TONY BEST

861 Bringham Ave. • Los Angeles, CA 90049 • (310) 820-4961 • tony.best@mac.com

PROFESSIONAL EXPERIENCE
CREATIVE MEDIA MARKETING, Los Angeles, CA 1998 - 2009
Creative Director

Client Services: Hands on development of digital media projects for CMM’s roster of
corporate and aesthetician accounts

Developed and designed sophisticated multimedia presentations for client’s sales teams,
conferences, interactive in-store kiosks, CD-ROM and DVD-Video distribution

Responsible for all phases of production, including writing and editing copy content

Facilitated client’s requests for media elements (video clips, image and audio files) in the
form of custom-designed digital portfolios

Company Marketing and Branding: Controlled overall company image in all marketing
materials including print and electronic formats

Created target multimedia presentations for the procurement of new business, resulting in
the successful acquisition of several Fortune 500 corporate accounts

Developed an interactive CD-ROM sizzle reel, highlighting CMM’s achievements and
results, which were sent to potential clients for review

Supervised design of marketing materials, including company logo, releases, and press kit

Assisted in the development of company website

Teamwork/Coordination: Worked closely with cross function team (Management, Office

Support, Accounting departments) to ensure streamlined creative/marketing image

Negotiated costs with multiple external vendors for printing and disc-duplication services

Trained new employees on proper procedures with regard to multimedia materials

Coordinated the production of photographic media (slides, negatives, and prints)

Implemented digital asset management system for archiving/cataloging media elements

AMARU RECORDS, Los Angeles, CA 1997 – 1998

Assistant A&R Coordinator

Functioned as a liaison between the creative personnel and record company executives

Booked studio time for recording, mixing and mastering sessions

Assisted in obtaining side artist and sample clearances

Coordinated digital audio editing and album sequencing sessions

AFTERMATH ENTERTAINMENT, Santa Monica, CA 1996 – 1997

Executive Assistant

Provided technical and creative support to Product Management and A&R departments

Reviewed demo tape submissions and prepared weekly response letters

Created monthly activity calendars for label executives and producers

Coordinated album artwork and production credits
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EDUCATION
UNIVERSITY OF CALIFORNIA LOS ANGELES 2008 - Present
Currently pursuing a Master of Arts in Moving Image Archive Studies

UNIVERSITY OF CALIFORNIA LOS ANGELES 2006

Bachelor of Arts in Art History

ADDITIONAL EXPERIENCE
WAX POETICS, New York, NY 2007 - 2008
Contributing Writer

Authored cover story for the publication’s June/July 2007 issue

Conducted five months of research and preparation, which included interviews with 20
subjects, culling resource material from radio and television programs, and utilizing print
sources from archived music publications and academic journals

Wrote additional content for exclusive use on the magazine’s website

Featured as a conference panel speaker and radio program guest to discuss my research

RAMCITY PRODUCTIONS, Los Angeles, CA 2004 – 2005

Film Editor

Served as co-editor on BET J’s “The Best Shorts” feature Inspired By…

Winner: “Best Short Film”, 2005 Urban Mediamakers Festival

Made key editorial decisions in conjunction with the director

Digitized and logged DV dailies

Prepared audio for final mix (OMFs)

COMPUTER SKILLS

Operating Systems: MS Windows XP, 2000 and 98

Mac OS X
Business Productivity Software: MS Office
FileMaker Pro
Presentation Software: Adobe Director
MS PowerPoint
Graphic Design Software: Adobe Photoshop
Adobe Illustrator
Audio/Video Editing Software: Final Cut Pro HD
DVD Studio Pro
Adobe Premiere
Sony Sound Forge
Pro Tools M-Powered 7.3
Web Design Software: MS FrontPage
Adobe Flash
Basic HTML and Lingo scripting