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PRABHJINDER SINGH BEDI
Address: A-3/2H, Pasehim Vihar, Ncw Delhi. 110 0(,3 Date of Binh: 22".1 j\;",'cmhcr 1')75
Ph. No: +91-11-5261119 Sex: Male
E-mail: ps_bcdi@yal)(>o.eonl Marital Status: Unmarried

PROFESSIONAL EXPERIENCE

Organization CITICORP Infonnation Technology Industries Ltd. (Now renamed iflcxsolutions Itd.)
Duration July 1998 to May 2000
Post Assistant Marketin~ Mana~er (Products) - International Marketin~ Group
Job Profile Product Specialist in FLEXCUBE - CITIL's suite of Banking Software Products. Included pre-
sales/front ending with prospects/clients on product related issues, inter-departmental liaisoning
and developing of the product growth strategy.
Responsibility . Acquiring functional and technical expertise in FLEXCUBE, the universal banking suite of
products. Worked on the positioning strategy for FLEXCUBE.
'. Evaluation of third party solutions for interface with FLEXCUBE suite of product.

.. Involvement in functional evaluations and commercial negotiations for the tie-ups.


Developing new country reports for market attractiveness evaluation.
Liaising between Intemational Clients and Development teams for marketing issues
concerning product features and product roadmap.

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SUMMER TRAINING
I," ClTlBANK N.A.
I Company
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Department Global Consumer Banking(GCB) - New Millennium Bank Group
"I" Project Title
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Developing Product Growth Strategy for UNNATI (remote banking Current Account Product)
i" identifying key drivers and product features for SME segment in Bombay.
~
r Process Flow
and Scope of
Work
.. Developing research questionnaire for mapping product feature and behavioral traits.
Identifying key segments in the SME marketplace based on sales data available and
feedback of the DSA's and members of senior management at CITIBANK.
. Administering the questionnaire and understanding the business model for each industry

. segment. Mode of operation - cold calls.


Developing a strategy defining the potential of each segment and identifying the key
drivers in each segment identified. Also identifying the product gap areas.

EXTRA CURRICULAR ACTIVITIES


POSITIONS HELD

r ..
Head, Recreation Committee at SPANDHAN '96 cultural festival of IT BHU

I .
Head, Training and Placement Wing for department @ IT-BHU for the year 1997-98
Member, Marketing Cell, IlM Calcutta instrumental in organizing the Advertising theme of events
MAJOR CIT A nONS
..Captained BHU Squash rackets team at All INDIA Inter University Meet (AnUM) for 1997-98

..
Represented BHU Squash rackets team at AnUM for 3 consecutive years 1995-98
I. Awarded UNIVERSITY COLOURS for exemplary performance in the SQUASH Rackets 1997-98
Captained the SQUASH team at IIM C to victory at the IIMC-XLRI Sports Meet
INTERESTS
.. Passionate about Rock Music - Handled the sound for many semi professional rock shows.

REFERENCES
Mr. Makarand Padalkar Professor A.K. Wahi -
HEAD, Products Marketing,CITlL HOD, Phannaceutical Engineering, IT BHU