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I, Miss Sneha P. Mulchandani (Roll No. 54) Student of M.COM (Part I) from Smt. Chandibai Himathmal Mansukhani College, Ulhasnagar hereby declare that I have completed the project on Marketing Policies & Strategies of AMWAY in the academic year 2013 2014 .

The information submitted is true and original to the best of my knowledge.

Signature of Student



I, Prof. Sunil Lalchandani






(M. COM Part I) of Smt. Chandibai Himathmal Mansukhani College has completed the project entitled Marketing Policies & Strategies of AMWAY in the Academic Year 2013 2014.

Signature Prof . Sunil Lalchandani (Project Guide)

Signature Prof . Bhavna Motwani (Principal )

Signature Prof. Gopi Shamnani (Co-ordinator)

Signature External Examiner


A great teacher is not simple one who imparts knowledge to his student, but one who awakens their interest in it and makes them eager to pursue for themselves.

This idiom without doubt, fit with Prof. Sunil Lalchandani who has been my teacher guide. He guide me and gave knowledge in detail & help me to make a very effective project .So this project work from bottom of my heart; I thank his for her precious time that she spent for me for my project work.

It is a matter of utmost pleasure to express my ineptness & deep sense of gratitude, to various persons who extend their maximum help to supply the necessary information for present these that became available account of most selfless co-operation. I am grateful to my parents & friends who encouraged & inspired me at every stage of present work by providing immeasurable love affection care & moral support.

Amway is a unique company. It is defined by the fundamental philosophy of helping people help themselves. Amway has helped millions of people run their own independent business around the world. Today, Amway continues to grow by offering new products and business opportunities to people from all cultures and walks of life. Whether they are employees, distributors, or citizens in the community, Amway touches their lives for better. India with its rich reservoir of will, talent and enterprise is perhaps the most fertile ground for the Amway Corporation. In short it has made substantial value addition to Indias social economic life. The focus of this project is based on studying a single organization i.e. The Amway Corporation. This research has been conducted to study the marketing strategy adopted by Amway in the Indian market. An attempt has been made to study the companys perspective in the new market and analyze on how the company plans its expansion in India. I have substantiated my research by conducting interviews to gain more insight about the corporation. The data has been analyzed on the basis of surveys which were conducted by me. Questionnaire and the interpretation for the same has been provided. I have finally concluded my research by providing a summarized conclusion and also suggested recommendations on the basis of the marketing mix.


To know about the present potential market of AMWAY. To gain an insight into the functioning machinery of the marketing sector. To know about the consumer demand and behavior towards the company To view the competitiveness of the company products in the market To look for the scope of betterment that can be done in this industry via companys contributions.

Sr. No. 1 2 3 4 5 6 7 8 9 10 Topic Introduction To Amway Amway Business Model Marketing Mix Amways Market Expansion Strategy Questionnaire Data Analysis SWOT Analysis Of Amway Recommendation Conclusion Bibliography Page No. 1 4 10 17 19 23 27 28 29 31


This refers to the discussion I had with Miss. Sneha P. Mulchandani, Roll No. 54, studying M.Com Part I from Smt. Chandibai Himathmal Mansukhani College Ulhasnagar 3. In connection with her topic on Marketing Policies & Strategies of AMWAY

The information has been furnished to her on related topic was based on my knowledge and experience.

This project is prepared with the combination to theoretical knowledge as well as practical knowledge and a blend of advices and suggestions from the research guide of the project. Various books help me out in extracting the theoretical ingredients. How you do things? Is more important than have you done the things? And how fast have you have done things? While making this project it was important to give due important to method of collecting data. This project is research based project and the information presented in this project is collected with the help of primary and secondary data. The Primary research includes visit to the company whereas Secondary research has been done through various Books, Journals, & Internet Search etc. Finally, the project has been lucratively finished with various kinds of experiences gained throughout. It had been possible.