Manual dishwashing

Why enzymes should get you excited

Wash faster, wash better, work less

Now you can differentiate your detergent on parameters that truly matter to consumers. Welcome to the exciting world of enzymatic manual dishwashing.
Enzymes make a difference
Manufacturers have been using enzymes in laundry detergents and automatic dishwashing products for years to the delight of demanding consumers. But enzymes have not become a standard part of European manual dishwashing detergents . . . until now. Incorporating Novozymes enzymes in your formulation means that consumers will not have to work nearly as hard when they do dishes. They will be able to tackle even the most stubborn dishwashing challenges more quickly and effectively. And they will have the power it takes to spend less time on soaking. All because enzymes are tough on soils and mild on skin1 and dishes.

Even in households with a dishwasher, heavily soiled items are washed by hand
Share of items being washed up manually Germany Dinner plates Soup plates Cups Saucers Bowls Casseroles Plastic items Plastic items Pots Pans Other items
Source: Richter (2010)

Italy 31% 27% 43% 62% 42% 62% 47% 49% 62% 54% 78%

Sweden 9% 14% 26% 11% 29% 33% 45% 28% 71% 91% 80%

UK 19% 17% 26% 26% 27% 43% 40% 73% 58% 65% 77%

7% 23% 12% 17% 25% 25% 39% 64% 51% 71% 65%

Twice as fast, twice as easy for busy consumers

Todays busy consumer wants to get household chores done quickly and efciently. Even people with a dishwasher do dishes manually often soaking and scrubbing pots, pans and other items and adding manual dishwashing detergent to the soak (see Fig. 1 + Fig. 2). As you will see on the coming pages, Novozymes powerful enzymatic solutions have been documented to reduce both the required soaking time and the need for scrubbing by a full 50%, compared to traditional non-enzymatic detergents 2. Once consumers discover the power of enzymes in manual dishwashing liquid, a fast, effective soak will be in high demand. Now that is something forward-thinking detergent manufacturers can get excited about.
1 2

 proDERM Institute for Applied Dermatological Research, Hamburg, Germany Novozymes efcacy trials, September 2012

Fig. 1. Because these items are often also soaked before washing, enzymes in manual dishwashing detergent have clear consumer benets

More than 90 million households in Western Europe will still wash up manually in 2020
Western Europe dishwasher penetration % of households 60% 50% 40% 30% 20% 10% 0% 120 100 80 60 40 20 0 2005 2010 2015 2020 2005 2010 2015 2020 Western Europe Million households

Watch your benets stack up  Powerful cleaning effect even at low concentrations Cuts soaking time in half Cuts scrubbing effort in half Tough on stains, mild on skin Enables new, differentiating claims

Source: Euromonitor

With a dishwasher

Without a dishwasher

Fig. 2. Although the number of households with a dishwasher is increasing, the opportunities for manual dishwashing detergent manufacturers are signicant.

Documented to out-perform non-enzymatic detergents

Let us work with you to nd the enzyme mix and dosage that meets your specic needs. These examples will give you an idea of what types of results are possible.
Consumers need your help
Starches and proteins such as baked-on cheese, pasta, rice, minced meat and eggs are a nightmare for consumers to wash off pots, pans and other items. With enzymes, you can offer your customers the convenience of breaking down tough soils with little or no scrubbing. Consumers only have to soak heavily stained items for approximately 10 minutes to be able to easily wipe them clean with a brush or sponge.

Considerably reduced soaking time

EU concentrated manual dishwashing detergent, 15dH, start soaking temp = 43C, CFT DM 177 (mixed starch severe) 30 25 20 15 10 5 0 0 10 20 30 40 50 60 Soaking time / minutes
Detergent with Novozymes amylase (lower dosage) 100% mechanical action Non-enzymatic detergent only 100% mechanical action

50% reduction in scrubbing effort

EU concentrated manual dishwashing detergent, 15dH, start soaking temp = 43C, CFT DM 177 (mixed starch severe) 35 30 25 20 15 10 5 0 Soil removal / R460

Soil removal / R460

With enzyme

With enzyme

10

Without enzyme

20 30 40 Soaking time / minutes

50

60
Without enzyme

Detergent with Novozymes amylase (higher dosage) 50% mechanical action

Non-enzymatic detergent only 100% mechanical action

Fig. 3. Results on a starch-containing soil (CFT DM 177 mixed starch severe) show that by applying the same amount of scrubbing force after just a few minutes of soaking with amylase, performance is more than doubled and the effect is visually evident.

Fig. 4. Results on a starch-containing soil (CFT DM 177 mixed starch severe) show that the addition of amylase to a regular detergent enables over double the performance with half the scrubbing effort.

Synergistic effect observed

EU concentrated manual dishwashing detergent, 15dH, start soaking temp = 43C, CFT DM 06 baked diet cheese (relative to unwashed tile) 70 60 Residual activity / %
Non-enzymatic detergent only 120 min, 100% mechanical action Detergent with Novozymes protease 60 min, 50% mechanical action Detergent with Novozymes amylase 60 min, 50% mechanical action Detergent with Novozymes amylase + Novozymes protease 60 min, 50% mechanical action

Excellent enzyme stability during storage

Storage stability of enzymes in EU concentrated manual dishwashing detergent, 0-8 weeks at 30C 100

Delta R460

50 40 30 20 10 0

80

60

40

20

0 0 2 4 6 Storage time / weeks

Novozymes protease

Novozymes amylase

Fig. 5. Synergy studies on a protein- and starch-containing soil (CFT DM 06 diet baked cheese) show that the effect of proteases and amylases alone is low compared to the performance boost that is given by combining the two. The combination of the two enzymes allows the soaking time to be reduced by more than 50% and the mechanical action by 50% while still achieving superior soil removal.

Fig. 6. Measurements of residual enzyme activity after storage show 95% stability after 8 weeks at 30C in the tested liquid formulations. Because some variability is expected from detergent to detergent due to composition, Novozymes Customer Solutions is available to help customers achieve maximum stability.

At your service
With Novozymes as your partner, you can tap into an extensive portfolio of services to maximize your investment in enzymes and the future.
Add value and subtract risk with the enzyme expert
Novozymes services are tailored to meet your specic needs. For example, our expert staff can help you develop the most cost and performance-effective enzymatic formulations, as well as design, conduct and analyze the washing trials required to screen or verify your formulations. Our trained staff can also help with other verication testing of your formulation, such as stability testing, to ensure your new formulation meets the demands of your consumers. Perhaps you face a particular soil challenge? We can prepare special soils based on specific commercial or traditional homemade foods that are especially relevant in your market. Then we can document your detergents washing performance on these customized soils. Its a great way to team up your local knowledge with our extensive experience to potentially create convincing new claims and consumer demos.

Differentiate your product with new brand claims

We can also help you ne-tune your marketing tools. The examples here demonstrate just three of many different directions you could explore to market your product on an enzymatic foundation. Your Novozymes representative can help you develop even more. Partnering with Novozymes gives you access to far more than enzymes: there is a world of professional resources at your ngertips. For further details on available services, please contact your Novozymes representative.

Concept Clean faster, clean smarter Target audience Anyone with a busy schedule and who thinks life is too short to spend at the sink Benets Get your chores done faster and get more time for yourself. This advanced enzymatic dishwashing detergent enables you to quickly soak dishes, swipe them with a brush or sponge, then store when dry. It could not be faster or easier or more intelligent. Reasons to believe Within just 10 minutes of soaking, enzymes dissolve even difcult soils. A few swipes with the sponge or brush, and dishes come clean.

NEW!
EnzymePOWER
TECHNOLOGY

Concept The power of enzymes

En zy No mes attac kf p 10 re-rinsing ood residu n e minu te soa ecessary k = Su percle an!

Concept Feel the clean Target audience The sensitive consumer Benets Now you can literally feel how much cleaner your dishes can get. You do not have to scrub to make a noticeable difference just quickly soak dishes. Hard on soils, enzymes are easy on hands, dishes and the environment. Reasons to believe Enzymes, some of natures tiniest but mightiest tools, remove virtually every trace of soil. Simply soak dishes for 10 minutes, then wipe with a brush or sponge. Dishwashing enzymes are proven safe for hands and dishes.

Target audience People who want more performance from their manual dishwashing liquid Benets A new superhero in the kitchen can tackle even the most stubborn of soils. Tough-acting enzymes dissolve your dishwashing challenges thoroughly and easily. Reasons to believe Soil-targeting enzymes quickly degrade starch- and protein-based soils like baked-on cheese, pasta, rice and eggs. Just soak for 10 minutes, then easily wipe clean with a sponge or brush.

The listed claims are indicative only and do not constitute a representation or warranty of any kind, including without limitation a warranty of merchantability or tness for a particular purpose or use. The party using the listed claims holds the sole responsibility for its use of the detergent hereunder in terms of ensuring regulatory compliance of any kind and non-infringement of third party rights.

Novozymes A/S Krogshoejvej 36 2880 Bagsvaerd Denmark Tel. +45 4446 0000 Fax +45 4446 9999 www.novozymes.com householdcare@novozymes.com

Novozymes is the world leader in bioinnovation. Together with customers across a broad array of industries we create tomorrows industrial biosolutions, improving our customers business and the use of our planets resources. With over 700 products used in 130 countries, Novozymes bioinnovations improve industrial performance and safeguard the worlds resources by offering superior and sustainable solutions for tomorrows ever-changing marketplace.

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Laws, regulations, and/or third-party rights may prevent customers from importing, using, processing, and/or reselling the products described herein in a given manner. Without separate, written agreement between the customer and Novozymes to such effect, this document does not constitute a representation or warranty of any kind and is subject to change without further notice.
Novozymes A/S Customer Communications No. 2012-18361-01