Market Rates Insight Report Analyzes How Bank Deposit Rates Are Likely to Rise in 2014

New Analytical Report, "Likely Scenarios of Rising Deposit Rates in 2014 and Beyond," Re eals Deposit Rate !rends "#pected for $Ds, %oney %arket, and Sa ings Acco&nts' San Anselmo !A "SA #$an%ary 11 2014& -- How will rising deposit rates affect CD rates and savings and checking interest rates in the coming year? That's the question answered in the latest research report from Market ates !nsight" !nc# $http%&&www#marketratesinsight#com'" the leader in financial services intelligence for deposits" personal loans" mortgages" and fees# The new report" ()ikely *cenarios of ising Deposit ates in +,-. and /eyond"( provides an analysis of what deposit rates for CDs" savings accounts" money market" and checking accounts are likely to look like in the +,-.# This latest report reveals how deposit rates are likely to trend 0ased on historical data from the last rising rate environment 0etween 1uly +,,2 and 1uly +,,3# The predictive report can 0e invalua0le to 0ank marketing e4ecutives and senior staff at 0anks and credit unions who need to plan their rate increases and 0udget for future interest e4penses# Market ates !nsight is the only research company to have more than +5 years of cumulative 0ank and credit union rate data" giving the firm a more accurate portrait of cyclical market trends# (6s the economy continues to improve" there is no question that 0ank deposit rates will 0egin to rise"( said Dr# Dan 7eller" 84ecutive 9ice :resident of Market ates !nsight and author of the study# (The real question is when will they rise and to what degree? ;o one has a crystal 0all" 0ut we do have historical data that accurately shows how deposit rates perform during the last rising economic cycle# *crutini<ing past performance can 0e a very relia0le indicator of what lies ahead for deposit rates#( 'ren(s re)eale( in the report in*l%(e+ , The impact of 2-month and =-month )!/> rates on deposit products# , The average increase of deposit product rates on a month-to-month 0asis# , The pro?ected performance curve of term accounts and liquid accounts# , The increase in interest e4penses for 0anks and credit unions for consumer deposits# , 6nd much more#

The ()ikely *cenarios of ising Deposit ates in +,-. and /eyond( report provides average rates in seven deposit-product categories% checking" savings" money markets" 0rief-term CDs $2 months or less'" short-term CDs $2 months to - year'" mid-term CDs $- to 2 years'" and long-term CDs $over 2 years'# The report is availa0le now for @AA5# Bor more information" visit http%&&www#marketratesinsight#com&news&+,-.DepositTrends#html# A-o%t Market Rates Insight Bor more than two decades" Market ates !nsight $M !' has 0een helping clients price with precision 0y providing 0anks" thrifts" credit unions" and other financial institutions with comprehensive market intelligence on deposits" loans" and fees# M !'s products include we0-ena0led" customi<a0le report programming" proprietary product research tools" searcha0le data0ases" market alerts" and online dash0oards that aggregate key client data to provide real-time interactive views on how they rank against their specific competitors# M ! provides advanced toolsets for deposits" deposit surveys" mortgage and consumer loans" and loan surveys" fees and features pricing in addition to studies" new product alerts" 0enchmarking and market analyses to give su0scri0ers the intelligence needed to strategically position products" optimi<e pricing and react to emerging trends# Market ates !nsight is located in *an 6nselmo" California# Bor more information" see http%&&www#marketratesinsight#com# Graphics available upon request .or a((itional in/ormation *onta*t+ Tom Coolf Market ates !nsight $.-5' +5A-5=2D tom#woolfEmarketratesinsight#com ("nds(