Business Communication 2.

0/Winter09/COMPANY DATA MATRIX

Year Size #of Industry Business Nationality

COMPANY Est. (Large, Medium, Employees Line (s)
Small)
1903. Large many Light Light beer and CHINA
industry stout,wine,
TSINGTAO BEER canned food

1895 Large l More than Jewelry Crystal AUSTRIA

Swarovski 14200 Industry manufactur
ers,
(fashion,
jewelry
and
crystal
lamps and
other
industrial)
 1892 large many Drink Coca-Cola USA
Coca- Coca-Cola industry in 200
o company Cola countries
with 160
Compan
drink
brands,
including
soft
drinks,
sports
drinks,
dairy
drinks,
fruit
juice, tea
and
coffee, is
also the
world's
largest
distributo
r of juice
drinks
(including
Minute
Maid
brands)

Business Communication 2.0/Winter09/COMPANY DATA MATRIX (page 2/3)

 Major Major Past Current Future
Coca-Cola Services Products Achievements Projects Goals

Vlera Light beer "2006 Global 1. Bigger Tsingtao Beer

TSINGTAO BEER Customer and stout Credit and Group will
orientuar Company 200", stronger enhance the
renditet 68, phase core
2007 fitoi 2. The competitivene
Brand stage of ss, and
aziatike e excellence gradually
Vitit Award into a super
Ceremonia power, and
trans-
regional,
cross-
sectoral,
integrated
large-scale
enterprise
groups.
Product Crystal 1. Swarovski The world's Expand the
Swarovski design (Daniel top brands market, take
sophisti Swarovski) Swarovski the
cation, invented crystal for diversificati
style first cutting the first on route
wrapped machines time into
in a 2.Introduced, the watch
speciall including industry
y telescope,
sight and
other
precision
 optical
instruments,
and quickly
became a
major
supplier to
international
markets.
Drinks Carbonate The world's Into fruit Is committed
- Coca-Cola d largest juice to restoring
o company Co beverages beverage market, the market
company, with objective is leadership,
48% market a healthy and tap the
share potential of
worldwide, as Coca-Cola
well as the system
world's top
three drinks
two

Business Communication 2.0/Winter09/COMPANY DATA MATRIX (page 3/3)

COMPANY Why I think this company is “great”

TSINGTAO A hundred years of history and culture, and constantly explore ways
BEER to obtain consumer loyalty and channels. 3A shift from the
3P(Available、Acceptable、AffordablePervasiveness、Preferenc、Price to value)

Swarovski This ancient and mysterious company maintains the family mode of
operation, the crystal production process as a trade secret from
generation to generation, monopoly-related patents with the crystal
cut and wealth.

- Coca-Cola Coca-Cola beautiful design and top-secret recipe, another unique

o company Co taste and the proper management and grasp of the market.