Académique Documents
Professionnel Documents
Culture Documents
Global
Lesson
Success Through
Cooperation and
Compassionate Leadership
R einhar d Mohn
with Andrea Stoll
translated from the german by Helga Schier
C. Bertelsmann
CROW N PUBLISHERS
new york
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Translation copyright © 2009 by Crown Publishers, a division of
Random House, Inc.
ISBN 978-0-307-58768-8
Design by Level C
10 9 8 7 6 5 4 3 2 1
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Contents
EXPERIENCES OF AN ENTREPRENEUR
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10 Contents
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Fa mily Or igins
and Per sonal
Lessons
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14 Reinhard Mohn
I never would have dreamt that from the rubble of the de-
stroyed publishing house would grow a media company
with offices in more than fifty countries and with more
than one hundred thousand employees. How the condi-
tions in our society have changed since then! The political
and cultural changes of the past five decades have initiated a
process of globalization, challenging the way we think and
do things in our daily lives. This process even influences the
development of democracy in Germany.
Throughout all those years the Bertelsmann Corporation
has had the opportunity to collect manifold experiences, de-
veloping its enterprise in shifting political climates in Ger-
many and Europe, as well as in the United States, Russia,
India, and China. Considering the challenges of globaliza-
tion, these experiences seem more relevant than ever. How
were we able to establish a dialogue with people of such
different origins and beliefs? What entrepreneurial decisions
were necessary to successfully manage an international
company with more than one hundred daughter companies?
Why did Bertelsmann in Germany during my time never see
a labor strike? In short: What is the secret of our success? In
spite of many setbacks and unavoidable disappointments, I
say: It was worth it.
And if today, at the end of my long journey, I’d be al-
lowed one wish, it would be this: Peeking into the future, I
would wish that the tried and tested Bertelsmann manage-
ment style might provide the foundation of a peaceful coex-
istence of cultures.
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A Globa l Lesson 15
Protesta nt Tr aditions a nd My
Desir e for Independence
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A Globa l Lesson 17
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A Globa l Lesson 19
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A Globa l Lesson 21
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A Globa l Lesson 23
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A Globa l Lesson 25
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26 Reinhard Mohn
desired heir, the future of the family. After his death, she
would spend a lot of time alone in his room, which was to
be preserved as it was during his lifetime. Hans Heinrich’s
death changed the life of the entire family. My mother, who
had always been a very active woman, began more and more
to live in the past.
I had to make my own decisions in the fall of 1939. I was
a proven track and field athlete and glider pilot. I adored
flying. If you volunteered for the service, not only were
you favored for an officer’s career, you were also allowed to
choose your arm of service. I was hoping for a career as a
pilot and started my service in an air and field training com-
mand in Quedlinburg. By January 1940, I was transferred
to an airfield command, and shortly thereafter to the air
defense. After several months of duty at the Western front, I
was admitted to the officer’s training near Utrecht. One year
later, in January 1941, I was promoted to second lieutenant.
But despite my proven fitness to fly, my dreams of becoming
a pilot would never materialize. Instead, the leadership qual-
ities I had developed in early years drove me to ever-more
challenging situations, both personally and materially.
As a twenty-one-year-old officer, not only was I in
charge of four air defense guns and rapid-fire cannons, but
I also had forty-five previously convicted soldiers under my
command. This was in the Netherlands.
This would have been a challenge even for a seasoned of-
ficer. For a man as young as I, dealing with a group of crafty,
violence-prone men was rather risky.
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A Globa l Lesson 27
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28 Reinhard Mohn
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A Globa l Lesson 29
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30 Reinhard Mohn
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To purchase a copy of
A Global Lesson
visit one of these online retailers:
Amazon
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Borders
IndieBound
Powell’s Books
Random House
www.CrownPublishing.com