Business Communication 2.

0/Winter09/COMPANY DATA MATRIX

Year Size #of Industry Business Nationalit

COMPANY Est. (Large, Employee Line (s) y
Medium, s
Small)
1947 Large 181,876 Motorcycles Motor, bike, Tokyo, Japan
HONDA , residential
automobile machinery
s, power ,generators,
products outboard
motors

1937 Large 320,808 Automobile Motor, and Toyota, Japan

TOYOTA Manufactur offers financial
e Industry services

1937 Large 166,980 electronic Computer Tokyo, Japan

CANNON products Peripherals
Business Communication 2.0/Winter09/COMPANY DATA MATRIX (page 2/3)

Major Major Past Current Future

COMPANY Services Products Achievements Projects Goals

Manufactu Motor, bike, Chrysler 1. Respect Dreams inspire us

HONDA re Motor, residential Shrinks to for the to create
bike, machinery Survive - In Law innovative
residential (lawn order to 2. Respect products that
machinery mowers, eventually for enhance mobility
(lawn snow thrive after Company and benefit
mowers, blowers), emerging from Rules society. To meet
snow portable Chapter 11, the particular
blowers), generators, Chrysler LLC is
3. Respect needs of
for Social
portable and outboard making customers in
Norms
generators, motors sweeping different regions
and changes. To 4. In order around the world,
outboard bring its for Honda we base our sales
motors operations into to be a networks, research
alignment with leader in and development
market traffic centers and
conditions, safety, manufacturing
Chrysler plans we will facilities in each
to trim the abide by region.
number of traffic Furthermore, as a
models, rules and socially responsible
according to drive corporate citizen,
industry safely. we strive to
experts. The 5. To help address important
company also Honda environmental and
plans to close actively safety issues.
six plants by promote
the end of environm
2010, and ental
hopes to shed protectio
about 5,000 n, we will
workers proactivel
through a y seek
buyout the
program. means to
Italian protect
carmaker Fiat the
plans to take environm
an equity stake ent
in a
reorganized
Chrysler. Such
a deal will give
Chrysler
access to Fiat's
small car
expertise and
global
markets.

Auto Woes
Bring Chance
for Change -
The current
automotive
business
model, which
evolved out of
the post-World
War II boom in
consumption,
is outmoded,
according to
analysts at
consulting firm
Bain &
Company.
However, the
financial crises
at the Detroit
Three
automakers
could offer the
opportunity to
adjust the US
automotive
business to
modern
conditions. A
shift to a
manufacturing
strategy that
builds no car
without a sales
order could
simplify
production and
lower costs.
Dealer
geographic
footprints and
costs would be
reduced as
there would be
no need to
carry large
inventories.
Customers
could
configure and
order cars
online and pick
them up a
week or so
later.

Gas Prices to
Remain
Stable - Prices
for gasoline, a
factor many
consumers
take into
consideration
before buying
a car, are
expected to
remain flat for
the remainder
of 2009,
according to
US
government
forecasts.
Energy prices
overall
increased in
May 2009, a
indication that
certain
portions of the
economy may
be rebounding
from the
recession.
West Texas
Intermediate
crude oil prices
are expected
to remain
 about $55 per
barrel for the
remainder of
2009; average
prices for 2010
are predicted
to be slightly
higher at $58.

Manufactu Motor, Chrysler September 1, Toyota Motor, the

TOYOTA re Motor, forklifts and Shrinks to 2009 – Torrance, world's largest
forklifts and manufactured Survive - In CA. - Toyota automotive
manufactur housing, and order to Motor Sales manufacturer, has
ed housing, offers eventually (TMS), U.S.A., a driving ambition
and offers financial thrive after Inc., today to become greener
financial services emerging from reported August
services Chapter 11, vehicle sales of
Chrysler LLC is 225,088
making vehicles, up 10.5
sweeping percent over
changes. To year-ago levels
bring its on a daily selling
operations into rate basis. Toyota
alignment with Division
market passenger cars
conditions, recorded an all-
Chrysler plans time, best-ever
to trim the month with sales
number of of 142,529 units,
models, up 32.4 percent
according to over the same
industry period last year
experts. The as the CARS
company also program
plans to close generated
six plants by significant
the end of incremental
2010, and sales for TMS
hopes to shed and the industry.
about 5,000
workers
through a
buyout
program.
Italian
carmaker Fiat
plans to take
an equity stake
in a
reorganized
Chrysler. Such
a deal will give
Chrysler
access to Fiat's
small car
expertise and
global
markets.

Auto Woes
Bring Chance
for Change -
The current
automotive
business
model, which
evolved out of
the post-World
War II boom in
consumption,
is outmoded,
according to
analysts at
consulting firm
Bain &
Company.
However, the
financial crises
at the Detroit
Three
automakers
could offer the
opportunity to
adjust the US
automotive
business to
modern
conditions. A
shift to a
manufacturing
strategy that
builds no car
without a sales
order could
simplify
production and
lower costs.
Dealer
geographic
footprints and
costs would be
reduced as
there would be
no need to
carry large
inventories.
Customers
could
configure and
order cars
online and pick
them up a
week or so
later.

Gas Prices to
Remain
Stable - Prices
for gasoline, a
factor many
consumers
take into
consideration
before buying
a car, are
expected to
remain flat for
the remainder
of 2009,
according to
US
government
forecasts.
Energy prices
overall
increased in
May 2009, a
indication that
certain
portions of the
economy may
be rebounding
from the
recession.
 West Texas
Intermediate
crude oil prices
are expected
to remain
about $55 per
barrel for the
remainder of
2009; average
prices for 2010
are predicted
to be slightly
higher at $58.

Manufactu Camera, Oracle TOKYO, Global companies

CANNON re Camera, printer, Buying Sun - September 17,
printer, copiers, fax Only weeks 2009—Canon
copiers, fax machines, after rejecting Inc. announced
machines, and scanners an offer from today the launch
and IBM, leading of Canon
scanners server and Managed
workstation Document
manufacturer Services (Canon
Sun MDS), a common
Microsystems global service
agreed to be designed to
acquired by assist customers
Oracle for $7.4 in more
billion. Oracle, effectively
primarily an managing their
enterprise document input-
software output
vendor, will environments
gain Sun's and document
popular MySQL processes
open-source
database and
Java
middleware.
Sun's Solaris
operating
system,
already a
major platform
for Oracle's
database
products, was
another key
component to
the deal,
Oracle
executives
said.

Netbooks
Take the
Spotlight - In
a shrinking PC
market,
netbooks are
proving
remarkably
resilient. Sales
of the
stripped-down
portable PCs
have exploded
since their
introduction in
2007 and are
forecast to
double to 21
million units in
2009. Prices as
low as $350
have made
netbooks the
fastest-
growing PC
category. Acer,
Asustek, Dell,
Hewlett-
Packard, and
Lenovo are
among the
larger netbook
players in the
US, according
to
InformationWe
ek.

Server Sales
Plunge - First
quarter 2009
was not kind to
the server
industry, as
sales fell 25
percent from
the year
before and
revenue
dipped below
$10 billion for
the first time in
more than a
decade.
Recessionary
pressures hit
all major
server
suppliers,
including Dell,
Hewlett-
Packard, IBM,
and Sun
Microsystems.
Industry
observers
pointed to a
slowdown in
spending by
corporate and
government
customers as
the main
culprit,
according to
the San Jose
Mercury News.
Vendors are
cautiously
optimistic that
server sales
will brighten in
the second half
of 2009 as
customers
anticipate an
economic
recovery in
2010.
Business Communication 2.0/Winter09/COMPANY DATA MATRIX (page 3/3)

COMPANY Why I think this company is “great”

HONDA The major drivers of US demand for autos are employment and interest rates. The
profitability of individual companies depends on manufacturing efficiency, product quality,
and effective marketing. Large companies manufacture multiple product lines, marketed
under different brand names. Smaller companies manufacture a few or single product lines.
Large companies have advantages of economy of scale; smaller companies compete by
focusing on specialized markets. Due to highly automated manufacturing processes, the
average annual revenue per employee is about $1.4 million.

TOYOTA The major drivers of US demand for autos are employment and interest rates. The
profitability of individual companies depends on manufacturing efficiency, product quality,
and effective marketing. Large companies manufacture multiple product lines, marketed
under different brand names. Smaller companies manufacture a few or single product lines.
Large companies have advantages of economy of scale; smaller companies compete by
focusing on specialized markets. Due to highly automated manufacturing processes, the
average annual revenue per employee is about $1.4 million.
CANNON Demand is tied to consumer and business income. The profitability of individual computer
companies depends on purchasing and production efficiencies, and on technological
expertise. Large companies have economies of scale in purchasing and production. Small
companies can compete successfully by specializing in certain products or by developing
superior technology. The industry is capital-intensive: annual revenue per employee is about
$400,000