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Karaoke Business: * ---------- * (Tertiary Industry; Food and Entertainment) -May food service -Themed rooms * ---------- * Market

analysis - Food and Entertainment Firm's target market - Yuppies, Students, Families Customers - mentioned above Competitors - Business with the same industry; e.g., Redbox, Karaoke products (Kung bibilinalangsilang Magic sing) How will we compete in the marketplace - promotional and marketing, (e.g., Themed rooms, membership cards, Student and Senior Citizen Discounts) Potential sales and market shares - Karaoke services, food services, Accomodations (reservations), Packages (party package), Rewarding systems (Hall of fame pics for those who will get perfect scores) * ---------- * Market segmentation according to segments Geographic segmentation - Location of customers; Target classes are from Classes D (Average people) to A (Lucio Tan level); Urban Areas (Ubelts, Makati etc.,) Age- From all ages Gender - GBBTT Income - Average Income earners to High-end people Family SizeBig room is for 10 pax per customer / regular rooms are for 4-5 pax per customer

Psychographic variable Personality Lifestyle - Outgoing people who have the time to celebrate and party party Behavioral Variable - All types of behaviors Product type Service; Food

Marketing Strategy Opening - Ribbon cutting; complementary food; 1 basket of nachos and fries na may dip Pagnagrentatleast 1 hour, complementary food Promotional Tickets - movie tickets Pets are allowed Mas mahalsagabi Webpage

* ---------- * Space: Space rental, mall rental, 4-5 pax per room minimum. Up and down building. Two-storey building 1 comfort room/1 kitchen/1 for 10 pax/6 for 4-5 pax (walang extend-extend) 10 pax room - Outer space

Themes for 6 rooms (4-5 pax): Food: By menu/orders Paris (Romantic setting) Hawaii (Beach setting) Japan (Mt. Fuji winter setting) New York (City Lights setting) Middle east (Sandy setting) Philippines (wonders ngphilippines)

* ---------- * Lahat managing partner.Sales, financing.

Competitors - Magic sings etc, Red box (We will beat them with our Value added), Businesses with same industry Competitive Intelligence Sales Estimation

3 taosa kitchen. 1 master chef, 2 sous chef/waiters. 1 Maintenance and liason officer (Janitor), 2 receptionists Aira- Marketing manager Mike and Jeni - Accounting and Finance Remo-Internal Auditor Bevz and Abie - Operations Manager

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