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September 2009
STOCK INFO
VNM HOSE 32,570 99,000 90,000 88,668 31,615 351,280,620 575,307 N/A
P/E, P/B are calculated at the market price as of 30th September 2009
0.4%
1.3%
Thailand
Nepal
Indonesia
Source: APHACA Vietnam can achieve high growth rate of milk sector thanks to: First, Vietnam has low milk consumption output per head in comparison with other countries in the region. Therefore, the milk sector will attain high growth rate in the coming years since the average milk consumption output per head is still low in Vietnam.
Average milk consumption output per person and GDP by PPP 50 45 40 35 30 25 20 15 10 5 0
Milk consumption per head - left column (kg per head) GDP per head by PPP - right column (USD)
43 32
31 23 18 11 12
Source: Euromonitor, GSO and BVSC 2. Structure of the milk sector. The milk market composes of 4 key groups including milk powder, liquid milk, condensed milk and yoghurt, in which milk powder occupies up to 38% of the total output; fresh milk 34%; condensed milk 17%. However, condensed milk may reduce considerably due to its low growth rate.
Source e: Euromonito or The domestic d mil lk producers s take advantage in producing liqu uid milk wh hile foreign n ones focu us on milk powder. Fre esh milk ou utput produce ed by Vietn nam achiev ves the most stable and fa astest growth h rate as this is the key product p of lo ocal produc cers with sign nificant mark ket share. Foreign milk pro oducers occup py milk powder segmen nt, which bri ing high gros ss profit. The e powder mil lk output fluctuates robus stly due to its dependen nce on the ex xport market t, which acco ounts up to 50% 5 of the to otal output produced. Thus, T local mi ilk producers s have change ed strategy to o focus more on the mil lk powder seg gment with lo ow price in th he domestic m market.
M output Milk Po owder milk (To on) Co ondensed milk (million ( can) Fr resh milk (1,000 0 litres) 20 00 42,8 34 2 27 35,5 18 2001 42,670 235 72,508 2002 41,526 255 2003 44,734 294 2 004 34,118 317 170,669 2005 5 36,000 0 364 4 2006 N/A 336 2007 39,207 404 20 008 46,5 500 N N/A
108,747 1 38,253
177,300 0 216,000
Source: Ministry y of Industry and a Trade, GSO G M and diar Milk ry products exported (m million USD)
191.5
80.4 4
89.6 72.9 35
76
200 00
2001
2002
2 2003
2004 4
2005
2006
20 007
2008
Milk growth g rate by b group. Milk M powder ra anks at the fir rst place with h the growth rate r of 20% % p.a, follow wed by liquid d milk 16% p.a p and yoghu urt 14% in th he period 20042008. Liquid milk and yoghur rt are the two o potential p products that could gener rate attracti ive margin profit, wherea as condensed milk may re educe conside erably due to o its low gr rowth rate and d margin prof fit in compari ison with oth her diary prod ducts.
Powder milk
2004 2005
Liquid milk
2006 2007
Condensed milk
2008 2009E
Yohurt
2010E
Significant gap of profitability amongst milk products. Mid and high class milk powder take the pole place in generating profit at the ratio of 46.6%; yoghurt 35.3%, liquid milk 32.5% and condensed milk 14.78% as the market has saturated. Gross margin of milk groups
46% 32% 35% 30%
15%
Condensed milk
Liquid milk
Yohurt
Gross profit/sales
Source: BVSC 3. Market and competitors. The market shares. Vinamilk and Dutch Lady are now the two largest milk producers in Vietnam, occupying approximately 60% of the market share by value; Mead Johnson, Abbott, Nestle 22% with the main products are milk powder and the balance belong to small-sized milk companies such as Hanoi milk, Ba Vi, Lothamilk...Vinamilk currently controls the largest market share and it plans to increase its market share to 40% in the next few years. It is likely that Vinamilk may achieve this goal thanks to its famous brand names and large-sized operation scale. However, Vinamilk will also face fierce competition from its major rival Dutch Lady Vietnam, who made a rapid leap from 15.5% market share in 2003 to nearly 25% in 2007, especially the M&A of the first two leading milk producers of Netherlands
Royal Friesland Foods and Campina in early 2009. FrieslandCampina Vietnam targets
15.50%
6.5%
Source: Euromonitor, BVSC Fierce competition from potential rivals. Significant development potential with attractive profit margin has encouraged foreign ones to enter the market, particularly when the milk market in western countries seems to be saturated. Furthermore, the import tariff towards milk is relatively low at 10 15% (much lower than the committed rate to WTO entrance 25%) and there is no quota on import volume. However, almost milk importers compete in the medium and high class segment with 22% of the market shares and earning US$ 13.3 million/company/year. 4. Input materials. The input materials are mainly imported from other countries, and milk powder price fluctuates sharply against fresh milk, which is collected domestically. The input materials including milk powder and fresh milk. However, milk powder has been fully imported, fresh milk can be supplied domestically. At present, the fresh milk output produced by local companies only meet 28% of the production demand of milk producers.
Fresh milk price collected in Vietnam and skim milk price for export of New Zealand
5000 4500 4000 3500 3000 2500 2000 1500 1000 0
4637 4024
8000
6000
2049 1788
2217
2455 2136
4000
2000
Skim powder milk price from New Zealand (right column - USD) Fresh milk collection price (left column - VND)
Sourc ce: Euromoni itor The in nput materi ial price sha arply fluctua ate, however, producers can increa ase selling g price to ke eep high pro ofit margin. Over 70% of the materia als, mainly milk m powde er, is importe ed from Euro ope, New Zea aland, US, A Australia and China. Thus s, it made milk produce ers face diffi iculties durin ng the period d 2007-2009 when the inp put material price sky rocketed the en fell unexp pectedly. How wever, if the e material pr rice increas ses, local pro oducers can ra aise selling pr rice to maintain high gros ss profit marg gin. For ins stance, the gr ross profit ma argin posted by b Vinamilk in 2007, 200 08 was 27% and a 32% re espectively and a 37.6% in QII/2009, de espite the fac ct that materia al price reduc ced consid derably and se elling price is s kept at high level.
5. Indu ustry risk. Qualit ty risk. Qual lity risk is pe ermanent, not t only for the e milk sector but also for the food industry i in general, g especially there is rumors on n milk quali ity in Vietna am. Melam mine scandal in late 2008 has h remarkab ble impact on n the milk ma arket in gener ral. Some small-sized milk m producer rs were found d importing m milk powder from China that t contam minated with melamine; th hen, they had d to cut its pro oduction outp put by 50% and a lay off ff 40% of the e workers as s consumers boycotted its s products an nd internatio onal partner rs cancelled contracts. c Excha ange rate risk: During the period 2007-2009, 2 t the material imported pr rice fluctua ates sharply, making milk k producers such s as Dutc ch Lady and Hanoimilk face fa certain n difficulties (except for Vinamilk V as the t company has abundan nt inventories s in 2007). In particular r, Hanoimilk made a loss of VND 1 b billion in QI/2 2008 due to the increas sing cost of goods g sold, bringing b the total loss in 2008 to VND D 12 billion, , in which VND 5 billio on was from the t difference es in exchang ge rate. f potenti ial competito ors: Vinamilk k has mainta ained its first place so far. . In Risk from China, , the leading milk produce ers are the tar rgets for mul ltinational mi ilk groups wh hile in Tha ailand, the larg gest local mil lk producers Thaidairy I Industry Co., which accou unts th for 10% % of the mar rket share, ra anks at the 4 place after r three foreig gn-invested milk m produc cers. It is possible that the e same scenar rio may happe en in Vietnam m in the coming years if i the market scale is matu ure and attract tive for foreig gn invested milk m producer rs. VIETN NAM DIARY Y PRODUCT TS JOINT ST TOCK COM MPANY 1. Core busin ness Key products. p Pr resently, Vin namilk provid des over 200 types of milk and di iary produc cts in 4 key groups: g milk powder, liqu uid milk, fres sh milk and condensed c m milk. Milk powder, p cond densed milk contributed 29% 2 each, liquid milk 27 7% and yogh hurt 12% in n the total rev venue of Vin namilk in 200 08. In the firs st half of 200 09, milk pow wder
Source:BVS SC
Accou unting for 16 6% of the market m share e, Vinamilk c currently sta ands at the 2nd positio on after Dut tch Lady Vietnam in mi ilk powder s segment, in which nutrition produc cts for kids oc ccupy 36.2% % of the marke et share ran nking in the 1st, milk powder for chi ildren 13.2%, , ranking for the t 2nd, and milk m powder f for adult rank ks at the 4th af fter foreign n milk import ters. Market share s of milk k powder seg gment
20% Dutch h Lady 16% % V Vinamilk 16% Abbott 10 0% Nestle 23% Others
Source: BV VSC The milk m powder products of f Vinamilk are a mainly f for the low segment s in the t domes stic market to t compete directly d with h the milk im mporters. In the low mar rket segmen nt, Vinamilk can compete e better since low price is suitable for almost a end us sers in Viet tnam.
Comparison of C o milk powder price (9 900 gram) P Producers V Vinamilk M Meiji A Abbott B Bristol Myers Squibb D Dutch Lady N Nestle Dielac Meiji Similac-Gai in-Grow-Pedi iasure Enfalac/Enf fapro/Enfagro ow DutchLady-Friso Nestle/Lact togen/Nan x x U Unit: VND Brand nam me Low w price < 100,000 x x x x x x x x x x M Medium price e 100 0,000-200,000 0 High price > 200,000
33 3.6%
17.0% 17.0%
20 004
2005 5
2006
2007
2008
2009E
2010E E
2011E
So ource: Eurom monitor, VNM M, BVSC forec cast LIQUID MILK Liquid d milk has ac chieved the fastest f growt th rate of 29. .5% p.a on average a in term of revenue during g the period 2004 2009 9. Revenue fr rom liquid milk in 2008 was w some VND V 2,263 billion, b incre easing by 30% % y-o-y; in 1H2009 was VND 1,408.24 billion n, up 24% aga ainst the same e period last year. y Liquid d milk has hig gher growth rate r thanks to: First, Vinamilk co ollect nearly 50% of the total domest tic fresh milk k output. Th hus, Vinam milk may expa and its consu umption mark ket for the traditional prod duct 100% pu ure fresh milk. m Second d, Vinamilk has better di istribution ne etwork than D Dutch Lady since Vinam milk now has h nine oper ration plants nation wide compared to o only one in i the South by Dutch Lady. Thus, Vinamilk has h more ad dvantage in t the transporta ation cost from buying g fresh milk to o delivering to t the end use ers.
10
49%
30%
21% 2004
13% 2006
15% 2008
16% 2009E
17%
2010E
2011E
Vinamilk
Source: Euromonitor, VNM, BVSC forecasts Vinamilk owns 35% of the liquid milk market share, ranking in the 2nd place after Dutch Lady with 37%. The liquid milk market has fierce competition with the participation of many milk producers including Vinamilk, Dutch Lady, Hanoimilk, Moc Chau milk.... and some imported sterilized milk. The largest rival of Vinamilk in this segment is still Dutch Lady (35% vs. 37%) and the balance belongs to other domestic milk producers. The liquid milk market share of Vinamilk
35% Vinamilk 37% Dutch Lady Others 28%
Source: Euromonitor, VNM, BVSC forecasts CONDENSED MILK Revenue growth rate from condensed milk is on the decreasing trend to its stability level for this segment of 5.7% p.a although it is the traditional product of Vinamilk and brought the most benefit for the company in 2007, 2008 thanks to considerable market share of 79% and its reputation for years.
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9% 8% 2004
7.50%
8% 6%
7% 4%
8% 5% 2010E 2011E
2005
2006
2007
2008
Source: Vinamilk, Euromonitor, BVSC Vinamilk has no plan in expanding its production in the condensed milk segment in the next three years. It will focus on developing high class milk products with attractive profit margin. However, Vinamilk can still gain more market share in this segment from Dutch Lady Vietnam as this company heads for developing high class milk products with better profit margin. YOGHURT Yogurt has posted annual revenue growth rate of 30% in 2004 2009 and this rate can be maintained at 20% p.a in the next few years. The market barriers of penetrating this segment are higher as investment in refrigerator system is costly, only some large producers including Vinamilk, Campina have invested in this system. Revenue growth rate of yohurt by years and forecast
47% 44% 37% 25.30% 24% 15% 12% 2004 13% 2005 14% 2006 10% 2007 Vinamilk 15% 2008 15% 2009E 15% 2010E 25% 22% 16%
2011E
Yohurt market
Source: Vinamilk, Euromonitor, BVSC In 2008, Vinamilk covered 55% of the yoghurt market share, in which spoonable yoghurt is 97% and drinking one is 26%. Spoonable yoghurt accounts for 59% of the
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Vinamilk currently has indirect distribution network. The indirect distribution network brings up to 80% of the sale revenue, providing commission for distributors, wholesales, retailers at the ratio of 2.4%, 1% and 10% accordingly. The direct selling network only contributes 20% of the revenue. 4. Input materials. Vinamilk is the largest milk collector, however it still has to depend on the imported milk powder output. At the present, the collected fresh milk output only meet 25% of Vinamilks production demand. In 2008, Vinamilk collected some 120,000 tons of fresh milk, accounting for nearly 50% of the total fresh milk output compared to that of 15% by Dutch Lady at the average price cheaper than VND 1,000 1,500/litter against Dutch Lady. Even though there is disparity in the buying price between Vinamilk and Dutch Lady, it is not easy for breeders to change the collectors because it takes 6 months to be Dutch Ladys supplier if meeting all its technical
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14
Q4/07
QI/08
Q II/08
Q III/08
Q IV/08
Q1/2009
Q2/2009
Q3/2009E Q4/2009E
Source: Vinamilk Cost of goods sold: Although the imported milk powder price is on the increasing trend in the year end, Vinamilk will not be affected since its signed the one-year contract to import material in late 2008. Furthermore, inventories turnover cycle last for 3 6 months then we forecast that Vinamilk will enjoy the most profitable from
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Valuation result: Valuation method FCFE (g = 7.5%, COE = 15.1% ) FCFF (g = 7.5%, WACC = 14.8%) PE Average price Price 87,842 90,854 87,081 88,668 Ratio 35% 35% 30%
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Head office Add: Tel: Fax: # 8 Le Thai To, Hoan Kiem, Hanoi 84-4 3928 8080 84-4 3928 9888
Ho Chi Minh city branch Add: Tel: Fax: # 6 Le Thanh Ton, Dist. 1, HCMC. 84-8 3914 6888 84-8 3914 7999
INDUSTRY RESEARCH HEAD OF DIVISION Nguyn Lng Tn tannguyen@bvsc.com.vn V Th Thanh Quyn quyenvtt@bvsc.com.vn
ANALYSTS Nguyn Hi Dng Lu Vn Lng Nguyn Minh Ngc Nguyn Lng Qu Nguyn Phi Hng Lu Phng Mai V Th Mai Ch Th Mai Trang Phm Vit Hng duongnh@bvsc.com.vn luonglv@bvsc.com.vn ngocnm@bvsc.com.vn quinl@bvsc.com.vn hungnp@bvsc.com.vn mailp@bvsc.com.vn maivt@bvsc.com.vn trangctm@bvsc.com.vn hungpv@bvsc.com.vn Nguyn Quang Minh Nguyn Tun Anh Hong H Ph minhnq@bvsc.com.vn anhnt@bvsc.com.vn phuhh@bvsc.com.vn
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