PlusSocialGood Campaign

+Social Good
District 13 PR
Kristen Wilden
Spenser Shamo
Beki Winchel
Marcus Ellison
Kimberly Webb
Shelby Hintze
table of contents
executive summary
executive summary
executive summary
external environment
external environment
industry
industry
Social Innovation v. Social Entrepreneurship:
+socialgood
+socialgood
History of +SocialGood
10
social media presence
11
12
Facebook
13
Twitter
14
Google+
LinkedIn
15
Pinterest and Instagram
16
campus considerations
17
18
summit background
19
summit background
20
summit background
21
summit background
Social Media Analytics
22
summit background
23
summit background
24
promotions
25
promotions
26
promotions
Here is a sampling of the articles:

United Nations foundation
Mashable
92nd Street Y
Ericsson
General Articles
27
share of the market
28
share of the market
29
competition
30
competition
TED
31
competition
Social Innovation Summit
Innovation Enterprise
32
resources
33
resources
34
swot analysis
35
swot analysis
strengths
weaknesses
opportunities
threats
36
potential audiences
37
potential audiences
Computer Programmers
38
potential audiences
Entrepreneurs
Engineers
39
potential audiences
Communications
Communications majors, ages 18-25, are looking to become the future leaders and voices of
America. They work to shape the policies that will create a better world and company. They are
interested and studied in the current issues of our day. They strive to make relationships happen
and would be a good source of promoting local summits and projects. +SocialGood provides an
environment for them to have their voices heard and to make a name for themselves nationally
and internationally.
Department heads
The department heads of each individual college are looking to provide their students with the
best learning environment and one that will provide them opportunities past graduation. They are
projects to graduate which +SocialGood can help provide. They too continue to present studies
and advance technology in the world. +SocialGood could provide them with the resources they
need for their research. An example of this BYUs International Studies department is headed by
Jeffrey F. Ringer.
Activists around college campuses
40
situation analysis
41
situation analysis
42
the probortunity
43
the probortunity
44
goals & objectives
45
goals & objectives
46
the BIG idea
47
the BIG idea
You
= A Better World
= Light for All

How will you be a part of the equation?
Brought to you by
48
the BIG idea
49
publics
50
entrepreneurs and business students
51
52
53
54
55
56
57
technology students
58
technology students
59
technology students
60
technology students
61
technology students
62
technology students
63
technology students
64
science and health students
65
66
67
68
69
70
liberal arts students
71
72
73
74
75
76
department heads
77
department heads
78
budget & calendar
79
budget & calendar

Budget & Calendar All Students
Public: All Students
Detail
Projected
Actual
Jan.
Feb.
Mar.
Apr.
Strategy: To motivate business students to become a part of and engage with +SocialGoods online community through interpersonal communication
Printing 1,000 flyers
$3,000
Reserve a booth
Tactics: Have a booth at the
$.30 per printing for 10
send +SocialGood
universitys summit where
banner-$10 (shipping universities
people can learn more
$5)
about how they can stay
make 1,000 flyers for
connected with +Social
each university (10
Good via social media
universities)
Banner: $30, Computer
$55 ~ $330
Have booths in student
Rental: $20/month,
Bring a computer/ rent
centers at universities
Table and chairs:
a table and chairs/
where students can learn
$5/month
bring a banner and
more about how they can
stay connected with +Social flyers
Good via social media
May
Jun.
Jul.
Aug.
Sep.
Oct.
Nov.
Dec.
$0
$0
Create signage for the
universitys summit using
Get free QR code/
QR code and having screens monitor the tweets
showing tweets throughout throughout the summit
the summit
Send regional guest
$0
$0
speakers to special lectures
Look for local
for business clubs on
influentials who made a
campus to share more
difference in the
about the +SocialGood
community or in the
cause and have them teach
world to teach students
students what they can get
how to connect in the
out of connecting with the
community
+SocialGood community
online
Send top guest speakers to
flight ticket $400~$550
$1,600~$1,750
$0 look for guest
top four most engaged
per person, hotel $300,
speakers who are
breakfast + lunch +
universities to speak at
willing to give a speech
dinner for two days
special lectures for certain
for free on campus first
$100, guest speaker fee
departments to share more
(Donors) or find a guest
$800
about the +Social Good
speaker who is willing
cause and have them teach
to fly in (i.e. Bill and
students how they can host
Melinda Gates
summits on their own
Foundation)
campuses
$0
$0
At the end of the
universitys summit, have
Like Facebook and
the emcee ask everyone to
follow Twitter page
pull out their phones and
like and follow
Strategy: To motivate students to engage with +Social Goods community through social media
On each social media
Individual tactics on
platform, improve the
Facebook, Twitter,
quality of posts in order to Pinterest, Google+,
encourage interaction
LinkedIn and Flipboard
Salary (possibly a
manager)
$30,000
80
budget & calendar
81
budget & calendar
82
budget & calendar
83
communication conformation table
84
85
86
87
88
89
tactics
90
COPY OUTLINE Information Booth

About +Social Good
Inspired by the Social Goods Summit, +SocialGood unites a global community of innovators around a
shared vision: Leveraging the power of technology and new media to make the world a better place.
+SocialGood is a place where connectors can collaborate, share best practices, influence local and global
agendas, and find new ways to translate vision into action.
Event title/brief description:
You +Social Good = better world
Key public:
Entrepreneurs/ business college students
Demographic:
University students, ages 18-25, involved in either business major or clubs. These students are looking to
build their resumes and their contacts for future businesses. They want to be involved in the next big thing
and seek such innovation in order to build their own companies around those ideas. They would be key in
keeping long-term engagement through promoting their accomplishments and future donations. They
should also be interested in social entrepreneurship. They are highly motivated by the desire to do good for
their communities and the world. They need capital in order to start a company, which may also be
obtainable through +SocialGoods contacts. They are influenced by other social entrepreneurs who can
offer them insights and advice.
Secondary public:
Technology college students
Demographic:
Students involved in technological degrees such as computer programming and engineering majors of all
types from the ages of 18-25. These students will be interested in advancing technology for the good of
society in small group settings or as a community. Some examples include engineering students at BYU
that created merry-go-rounds which generated power for African schools and open source computer
engineering communities. These projects could also be part of their academic curriculum as a capstone
project. These projects will build their resumes and demonstrate the skills that employers will be looking
for. Having the UN on their resume from their participation with +SocialGood could be very attractive.
These projects also match some of the goals +SocialGood desires to accomplish. They are influenced by
innovators of our time like the late Steve Jobs and others in their communities.
Tertiary public:
Liberal Arts college students
Demographic:
Education and communications majors, ages 18-25. Both are looking to create a better future through
leadership and instruction. They work to shape the policies and educate others to create a better world.
They are interested and studied in the current issues of our day. They strive to make relationships happen
and would be a good source of promoting local summits and projects. There are many +SocialGood
initiatives focused on education. +SocialGood provides an environment for them to have their voices heard
and to make a name for themselves nationally and internationally.
Action desired from publics after attending this event:

To gain a deeper understanding of +SocialGood
To like the Facebook and follow Twitter
Become a +SocialGood member
Participate in on-campus +SocialGood events
How that action ties to the primary publics self-interest:
Proximity and timely
Influentials (third-party opinion leaders who may influence the key public): local leaders who are
interested in humanitarian work and non-profit organizations, college departments, college clubs and
+SocialGood
How they will be used to influence the key public (testimonials, examples, etc):
Local leaders who are interested in humanitarian work and nonprofit organizationsThey can invite their
friends and colleagues through their networking group.
College Departments including business, technology, and liberal arts College students frequently check
events to network within the community and seek opportunities to participate in a large project. If the
school posts this event on the school website, students can trust it and have easier access to know about
this event.
College clubs related to business, technology, and liberal artsThey have similar demographics as college
departments. Students are already on their email list. Clubs can raise awareness of the local event to
smaller demographics that is interested in participating a large organization project using technology.
+SocialGoods donors All the donors are well known and have great connections, and more people will
likely to pay attention to its website through those influentials. Therefore, +SocialGood can reach key
publics through its newsletter, event calendar, Facebook, Twitter and LinkedIn.
Event date and time:
Thursday, March 20 from 11a.m. to 1p.m.
Key Message/Theme:
College students +SocialGood = future leaders
Venue:
BYU Wilkinson Center (phone number is 801.422.4636)
Activity details:
**Make sure the photographer will come from an hour to take pictures at the booth
10:0010:30 a.m.: Set up the booth (Put up the poster, bring a computer)
11:00a.m.1:00 p.m.: Greet people, hand out flyers, talk about +SocialGood and have people sign-up to
become a member of +SocialGood (Make sure that staffs will switch every hour)
1:001:30 p.m.: Clean up the booth
Participation required:
Staff 1
Bring the computer
Talk to everyone
Set up the booth
Wear +SocialGood T-shirt
Staff 2
Bring the flyer and poster

Talk to everyone
Set up the booth

Staff 3
Talk to everyone
Clean the booth
Staff 4
Talk to everyone
Clean the booth
Photographer
Take pictures
Facility needs:
ElectricityAlready provided
Computer: Staff 1
One long tableAlready provided
Four chairsAlready provided
Permits required:
Park around the campus
Materials needed for audience:

Printable flyer: post on the bulletin boards on BYU campus, email the upcoming event with electronic flyer
attachment from different BYU clubs, BYU event calendar and Facebook/Twitter post
Specific media to invite:
None
Follow-up with media (if any):
None
Timeline/deadline:
Facilities/equipment reservations: Contact BYU to reserve the booth by January 10th. Put it on
+SocialGood calendar
Social media posts: March 1 to 20

Printed materials: Printable flyer attached to +SocialGood website, Facebook, LinkedIn, and Twitter, BYU
event calendar, and BYU clubs by March 1
Poster by March 1
Budget:
Photographer: $100
Flyer: $150
Posters: $80
Refreshment: $150
**All the other equipment is already provided from BYU office
Miscellaneous details:
Before
Make the flyer and posters by March 1
Research BYU club members by February 10
Send the email to BYU department heads and club members by February 20
Send +SocialGood newsletter by March 1
Post the event on +SocialGood calendar at the end of January
Post the events on social media by March 1
Send another reminder through social media on March 19
Pay photographer (Check)
During
Refreshments
Provide Twitter hashtags (@plus_socialgood #plussocialgoodcollege)
After
Send a thank you card and reminder email to those who became +SocialGood member by March 25
COPY OUTLINE Networking Event

About +Social Good
Inspired by the Social Goods Summit, +SocialGood unites a global community of innovators around
a shared vision: Leveraging the power of technology and new media to make the world a better
place.
+SocialGood is a place where connectors can collaborate, share best practices, influence local and
global agendas, and find new ways to translate vision into action.
Event title/brief description:
You +Social Good = better world
Key public:
Entrepreneurs/ business college students
Demographic:
University students, ages 18-25, involved in either business major or clubs. These students are
looking to build their resumes and their contacts for future businesses. They want to be involved in
the next big thing and seek such innovation in order to build their own companies around those
ideas. They would be key in keeping long-term engagement through promoting their
accomplishments and future donations. They should also be interested in social entrepreneurship.
They are highly motivated by the desire to do good for their communities and the world. They
need capital in order to start a company, which may also be obtainable through +SocialGoods
contacts. They are influenced by other social entrepreneurs who can offer them insights and
advice.
Secondary public:
Technology college students
Demographic:
Students involved in technological degrees such as computer programming and engineering majors
of all types from the ages of 18-25. These students will be interested in advancing technology for
the good of society in small group settings or as a community. Some examples include engineering
students at BYU that created merry-go-rounds which generated power for African schools and
open source computer engineering communities. These projects could also be part of their
academic curriculum as a capstone project. These projects will build their resumes and
demonstrate the skills that employers will be looking for. Having the UN on their resume from
their participation with +SocialGood could be very attractive. These projects also match some of
the goals +SocialGood desires to accomplish. They are influenced by innovators of our time like
the late Steve Jobs and others in their communities.
Tertiary public:
Liberal Arts college students
Demographic:
Education and communications majors, ages 18-25. Both are looking to create a better future
through leadership and instruction. They work to shape the policies and educate others to create a
better world. They are interested and studied in the current issues of our day. They strive to make
relationships happen and would be a good source of promoting local summits and projects. There
are many +SocialGood initiatives focused on education. +SocialGood provides an environment for
them to have their voices heard and to make a name for themselves nationally and internationally.
Action desired from publics after attending this event:

To gain a deeper understanding of +SocialGood
To like the Facebook and follow Twitter
Become a +SocialGood member
Participate in on-campus +SocialGood events
Proximity and timely
Influentials (third-party opinion leaders who may influence the key public): Guest speaker (Dr.
Paul Farmer, anthropologist who is best known for humanitarian worktry to reach another
regional guest speaker as a back-up), local leaders who are interested in humanitarian work and
non-profit organizations, college departments, college clubs and +SocialGood
Dr.Paul FarmerHe can invite his friends and colleagues to attend this event. He will be speaking
on the culture of humanitarian work and how individuals can make a difference to solve global
challenges through technology. +SocialGood can publicize this event with his credible background.
Local leaders who are interested in humanitarian work and nonprofit organizationsThey can
invite their friends and colleagues through their networking group.
College Departments including business, technology, and liberal arts College students frequently
check events to network within the community and seek opportunities to participate in a large
project. If the school posts this event on the school website, students can trust it and have easier
access to know about this event.
College clubs related to business, technology, and liberal artsThey have similar demographics as
college departments. Students are already on their email list. Clubs can raise awareness of the
local event to smaller demographics that is interested in participating a large organization project
using technology.
+SocialGoods donors All the donors are well known and have great connections, and more
people will likely to pay attention to its website through those influentials. Therefore, +SocialGood
can reach key publics through its newsletter, event calendar, Facebook, Twitter and LinkedIn.
Event date and time:
Thursday, March 27 from 6 to 8 p.m.
Key Message/Theme:
Network with professionals and your peers and learn about using technology to solve world
challenges
Venue:
Conference Center Room 208 at Brigham Young University (770 E. University Pkwy
Provo , UT 84602 and phone number is 801.422.7700)
Activity details:
*Record the event for +SocialGood newsletter and to show clips on social media
**Make sure the photographer will come from 6 p.m. to take pictures throughout the event
4:004:30 p.m.: Clean and set up the room
4:305:00 p.m.: Print out registered name labels and set them on the counter at front desk
5:005:30 p.m.: Vendor will bring the food and set up the table
5:306:00 p.m.: Check technology and greet guests

6:006:30 p.m.: Networking
6:307:10 p.m.: Dr.Paul Farmer will give a presentation (Q&A at the end)
(Make sure to turn on/off the lights during his presentation)
7:107:30 p.m.: Networking
7:308:00 p.m.: Clean up the food and room
Participation required:
Dr. Paul Farmer
Give a presentation
Provide questionnaire time at the end
Staff 1
Bring the guest speaker
Talk to everyone
Staff 2
Check technology
Talk to everyone
Staff 3
Clean and set up the room

Clean the room afterwards
Manage media during the presentation
Staff 4
Clean and set up the room
Clean the room afterwards
Make registered name labels
Greet people
Photographer/Videographer
Record the event
Take pictures
Facility needs:
ElectricityAlready provided
A/V equipmentAlready provided
Sound equipmentAlready provided
LightingAlready provided (Make sure to turn off the front light during the PowerPoint
presentation)
Two long tablesGet them from BYU storage
Twenty-five chairsGet them from BYU storage
ProjectorAlready provided
Permits required:
Parking will be free (after four)
Materials needed for audience:
Printable flyer: post on the bulletin boards on BYU campus, email this event with electronic flyer
attachment from different BYU clubs, BYU event calendar and Facebook/Twitter post
Program: None
The Universe, KSL, Deseret News
Materials to provide to media:

Write an article of the event in +SocialGood newsletter
Include facts (e.g. number of attendees)
Put photos on the archive
Record the event
Flyer
Special requirements for media at event:
No specific seating during the networking time, but people need to move the chairs and couches to
the middle of the room when a speaker starts talking
Photographer can move around according to the needs

Follow-up with media (if any):
None
Timeline/deadline:
Facilities/equipment reservations: Contact BYU conference center to use the room on March 27.
Put it on +SocialGood calendar
Participant invitations: March 1 to 24

Media invitations: March 10 to 24
Printed materials: Printable flyer attached to +SocialGood website, Facebook, LinkedIn, and
Twitter, BYU event calendar, and BYU clubs
Budget:
BYU Catering: see attachment
Registered name labels: $3.50
Photographer: $300
Videographer: $300
**All the other equipment is already provided from BYU office
Miscellaneous details:
Before
Make the flyer by February 10
Research BYU club members by February 10
Send the email to BYU department heads and club members by March 1
Send +SocialGood newsletter by March 1
Post the event on +SocialGood calendar by March 1
Post the events on social media by March 1
Send another reminder through social media on March 25
Pay BYU catering, photographer, and videographer (Check)
During
Leave the newsletter sign-up sheet at the front desk

Provide Twitter hashtags (@plus_socialgood #plussocialgoodcollege)
After
Send a thank you card to the vendors and guest speaker by March 28
Write cc thank you email to guests (include a sign-up for the newsletter and following social media
sites on the email) by March 28
You + Your Campus

Responsibilities of a Digital Campus Ambassador
Isnt everyone excited to make a difference in the world? Wait, there are people on your campus
that dont know what +SocialGood is? Nows the time for them to find out! As a digital campus
ambassador you are a link between your campus and the +SocialGood community. You will
be featured on our website as a connection for sponsors and others on your campus. You will
receive a digital media kit and support from us to help ensure your success. Your responsibilities
include
1 Work with us to create a plan for your campus to get them excited and involved in the
+SocialGood community.
2 Create fliers, videos and eye-catching posters to get your campus excited about the
opportunities presented by the +SocialGood community.
3 Create +SocialGood summits on your campus where students can learn how to be
involved and the benefits it will bring them. This could include finding guest speakers or
setting up a networking event with advisors from the +SocialGood community.
4 Work with department heads to start projects which would give students hands-on
experience within their major.
5 Create a hashtag for the projects your campus is working on and report them to
+SocialGood as well as spreading them throughout your university.
6 Connect students with advisors from +SocialGoods website to better complete their
projects.
We encourage you to work with a team to accomplish these objectives, but we encourage you
to be creative as possible to create a unique experience for your campus. You can find more
resources available to you online at www.plussocialgood.org.
Digital Campus Ambassadors
You + Your Campus
SocialGood
Frequently Asked Questions

What is my purpose as a digital student ambassador?
As a digital student ambassador you are a link between youre campus and the +SocialGood community.
We count on you to help students become aware of the wide range of opportunities available to them and
help accomplish our objectives. We need leaders like you to be successful in making a lasting difference.
What resources do I have available to me?

+SocialGood wants you to be successful in organizing summits and projects on your campus. As such we
have made an online toolkit for digital student ambassadors to guide you. In the toolkit you will find a
video detailing how to organize and put on a summit along with a sample outline of a summit. We have
also included branding guidelines and logos. There are also advisors within the +SocialGood community
who are available to help answer any questions you may have. We encourage your feedback so we can
better the experience for future ambassadors like you.
Is there a specific structure for a +SocialGood summit?

There is no specific structure you must follow to put on a +SocialGood summit. Each campus is different
and we want you to use your creativity and skills to develop effective summits on your campus. All we
ask is to focus on getting people active in the community and to report back to us so that we can tell the
entire +SocialGood summit of your successes We want to make a difference and we know with your help
we can.
Who is +SocialGood?
+SocialGood unites a global community of innovators around a shared vision:
The power of technology and new media to make the world a better place. This is a community of
connectors, bringing together ideas and action in our social media era.
Who can be involved?

We encourage all to participate in +SocialGood. There is power in diversity and we need all the skills and
talents others have to offer to make the world a better place. As a digital student ambassador you will be
able to see this power in action at your university.
SocialGood
You + Your Campus
SocialGood
This is an outline for a sample +SocialGood Summit. We want you to change

it up to fit your ideas and campus culture but this is a jumping off point. The
format can be more lecture-based or it could be made up of small breakout
sessions. Its up to you. Just get people together. Get them thinking and talking.
SocialGood
COPY OUTLINE Special Event

Event title/brief description: +SocialGood summit.
Key public (audience) including current level of understanding of product/service:
University Students ages 18-25 looking to make a difference in their community. They may have
no knowledge of the +SocialGood community, but have followed the +SocialGood summit held
in New York. They are interested in conferences like TedX.
Secondary publics (audiences), if any: Department heads
Action desired from public(s) after attending this event: Become actively involved in
+SocialGood community.
How that action ties to the primary publics self-interest: Students care about social
issues and want to create a better future for themselves. They are also interested in
obtaining hands-on experience and contacts which can help them after they have left the
university.
Influentials (third-party opinion leaders who may influence the key public): Bill Gates, Ian
Somerhalder and Will.i.am.
Testimonials in videos available online
Event date and time: July 14, 2014
Key Message/Theme: Brigham Young University +SocialGood = A better education system
Venue (address, room, etc.) Wilkinson Center Ballroom
Activity details (chronological list of what is happening at the event):
1.
2.
3.
4.
5.
6.
7.
8.
Welcome the guests

Introduce the hashtag for the event
Introduce the education project and current issues
Breakout sessions to brainstorm ideas
Presentation of ideas from hashtag conversation
Select ideas which can be accomplished within the semester
Make assignments
Refreshments/sign-up booths for those not yet members
Participation required (who does what; speaking, welcoming, setting up, media
management, etc.)
Welcoming/speaking: Campus Ambassador
Setting up/take down: Campus ambassadors event team (Students recruited by the
ambassador or department heads.
Social Media Monitoring: John Doe (Student with social media skills)
Refreshments: BYU catering
Facility needs (electricity, A/V equipment, sound equipment, lighting, etc.)

4 laptop computers for presentation, social media monitoring and sign-ups (also a fourth
laptop for backup)
HDMI, DVI and VGA cables and adapters for projector
Crab box to connect sound systems
2 extension cords
2 power strips
12 round tables
72 chairs
4 long tables
Hashtag banners
Permits required
None
Materials needed for audience (program, flyer, etc.):
72 pads of paper and pens
Programs
University newspaper
Materials to provide to media (press kits, backgrounder, photos, etc.)
Press kits
Special requirements for media at event (photo location, seating, interviews, etc.)
None
Follow-up with media (if any): At the end of the semester we will welcome them back to see the
final product produced as a result of summit.
Timeline/deadline:
- Facilities/equipment reservations: May 22, 204
- Participant invitations: June 30, 2014
- Media invitations: July 1, 2014
- Printed materials: July 10, 2014
Budget:
$500 for refreshments
$100 for supplies
$100 for banners
$100 for fliers/posters
Miscellaneous details (if any):
Seating will be arranged by different majors
Tweetdeck or other social media monitoring should be set up the week before to ensure
working condition
SocialGood
Digital Campus Ambassador
Interested in...
Women Empowerment
Healthcare
Global Warming
Urban Development
Freedom of Speech
Employment
Clean Water
Democracy?
You can help. Ask me
how.
SocialGood
Facebook:
Dr. Laura Stachel saw a need in Nigerian hospitalsand worked with her solar
engineer husband to solve it. At +SocialGood, we believe collaboration is the best
way to solve issues. In the +SocialGood community, you can meet people in your
area with the skills necessary to make your innovation a reality. Sign up and start
networking! www.plussocialgood.com
http://www.cnn.com/2013/02/28/health/cnnheroes-stachel-solar-power/
Twitter:
If you had all the resources you needed, what #socialgood problem would you
solve?
Welcome to the @PlusSocialGood Digital Campus Ambassador Twitter Chat. Tweet
us your questions w/ #socialgooddca
@bekiweki Start asking professors in your dept and others to find ideas for guest
speakers.You never know who they know! #socialgooddca
@jondoe We love the idea of video-chatting a speaker into your summit. Practice
lots & have a backup in case technology fails! #socialgooddca
SocialGood
Dr. Plowman,
My name is Steven Hatch and I teach strategic thinking courses at UNLV. Several years ago, I began working with
students at my campus with creativity and entrepreneurship. Together we came up with big ideas; big enough
to make into businesses or non-profit organizations. Each year, I am amazed with the incredible depth these
students are capable of. Their passion and creativity fill me with excitement to see them as the next leaders of
our country.
These ideas deserved more attention than a classroom presentation and a letter grade. Last year, I became
involved with +SocialGood, a global community of innovators with a vision to make the world a better place. I
attended a +SocialGood Summit on my campus and was amazed it was completley student-run! I knew this
community would be the perfect platform to transform our big ideas into reality.
I created a profile for myself at www.plussocialgood.org and connected with people literally around the world;
Singapore, Abu Dhabi, Johannesburg, Frankfurt, etc. I worked with +SocialGood representatives to bring a project
to my Capstone class. My students were able to develop a strategic campaign for a tech startup that works
to refurbish cell phones to give communication access to all. Without +SocialGood, we never would have been
connected with this organization.
Most of my students are connecting through +SocialGood as well, and one student, Sarah, is making wonderful
progress sharing ideas and methods so that she can put her social entrepreneurship idea into action. She has
been approached by a donor. We all collaborate together and with one step at a time, our vision becomes action.
+SocialGood allows ideas to reach a global scale.
I believe that +SocialGood will not only help in your classroom by giving the students a real-life opportunity to
apply their ideas, but with all the help we can offer, the world really will become a better place. We live here after
all, lets use what we can to help those around us.
Please consider sharing this great opportunity with your students as I am sure they too have ideas to help the
world. I hope that by doing so, students can be excited about their ideas; excited about the prospect of sharing
and building ideas with people everywhere. Take a minute to familiarize yourself with +SocialGood.
Please look through this kit for more information and call or email me with questions.
All the best!
Dr. Steven Hatch

University of Nevada, Las Vegas
Steven.hatch@unlv.edu
(702) 555-5555
SocialGood
SocialGood FAQs for Instructors

How will the +SocialGood community help my students?
Students are creative and have bright ideas that can really make a difference. We want those ideas to be heard
around the world, so that others can use them and build upon them. +SocialGood will help your students share their
class projects globally, receive feedback, and hopefully even praise for their good work. Now, Professor, grading
isnt only up to you, people all over can share what they think. Put the students out there in the real world, and
show them what they are capable of. This is real life practice in a school safe zone.
How can my students get involved with +SocialGood?

Getting involved with +SocialGood is simple. First, students sign up at www.plussocialgood.org/ and create their
own profile. Here, theyll be able to not only read our newsletters and be involved with upcoming events, but also
connect with people with similar interests. Also, donors can more easily find people like your students with ideas
and talents to solve social issues so that the dream of changing the world becomes a reality.
Next, the can apply to be a Digital Campus Ambassador. The DCA will plan +SocialGood Summits on their campuese
and encorage other students to get involved and connect. Our goal is to have as many +SocialGood summits around
the world as possible, each inspiring more people to action. They can apply at www.plusocialgood.com/dca
How can we incorporate +SocialGood projects into our curriculum?

No matter what youre students are working on, and no matter at what stage theyre at, you can always have a
+SocialGood conversation. Whether on teams or individually, have them come up with a big idea to make the world
a better place and then share it on the +SocialGood community! This is a great way to connect with other people
who have the resources, be it money or technical skills, to make the project a success.
If you are interested in incorporating a +Social Good project into a capstone project for your senior students, we
would be happy to help facilitate that. Whether your class is in engineering, public health or business, there is a
project for you.
SocialGood Campus Testimonials
I am a chemical engineering student from Anchorage, Alaska. I am an entrepreneur at heart and I

want to make the world a better place by researching ways to provide 3rd world countries with clean
water. Everything in my life, used to be a dream; a dream I never thought would be possible. The
+SocialGood summit at my campus allowed me to talk face to face with donors looking for people
like me with the requisite skills to kick start a good idea. If it wasnt for +SocialGood, I would still be
dreaming.
Person 1
University of Alaska
Im from Uganda, a country saturated with malnourishment, disease, poverty and poor education
systems. The most important thing for us is our health. I have always heard of people willing to help;
people with good intentions, but it wasnt until I learned about +SocialGood from an event they had
at my university that I believed change was possible. I now work closely with a donor and others
from my university to develop a new technology to help provide better patient care in rural clinics.
Without +SocialGood, I never would have been connected with the necessary resources to solve this
global issue.
Person 2
University of Uganda
Under 24 hours of creating a profile on +SocialGood, and I found people in my own campus community
that want to help build my idea into something bigger!
Person 3
University of Illinois
This is the place where social media collides with entrepreneurs and fireworks go off. Success is
what +SocialGood is all about, no matter the background. I dont have much money +SocialGood is so
easy to use and find people to share my ideas with.
Person 4
University of Kansas
This is
Evan Campbell
Major: Information
Technology
School: UCLA
Evan is looking for

someone with the
bussiness smarts to aid
in his technological ideas
regarding water
conservation.
If you are interested in connecting with Evan and making your dreams a reality, click here.
Copy Outline RFP
Marcus Ellison
Key public (audience) including current level of understanding of product/service:

College students majoring in Business whose understanding of +Social Good is farely limited.
Secondary publics (audiences), if any:
NONE
Action desired from public(s):
Send a proposal for your capstone project to the given address requesting funding to help your
project become a reality.
These students have projects they need to complete and funding is required for this. These students
want to graduate and be succesful and +Social Good is helping them with this.
1. Primary Message:
+Social Good has money available for projects
Secondary:
Submit a proposal and be considered to receive funding
This makes your capstone project much easier
2. Primary Message:
+Social Good has the same dreams that you do and together you can make the world better.
Secondary:
+Social Good is a non-profit seaking to make the world a better place
+Social Good is a great opportunity to be connected with like minded people who want to make
the world better.
Influentials (third-party opinion leaders who may influence the key public):
Professors, Department Heads, Friends

Through other tactics, many of these individuals will be targeted and educated of the many benefits
of +Social Good, thereby gaining favor in Bussiness students eyes.
Method of distribution:
Will publicize through school booths, newsletters, and social media
Timeline/deadline: All proposals due by August 3, 2014
REQUEST FOR PROPOSAL (RFP)

<CAPSTONE PROJECT PROPOSALS>
+SOCIAL GOOD
801 SECOND AVE
SUITE 900
NEW YORK, NY 10017
11/21/13
SUMMARY AND BACKGROUND

+Social Good is now accepting proposals for business students and their respective capstone projects.
Available to +Social Good is a wide range of donors who are willing and able to assist students in making the
world a better place. Bussiness students are encouraged to submit proposals outlining their projects and thereby
receive funding for said project.
The purpose of this Request for Proposal (RFP) is to solicit proposals from a wide array of business student
candidates, conduct a just and widespread evaluation based on criteria listed later, and choose that student who
best represents the mission of +Social Good in making the world better.
+Social Good unites a global community of innovators around a shared vision: The power of technology and
new media to make the world a better place. This is a community of connectors bringing together ideas and
action in our digital era.
Through a dynamic mix of online resources and real-world events +Social Good provides a channel for social
good connectors around the world to take their vision to a global scale
The +Social Good engagement platform provides a space where connectors can collaborate, share best
practices, influence local and global agendas, and find new ways to translate their vision into action.
+Social Good is primarily located with the UN Foundation in both Washington, D.C. as well as New York, NY.
Proposals will be accepted until 7pm EST August 3, 2014. Any proposals received after this date and time will
be returned to the sender.
Contractual and other details will be arranged following the selection process with those selected
PROJECT REQUIREMENTS
Each submitted project must contain the following.
1.
2.
3.
4.
5.
6.
Proposing business students current GPA

Basic credentials or resume (what makes you qualified to receive this donation and act on this project idea)
Purpose and description of the capstone project ( include direct beneficiaries of the project and how this
project will make the world better)
Outlining budget of all project costs
Timeline for the project and its completion
Three educational references
Once submitted, qualifying projects will be chosen and their corresponding students will be contacted to arrange the
furthering of the projects and their funding.
Proposal evaluations will be conducted from August 13, 2014 until September 1, 2014. If additional information is
needed regarding student proposals, those students will be notified.
Selection of the winning proposal will be made no later than September 3, 2014.
PROPOSAL EVALUATION CRITERIA

+Social Good will evaluate all proposals based on the following criteria
1.
2.
3.
Does the proposed project improve the world in line with +Social Goods mission.
Are applying students capable of handling such a project and will they justly represent +Social Good.
Is the proposed project a good allocation of funds and can the applicant be held responsible.
Proposals should be sent to the following address by 7pm EST August 3, 2014 for review.
+SOCIAL GOOD
801 SECOND AVE
SUITE 900
NEW YORK, NY 10017

PlusSocialGood Campaign

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PlusSocialGood Campaign

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+Social Good

Social Innovation v. Social Entrepreneurship:

social media presence

social media presence

social media presence

social media presence

social media presence

social media presence

Pinterest and Instagram

social media presence

Social Media Analytics

Here is a sampling of the articles:

share of the market

share of the market

Social Innovation Summit

Activists around college campuses

goals & objectives

goals & objectives

the BIG idea

the BIG idea

= Light for All

the BIG idea

entrepreneurs and business students

entrepreneurs and business students

entrepreneurs and business students

entrepreneurs and business students

entrepreneurs and business students

entrepreneurs and business students

entrepreneurs and business students

science and health students

science and health students

science and health students

science and health students

science and health students

science and health students

liberal arts students

liberal arts students

liberal arts students

liberal arts students

liberal arts students

liberal arts students

budget & calendar

budget & calendar

budget & calendar

budget & calendar

budget & calendar

communication conformation table

communication conformation table

communication conformation table

communication conformation table

communication conformation table

communication conformation table

COPY OUTLINE Information Booth

Action desired from publics after attending this event:

Bring the flyer and poster

Set up the booth

Wear +SocialGood T-shirt

Wear +SocialGood T-shirt

Materials needed for audience:

Social media posts: March 1 to 20

COPY OUTLINE Networking Event

Action desired from publics after attending this event:

5:306:00 p.m.: Check technology and greet guests

Clean and set up the room