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  • Presumers Infographicslideshare 131212094134 Phpapp01

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    Paula Mejia
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    45% of Kickstarter users earn more than $ 50,000 a year. 48% are educated. PRESUMERS have opened the lid on a new consumer experience. Start thinking PRESUMER platforms for projects, firms, designers, entrepreneurs that you could or should partner with.

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    45% of Kickstarter users earn more than $ 50,000 a year. 48% are educated. PRESUMERS have opened the lid on a new consumer experience. Start thinking PRESUMER platforms for projects, firms, designers, entrepreneurs that you could or should partner with.

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    51 vues1 page

    Presumers Infographicslideshare 131212094134 Phpapp01

    Transféré par

    Paula Mejia
    45% of Kickstarter users earn more than $ 50,000 a year. 48% are educated. PRESUMERS have opened the lid on a new consumer experience. Start thinking PRESUMER platforms for projects, firms, designers, entrepreneurs that you could or should partner with.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
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    sur 1

    PRESUMERS

    The product, the story, the status: why consumer involvement with products and services pre-launch is set to go mainstream.
    1. FIRSTISM:
    Choice saturated consumers want more, faster, better now. What better way to get that than consuming in the future tense.

    DRIVING THIS TREND:

    2. STORIES:
    Connecting with cool products and services pre-launch means a great STATUS STORY to share.

    3. BELONGING:
    Joining forces to fund and promote a pre-launch product means a sense of community.

    4. OFF = ON:
    Online, consumers talk, participate, contribute, act. So why not ofine, too?

    5. NEW PLATFORMS:
    Growth in crowdfunding platforms and the rise of small-time makers mean its easier than ever to be a PRESUMER.
    Number of crowdfunding platforms (worldwide):

    WHO IS PRESUMING?
    *Based on September 2012 data on Kickstarter users by Quantcast

    45% earn more than $ 50,000 a year. 48% are


    educated.

    100

    452
    April 2012

    2007

    62% 38%

    Money raised on crowdfunding platforms: 0.53B


    2009

    1.4B
    2011

    2.8B
    2012

    *Source: Massolution/The Economist, May 2012

    MASS CROWDFUNDING PLATFORMS


    US-based Kickstarter had launched over 73,000 projects by September 2012. DemoHour is China's rst crowdfunding platform.

    The Porthole glass infusion vessel raised $730,000

    Beijing bookstore One Way Street Library raised $37,000

    NICHE CROWDFUNDING PLATFORMS


    A Netherlands-based crowdfunding platform for video games A hyper-local crowdfunding platform based in New York

    Tink: a third-person action adventure game from Mimimi Productions

    Pie Corps: An artisanal pie company, launched in Brooklyn

    INNOVATIVE PRESUMPTION BRANDS


    Hong Kong based ZAOZAO, a "social pretailer" for fashion lovers. Makeably: US-based marketplace for custom-made designed objects.

    IMPLICATIONS
    PRESUMERS have opened the lid on a new consumer experience. Want to get going with this trend? How about: Scan PRESUMER platforms for projects, rms, designers, entrepreneurs that you could or should partner with. Establish a platform for new designs or products, and let PRESUMERS help you choose which ones to make and sell. Experiment with pre-sales models and special perks for enthusiastic PRESUMERS. So start thinking PREDUCTION, consider becoming a PRETAILER, and get going! ;-)
    trendwatching.com | Infographics Monthly Trend Brieng - November 2012

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