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Alfonso Johan
Business Case
! Learning from the success of Angry Birds (300 Million downloads)! ! Tap new model of software sales via online store with world wide buyers! ! Deploy once and earn perpetually! ! Upin & Ipin very popular in Indonesia, more than Malaysia presenting large ready market with purchasing power! ! Large number of children (age 6 10) using iPad as learning tool!
Alfonso Johan
Alfonso Johan
Project Scope
Development of educational math game within time and cost for iPad platform targeting children age 6-10 years old and leveraging on the popularity of the Upin & Ipin cartoon
Alfonso Johan
Project Schedule
Total Duration: 138 days Total Cost: RM 131,429
Hardware
Story Line
Development
Apple Store
21 days (estimated)
51 days
17 days (estimated)
RM 14,900
RM 15,680
RM 100,520
RM 329
Alfonso Johan
Gantt Chart
Alfonso Johan
Work Breakdown
Alfonso Johan
Critical Path
20
6 10 33
15
14
16
21
2
15
29
4 21 5 14 1 7 1 Publish
21 21
18 20
Start
43
25
37
45
46
47
7
41
42
43
Go/No-Go point!
Alfonso Johan
Risk Breakdown
Hardware Story Line Development Apple Store External
Out of stock
Lack experience
Rejected application
Similar apps
Market size
New OS (iOS 5)
Not interesting!
Developer leaves
Software Piracy
Alfonso Johan
High Impact
Developer leaves
Low Impact
Rejected application
New OS (iOS 5)
Out of stock
Low Probability
High Probability
Alfonso Johan
High Impact
Out of stock
Low Impact
Game not approved
Hi Prob HI Impact
New OS (iOS 5)
Low Probability
High Probability
Alfonso Johan
Priority of Risks
RBS Group Development Development Story Line Development External External External Apple Store Hardware Risk Description Lack Experience Lack Resources (All) Developer Leaves Market Size Similar Apps. Software Piracy (All) (All) Priority 1 2 3 4 5 6 7 8 9
Alfonso Johan
Risk Response
Priority 1 RBS Group Development Risk Description Lack Experience Possible Response ! ! ! ! Send for adequate training Hire experienced contract developers to lead Increase fund to hire additional programmers / graphic designers Continuous hiring process and keep results in database based on suitability Hire Subject Matter Expert Field trials. Free downloads and gather feedback
Continue hiring process and keep resume databank Maintain list of contract developers
Development
Lack Resources
Story Line
(All)
! !
Development
Developer Leaves
! !
Alfonso Johan
External
Market Size
Accept all risks as there is no method to accurately and cost effectively determine target group with iPad
Leverage on Upin & Ipin popularity. Have adverts on TV. Download and compare similar apps to find differentiation strategy App only available on Apple Store Accept other risks as there is no economically viable alternative Ensure all required documents are completed Submit for company approval as early as possible Accept all risks as no alternative Delay all other activities until confirmation of availability Cash & carry purchase
External
Similar Apps.
! !
External
Software Piracy
! ! ! !
Apple Store
(All)
Hardware
(All)
! ! !
Alfonso Johan
Alfonso Johan
Alfonso Johan