PRODUCT MANAGEMENT DIV A

ZARA presentation MCQ (correct answers in bold) Q1. Identify the phrase most suitable to Zara, the clothes retailer.

a) b) c) d)

New Fashion Fast Fashion Copied Fashion Innovative Fashion

Q2. The approximate number of designs Zara comes up with every year is

a) b) c) d)

2000 3000 11000 40000

Q3. Identify one of the controversies faced by Zara in the recent past.

a) b) c) d)

Toxic components used in production Accusations of slave labor Shop staff abuse All of the above

Q4. A low cost fashion brand store of Zara in some countries

a) b) c) d)

Lefties Righties Cinnamon Lowmore

Q5. The second largest country in terms of number of stores of Zara

a) b) c) d)

China France USA India

TATA 1. Which SBU is most profitable for TATA presently? a) Commercial Vehicles b) Defense and homelands security c) Jaguar d) Trucks and Buses

2. Which of the segments is making a profit/least loss in automobile sector? a) Passenger vehicles b) Utility Vehicles c) LCV passenger Vehicles d) Vans 3. What is the major cause for problems in TATA? a) Slowdown in Automobile sector b) Wrong management to handle product c) Less focus on making products international d) Wrong customer targeting 4. What are the two most important areas where TATA plans to focus for enhancement as part of present strategy? a) New launches b) Boom in automobile sector c) Improve in service d) Exports

5. Which of the following company lags behind TATA in terms of sales? a) Maruti b) Toyota

c) Honda d) Mahindra

Durable household product- AGGREGATE PLANNING

1.

Which of the following is the term used for medium range capacity planning with a time horizon of three to eighteen months? a. material requirements planning b. short-range planning c. strategic planning d. aggregate planning e. none of the above

2.

Aggregate planning is capacity planning for a. the long range b. the intermediate range c. the short range d. typically one to three months e. typically one or more years

3.

Which of the following statements about aggregate planning is true? a. Advertising/promotion is a way of manipulating product or service supply. b. Work station loading and job assignments are examples of aggregate planning. c. Overtime/idle time is a way of manipulating product or service demand. d. Aggregate planning uses the adjustable part of capacity to meet production requirements. e. All of the above are true.

4.

Which of the following aggregate planning strategies might direct your client to a competitor? a. using part-time workers b. subcontracting c. changing inventory level d. varying production rates through overtime or idle time e. varying work force size by hiring or layoffs

5.

Which of the following represents valid constraints in linear programming? a. 2X 7X*Y b. 2X * 7Y 500 c. 2X + 7Y 100 d. 2X2 + 7Y 50 e.All of the above are valid linear programming constraints

Food brands 1. What is Cannibalization? Combining of profits of different products. One product eating into the shares of other of the same company. Introduction of new product due to competition. Product eating into the shares of the market.

2. In which category does the product La Treat sets into? Star Problem Child Cash Cows Disinvest

3. What did Bill Horton miss out? Market Research Statistical Analysis

Objectivity in Market Research

Agile Product Management

Q1- which of the following is an agile development method? Six sigma Waterfall SCRUM Flip Q2. Where was agile management first used? Software development Automobile industry Pharmaceutical industry Aviation industry Q3. What is the modified duration of sprint at plannon? 30 days 2 months 6months 1 year Q4 .What are the new entities introduced by planon in product backlog? Themes, concepts, requirements Themes, concepts, bugs Concepts, requirement, feedback Themes, bugs, requirements

Forecasting new product

Q. A higher value of the variable a indicating peak penetration indicates___ A. Product is yet to enter the market

B. Product is late in its PLC C. Product is early in its PLC D. None of these 2. A product/technology having lower value of L is supposed to face _______ market ? A. Quick diminishing market B. Slow diminishing market C. None of the these

A. B. C. D.

Q 3 .Diminishing diffusion point characterizes _____ ? Technology has been wholly been replaced by a newer technology Technology Market share falls below 5% Both A and B None Q4. Which one of the following is wrongly matched A. Skeptics : Laggards B. Conservatives : Late Majority C. Visionaries : Early Adopters D. None of these

Kellogs
What makes Kelloggs to think of extending the life cycle of the product? Option:1.Market share 2.Brand Position 3.Competitor analysis 4.All of the above After which stage one can expect extension to PLC? 1.Growth 2.Maturity 3.Saturation

4.Decline Q3.What extension strategy did Kellogg's adopted? Option 1: Product development 2:Market penetration 3.Market Development Q4.Why Kellogg's losses its market share growing with time? Ans: 1.Changing customer need 2.Bad customer analysis 3.Increase in competition

Country of origin Q1 : What is the term coined for the concept of Made in Image a)Country Marketing b)Origin Marketing c)Country of Origin Marketing d) Image Marketing

Q2 : What is Denmark famous for? a)Technology b)Automobiles c)Food and dairy products d)Mobiles

Q3 : What is the country of origin of IKEA? a)India b)Australia c)Sweden d)USA

License to Overkill Obj Questions

1. What position did Sheldon Bloomfield hold at Multi Media Worldwide?

President CEO Senior Vice President President

2. What did Quick and Burgers offer for a tie up with Baby Ruby? Feature Film TV Show Merchandising Kids' meal promotion and restaurant tie-in

3. Baby Ruby climbed to number _______ in ratings in just six months in the USA One Two Three

Four

4. Where did Sheldon first meet Baby Ruby? New York London Paris Rome

5. According to Timothy Rothwell, how big is the US Licensing Market ? $ 50 Billion $70 Billion $200 Billion $500 Billion

Exonn
1. How many core business units does ExxonMobil Chemicals have: a. 9 b. 11 c. 6 2. What is another name for Knowledge Build Process: a. Stage-gate process b. Product Innovation Process c. Fast- Cycle time Process

d. None of the above

3. What are the guiding principles for effective portfolio management implementation:
a. Clarity and facilitation b. Ownership and leadership c. Integration and flexibility d. All of the above

4. What generates the need for a Center of Expertise?

a. To focus on and implementation of NPD process b. Idea generation c. Research and development d. Developing strategies

Upjohn
u1) Which was the pill that Upjohn first made ? a)Vitamin C Pills b)Iron deficiency pill c)Fat burner pill

Ans-Iron deficiency pill

u2) When was Upjohn established ?

a) 1805

b)1800

c) 1947

d) 2013

Ans -1800 u Which is the first process in New product Development a)Market Research b)Idea Generation c)Idea Screening d)Product Manufacturing

Ans- Idea Generation

Q. Identify the correct order for risk assessment process.

. Risk analysis, risk evaluation, risk identification

. Risk identification, risk analysis, risk evaluation

. Risk evaluation, risk identification, risk analysis

. None

ans b). Risk identification, risk analysis, risk evaluation

Q. According to acceptance diagram ,if S*P= 3 then what is the inference

. zone of direct acceptance

. The zone subject to condition of detection

. The non acceptable zone

ans b) The zone subject to condition of detection

Risk outsourcing
Q1. What is the Chinese equivalent of relationships? a) Guanxi b) Muanxi c) Confucianism d) Abstention Q2. Which activities should be outsourced? a) Core

b) Non Core Q3. Reasons for outsourcing production? a) Cost reduction b) Utilization of new technology c) Supply chain agility d) All of the above Q4. One major risk of outsourcing is? a) Increase in market share b) Dependence on suppliers c) Social risks d) Delay in supply

LIFEBUOY CASE STUDY

Q1. Lifebuoy is which countrys brand? a. United States of America b. United Kingdom c. India d. Ireland

Q2. Lifebuoy has adopted which village in India as part of its Help a child reach 5 campaign? a. Thesgora b. Kundeshwar c. Wadali d. Bhander

Q3. During which stage of its product lifecycle did Lifebuoy start increasing its product line and depth? a. Introduction b. Growth c. Maturity d. Decline

Q4. What was the distribution strategy adopted by lifebuoy during its introduction and growth stage? a. Intensive, Selective b. Selective, Selective c. Selective, Intensive d. Intensive, Intensive

Q5. Hindustan Lever Limited (HLL) was formed in which year? a. 1911 b. 1935 c. 1932 d. 1956

Q6. In this year, Nirma launched a carbolic soap Nirma Bath, giving stiff competition to Lifebuoy. a. 1977 b. 1992 c. 1994

d. 1996

Answers : Q1 : b Q2 : a Q3 : d Q4 : c Q5 : d Q6 : b