SUMMER PROJECT REPORT ON

MARKET SURVEY & PRODUCT PROMOTION OF RELIANCE COMMUNICATION Prepared and Presented to

UNDER THE

UIDANCE OF

KRISHNA MALVIYA !HR Mana"er# Re$%an&e Co''(n%&at%on SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF DEGREE OF MASTERS OF )USINESS ADMINISTRATION FROM AUTAM )UDDHA TECHNICAL UNIVERSITY BY PRADEEP KUMAR ROLL NO*+,-,-./0012

INSTITUTE OF CO+OPERATIVE & CORPORATE MANA EMENT3 RESEARCH AND TRAININ LUCKNO4

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I$stit"te of .o+o erati4e 5 .or orate Ma$a'e#e$t/ Research a$d Trai$i$'

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467] lsDVj&21] fjax jksM] bfUnjkuxj] y[ku&226 016 CERTIFICATE
This is to certify that Pradee !"#ar st"de$t of Master of B"si$ess

Ad#i$istratio$ %MBA & Pro'ra##e %Batch ()*(+*,& at this I$stit"te has "$der'o$e a S"##er Trai$i$' i$ the Re-ia$ce .o##"$icatio$/ 0ara$asi %1 2ee!& a$d carried o"t a st"dy tit-ed 3Mar!et S"r4ey 5 Prod"ct Pro#otio$ of Re-ia$ce .o##"$icatio$67 He has re ared a re ort o$ the st"dy carried o"t 8y hi# i$ the or'a$i9atio$7 The st"de$t has a-so #ade a rese$tatio$ 8efore a a$e- of e: erts at the I$stit"te7

Mrs7 ;irti 0er#a ASST7 PROF7 Fac"-ty Me$tor .ertified %Prof7 A<ay Pra!ash& Pri$ci a-/ I..MRT

DECLARATION

I/ Pradeep K('ar 3 here8y dec-are that I ha4e carried o"t #y ro<ect i$ tit-e 5Mar6et S(r7e8 & Prod(&t Pro'ot%on o9 Re$%an&e

Co''(n%&at%on:

I f"rther dec-are that this is #y ori'i$a- 2or! a$d

$o art of this re ort has 8ee$ "8-ished or s"8#itted to a$y 8ody or U$i4ersity for a2ard of De'reeCDi -o#a7

Date P$a&e !Pradeep K('ar#

ACKNO4LED EMENTS

I o2e a 'reat #a$y tha$!s to a 'reat #a$y s" orted #e d"ri$' the 2riti$' of this

eo -e 2ho he- ed a$d se$se of

ro<ect7 7 My dee

'ratit"de to Mr* 6r%s;na Ma$7%8a %H7R7&6/ Re-ia$ce .o##"$icatio$6 s" ort a$d '"ida$ce7 Tha$!s a$d a reciatio$ to the he- f"- eo -e at ort7 for e:te$di$' his s" ort

3Re-ia$ce .o##"$icatio$6/ for their s"

7My dee est tha$!s to Ms7 K%rt% Ver'a the '"ide of the ro<ect for '"idi$' a$d correcti$' 4ario"s doc"#e$ts of #i$e 2ith atte$tio$ a$d care7 He has ta!e$ ai$ to 'o thro"'h the ro<ect a$d #a!e $ecessary correctio$ as a$d 2he$ $eeded7 I e: ress #y tha$!s to the Pri$ci a- of/ 5Inst%t(te O9 Co+Operat%7e And Corporate Mana"e'ent3 Resear&; & Tra%n%n": / I 2o"-d a-so tha$! #y I$stit"tio$ a$d #y fac"-ty #e#8ers 2itho"t 2ho# this ro<ect 2o"-d ha4e 8ee$ a dista$t rea-ity7 I a-so e:te$d #y heartfe-t tha$!s to #y fa#i-y a$d 2e-- 2ishers

%Pradee ;"#ar&

PREFACE

ItDs a thi$! of #assi4e 'ratificatio$ for #e to rese$t this s"##er trai$i$' ro<ect re ort o$ the s"8<ect of 5MARKET SURVEY & PRODUCT PROMOTION: .o# -eti$' i$ a fast 'ro2i$' or'a$i9atio$ 3Re-ia$ce .o##"$icatio$6/ 0ara$asi7

I fee- o8-i'ed to Mr* Kr%s;na Ma$7%8a/ HR Ma$a'er/ 3re-ia$ce co##"$icatio$ -td7 ;"8er A7.7Mar!et D+Rathyatra .rossi$' Si'ra 0ara$asi6 for #oti4ati$' a$d '"idi$' #e to co# -ete the ro<ect7 Practica- trai$i$' is to 8e a$ esse$tia- art of the rofessio$a- i$stit"te7 This is do$e i$ the fie-d of Mar!eti$'7

As as ect of #a$a'e#e$t ed"catio$/ 2hich is recei4i$' atte$tio$ i$ the e4a-"atio$ of the ractica- trai$i$'/ is to 8ri$' act"a- e$4iro$#e$t i$ to"ch of 8"si$ess #a$a'e#e$t7 It is ri'id-y acce t that the theory 2ide$s o$eDs thi$!i$' 4i97 co$ce t of #ar!eti$' hi-oso hies 8"t ractice i$dicates the #oder$ #ar!eti$' a$d "sed i$ 2ide 4ariety of setti$' of rod"cts7 The re ort 'i4es the tr"e ict"re of the ote$tia- c"sto#ers of the 3Re-ia$ce .o##"$icatio$6 a$d their 8"yi$' 8eha4ior7

TA)LE OF CONTENTS

S*NO*
,* -* <* .* >* ?* /* 2* 1* ,0* ,,* ,-* ,<* ,.* ,>*

TOPIC
Cert%9%&ate De&$arat%on A&6no=$ed"'ent Pre9a&e Introd(&t%on Co'pan8 Pro9%$e O@Ae&t%7e o9 st(d8 Resear&; Met;odo$o"8 Data ana$8s%s and %nterpretat%on F%nd%n"s Re&o''endat%on Con&$(s%on L%'%tat%on )%@$%o"rap;8 AnneB(re C(est%onna%re A@@re7%at%ons

PA ES
I II III IV

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