GentleParenting A Revolution in Parenting Websites

May 1st 2014 sees the launch of the most exciting arenting !ebsite this "eca"e# To date parenting websites have focused more on making money than on providing non-biased, evidence based information and support to parents. We want to change that. www.gentleparenting.co.uk is a website with ethics. Our aim is to provide information for parents that is fact, not opinion based and always in the best interest of the child, as well as greater society.

What "oes this loo$ li$e%

We support all parents no matter their parenting choices. We provide information based on current scientific understanding. We are mindful of the psychological and physical development of children. Our experts really are just that. With appropriate ualifications and experience, many are published authors, medically ualified and well known in their field We do not promote infant formula !or follow on milk". We do not promote supplementary foods for infants less than # months of age. We do not promote the use of screen time for under $ year olds. We do not promote toiletries that contain harmful chemicals. We do not promote the use of ultrasound scans for entertainment purposes We do not promote products that interrupt the bond between parent and child. We do not promote sleep training, when it involves leaving children to cry. We boycott %estle !due to their promotion of formula in the developing world". We actively boycott &larion !because of their arms trade links". We support parents from conception through to their child starting secondary school.

What Ma$es us &ifferent%

's well as promising to do all of the above, we do it in a manner that is as mainstream as possible. Our site is for all parents, no matter how they feed their baby, whether they use a buggy or a sling, whether they use a cot or bed-share, whether they birth at home or in hospital and whether they are pregnant with their first child or have a brood of six children. (entle doesn)t necessarily mean )natural) and although we are keen to support the environment however possible we welcome parents who use disposable nappies as much as those who use cloth !which we love too*".

Our branding is fresh and modern, not crunchy and alternative. Our experts are some of the most respected in their field from world renowned parenting authors to %+, midwives, +ealth -isitors, (.s and .sychologists. Our aim is to be the )go to) place for all parents and parents-to-be interested in a more gentle way of parenting.

Who are We%

(entle.arenting /imited is0

'arah (c$!ell)'mith* a mother of four and the bestselling author of )1aby&alm) and )Toddler&alm). ,arah also co-authored the book )The ,cience of 2other-1aby ,leep) with .rofessors Wendy 2iddlemiss and 3ames 2c4enna amongst others. ,arah holds a degree in .sychology and has previously worked as a 5oula, 'ntenatal Teacher, +omeopath and &linical 6esearch 'nalyst in the .harmaceutical industry. ,arah writes two parenting blogs which have attracted 7.$ million readers since ,pring 8978 and also regularly writes for :ahoo /ifestyle, 3uno and )Teach %ursery) maga;ine. ,he is also the )go to) baby expert for ,ky %ews. ,arah is our baby and toddler expert.

+orraine ,erry* a mother of four and a bump. /orraine has been an %+, 2idwife for the last 7< years after completing a degree in midwifery. ,he is a keen supporter of active and natural birth and also teaches +ypnobirthing classes. /orraine is passionate about pregnancy and birth and helping women to have good experiences of childbearing. ,he believes that a confident pregnancy and birth experience can pave the way for a smoother transition to confident, gentle parenting too. /orraine is our fertility, pregnancy and birth specialist.

-ate 'utherlan"* a mother of one. 4ate is an avid supporter of gentle parenting after giving birth to her firstborn in the ,pring of 897=. 4ate is a keen )babywearer) who has a special interest in the effects of music both during pregnancy and birth and with children. 's well as holding a 1T>& diploma in %ursery %ursing she also holds an 2' in 2usic 1usiness 2anagement and has enjoyed a long and successful career in the music industry and has worked with many famous artists including 3amiro uai. Westlife and The ,tereophonics. 4ate is our celebrity and popular news expert and social media manager.

,arah, /orraine and 4ate first met 8# years ago when they all attended the same secondary school in +ertfordshire and are very excited to be working together, their special friendship adds to the uni ue feel of (entle.arenting, giving it a friendly, rather than sterile feel.

GentleParenting &emogra hics#

Our audience is predominantly '1&7 ?emales between the ages of 89 and @$ years old. Our predicted reach is 899,999 uni ue visitors per month at launch, based on current social media and blog statistics. We expect this to at least double by the end of 897@. Research into our au"ience sho!s that*.

Age 8AB are 89-=9 years old ##B are =9-@9 years old #B are @9-$9 years old

/amily Ma$e)0 8B are pregnant with their first child $<B have one child already 8AB have two children already 7=B have three or more children already

Pro"uct1+ifestyle 2hoices C=B have done or are considering babywearing $=B have used or are considering using clothDreal nappies <=B have used or are considering using natural toiletries

2hil"birth 2hoices <$B choose to birth in a hospital <B choose to birth in a birth centre 7AB choose to birth at home

3m loyment 'tatus 7<B work full time =<B work part time @#B stay at home with their children

4nfant /ee"ing Metho"s A9B breastfeed 77B formula feed. CB combination feed !breast E formula milk" * Based on a sample of 1000 users.

(ur 'ocial Me"ia We are very active in social media and expect these figures to steadily increase over the coming months. Our ?acebook and Twitter account were only started in October 897=.

/aceboo$# Our main facebook site already has circa <999 fans0 www.facebook.comD(entle.arentF4

Our chat group has circa 7799 users0 www.facebook.comDgroupsD(entle.arentingGnternational

5!itter* Our twitter account already has circa 8o99 followers0 https0DDtwitter.comD(entle.arentF4

Gentle Parenting 2elebrity /ans (entle .arenting has many high profile fans including .aralympian 5ame ,arah ,torey, 'thlete and 2odel %ell 2c'ndrew, 2odel and wife to 1rendan, Hoe &ole, T- presenter 3asmine +arman, 'ctress 3oanna .age and new mother .eaches (eldof. (entle .arenting also has many fans in the parenting world, including many world famous parenting expert supporters including .inky 2c4ay, .sychologists /awrence &ohen, /aura 2arkham, Oliver 3ames and .rofessor Wendy 2iddlemiss and .rofessor +elen 1all.

GentleParenting Rate 2ar" 1# 'ite A"vertising

'll advertising runs for a period of = calendar month unless indicated otherwise. We are not currently -'T registered, however we do expect to be by the end of 897@, when this happens -'T will be added to the prices below.

6ome age Rates 700 x 280 9me"ium rectangle:* =2> x ?0 9hea"er: 1<0 x <00 9si"ebar: 'ite ta$e over 9home age: ;<00 ;1800 ;1200 ;7000 for 1 month ;8000 for 2 months ;=800 for 7 months

Main 'ection 6ome age 9fertility1 regnancy @ birth1baby1to""ler1 reschooler1school age: 700 x 280 9me"ium rectangle: =2> x ?0 9hea"er: 1<0 x <00 9si"ebar: ;400 ;1000 ;>00

'ub)'ection age 9e#g* 4A/B !riting a birth lanB baby!earingB starting school etc##:. 700 x 280 9me"ium rectangle: =2> x ?0 9hea"er: 1<0 x <00 9si"ebar: ;280 ;=00 ;880

* a full list of pages can be provided upon request.

&iscussion /orum 'ections 9fertilityB regnancy @ birthB babyB to""lerB reschoolerB school: 700 x 280 9me"ium rectangle: =2> x ?0 9hea"er: 1<0 x <00 9si"ebar: ;180 ;800 ;780

+ocal Geogra hical /orums 9,e"s1,uc$s16erts Corfol$B 'uffol$B 3ssex etc#:. 700 x 280 9me"ium rectangle: =2> x ?0 9hea"er: 1<0 x <00 9si"ebar: ;100 ;780 ;280

* a full list of pages can be provided upon request.

2# 3mail A"vertising
Ce!letter ' onsorshi 9fortnightly: ;200. I Gncludes a 799 word companyDproduct biography and 7 image =99 x =99, option to include a special offer at no extra charge.

7# (ffers an" 2om etitions

Website 2om etition 8 weeks exposure in our offers ;one E featured on our homepage for a minimum of 8 days. 'll competitions will be featured at least twice on our ?acebook page and will be tweeted at least twice. Gncludes a 799 word companyDproduct biography and 7 image up to =99 x =99.

5otal riDe value excee"ing ;700 5otal riDe value excee"ing ;100 5otal riDe value excee"ing ;80

;100 ;180 ;200

All prizes are to be sent directly to the winner. We will provide you with entry figures but do not share email address!names and!or contact details of entrants.

(ffers Page A earance on our EoffersE age. ;100.

* "ncludes 1 image up to #00 $ #00 and lin% to website. Acceptable offers include& money!percentage off voucher free postage or free gift with code.

4# Pro"uct Revie!s
The (entle.arenting 6eview panel already has over <99 parents registered in the F4, with a broad range of demographics. Gt is highly likely therefore that we will be able to allocate a reviewer based on the exact target audience for your product.

Website featured .roduct 6eview0 Fp to @99 words and 7 product image up to =99 x =99 'll reviews are featured on our homepage for a minimum of 7 day and in our )reviews) section indefinitely. 6eviews will be featured once on our ?acebook page.

'ingle ro"uct revie! 5!o "ifferent ro"uct revie!s 5hree "ifferent ro"uct revie!s

;100 ;1=8 ;280

All review products are to be sent directly to the reviewer you may send up to ' of the same products for review for the above fees if you would li%e different opinions presented in your review in the case of more than one reviewer each review will be up to (00 words and include one product image. )ultiple reviews will all appear as one article on one page. *lease note we cannot guarantee you a positive review and encourage all reviewers to be as honest as possible.

8# 5he Annual GentleParenting Pro"uct A!ar"s#

Our annual award winners will be announced on the 7 st of 2ay each year. >ach gold, silver and bron;e category winner receives a J(entle.arenting 'ward WinnerK badge to use on their website, product literature or product packaging.

Our awards ceremony is a virtual event that will be promoted heavily on our website and social media and will provide an endorsement that parents can really trust.

'ingle ro"uct entry

;100

'wards are decided by a combination of parent product testing and public voting. We re uire = samples of each product entered into our awards to be sent directly to the user testing the product. .lease note we do not expect testers to return the product, indeed getting to keep the product they are testing serves as the reward for their work.

We also hold a selection of special awards in which to recognise members of the public who have significantly contributed to the world of general parenting including0

2idwife of the :ear +ealth -isitor of the :ear (. of the :ear &lass .rovider of the :ear ,ervice .rovider of the :ear (entle .arent of the :ear

Gt is possible to sponsor one of the above special categories for the following fee0 ' ecial A!ar" ' onsorshi fee* ;280 er a!ar"B lus rovision of an a minimum value of ;100# ro riate riDe !ith a

Awards entries opens on the 1st of +ctober each year.

Want to learn more?

/or all enFuiries lease contact* 'arahB +orraine an" -ate on commercialGgentle arenting#co#u$ in the first instance#