Académique Documents
Professionnel Documents
Culture Documents
There are elements of truth within each, yet all emanate from our own cultural
programming. For example, in the UK it is acceptable to swap jokes and have
Doing Business Abroad
Oganizations
Germans are often uneasy with uncertainty,
ambiguity and unquantifiable risk. This has become
manifest in both social and business spheres.
Socially, Germans lean towards conservatism and
conformism.
Avertion to Risk
The emphasis on conformity combined with a fear of the unknown makes Germans
very apprehensive about risk. Security is guaranteed through risk analysis.
This is achieved through careful deliberation and scrutiny based upon factual
evidence as opposed to intuition or 'gut-feeling'. Written documentation is seen as the
safest and most objective medium for analysis. A painstaking review of details
ensures all relevant information has been taken into consideration.
Communication
Germans value their privacy. Mentally there is a divide between
public and private life. As a result, Germans wear a protective
shell when doing business. Since intimacy is not freely given,
this may be interpreted as coldness. However, this is not the case.
After a period of time walls and barriers eventually fall allowing
for more intimate relationships to develop.
Humour
A common misconception is that the German sense of
professionalism and strict protocol when doing business leaves
no room for humour. An element of this true in that jokes are not
commonplace. Yet Germans, just as much as anyone else, like to
laugh and as long as it is appropriate, tasteful and in context then
humour is acceptable.
Meetings are functional, formal and usually stick to a set agenda including start and finish times. The phrase 'let's
get down to business' is definitely appropriate for German business meetings as small talk and relationship
building are not priorities.