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Tobii Eye Tracking
Eye tracking for Eye tracking provides unique insights into visual
excellence. perception and human behavior. Tobii hard-
ware and software have quickly become the
leading state of the art system, providing
unsurpassed testing efficiency and tracking
quality.
The Tobii Eye Trackers offer a unique eye color or ethnicity, and high tolerance
platform and opportunity to work with to glasses and contact lenses guaran-
Tobii StudioTM – the most comprehensive tees performance.
gaze analysis and visualization software – Advanced drift compensation guaran-
on the market. Become part of the large tees high tolerance to varying light
community of researchers already using conditions.
Tobii products and share your experiences
and findings with other researchers Flexible analysis tools
through Tobii’s online forum. Rely on easy – Flexible stimuli generation, including
set-up, professional support and training slideshows, moving stimuli, external
services, and focus on what is most video capture, scene camera, web
important to you: your research. pages and more.
– Various data export and filtering
Fully automatic eye tracking options enable data abstraction and
– Ease of operation makes it possible to filtering without removing flexibility or
set up and execute tests without eye access to raw data (Matlab/SPSS
tracking experience. compatible).
– Automatic and robust eye tracking – Powerful visualization and statistics
significantly saves time when conduct- tools allow for high-level qualitative and
ing studies. quantitative analysis.
– Quick and long lasting calibration – Built-in integration to other software
makes each test easy to set up and run. packages (such as E-Prime) provides
additional stimulus generation and
Completely unobtrusive analysis capabilities.
– Great tolerance of head movements
Dedicated infant features
removes all need for chin-rests and
– Customized calibration routines for
other restraints.
babies and other subjects with limited
– Truly remote eye tracking integrated
attention.
into normal computer screens with
– Large tolerance to head motion
built-in user camera.
enables eye tracking of subjects who
– Completely natural environment for
cannot be still.
subjects minimizes experimental effects.
– Easy set up of bold, attention-grabbing
– Long studies can be performed without
stimuli containing video and audio.
fatigue for the subject or reduced
quality of data.
”A consortium of researchers who study “At the Institute of Medical Psychology, and oculomotor anticipation and smooth
cognitive and language development in Medical Faculty of the University of pursuit. The system is flexible and compat-
human infants has been working closely Magdeburg we use a Tobii Eye Tracker to ible with many third-party applications,
with the technical staff at Tobii; collectively study vision and eye movements in brain such as E-Prime, Director, and Matlab,
we have purchased eight Tobii systems. damaged patients undergoing neurologi- which greatly expands its potential. The
Our experience is that the system offers cal rehabilitation and vision restoration calibration routine is friendly to both the
extraordinary ease of use with infants and but we also study normal subjects. One experimenter and the research participant,
young children, especially for calibration important advantage with this system is especially infants.”
and data analyses.” that it provides a natural testing environ- Scott P. Johnson
Richard Aslin ment where subjects can move freely in Professor of Psychology
Professor of Brain and Cognitive front of the eye tracker. With other eye University of California, Los Angeles
Sciences, Director, Rochester trackers, holding the head fixed prohibits
Center for Brain Imaging reliable, long-term recordings and is a “Clemson houses four Tobii Eye Trackers,
University of Rochester too artificial situation. We can adapt the three installed in the eye tracking lab and
program to our specific research one in my office. One aspect I appreciate
“At the Tilburg Institute of Behavioral questions. Our experience with the Tobii is the Tobii’s ease of programmability –
Economic Research (TIBER) of Tilburg system is very positive“. this is where it really shines for me. Tobii
University we are using four Tobii Eye Bernhard A. Sabel, PhD designed the system in a very clever way,
Trackers. We use the Eye Trackers to Professor of Medical Psychology following a client/server model. This
examine moment-to-moment decision University of Magdeburg means that I pretty much have full control
making, such as on websites, or in of the device from within the client
product-by-attribute matrices. We study “We are very impressed with the tracking programs that I write for it. Calibration and
attentional responses to print advertise- robustness, the high accuracy and the use of the tracker is by far much nicer
ments and television commercials. We excellent linearity across the entire than with older equipment.
chose Tobii Eye Trackers because of the screen of the Tobii Eye Tracker. Also, Andrew Duchowski
breakthrough integration with LCD Tobii has been very responsive and Assoc Professor of Computer
screens. This makes eye tracking very professional in supporting our needs.” Science Clemson University
natural and unobtrusive and the eye Jan Ygge
trackers easily transportable. We also Professor in Pediatric Opthamology “The Institute of Psychology, CAS has one
chose Tobii because of the ease of Karolinska Institutet Tobii Eye tracker for the time being, which
calibration. The software is user-friendly is used in the evaluation of websites,
to the extent that essentially anyone can “We have used a Tobii system to record software usability tests and human
be up-and-running in less than an hour. oculomotor behavior in infants, children, attention mechanisms research. The Tobii
We were immediately convinced and and adults since 2003. We have found the Eye Tracker meets our requirements of
have only become more enthusiastic”. Tobii useful for a wide range of questions the engineering psychology experiments
Rik Pieters of perceptual and cognitive development, and is really easy to operate.”
Professor of Marketing including the recording of gaze patterns Sun Xianghong
Faculty of Economics and Business during free viewing, preferential looking Professor of Institute of Psychology
Tilburg University and visual discrimination, visual search, Chinese Academy of Sciences
Tobii Eye Tracking Tobii T60 & T120 Eye Tracker Tobii X120 Eye Tracker