BUSINESS ENVIRONMENT AND LAW

Course Code: MFCLW 10101

Course Objective:

To give insight to various Business and corporate Laws so that the students are able to interpret
the provisions of some of the important laws and apply the same in commercial and industrial
enterprises.

Course Contents:

Module I: Legal Environment of Business

Environment of Business, Its importance, Change in business Environment consequent to

economic reforms, Legal environment of business.

Module II: Indian Contract Act, 1872

Nature and kinds of Contracts, Concepts related to offer, Acceptance and Consideration,
Principles Governing Capacity of Parties and Free Consent, Legality of Objects, Performance and
Discharge of Contract, Breach of Contract and its Remedies, Basic Elements of Laws Relating to
Agency, Guarantee and Pledge.

Module III: Indian Sale of Goods Act, 1930

Sale and Agreement to Sell, Hire Purchase – Pledge – Mortgage – Hypothecation Lease. Goods –
Different types of Goods, Passing of Property in Goods, Conditions and Warranties, Doctrine of
Caveat emptor, Rights of an Unpaid Seller.

Module IV: Negotiable Instruments Act, 1881

Meaning of Negotiability and Negotiable Instruments – Cheque, Bill of Exchange and Promissory
Note – Crossing of Cheque – Endorsement – Dishonour of Cheque.

Module V: Elements of Company Law

Meaning and types of companies, Formation of a company, Memorandum and Articles of

Association, Introduction to Prospectus,Company Meeting and Proceedings, Powers and Liabilities
of Directors and Windingup of Company.

Copyright © 2009 Amity University

Module VI: Miscellaneous Acts

Consumer Protection Act, 1986 -Need for Consumer Protection – Meaning of Consumer- Different
Redressal agencies for Consumers, Rights of Consumers, Unfair Trade Practices, Procedure for
Filling Complaints. Introduction to Intellectual Property Rights

Text & References:

• Element of Mercantile Law - Gulshan S S , Excel Books, N. Delhi

• Principle of Mercantile Law -Avatar Singh
• Business Law - Gulshan & Kapoor
• Principle of Mercantile Law - Maheswari & Maheswari
• SEBI Act.
• Taxman’s Company Act 1998
• Laws Relating to Monopolies, restrictive and unfair trade practices

Copyright © 2009 Amity University

 FINANCIAL ACCOUNTING
Course Code: MFCFN 10101

Course Objective:
The purpose of this course is to develop an insight into the nature of financial accounting
information and its application for decision-making area. The focus of the paper is on the
mechanics of financial and corporate accounting through application of accounting standards.

Course Contents:

Module I: Basics of financial accounting

Introduction, Accounting concepts & conventions, Recording of transactions-Journal, Subsidiary

Books, Ledger, Bank Reconciliation Statement, Trial Balance, Rectification of Errors, Accounting
Standards, Capital & Revenue items, Final accounts of Sole trader.

Module II: Application of Financial Accounting

Depreciation, Reserves & Provisions, Consignment Accounts, Accounts from incomplete Records

Module III: Accounting for Firms

Partnership overview, Admission, Retirement & Death of partner, Dissolution & Insolvency.

Module IV: Corporate Accounting

Accounting for Share & Loan Capital, Valuation of Goodwill & Shares

Module V: Recent Development in Accounting

Inflation Accounting, Human Resource Accounting, Environmental Accounting, Social Cost Benefit
Analysis.

Text & References:

• N Ramachandran & Kakani-“Financial Accounting for Management,” TMH 2006.
• SN Maheshwari & SK Maheshwari-“Corporate Accounting”, Vikas Publication 2006
• SK Bhattacharya, John Deardon-“ Accounting for Management text & cases”, Vikas Publication
2006
• Tulsian P.C 2006-Financial Accounting-2nd Ed, Tata Mc Graw Hill

Copyright © 2009 Amity University

 FUNDAMENTALS OF MARKETING MANAGEMENT

Course Code: MFCMK 10101

Course Objective:
The objective of this course is to introduce the basic concepts of marketing in order to develop a feel of the
market place.

Course Contents:
Module I

Introduction (Nature & Scope of Marketing)- Core marketing Concepts, Production concept, product concept, marketing concept, societal
marketing concept.

Module II

Marketing Environment - Demographic, Economic, Legal, Socio-cultural, technological.

Module III

Marketing of services-Nature of services, Characteristics of services, Implications on marketing

Module IV

Market segmentation and targeting-Levels of market segmentation Basis for segmenting consumer markets, Differentiation and positioning
of the market offer.

Module V

Product decisions -Concept of PLC, PLC marketing strategies, the management of the life cycle of a product, Product classification, Product
hierarchy Product line decision, product mix, new product Development, Brand decisions, Packaging & labelling, positioning.

Module VI

Pricing strategies, Objectives, Determinants of price, pricing methods

Module VII

Promotion Mix-Communication process, Promotional budget (methods) Factors determining promotion mix, Promotional tools – Basics of
advertisement, sales promotion, public relations & personal selling, Publicity.

Module VIII

Place (Marketing channels), Channel functions, channel levels, Types of Intermediaries, Retailing –
Introduction, functions, Wholesaling – Introduction, functions, Introduction to market logistics.

Text & References:

• Philip Kolter (K), Marketing Management, 11th Ed. PHI Publications
• Kolter & Armstrong, Principles of Marketing
• Ramaswamy & Namakumari, Marketing Management, 3rd Ed.
• C.N. Sontaki, Marketing Management

Copyright © 2009 Amity University

 QUANTITATIVE APPLICATIONS IN MANAGEMENT
Course Code: MFCOM 10101

Course Objective:
The aim of this course is to develop the understanding of the various Statistical models and Optimization Techniques used for decisions
making in the functions of the management of any organization using contemporary computer-based technology

Course Contents:
Module I: Introduction

Application of Statistics in Business & Management; Basic Concepts of Statistical Studies: Population, Variable and Parameter, Sample;
Classification of Data; Introduction to SPSS, SAS and other Statistical Software Packages. Diagrammatic & Graphical Presentation of Data:
Bar Diagram, Histogram, Pie – Diagram, Frequency Polygons, and Ogives.

Module II: Summary Statistics

Measures of Central Tendency: Arithmetic Mean, Weighted Mean, Median and Mode Measures of Dispersion: Range, Average Deviation,
Standard Deviation, Variance and Coefficient of Variation.

Module III: Forecasting Techniques

Simple Correlation & Regression Analysis, Time Series Analysis- Trend Analysis, Cyclical Analysis, Seasonal Analysis, Irregular Variation

Module IV: Probability & Testing of Hypothesis

Introduction of Probability Theories, Concepts, Addition & Multiplication Theorems, Probability Distributions, Sampling & Sampling
Distribution, Null Hypothesis & Alternative Hypothesis, t-test, F-test, Non-parametric Tests (χ 2 Test)

Module V: Decision Theory

Introduction of Decision Theory, Decision Environments, Decision Making under Uncertainty- Maximax, Maximin, Minimax, Regret &
Laplace Criterion, Decision Making under Risk- EMV & EOL.

Module VI: Linear Programming

Introduction of Operations Research, Scope and Models in Operations Research, Introduction of Linear Programming, Formulation of LPP,
Solution of LPP- Graphical Method & Simplex Procedure, Duality. Introduction of Transportation Problems, Procedure of finding optimal
solution, Assignment Problem & its solution.

Text & References:

Text:
• Levin R.I. & Rubin S.R. 2005, Statistics for Management, 7th Ed. Prentice Hall Of India
• Taha H. A. 2007, Operations Research: An Introduction, 8th Ed. Prentice Hall of India

References:
• Gupta S.P.& Gupta M.P. 2006, Business Statistics, 10th Ed. Sultan Chand & Sons
• Sharma J.K. 2006, Operations Research: Theory & Application, Mac Millan India Ltd.
• Grobner D.F. & Shannon P.W., Essential of Business Statistics: A Decision Making Approach,
MacMillan
College P

Copyright © 2009 Amity University

 Managerial Economics
Objectives
To familiarize the students with theoretical concepts of the Economic Analysis so that they can use these as
inputs in managerial decision making process. Emphasis would be laid on the understanding of key economic
variables both at micro and macro level, which influence the business operations, and strategies of the firm
and the business environment under which they operate both in national and global perspect.

Detailed Course Contents :

• Nature & Scope of Managerial Economics

• An Analysis of the objectives of business firms and basic principles

• Profit maximisation model sales maximisation models, Marns model of managerial enterprise

• Williamson's model of managerial discretion

• Demand analysis nature & determinants of demand

• Concept of the elasticity of Demand and its application

• Demand forecasting - Need & Techniques of forecasting

• Production analysis

• Cost concepts

• Cost and output relationship, long run, Short run

• Supply function, elasticity of supply

• Pricing and output decisions

• Models of ougopoustics market

• Specific pricing problems - Fundamental affecting pricing decision

• Investment Analysis Techniques

• Linear Programming

• Games theory & Strategic behaviour

Copyright © 2009 Amity University

Text & References:
Text :

Managerial Economics : J.R. Evans / M. Adhikary

References:

• Managerial Economics - Gupta G S, Paul Samuel, V L Mote

• Managerial Economics, Prentice Hall of India – Dean Joel
• Managerial Economics – Mithani D M

Copyright © 2009 Amity University

 FINANCIAL SYSTEM

Course Code: MFCFN 10102

Course Objective:
The objective of this course is to provide an in-depth insight and conceptual understanding to the students of the structure, organization and
working of the financial system

Course Contents:
Module I: Introduction

Introduction of Indian Financial & Investment Industry; Financial System and Economic development; Constituents of financial system;
significance, development and growth of financial and capital markets in India.; Financial reforms and present scenario, regulatory authorities
governing financial and capital markets. Bank credit and working capital financing; Management of bank funds.

Module II: Financial Instruments

Capital market instruments – equity, debentures, preference shares, sweat equity shares, non-voting shares; new instruments of capital
market-pure, hybrid and derivatives; money market instruments- treasury bills, commercial bills; certificate of deposits; new money market
instruments. Instruments Issued outside India; FCCBs, GDRs, ADRs, ECBs, etc.-their characteristics, advantages and disadvantages,
procedure for issue of various instruments.

Module III: Capital Market

An introduction, meaning and significance of capital market; capital market vis-à-vis money market; securities laws/regulatory framework
governing Capital Market; an overview of international capital market.

a) Primary Market
Meaning, significance and scope; developments in primary market; various agencies and institutions involved in primary market; role of
intermediaries-merchant bankers, registrars, underwriters, bankers to issue, portfolio managers, debenture-trustees, etc.-their rules,
regulations and code of conduct framed by SEBI.

b) Secondary market
Meaning, significance, functions and scope of secondary market; secondary market intermediaries-stock brokers, sub-brokers, advisors, their
rules, regulations and code of conduct framed by SEBI. Secondary Market Institutions:-Stock exchanges, functions and significance of stock
exchanges; operations of stock exchanges; Trading settlement, transfer procedure on NSE and BSE, classification and listing of securities;
Depository System, Market markers

c) Debt market
An overview of Government Securities market, wholesale, debt market, retail debt market, Credit Rating agencies & their process of rating

Module IV: Money Market

Growth of money market, its structure, new money market instruments and framework of markets-call money market, short term deposit
market, Treasury bill market, gilt edged securities market, regulatory authorities and regulations/guidelines governing money market.

Module V: Private Foreign Investment

Introduction to Foreign direct investment, FIIs, offshore funds, Overseas venture capital investment.

Module VI: Mutual Funds

Introduction, definitions & types

Module VII: Non-Banking Finance Companies

An overview of NBFCs

Copyright © 2009 Amity University

 ORGANIZATIONAL THEORY AND MANAGEMENT

Course Code:MFCHR 10101

Course Objective:
Managers face difficult and exciting challenges today. A global economy in which world-class quality is the ticket to success, increased
diversity in the work force, calls for more ethical conduct and promise to keep things interesting. As trustees of society’s precious human,
material, financial, and informational resources, managers hold the key to a better world. A solid grounding in management and behaviour
are, therefore, essential to guide large and small, profit and non-profit organizations successfully through these turbulent times. The objective
of this course is to impart a complete understanding about Organizational theory, its historical roots of management and changing paradigms
of Individual – Organizational Fit. The learning unfolds structural and strategic processes of Human Resources in totality.

Course Contents:

Module I: Overview of Management

Schools of Management, Managing and Managers, The Challenges of Management, The Practice and Study of Management, Emerging
Issues in Management

Module II: Management in the Era of Change

Multiple Stakeholder Relationships, The Rise of the Environmental Movements, Ethics and Social Responsibility, Values and Quality
Improvement, Globalization of Management

Module III: Interpreting the Organizational Reality

The Systems approach to Organization, Images of Organization, Organizational Power, Conflict and Politics, Organizational Decision –
Making and Strategy Formulation, Managing Organizations – An understanding of why Organizations Fail.

Module IV: The Organization

Motivation and Job Performance, Organizational Structure, Organizational Design, Organizational Culture, Managing Careers & Mentor
Relationship

Module V: Human Resource Management in Perspective

Human Resource Management and the Strategic role of HR, Fundamentals, Purpose & Environment of Human Resource, Human Resource
Evaluation, Human Resource Planning, Emerging trends in HR

Module VI: Human Resource Management in Action

Acquiring Human Resources, Learning & Development of Human Resource, Performance Management System, International Human
Resource Management, Organizations - A Future Perspective

Text & References:

Text:
• Agarwal, Tanuja, 2007, Strategic Human Resource Management, Oxford University Press.
• Shukla, M.2006, Understanding Organizations: Organizational Theory and Practices in India, PHI.

References:
• Barat, N. 1998, Emerging issues in Management, Excel Books, India.
• David K. Banner & T Elaime Gague, Designing Effectives Organizations: Sage Publications.
Greenberg, J. & Baron, R.A. 1993, Behaviours in Organizations, Allyn and Bacon, Boston. F Luthans, Organization Behaviour, 8th Ed,
TMGH

Copyright © 2009 Amity University