vanessa.e.cunningham@gmail.

com

Vanessa E. Cunningham New York, New York 10026 www.linkedin.com/pub/vanessa-e-cunningham/a/31b/a46/

MARKETING, ADVERTISING and PRODUCT MANAGEMENT Seasoned professional with over 20 years of experience within the agency and client capacities , possessing an outstanding track record for successfully developing and implementing innovative programs to increase profit margins and market share as well as introducing cost containment initiatives that contribute to overall profitability. Expertise in spearheading strategic planning and development based on sound insights resulting in integrated communication plans that include Marketing and Advertising (television, digital, mobile, radio, OOH, print), Media (traditional, SEO/SEM, alternative), Public Relationship and Consumer Engagement (influencer blogging, shoppers marketing, sponsorships, national and local events). Seamless collaboration with multi-disciplinary teams to conceive, articulate and execute consumer brand experiences that build brand equity and deliver results. A hands-on management approach that involves engagement in day-to-day activities and staff development in order to promote successful and productive operations and professional growth of employees. PROFESSIONAL EXPERIENCE Omnicom Group: Footsteps; New York, New York 2011 to 2013 Executive Vice President, Director Account Services & Partner Integration (2012 to 2013) Vice President, Group Account Director (2011 to 2012) A full-service Omnicom agency specializing in cultural and urban markets. Responsible for strategic direction, overall client relationships, P&L profitability/growth and oversight of brand, digital, direct and retail marketing and advertising communications. Key Clients: P&G/Gillette, Lowes, Nissan/Infiniti, Florida Blue, among others. Track record of developing, leading and sustaining an over $30MM client portfolio by leveraging agencys broad range of capabilities. Manage and orchestrate significant pitches and complex client assignments through deep understanding of clients category (including competitive landscape) and their situations. Successfully transform economically-challenged client relationships into profitable, sustainable partnerships by cultivating trust-based relationships with senior-level clients via highly effective and timely communications including persuasive written presentations/point-of-views, revenue and brand opportunity identification and problem resolution. Prime Access; New York, New York 2010 to 2011 Group Account Director Responsible for supervising the long-term and day-to-day workflow of multiple Merck & Co. brands. Primary focus was managing client relationship(s) and profitability of accounts as well as represents the agency at the senior management level. Key Merck Brands: Propecia, Januvia, PegIntron, Victrelis (general market, multicultural and LGBT markets). Notably, co-lead and won the agency coalitions global AOR bid for Mercks Infectious Diseases Franchise generating approximately $12MM in agency fee. Provided strategic thinking - externally and internally for the development of measureable consumer communications plans that included traditional and digital channels and assets as well as provided the oversight of website and application development. Additionally, lead agencys response for the U.S. Army marketing services proposal in conjunction with WPP Group's Young & Rubicam and co-presented the final strategic presentation to the U.S. Army Officers panel. Digitas/Digitas Health, a member of the Publicis Groupe; New York, New York 2007 to 2009 Vice President; Director, Marketing and Advertising Managed client relationships for a digital and direct marketing agency that specializes in using strategy, creative, and technology to help leading global brands build enduring relationships with their customers (consumer and professional). Successfully delivered the execution of complex, cross-capability programs/projects that resulted in sustainable results. Key Clients: American Express, Samsung and Sanofi-Aventis Developed strategic, creative platforms that translated into executable programs that influenced brand awareness and preference, resulting in 13% increase in sales and 6% increase in preferential indexing. Consistently created revenue forecasts with accurate projection of committed and potential revenue, effectively managed financials, billability and profitability within a $14 to $26 million range. Globalworks; New York, New York 2004 to 2007 Group Account Director (2006-2007) Account Director (2004-2006) Multicultural and general marketing agency providing strategic direction and comprehensive planning in support of clients advertising, marketing, branding and diversity initiatives targeting a broad spectrum of ethnic markets including Hispanics, African Americans, Eastern Europeans and Asian consumers as well as general market consumers. Key Clients: Cablevision, Time Warner Cable, Citizen Bank, among others. Conceptualized, developed, and executed effective marketing and advertising campaigns. Specifically, direct response and branding television, print, radio, direct mail, interactive, and telemarketing initiatives resulting in awarding-winning communications that exceeded expectations response/conversion rates and consistently outperformed general market efforts by 14-16%.

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TIME WARNER - TIME INC.: Time Inc. Home Entertainment; New York, New York 2002 to 2004 Assistant Marketing Director, Brand & Product Management Product management position with P&L responsibility for People Books, Sports Illustrated Books (including Swimsuit series) and Money Books franchises, which generated approximately 17 new or reformatted products annually. Responsible for overseeing the development, marketing and sales of product lines via direct marketing (e.g. telemarketing, direct mail, and digital), retail and special trade channel. Product line successfully generated $22 million in gross annual revenue, which reflected an improved gross profit margin of 33% year-over-year. Achieved COGS saving of approximately 12% by reducing editorial and production cost without reducing value. Managed a $6.5 million promotional, operational, production and editorial budget. THE GUARDIAN LIFE INSURANCE COMPANY OF AMERICA; New York, New York 2000 to 2002 Director, Strategic Marketing & Planning - Corporate Marketing Management Lead the management of corporate marketing and digital initiatives, which encompassed strategic planning, business analysis, project planning and execution and new business development. Managed the $11 million marketing and advertising budget by implementing and executing direct mail and digital campaigns that drove consumer traffic to the sales force and web site, generating sales revenue and increasing brand and site awareness. Identified and defined niche markets (e.g. women, multi-millionaires, affluent, small business owners, etc.) in an effort to acquire, retain and accelerate customer growth via cross-sell, up-sell and repeat-sell initiatives, which resulted in $32 million in additional assets under management. Established and implemented digital business strategies that supported and drove the key sources of revenue generated from The Womens Channel @ Glic.com web site by increasing incremental purchases/sales, generating third party advertisement on site, negotiating strategic alliances and partnerships, and identifying cross-selling opportunities, which resulted in $3.5 million incremental revenue. AMERICAN EXPRESS TRAVEL RELATED SERVICES; New York, New York 1997 to 2000 Director - Corporate Services, Large and Middle Market (1998 - 2000) Managed and executed the re-launch of the customer loyalty program and the cross-sell program by establishing an overall loyalty/economic strategy, creating relevant value propositions, conducting financial analysis and potential profitability, instituting new communication and sales collateral, and conducting training for operational personnel to insure program awareness and effectiveness. Improved the economics of the Membership Rewards program by identifying and implementing various cost containment solutions and initiatives as well as decreasing redemption cost and increasing enrollment penetration to maximize the capturing of potential spend, which resulted in $21 million in annual savings and 16% increase in program enrollment. Co-lead the cross functional team responsible for developing and executing the cross-selling of the consumer products and insurance services to corporate card holders by developing value propositions (corporate client and card holder), identifying and utilizing traditional, digital and alternative acquisition channels, and formulating aggressive consumer offers, which resulted in $37 million of incremental revenue and the issuance of 113,000 new consumer cards. Senior Manager - Consumer Card Services Group (1997 1998) Responsible for the management of a $28.2 million COGS budget for seven retail insurance services (e.g. Buyers Insurance, Purchase Protection Insurance, etc.) that support the overall value propositions of the Charge and Lending products. Identified gaps, re-engineered processes and implemented improved procedures to the retail services which resulted in the strengthening of customer satisfaction by 20%, reduced processing of claims by 50% and achieved an overall savings of 17% or $5 million. Conducted bi-annual studies that analyze the relative value of each of the services in generating and stimulating customer behavior, the return on investment of each service and the appropriate level of investment to achieve the target customer profitability. ADDITIONAL EXPERIENCE WEEKLY READER CORPORATION MEDIA WEEKLY READER; Stamford, Connecticut Marketing Manager TIME WARNER - TIME INC.: TIME DISTRIBUTION SERVICES; New York, New York Assistant Promotion Manager (1994-1995) Promotion Coordinator (1993-1994) ASSOCIATIONS Direct Marketing Association, National Black MBA Association, Advertising Women of New York EDUCATION New York University: M.S. in Marketing New York University, Leonard N. Stern School of Business: B.S. in Marketing and Finance

1995 to 1997 1993 to 1995