the quality of your life. Values of Godrej:Commitment to Quality Customer Orientation Dedication & Commitment Discipline Honesty & Integrity Learning Organization Openness & Transparency Respect/Care & Concern for People Teamwork and Trust The Evolution Of Godrej 1897 Establishment Of The Company 1918 Launched the first soap in the world to be made without animal fat. 1923 We maid our first Almirah. 1932 Incorporated with limited liability. 1951 It made ballot boxes for free Indias first election. 1958 We made our first refrigerator. 1978 Our employee count stood at 12000. Today its 20,000 and growing. 1986 Godrej launched its Hair Dye. 1995 We discovered that Godrej Washing machine had hatke use to whipup lassi. 1997 We turned to 100. 2008 We helped develop the launch vehicle and lunar orbiter for Chandrayaan-1, indias f first unmanned mission to the moon. Its our pride. 2008 Godrej logo colour changed.Incorporation Established in 1897, the Company was incorporated with limited liability on March 3, 1932, under the Indian Companies Act, 1913. Sales-Subsidiaries and Affiliates The Company is one of the largest privately-held diversified industrial corporations in India. The combined Sales (including Excise Duty) of the Company, its subsidiaries and affiliates, during the Fiscal Year ended March

31, 2008, were about Rs. 90,000 million (US$ 1,900 million). Jamshyd Godrej: Jamshyd Godrej is the Chairman of the Board of Godrej & Boyce Mfg. Co. Ltd. He graduated in Mechanical Engineering from Illinois Institute of Technology, USA. He is the Chairman of Aspen Institute India. Adi Godrej: Adi Godrej is the Chairman of the Godrej Group and several entities that are part of one of Indias leading conglomerates. These include Indian companies like Godrej Industries, Godrej Consumer Products, Godrej Properties as well as international companies such as Keyline Brands U.K and Rapidol South Africa. Nadir Godrej: Nadir Godrej is the Managing Director of Godrej Industries and Chairman, Godrej Agrovet. He is also a Director of numerous firms including Godrej & Boyce, Godrej Foods, Godrej Consumer Products and Godrej Sara Lee. Other Executive Directors: P. D. Lam, K. A. Palia, V. M. Crishna, A. G.Verma Non-executive Directors: A. B. Godrej, N. B. Godrej, K. N. Petigara, B. A. Hathikhanavala,F. P. Sarkari, P. P. Shah, A. Ramachandran Shareholders Since its inception, the Company is controlled by the GODREJ family based in Mumbai, India. Its shares are not listed on any Stock Exchange. About onefourth of the Company's share capital is held by Pirojsha Godrej Foundation, a public charitable trust.Godrej & Boyce Mfg.Co.Ltd Branches (Sales and Service) and Retail Showrooms The Company has a network of: 38 Company-owned Showrooms more than 2,200 Wholesale Dealers, and more than 18,000 Retail Outlets. The Company has Representative Offices in Sharjah (UAE), Nairobi (Kenya), Colombo (SriLanka) and Riyadh (Saudi Arabia). Hierarchy: Personnel department comprises of four employees- one deputy and 3 seniors under him. Over all there are 19 plants make all different products like security

systems, locks, doors, etc. Each of this plant is considered as a separate profit making center. Profits made by each of the plants are accounted for separately in its Annual report also. Management: Different levels of management are as follows: A - Base level - In this level, new-entrants are trained about the various levels of the department. - Operation P - Promotion of product T - Technical S - Sales E - This level consists of owners and M.D. Each of this level consists of three sub-sections, through which each employee has to pass to reach a higher level. An employee, before moving into the next level, he has to be in each sub section for at least two years. GODREJ DIRECT It is a division of GODREJ appliance, where companys representatives go directly to the customer and fulfill the requirement. It is a initiative towards CRM. It has started its operation in 2002 by selling contracts and AMCs. But looking at the need of the customer and after understanding the customer in a better way we have started selling appliances from 2005.Presently it has its operation in 15 branches. NCR,Mumbai,Chennei,Kolkata,Lucknow,Jaipur,Hyderabad,Pune,Bangalore,Ah emedabad,Bhopal,Chandigarh,Cochin,Coimbatore and Bhubaneswar. National head is Mr.Rajinder Kool Zonal manager (ME)-Mr.Bharat Bhusan Agarwal Zonal Manager (SW)-Mr.Sumit Malik GODREJ DIRECT, BHUBANESWAR Started operation in May 2008 It has 2 division telecalling and D2D.in D2D 10 exeaverage knocks per executive is 35 to 40.in telecalling 4 executives are

there who call to the existing customer and generate the leads and the sales executive follow up the leads.

B. PLAYERS IN THE SECTOR

SAMSUNG:From its inception as a small export business in Taegu, Korea, Samsung has grown to become one of the worlds leading electronics companies ,specializing in digital appliances and media ,semiconductors ,memory, and systems integration ,today Samsung s innovative and top quality products and processes are world recognized .this time line captures the major milestones in Samsung s history , showing how the company expanded its product lines and reach ,grew its revenue and market share ,and has followed its mission of making life better for consumers around the world . On March 1, 1938, founding chairman Byung-Chull Lee started a business in Taegu, Korea, with 30,000 won. At the start, his business focused primarily on trade export, selling dried Korean fish, vegetables, and fruit to Manchuria and Beijing. In little more than a decade, Samsung which means "three stars" in Koreanwould have its own flour mills and confectionery machines, its own manufacturing and sales operations, and ultimately evolve to become the modern global corporation that still bears the same name today. 1970. Black and white TV (model:p-3202) production started by Samsung-Sanyo. 1974: Began washing machine and refrigerator production Samsung India strengthens itsFully Automatic Washing Machine range. 1976. 1 millionth black-and-white TV produced Latest Archives of Samsung _ SAMSUNG launches the largest 5 Star rated refrigerator range, 'Freshtech Ultima'in the Indian market _ SAMSUNG launches its 2009 range of bio sleeplus air conditioners VISION Samsung is guided by a singular vision: to lead the digital convergence movement. Samsung believe that through technology innovation today, we will find the solutions we

need to address the challenges of tomorrow. From technology comes opportunityfor businesses to grow, for citizens in emerging markets to prosper by tapping into the digital economy, and for people to invent new possibilities. Its our aim to develop innovative technologies and efficient processes that create new markets, enrich peoples lives and continue to make Samsung a trusted market leader. MISSION To create technology products and services that lead the industry. To put into place more efficient management and production proscesses . To maintain the the steadfast foucs on strengthening our orgnaization ,on continuing to be a globel technology leader and trusted ,responsible company. LG :Birth and estabishment of a new era for electronics industries LG Group founder In Hwoi,Koo set LG history in motion with the establishment of the Lak Hui Chemical Industrial Corp. in 1947. During those formative years, the company emphasized the principle of creating harmony among people. The employees believed that mutual trust and responsibility were crucial to accomplishing business objectives. In 1952, Lak Hui (currently LG Chem.) became the first Korean company to enter the plastics industry. As the company expanded its plastics business, it established Gold star Co., Ltd., (currently LG Electronics Inc.) in 1958. In 1959, Gold star produced Korea's first radio, opening a new era for the nation's electronics industry. In the early 1950s, LG had already established the foundation for its two major sectors-the chemical and electronics businesses-thereby leading the development of Korea's industries. Korea vigorously implemented economic development plans and gradually consolidated the groundwork for its growth, emerging as a developing nation. Accordingly, LG gradually expanded its chemical and electronics businesses, which created the foundationfor a big business group.During this decade, Gold star Co., Ltd., produced Korea's first electronic products such as electric fans in 1960, refrigerators in 1964, black and white televisions in 1966, air conditioners in 1968, and washing machines and elevators in 1969.Gold star soon became Korea's leading company in the chemical, energy, and electronics industries. 1996 : LG Established in India A Giant leap toward the future LG has adopted new visions for the 21st century. Its new visions are to develop a corporation where employees reach their full potential, shareholders

maximize their value,and consumers are satisfied and touched emotionally. On March 1, 2003, LG launched its comprehensive holding company, LG Corp. LG became the first major Korean corporation to introduce a holding company structure with advanced corporate governance. By converting its structure into the holding company system, where investment and business divisions are separated, LG committed itself to overcoming chronic problems that most of Korea's large companies had in governance,especially in circulatory investments between subsidiaries. LG is now striving to fulfill its goal of becoming a first-class corporation by embracing "Jeong-Do" Management* and continuous innovation WHIRLPOOL:Whirlpool Corporation today is the world's leading manufacturer and marketer of major home appliances. Whirlpool realizes annual sales of approximately $19 billion, has 70,000 employees and maintains 69 manufacturing and technology research centers around the world. We market Whirlpool, Maytag, Kitchen Aid, Jenn-Air, Amana, Brastemp, Consul, Bauknecht and other major brand names to consumers in nearly every country around the world. Our beginnings, though, were much more humble, based on a business failure and the vision of one family. In 1908, Lou Upton invested his savings in a venture to manufacture household equipment. When that company failed to materialize, Upton was offered the opportunity to select something of value from the failed venture as a return on his investment. He chose the patents on a hand washing machine that he thought might be electrified. Lou Upton brought the patents and his innovative vision home to St. Joseph, Michigan. In 1911, Lou joined his uncle Emory and brother Fred to produce motor-driven wringer washers as the Upton Machine Company. Whirlpool Corporation is a leader of the $100 billion global home appliance industry. Our appliances are marketed in nearly every country around the world. Whirlpool manufactures appliances across all major categories, including fabric care, cooking, refrigeration, dishwashers, countertop appliances, garage organization and water filtration. Leading Brands Whirlpool markets some of the worlds most recognized appliance brands, including Whirlpool, Maytag, Kitchen Aid, Jenn-Air, Amana, Bauknecht, Brastemp and Consul The Whirlpool brand is the world's No. 1 global appliance brand and ranks among the world's most valuable brands identified by Brand Finance, the worlds leading independent brand valuation and marketing metrics consultancy.

Whirlpools Vision Every Home Everywhere with Pride, Passion and Performance Vision reinforces that every home is our domain, every customer and customer activity our opportunity. This vision fuels the passion that we have for our customers, pushing us to provide innovative solutions to uniquely meet their needs. Pride... in our work and each other Passion... for creating unmatched customer loyalty for our brands Performance... that excites and rewards global investors with superior returns We bring this vision to life through the power of our unique global enterprise and our outstanding people... working together... everywhere. Whirlpools Values Values are constant and define the way that all Whirlpool Corporation employees are expected to behave and conduct business everywhere in the world. Respect We must trust one another as individuals and value the capabilities and contributions of each person. Teamwork We must recognize that pride results in working together to unleash everyones potential, achievinexceptional results.Spirit of Winning We must promote a Whirlpool culture thatenables individuals and teams to reach and take pride in extraordinary results and further inspire the "Spirit of Winning" in all ofus.

NAME OF THE COMPANY

A. INTRODUCTION Started in 1897 as a locks manufacturing company, the Godrej Group is today one of the most accomplished and diversified business houses in India. Godrej's success has been driven by the company's commitment to delivering innovation and excellence. Through the consistent application of this commitment and a century of ethical business conduct, Godrej has earned an unparalleled reputation for trust and reliability. In 1930, Godrej became the first company in the world to develop the technology to manufacture soap with vegetable oils; that spirit of innovation has continued throughout the organization's history. Today Godrej is delivering consumers exciting innovations across a spectrum of businesses. The company's pursuit of excellence is equally well established and enduring. In the 1944 Mumbai docks blast, Godrej safes were the only security equipment whose contents were unharmed; an equal level of product quality continues to be expected from every product bearing the Godrej brand name. Godrej management understands that the company's greatest asset is the trust and faith that consumers have reposed in it, and recognizes that the company must continue to earn this trust. This translates to the organization delivering outstanding quality and value in everything it does. Godrej's ethical and visionary practices have allowed the company to successfully expand into number of businesses. Today Godrej is a leading manufacturer of goods and provider of services in a multitude of categories: home appliances, consumer durables, consumer products, industrial products, and agri products to name a few. A recent estimate suggested that 350 million people across India use Godrej products. The group has more recently entered the real estate and information technology sectors, and management views these as avenues for enormous growth.The Godrej Group stands in a strong position today. With annual sales in excess of $1 billion,a workforce of approximately 18,000, and a strong diversified portfolio, Godrej hasits ability to deliver strong financial performance. The Godrej Group The Godrej Group has interests in a wide range of businesses. Apart from GCPL, the major Companies In the Group include: Godrej & Boyce Manufacturing Co. Ltd. a leading manufacturer of office and home Equipment including appliances, furniture, locks, security equipment, storage solutions and Industrial equipment Godrej Industries Ltd. a leading manufacturer of oleo chemicals that are used in more than two dozen industries. The Company also has a presence in the foods business.

Godrej Agro vet Ltd. the market leader in animal feeds and innovative agri products in India. The Company also has a presence in the branded poultry, rural retailing and oil palm sectors. Godrej International Ltd. engaged in international trading. Godrej Sara Lee Ltd. a joint venture with Sara Lee Corporation, USA and a leading Manufacturer of household insecticides. Geometric Ltd. a specialist in Product Lifecycle management software solutions for the, manufacture and industrial markets .Godrej Properties Ltd. - a leading developer of design residential and commercial premises. Godrej Hershey Ltd. markets juices, fruit drinks, soya milk based drinks, edible oil and Packaged tea. In FY 2006, GBFL has acquired 100 percent stake in Nutrine Confectionery Company Pvt. Ltd. (Nutrine). In April 2007, the company entered into a joint venture with the Hershey Company, North Americas leading chocolate and confectionery manufacturer, to Manufacture and distribute confectionery, snacks and beverages across India. Being part of the Godrej Group allows Godrej Consumer Products to draw upon the rich heritage and Experience of the Group. In line with GCPLs vision and long-term business objectives, all corporate Decisions are independently taken by the Companys highly respected Board in conjunction with Competent management teams, keeping in view the best interest of all its stakeholders.

BOARD OF DIRECTORS Mr. Adi B Godrej, Chairman Mr. Hoshedar K Press, Vice-Chairman Mr. Dalip Sehgal, Managing Director NON EXUCATVE DIRECTORS Mr. Bala V Balachandran Mr. Jamshyd N Godrej Mr. Nadir B Godrej Ms Rama Bijapurkar Dr. Omkar Goswami Mr. A Mahendran Mr. D Shivakumar Mr. Bharat Doshi

Mr. Aman Mehta Registered & Corporate Office: Pirojshnagar, Eastern express highway, Vikhroli,Mumbai 400079.India Phone;022-25188010,25188020,25188030 Fax;022-25188040 Website:http://www.godrej.com Lucknow office: Godrej & Boyce Mfg.Co.Ltd 43-C ,newal kishore Road Near akashwani, Lucknow,UP India 0522- 2215142. Consumer electronics milestones 1958 -1st Indian Company to manufacture Refrigerators. 1987 - Pioneered PUF (Polyurethane Foam) Technology in India. 1989 - First company to introduce PUF (Polyurethane Foam) 1989 - Introduces India's first and only 100% CFC, HCFC, HFC free refrigerators 1989 - First company to sell 10 million appliances 1994 - 1st Company in India to sell 10 million appliances. 1995 - Obtains ISO 9001 Certification 1996 - Launches Washing Machines by commissioning a new manufacturing set-up at Shorwal - State-of-art Manufacturing Plant starts operation at Mohali. 1997 - Launches Air Conditioners - Obtains ISO 14001 certification. 2000 - First Durable Company in India to launch Branded Customer Service - SMARTCARE 2001 - Launches Pentacool Refrigerators with Revolutionary Five Side Cooling. 2002 - 1st and only Company in India to make its Entire Refrigerator Range Green (100% CFC, HCFC & HFC free). 2004 - Godrej Refrigerator awarded the Super Brand Status. Declared No. 1 in Businessworld Consumer Delight Survey. 2005 - Launches Microwave Ovens and DVD players. Declared the Most Preferred Brand in CNBC Awaaz Consumer Awards. 2006 - Launches Eon Refrigerators with Cool Shower Technology that are adjudged the Best Design in Consumer Durables Category at Businessworld NID Design Awards. - 1st Company in India to introduce Steam Microwave Oven. - Declared the Most Trusted Refrigerator Brand in India by Readers Digest.

2007 - Godrej Refrigerators win Trusted Brand Gold award for the second consecutive year from Readers Digest consumer survey - Godrej Refrigerators adjudged Most Preferred Brand award for the third consecutive year as per the CNBC Consumer Awaaz Survey 2008 Godrej logo colour change

Incorporation Established in 1897, the Company was incorporated with limited liability on March 3, 1932, under the Indian Companies Act, 1913. Sales-Subsidiaries and Affiliates The Company is one of the largest privately-held diversified industrial corporations in India. The combined Sales (including Excise Duty) of the Company, its subsidiaries and affiliates, during the Fiscal Year ended March 31, 2008, were about Rs. 90,000 million (US$ 1,900 million). AWARDS AND HONOURS _ Godrej Consumer Products Limited ranks 9th in the Great Place to Work Survey for 2008 . _ GCPL, the Highest Ranked Indian FMCG in Asia's Hot Growth Companies' List by Business Week . _ Godrej Consumer Products Ltd. has been ranked 14th in The Best Companies to Work For study. This study was jointly conducted by Business Today, Mercer and Taylor Nelson Sofres (TNS) . _ Godrej Consumer Products Ranks 6th in ET-Hewitt Best Employers of India survey . _ GCPL ranked 15th in Great Places to Work 2006 survey . _ The Corporate Citizen of the Year Award given by Economic Times. _ Flagship brands Good knight, Cinthol and Ezee selected Super brands by the Super brands Council. _ Godrej Sara Lee, the JV between the Godrej Group and Sara lee Corporation, USA

is acknowledged the World's largest mat manufacturers and South Asia's largest manufacturers of Coils. _ Godrej Consumer Products Limited, adjudged as a Business Super brand by the Super Brands Council. _ The Return on Capital Employed and Return on Net Worth ratios of Godrej Consumer Products - the highest in corporate India. _ Godrej Consumer Products was awarded the "Best Managed Workforce" award given by Hewitt Associates and CNBC TV18. _ Godrej Consumer Products features in the Top 25 list of Great Places to Work (survey conducted by Grow Talent in association with Business World) for four years in a row. _ Lifetime Achievement Award for Godrej Industries from CHEMEXCIL, the Basic Chemicals Pharmaceuticals and Cosmetics Exports Promotion Council. _ 2006 Lalji Mehrotra Foundation Award for Excellence, conferred by National Society for Equal Opportunities for the Handicapped. Great Son of India Award given to Sohrab Godrej by National Convention for Protection of India's Resources and Environment. _ 2005 BNHS Green Governance Award for the Category - Conservation & Restoration of Habitat, awarded to Godrej & Boyce Mfg. Co. Ltd _ 2003 Economic Times Corporate Excellence Award for Corporate Citizenship _ 1994 Nisarga Mitra Award from Rotary Club of Bombay, Vikhroli for Environmental Conservation _ 1991 Indira Gandhi Paryavaran Puraskar awarded to Sohrabji Godrej. _ 1989 Institution of Economic Studies Lok Shree Award for Social Commitment towards the society. B. ORGANIZATIONAL STRUCTURE To grow in an increasingly competitive and dynamic environment, the Company places great Importance on developing its human resources. Various initiatives are undertaken keeping in mind Overall organizational development, with a strong emphasis on enhancing employee productivity, Accountability and efficiency, while also allowing the Company to be more market

focused, Consumer-centric, cost conscious with deep consumer insights. As a testimony of the Companys well Structured HR approach, GCPL was ranked as the 11th Best Employer in India in the Outlook Business Hewitt Best Employers in India 2009 Study and as one of the 25 Best Employers in Asia in the Wall Street Journal Asia Hewitt Best Employers in Asia 2009 Study. GCPL was ranked 6th in the Best Companies to Work For in India Survey conducted by Business Today and Mercer TNS and was Ranked9th amongst 250 companies in India as the Great Place to Work conducted by The Great Place to Work Institute in 2008. Some of the initiatives taken by the Company are given below: GCPL has a Performance Linked Variable Remuneration approach in its compensation policies, facilitating a transparent performance management system. This system, based upon the Balanced Scorecard methodology, has a strong focus on EVA enhancement among the Employees, creates a framework for performance evaluation and translates strategy into Tangible objectives and measures. Being part of the Godrej Group offers executives both cross-functional and cross industry Experiences through stints with affiliate Group companies. This not only enables the Development of new skill sets, but also facilitates knowledge sharing and promotes best practices across the Company. A stimulating work environment and well structured coaching programmes for all executives have also succeeded in improving GCPLs ability to attract and retain the best talent and expertise. To tap the young talents of GCPL, the Company set up two strategic teams Blue and Red teams which analyzed GCPLs strengths, weaknesses, opportunities and threats and then presented a three-year strategic business plan to the Companys senior management team. A Plum Team consisting of the senior management and the two teams selects the best options and ideas for implementation. This activity is carried out once every two years. Young Executive Board - an initiative intended to energize and motivate young decision makers. This Board includes young managers from the Godrej Group and develops strategies for the group. Apart from several team building activities through various methods such as outbound workshops, training programmes, etc, GCPL also conducted the Advanced Management Program for Managers, who have 5-10 years of professional experience. The program involved an exposure to the basics in respect of all functional areas, followed by a comprehensive curriculum, covering advanced management knowledge. The Malanpur factory has the executed 5th long term settlement with workmen representatives in a win-win manner. This agreement has resulted in improving noodles/soap

production &productivity, rationalizing labour, leveraging multi-skilling, job rotation and flexibility and sustaining key performance indicators with respect to TQM/TPM initiatives. GCPL has extended its HR practices to its overseas subsidiaries of Keyline (UK), Rap idol (SA)Godrej Global Middle East, Dubai and Kinky (SA). The Company has also been able to deploy human resources to these subsidiaries from GCPL, India thereby strengthening key functions and providing global exposure to our Indian workforce. Notably, this year, the company launched the new Godrej logo initiative, encouraging employee involvement across all levels and locations during the launch. The Company conducted various initiatives to enhance employee engagement aound the new brand such as the Bedhadak Bolo contest, career counseling for the employees children and preventive health check-ups for all employees. C. PRODUCT AND SERVICES

FURITURE Furniture for home, Office, educational institutions,establishments,labs, hospitals, shipyard..

REAL ESTATE

Residential, commercial and township developments.

AV SOLUTION Display solutions, audio video conferencing solutions, electronic copy boards.

CHEMICALS Oleochemicals and surfactants.

ELECTICALS AND ELECTONICS Industrial automation, power distribution, compressed air solutions & green business commissioning.

LOCKS Locking solutions for different security needs to ensure optimum safety.Some of the well known brand...

MOTORS Specialized custom built compressor motors. Calibration & Inspection Services (ISO 17025 accre...

PRECISION SYSTEM Machining & fabrication, heat & surface treatment, assembly, testing & supply of complex...

SECURITY SOLUTION Safes, lockers, banking automation products, electronic

security systems, premises security & hi-tech doors

TOOLING Die casting dies, press tools, special purpose machines and engineering services.

APPLIANCES Offerings in the refrigerator, washing machine, air conditioner and microwave oven ranges.

FMCG Cinthol, Good Knight mosquito repellent, Hair Colour and Hair Dye

AGRI Animal feed, oil palm plantations, agrochemicals and poultry.

BATTERIES Godrej and GP Batteries offer a range of zinc chloride, alkaline & rechargeable batteries and a range of chargers.

CONSTRUCTION Variety of construction services like real estate development, ready mix concrete, horticulture and enviro-tech.

IT & SOFTWARE SOLUTIONS Solutions for engineering and service industry.

MATERIAL HANDLING

Counter balance trucks, forklift trucks, tyre handlers, all terrain trucks, attachments and accessories.

PRECISION ENGINEERING Critical custom-built precision engineering equipments for multiple applications.

ANALYSIS AND DISCUSSION A.OPERATIONAL