SEE THE

CREATE YOUR OWN.

FUTURE.

Delivering Multiformat Video to Digital Networked Homes

Bhartendu Sinha Partner Business Dev & Marketing Texas Instruments

Agenda
IP TV Overview Video to the Home The Challenges and Solutions of Digital Networked Home Video in the Home TIs Solutions Conclusion

Any Content, Any Format, Any Time, Any Place

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Driving Factors for IP Video Delivery into your home

Broadband Pipe Changing the way we live Consumer Video/Electronics Getting cost effective Home Networking Becoming pervasive Video Compression and Multi-Format
H.264/VC1 provide 2x improvement Further reach with the same infrastructure Richer media experience with the new infrastructure (fiber, VDSL2,.)

Quad Play Differentiated and Competitive Services

Disruptive Innovation Delivery of Video content Ability to deliver video content any time, any place, in any format and at a lower price to the end consumer
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IP-TV Access Network Key Care Abouts

Video Headend Interoperability Multi-format and format interoperability Future Proof Field Upgradeability Customer Reach/Bandwidth Security, DRM/Content protection QoS

Multi-format and Format Interoperability

Any Content Many Opportunities Embedded opportunities: Broadband Digital distribution - VOD Pipe IP based broadcast TV Quad play Data, Voice, Video & Mobility for Telcos Networked Networked Gaming Video Content aware Advertising Digital Home Content delivery Networked PVR Digital Home Entertainment E-Commerce
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Traditional sources: Movies TV shows CCTV surveillance

Consumer Gen. Content Digital cameras PC cameras Network cameras Camera phones

Digital video is emerging in diverse embedded systems

xDSL Range Vs. Codec

Advanced Codec Extends Customer Reach
1* HD + 2* SD with MPEG2 CODEC UDSL

MPEG2- 1* HD + 2* SD (40 Mb/s) UDSL : 2.5kft VDSL : 2.2kft ADSL2+ : NA ADSL2: NA

1* HD+2*SD with Advanced CODEC

Data/Voice

H.264/VC-1 1*HD+2*SD (22Mb/s) UDSL : 4.4kft VDSL : 3.8kft ADSL2+: NA ADSL2: NA

Assumption: Data (up/down) = 5Mb/s; 2 ch Voice 2-way = 256Kb/s; MPEG2 HD = 19.4Mb/s, SD=5Mb/s; H.264 HD/VC-1 HD= 10Mb/s (1080i), SD=2Mb/s; Packet Overhead: video 15% ; voice 50%

IP-TV Quad Play Delivery Network

Content QoS
Digital Broadcast Digital Turn Around/ Transcoding

Transport QoS Access QoS End to End Security/DRM

Home Network QoS

Router
VOD Server, Network PVR Analog Broadcast Video Encode ADSL2+, UDSL

DSLAM/RT
Splitter

DSL Triple-Play IPTV STB

Internet GW PSTN Media Source

Central Digital Headend Router Router

Headend

Transport

Access

Home

Agenda
IP TV Overview Video to the Home The Challenges and Solutions of Digital Networked Home Video in the Home TIs Solutions Conclusion

Any Content, Any Format, Any Time, Any Place

8

Everything Plays Together The Multimedia Home Network

Any content, Any Format, Any Time, Any Place
Video to the home

DSL Cable or Wireless

Video in the home

Media accessible from any devices in the Home

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A/V Streaming: A Complex Problem

Reality: Many Content, Many Formats, Many Devices and Many Places in the Home

Broadcast Cable, Satellite, Terrestrial

STB BB STB/PVR In the Living Room DVD/MPEG4 DLP Projector

DVD/PVR In the Living Room

Game Console

Flat panel DTV

Pre-packaged/ Personal Media

DVD, CD,
PC in the Den

VDMA DTV

Internet

DSL, CM Mobile/Handheld NB PC Analog TV

Source

Access

Media Center/Server

802.1xx/Enet Bridge

Client

Display
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Digital Home Critical Factors

Any Content, Any Format, Any Time, Any Place

QoS

DRM

Interoperability Security EOU

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The DLNA Vision

Digital Living Network Alliance

BROADBAND
Entertainment, E-Business, Services

MOBILE MULTIMEDIA
Entertainment, Personal Pictures and Video, Services

MEDIA
Pre-Recorded Content Personal Media

Consumers want their devices to work together Consumers want their andto share content devices work together and share content

BROADCAST
Services, Entertainment

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DLNA V1.0 Interoperability Framework

Content Sharing Framework Media Formats
(Images, Audio, AV)

Complete set of components to deliver user experience for sharing content How media content is encoded and identified for interoperability How media content is transferred How media content is identified, managed, and distributed How devices discover and control each other How devices physically connect together and communicate
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Media Transport
(HTTP)

Media Management
(UPnP AV)

Device Discovery & Control

(UPnP Device Arch)

Networking & Connectivity

(IPv4, Ethernet, 802.11)

DLNA Status
DLNA Guidelines v1.0
v1.0 Guidelines, Errata document and Optional Media Formats Addendum published in 2004 DLNA v1.0 Certification Program now

DLNA Guidelines v1.5

Scheduled for release at Q1-06 Based on same v1.0 framework for new device classes, capabilities, and technologies Link layer content protection

DLNA v2.0 guidelines definition kicked off

Examples: Advanced content protection, ease of use, security, advanced QoS, etc
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Agenda
IP TV Overview Video to the Home The Challenges and Solutions of Digital Networked Home Video in the Home TIs Solutions Conclusion

Any Content, Any Format, Any Time, Any Place

15

Texas Instruments Streaming Media

IP-STB and DMA Solution

Fo Inter rmat oper Innovative abili ty Field le ab e High d a r pg nce U a Scalability m r Fully Perfo Programmable Cost Robust Effective Futu re Pr oof Uncompromised Differentiated Products Headend & IP-STB et k r & Features Ma Interoperability o t e Tim
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Evolving Video Market Demands Flexibility, Fast TTM, Low System Cost and Excellent Video Quality
Format Interoperability
Divx 3/4/5H.264 MPEG1/MPEG2 WMV9 TI DSP Support encoding on MPEG2, MPEG4, VC1, H.264MP DM642 decodes full featured H.264 MP@ML, 30fps single chip Support High Definition(720P) on MPEG2, MPEG4 and WM9 decoding

Flexibility at lower system cost

Increased system integration Programmable Architecture Future Proof Scalability Roadmap to lower BOM

Fast time to Market

Top box manufactures working with TI platform Reference designs and 3P Development Interoperability with several key Head End providers

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Fast Time to Market I Complete Reference Design from 3Ps

VC1

Performance
STB-Architecture Reference Designs Applications

H.264

MPEG2

Features
3* MPEG2/4 MP@ML D1 30fps or 1* MPEG2/4 MP@HL 720p 30fps or 2* VC1 AP@ML D1 30fps (720MHz) or 1*VC1 AP@HL 720p 30fps (720MHz) or 1* H.264 MP/L3 D1 30fps

Full Featured

DA180 DA180 DM64x

GPP

Broadcast/IP STB

IP STB

Mid Range

DM64x
600MHz DSP

FTA BC/IP STB

IP STB

3* MPEG2 /4MP@ML D1 30fps or 1* MPEG2/4 MP@HL 720p 30fps or 1* VC1 AP@ML D1 30fps or 1*VC1 AP@HL 720p 30fps (720MHz) or 1* H.264 MP/L3 D1 30fps

Media 2 Go

Entry Level

DM342
100MHz C54x DSP/ 160MHz ARM926EJ Video DMA IP STB

1* MPEG2/4 MP@ML D1 30fps or 1* VC1 MP@ML D1 30fps or 1* H.264 BP D1 30fps

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Fast Time to Market II TI Media

Processor and Video Headend Interoperability
TANDBERG

H.264 D1/30fps MP@L3

HARMONIC Fast Time to Market II TI Media

DM642 600 MHz

Processor and Video Headend Interoperability

DM642 600 MHz

MODULUS VIDEO TANDBERG

VC-1 D1/30fps AP@ML

TANDBERG

WMV9 D1/30fps

DM642 600 MHz

SKYSTREAM TUT systems

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Flexibility at Lower System Cost - I

DSP Programmability - Future Proofing Your Design - Lower Cost of Ownership

New Codec Download, Codec Robustness Improv. New Firmware Upgrade

Application Software Upgrade

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Flexibility at Lower System Cost - II

Scalability for Product Differentiation and Reduced Development Cost
IP Set-top Box Digital Media Center
MPEG-2, MPEG-4, H.264, WMV, Real Networks, On2 VP6 decoders Audio Compression AAC, AC3, WMA decoders Networking Stack TCP/IP, UDP, RTP, RTSP Middleware Browser, OSD, DRM/CA MPEG-2, MPEG-4, H.264, WMV, Real Networks, On2 VP5 codecs Audio Compression AAC, AC3, MP3, WMA codecs Networking Stack TCP/IP, UDP, RTP, RTSP, HTTP Middleware OSD, uPNP, DLNA, IGRS, DRM Video Compression H.261,H.263,H.264 codecs Speech Compression G.722, G.722.1, G.728 IP Communications Protocols H.323, SIP Networking Stack TCP/IP, UDP Video Compression Video Compression

Digital Media Adapters PMP

IP Video Phone IP Video Conferencing

Surveillance Systems MPEG-4, JPEG codecs Digital Video Recorders Speech Compression G.722, G.722.1, G.728 Networking Stack TCP/IP, UDP, RTP, RTSP Multiplexers
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Video Compression

H.261,H.263,H.264

Format Interoperability
The New IP-STB landscape
From single Fixed function to multi-services and standards

TV channels Web Surfing JPEG MPEG2 MP3 DivX WMA9 VC-1/WMV9 H.264

SMS/MMS PVR H.263 E-Mails AAC+ Games

Video phones

VoIP
Interactive TV

Video on demand

Transcoding

Streaming files from PC: Digital Media adapter

Multi-format and Format Transcoding

Any Content, Any Format, Any Time, Any Place
22

Agenda
IP TV Overview Video to the Home The Challenges and Solutions of Digital Networked Home Video in the Home TIs Solutions Conclusion

Any Content, Any Format, Any Time, Any Place

23

Conclusion
Any Content, Any Format, Any Time, Any Place

Video to the Home

Broadband and advanced codecs provide disruptive innovation Interoperability between IP STB and video headend facilitated by programmable DSP technology

Video Inside the Home

Interoperability between devices require standards such as DLNA Format transcoding ensures interoperability and portability Programmable DSP solutions for future standards compatibility

TI programmable DSP-based media platforms provide optimum solutions for video into and throughout the home
Cost effective reference designs from TI partners provide ease of use TI technology enables fast time to market
24

Get to market faster

Bhartendu Sinha Partner Business Dev & Marketing Texas Instruments

with TI Digital Media products, support and partners.

SEE THE

CREATE YOUR OWN.

FUTURE.
25