Tadstsopencloudmarkwindle 131125162536 Phpapp02

TELCO CASE STUDIES: Breaking Free of Your Slow Strategic Vendors, using Open Independent Telecom App Development
Using Deep Network APIs to become More Competitive

Mark Windle, Head of Marketing
About OpenCloud
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Copyright OpenCloud Ltd 2013
More then 50 operators use OpenCloud Rhino

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And more
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and more 3
Agenda
Different Levels of API Exist
Deep Network APIs provide the greatest flexibility Implementing change by adapting network signalling is an alternative that can be faster and significantly less expensive than changing network equipment Adaptive Signalling Applications solve network evolution challenges more competitively
Responding Competitively to Change
Case-Studies
Network-based Telecom Applications enable service innovation A proven, productised solution framework(carriergrade, virtualisable, scalable software) is required
Enabling Competitive Change

It must be openly adaptable and extensible by the operator or any telecom application developer they chose 4
Different levels of developer API exist with specific requirements and different use-cases
External Developers Businesses and the Long-tail
Public APIs
Other Departments and Systems Integrators
Simplified API set Extremely Abstracted Tightly Controlled
Signalling Engineers and Network Application Developers
Deep Network APIs
Trusted Use Direct Exposure All Capabilities
The network equipment and signalling contains functional and informational assets
5
Flexible Unlimited potential
Internal APIs
Risk-management and API consumer needs
Fixed Limited Use-cases
Agenda
Case-Studies

Being more competitive means simultaneously cutting-cost and innovating
Competition
Source Functional
Motivation
Financial Improve Margin
Differentiation
Challenge
Implement Change
+ +
Reduce Costs
Barrier
Difficult
Expensive
7
Being more competitive means finding more competitive ways to make changes
Signalling
The interactions between elements
+
The functionality of the elements
The Network
The functionality of the network
Change?
Being more competitive means finding more competitive ways to make changes
Alternative: Change the signalling
Habit: Change the network elements Costly and Slow
The Network
The functionality of the network
Change?
Agenda
Case-Studies

Telkomsel (Indonesia) Signalling Routing for OCS
OCS
OCS
Fast - Experience Flexible Routing Cost-effective solution

OCS
11
Polkomtel (Poland) IN Replacement

IN SCP
P-INAP
IN SCP
P-INAP
NextGen
NextGen
SCP
SCP
Standard INAP Network Evolution Service Evolution Cost-saving
The Network Switches
12
Bouygues Telecom Harmonised Service Layer
13
The flexibility of open deep network APIs enables a wide-range of use-cases

Legacy & IMS Convergence Intelligent Charging Offload
SMS Homenetwork routing
Protocol Conversion
HLR HSS Synchronisation
etc
Solving network evolution challenges more competitively

14
and Service Innovation

Multi-number
Call Screening
Home-zone
RCS
Roaming Services
VPN
Personalisation
M2M
And so on
15
Agenda
Case-Studies

Competitive Change requires Open Products

Productised Solution Framework
Carrier-grade Virtualisable Scalable Software-based
PLUS
Telecom Application Developers
In-House SIs and Partners 3rd Party Community
Multiple Applications
+
Productised Common Protocols
Open Application Server

Openly Extendable for Other Protocols
Developer support
Documentation Dev. Tools Test Tools Support
Network Signalling
Network Elements 17
Summary
Case-Studies

COMMENTS & QUESTIONS
19
For further information:

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20

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TELCO CASE STUDIES: Breaking Free of Your Slow Strategic Vendors, using Open Independent Telecom App Development

Using Deep Network APIs to become More Competitive

>50 Operators globally Growing fast

Privately held, VC-backed

Copyright OpenCloud Ltd 2013

More then 50 operators use OpenCloud Rhino

Copyright OpenCloud Ltd 2013 Netherlands Portugal Spain

Responding Competitively to Change

Enabling Competitive Change

Simplified API set Extremely Abstracted Tightly Controlled

Signalling Engineers and Network Application Developers

Deep Network APIs

Trusted Use Direct Exposure All Capabilities

Flexible Unlimited potential

Risk-management and API consumer needs

Fixed Limited Use-cases

Responding Competitively to Change

Enabling Competitive Change

Being more competitive means simultaneously cutting-cost and innovating

Financial Improve Margin

The interactions between elements

The functionality of the network

Alternative: Change the signalling

Habit: Change the network elements Costly and Slow

The functionality of the network

Responding Competitively to Change

Enabling Competitive Change

Telkomsel (Indonesia) Signalling Routing for OCS

Fast - Experience Flexible Routing Cost-effective solution

Polkomtel (Poland) IN Replacement

Standard INAP Network Evolution Service Evolution Cost-saving

The Network Switches

Copyright OpenCloud Ltd 2013

Bouygues Telecom Harmonised Service Layer

Copyright OpenCloud Ltd 2013

The flexibility of open deep network APIs enables a wide-range of use-cases

SMS Homenetwork routing

HLR HSS Synchronisation

Solving network evolution challenges more competitively

and Service Innovation

Responding Competitively to Change

Enabling Competitive Change

Competitive Change requires Open Products

Open Application Server

Responding Competitively to Change

Enabling Competitive Change

COMMENTS & QUESTIONS

Copyright OpenCloud Ltd 2013

For further information:

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