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LIFE KA NETWORK
Business has only two function: Marketing and Innovation Telecommunications company with a GSM network.
Promotion
The most controversial and dynamic factor in todays market is promotion. Today without promotion you cannot sell your product. Customers also must be reminded a b o u t a p r o d u c t s a v a i l a b i l i t y a n d its potential to satisfy. Sellers blast the marketplace with thousands of messages every day in hopes of attracting new customers and established market for new products. The promotional activities are different in each stage of product life cycle. Given the int e n s i v e c o m p e t i t i o n f o r c o n s u m e r s attention, even an established firm must constantly remind people about its brands to retain a place in the market & in the mind of consumer. Companys Information
ABU DHABI GROUP LAUUNCH IN MAY 2005 CEO: BASHIR AHMED TAHIR POATPAID AND PREPAID 17 % MARKET
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Media Centre
Warid has a strong media presence and has also sponsored many high profile activities and events nationwide, ranging from polo matches to fashion shows. Its advertisements appearing in all leading English and Urdu dailies and broadcasting channels of the Country.
TRADE PROMOTION
Media Channel
Television Radio Digial Media Cinema and Cable OOH Billboards
DOSTI
As shown in the add, they are focusing DOS T I and attracting the youth for their product glow. The TVC based on college theme which is telling the full story of package by using music. Palwasha Yousaf (famous makeup artist) is also been featured in this commercial. The TVC tells that if you havent used your Warid SIM from 15 th august, 2013, its time to avail the offer by putting back your SIM now.
Hafta Offer
Warid Telecom now offers its glow and prepaid subscribers Muft Hafta Offer is explained in this TVC which is directed by Amena Khan and base on the theme of family like they try to do some savings for the future. So this psychology is applied here to attract customer.
HAJJ OFFER
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Digital:
Tribune OD Network Jang Facebook Google
SALES PROMOTION
Sales promotion is sponsored funding, demand stimulating activity design to supplement advertising and facilitate personal selling. It frequently consist of temporary incentives to encourage a sale or purchase. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales pr omotions targeted at retailers and wholesale are called trade sales promotions. Warid use different techniques of sales promotions like new offers, packages etc. Some examples are as follows
Karachi Offer
This region based offer is available all Warid users in Karachi and will allow them to keep in touch with all Warid users across Pakistan. Be it your business needs, or your personal wish to speak your heart to the fullest, Warid Karachi Offer will take care of it. This offer is specifically for Karachi region to focusing the customer geographically to enhance the sale in that region.
Postpaid Premium
This offer is for the postpaid customers of Warid as the reward of their loyalty. They can now take advantage of various exclusive services offered to premium customers. This is a sales promotion offer and it has very good effect on sales as postpaid are loyal customers and they try to get advantage of this offer which is beneficial for Warid.
SPONSORSHIPS
British Council
Warid provides career advice and opportunities for Pakistani students in the UK.
Red Carpet
Lahore, July 2013: Warid Telecom recently partnered with the 12th Lux Style Awards which is the largest awards show in Pakistan. The show, which was held in Lahore for the first time, show-
cases the best that Pakistans vibrant fashion and entertainment industry have to offer.
PUBLIC RELATION
Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of Warid to maintaining public relations often is to encourage the public, investors, partners, employees, and other sponsors to maintain a certain point of view about company. In short good public relation is necessary for the good will of any company. Warid involves in different activities to maintain PR which are as follows.
Corporate initiative to assess and take responsibility for the company's effects on the environment and impact on social welfare. The term generally applies to company efforts that go beyond what may be required by regulators or environmental protection groups.
Anti-Tobacco Day
Warid celebrated anti-tobacco day with Shaid Afridi on May 31st, 2012. The purpose of this to take part in betterment of society and build good corporate image.
DIRECT MARKETING
A form of advertising in which physical marketing materials are provided to consumers in order to communicate information about a product or service. Direct marketing does not involve advertisements placed on the internet, on television or over the radio. Types of direct marketing materials include catalogs, mailers and fliers. Warid also involves in direct marketing, it provides its fliers and broachers to distributers and retailers when its launch some new offer. Wall advertising is also done by Warid which is also a good way of direct marketing to aware customer about your product.
CONCLUSION
Warid has a strong media presence and it has also sponsored many high profile activities and events nationwide, ranging from polo matches to fashion shows. It involves in different aspect of promotional mix like Advertising, Sales Promotion, Direct Marketing, Sponsorships, Public Relations etc. Although Warid spend a huge budget on promotion but still it is in loss and failed to get the targeted customers. So Warid should reverse its marketing strategies to gain some profit and attract customers. There are also chance of sale of Warid because of its loss.