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Pioblem:
Low click thiough iate anu unielateu content.

Solution:
Taxonomy of uata (complaints anu companies).
uive people a ieason to biowse complaints by cieating intiiguing topics. People want
intelligent uata baseu on what is tienuing insteau of biowsing an enuless list. Taxonomy
also seives as an optimization foi seaich engines by the utilization of bieauciumbs anu
topical keywoius.

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P
R
I
M
A
R
Y
Role
Learn trending scams
Catch criminal
Produce lawsuit
Protect company
Dispute complaints
Provide ofine resolution
Researcher Complainant
Seek resolution
Share experience
Education from scam
Spread awareness
Company Owner
Employee
User Type
Goals
Business Representative
Victim Preventer
Authority
Legal
Press
Observer
Tasks Search for company
Read complaints
Research competitor
Search for company
File a report
File a report based on bad experience
Interact with similar complaints
Search for company
Research scams
Gather information
Read complaints and comments
Browse complaints
Skill Computer savvy 30% No computer skills
70% Moderate to Computer savvy
Moderate to Computer savvy
Cieate taxonomy baseu on usei types.

These usei types woulu like to biowse.

victim Reseaichei Business Rep.

Relateu expeiiences
Resolutions fiom
Scambook
Be on the lookout


Populai
Tienuing
Top 1u
Woist in categoiy
Nost activity
Bighlow scoie
Be on the lookout
Repaiieu ieputation


Categoiy ielateu to
business
Repaiieu ieputation

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Financial
Loans
o Refinance Noitgage
! Top 1u Woist companies (Lowest # Resolutions v. Complaints)
! Top Tienuing Scams (Nost vieweu Seaich Companies)
! Nost Complaints (Company w Nost Complaints)
! Nost Populai (Nost Commenteu)
! Top 1u Best Rating (Companies with Bigh Rating uiaue)
! Top 1u Nost Resolveu (Bighest Resolution Ratio)


Available Categoiies foi Taxonomies aie founu in
http:www.scambook.comcompanies
Which can be expanueu fuithei to vaiious inuustiies in the futuie.
False Auveitising
Social Netwoik Bating Sites
Befective Piouuct Recall
0nauthoiizeu Chaiges
Text Nessage Phone Numbei
Inuiviuual Peisonal

Bealth anu Fitness Piouucts
Financial Seivices
Woik at Bome Piogiams
Restauiants
ueneial Consumei Piouucts
Bating Seivices

Cieuit Repoit
Penny Auctions
Bating Site
Listing Fiauu
Bating Piofile
Ciaigslist
0thei


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Ranuomly list 4 gioups of complaints oi companies by categoiy on each page
iefiesh.
Each gioup contains S complaints oi S companies.
Topic is baseu on lifestyle, business, tienu anu settlement

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Bome page will consist of 4-6 wiugets that will uisplay categoiies (taxonomies) baseu at
ianuom to keep home page content fiesh. Each wiuget setup in two ways
1) Bave a snipeu of infoimation foimation that will take you a page foi moie
infoimation (title + thumb + link foi moie info)
2) It can be a feeu of infoimation iight on that page (Title + Thumb + iepoit feeu +
view moie)
Wiugets can click thiough tags to view moie companies unuei the same taxonomy. 0seis
can click on the E3F#53@ /&$4F#A+5C to view moie complaints unuei the same company.


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Shaiing the aggiegateu list as a meuia object.
Seaich engines will see keywoius in bieauciumbs anu in topic (bieauciumb iich
snippet)
Ex. Financial > Loans > Refinance Noitgage > Noitgage-Refinance with Bighest Complaints

The use of tags on the feeus will help SE0
Bettei content piesentation foi usei inteiaction
Bettei use of existing uata foi the S types of useis (Complainant Reseaichei
Business)
0seis will see ielateu lifestyle, tienuing anu business ielateu content
Infoimation that is cuiiently founu fuithei uown the tiail will be available at a fiist
glance anu not buiieu insiue piofile pages.

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Aftei a usei files a complaint, they automatically tuin to a Reseaichei (usei type) these
featuies will be useful peifoim theii own investigation oi ieseaich to avoiu scams. The
new featuies can spaik cuiiosity anu awaieness to avoiu scams. As a ieseaichei you want
to have as much uata as possible that ielates to youi case oi lifestyle.


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Topics can be cieateu baseu categoiy anu the uata that lies within the complaints
anuoi within a company piofile.
Accoiuing to Bevelopment team, it will take appioximately 1 full uay foi to woik out
the logic foi this pioject.
Bevelopment will not necessaiy be couing new featuies but complying existing
featuies in one new wiuget.


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If a usei seaiches foi example moitgage ie-fi



To achieve this seaich iesult, a stanualone page must be cieateu foi seaich engines to pick
up ielevant B1 anu keywoius.

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Noitgage ie-finance
Weight lossuiet
Employment
Tiavel
Subsciiption