This spreadsheet was prepared by Assistant Professor Rajkumar Venkatesan.

Copyright 2007 by the University of Virginia D

Charlottesville, VA. All rights reserved. For customer service inquiries, send an e-mail tosales@dardenbusinesspublishing.com. No part
reproduced, stored in a retrieval system, posted to the Internet, or transmitted in any form or by any meanselectronic, mechanical, p
otherwisewithout the permission of the Darden School Foundation.
Rev. Sept. 15, 2011

This spreadsheet supports STUDENT analysis of the case Advertising Experiments at the Ohio Art Company
(UVA-M-0752).

was prepared by Assistant Professor Rajkumar Venkatesan. Copyright 2007 by the University of Virginia Darden School Foundation,
A. All rights reserved. For customer service inquiries, send an e-mail tosales@dardenbusinesspublishing.com. No part of this publication may be
in a retrieval system, posted to the Internet, or transmitted in any form or by any meanselectronic, mechanical, photocopying, recording, or
t the permission of the Darden School Foundation.

GROUP 1 , SECTION C
Name of Group Members
AYUSH JAISWAL
BHAGAT OMKAR BHIMRAO
K MANOHAR
KUMAR VIKASH
RAJLAXMI CHOUDHURY
SARTHAK SRIVASTAVA

Roll Nos.
2013PGP088
2013PGP097
2013 PGP175
2013PGP195
2013PGP309
2013PGP352

Alternatives Approaches to measure the economic worth of advertising Etch A Sketch

Alternative 1 : Directly evaluating the difference between November 2006 and December 2006 Etch a Sketch s

November
15
24
26
61

week 1
week 2
week 3
week 4

CINCINNATI Sales (2006)

December
70
109
145
39

Absolute Difference
55
85
119
-22

* numbers in bold are the weeks during advertisement

Inference : Even though there is a comparable increase in sales in December, this is not an advisable me
effectiveness of advertisement. The advertising period overlaps with seasonal period the and so the effect of
be isolated.

Alternative 2: Comparing EAS sales in Cincinnati during December 2006 to the corresponding sales in other 4

Weeks

CSC

CLE

IND

Pitt

total avg sales

in control cities

Nov 25-Dec1
Dec 2 - 8
Dec 9 - 15
Dec 16 - 22
Dec 23 - 29

30
48
71
107
47

120
177
255
311
87

96
113
168
246
75

124
150
246
307
103

92.5
122
185
242.75
78

* darkened cells are the weeks with advertising done

80.00%
60.00%
40.00%
20.00%

weekly growth
rate in CINN

0.00%
-20.00%

-40.00%

weekly growth
rate in control
cities

-60.00%
-80.00%

Inference:

It is seen that the weekly sales growth in CINN is 3%-5% higher during the third week of advertis

that the growth trend is disruptive for other weeks of advertising period. Based on the observ
advertisement.

Alternative 3 : Adjusting for seasonality in December 2006 sales using December 2005 EAS sales before perfo

sales comparison between

Dec'05 & Dec'06

CINCINNATI Sale
week
2005
54
6
1

Dec 17 - 23
Dec 24 - 30
Dec 31-Jan 6

2006
145
39
1

91
33
0

The complete sales data of December 2005 is unavailable, which restricted the analysis.

Alternative 4 : Adjusting for seasonality in December 2006 EAS sales using sales data of Doodle Doug in all
DOODLE DOUG Sales 2006 ( sales growth due to seasonality )
week

CSC

Nov 25-Dec 1
Dec 2-8
Dec 9-15
Dec 16-22
Dec 23-29

CLE
100
118
139
151
137

IND
404
488
650
864
292

Pitt
218
299
436
632
372

CINN
204
306
418
560
208

217
249
347
346
157

* darkened boxes are the weeks when advertsing was done

80.00%

Doodle Doug Grow th

EAS Grow th Rate in
CINN

60.00%
40.00%
20.00%
0.00%
Nov 25-Dec 1
-20.00%

Dec 2-8

Dec 9-15

Dec 16-22

-40.00%
-60.00%
-80.00%

Inference:

Growth rate of EAS in CINN is higher than growth rate of DOODLE Doug, thus advertisement ha

Alternative 5 : Comparing the sales growth of Control Group with CINN for seasonal and non seasonal mont

Week

Dates

32
Sep 2-8
33
Sep 9-15
34
Sep 16-22
35
Sep 23-29
36
Sep 30-Oct 6
37
Oct 7-13
38
Oct 14-20
39
Oct 21-27
40
Oct 28-Nov 3
Total Sale (Pre
Adv.)
41
Nov 4-10
42
Nov 11-17
43
Nov 18-24
44
Nov 25-Dec 1
45
Dec 2-8
46
Dec 9-15
47
Dec 16-22
48
Dec 23-29
Total Sale
(Post Adv.)
Growth Rate

CSC Qty
505
16
11
13
4
17
7
10
11
14

CLE Qty
505
25
20
29
26
23
37
37
27
48

103

IND Qty 505

Pitt Qty 505

21
16
11
21
24
30
19
31
22

41
24
34
28
32
47
35
47
34

272

195

322

12
17
26
30
48
71
107
47

52
43
93
120
177
255
311
87

28
70
67
96
113
168
246
75

42
84
100
124
150
246
307
103

358

1138

863

1156

247.57282 318.382353 342.5641025641 259.0062112

Average
growth of
291.881370555
Control Cities

450
400

404.1237113402

350
300
250
200
150
100
50
0

291.8813705548

growth rate of CINN

Average growth of Con
Cities

Inference:

On an average the control city sales are growing at 292% but CINN is growing at 404%. This di

Cost Benefit Analysis

Cost of
developing
commercial

Media Spend

75000

30150

Total Cost
Reference
Incurred
105150

Page 3
Paragraph
2, Table 1
References/
Formulas

Expected Sale without Advertisement in

CINN

380.1236

Total pre adv sales in CINN * avg growth rate in control c

Actual Sale with Advertisement in CINN

489

Total sales for Nov 2006 -Dec 2006 in CINN

108.8764

Total actual sales in CINN (Nov'06-Dec'06) - Expected sa

Average Selling price

7.49

Page 4 Paragraph 1

Increased Sales in $

815.484236

Increased sale due to Advertisement

Inference:

The increase in sales as a result of advertising is $815 whereas the the total cost incurred in a
only when the subsequent sales are large enough to set off the fixed cost incurred. In the abs
that the advertisement was effective or not.

g Etch A Sketch
December 2006 Etch a Sketch sales in Cincinnati

bsolute Difference

mber, this is not an advisable method to measure the

al period the and so the effect of advertisement cannot

he corresponding sales in other 4 control cities

weekly growth
rate in control
cities

31.89%
51.64%
31.22%
-67.87%

CINN
61
70
109
145
39

weekly
growth rate
in CINN
14.75%
55.71%
33.03%
-73.10%

during the third week of advertising period than control cities. However it can be seen

ing period. Based on the observations no concrete conclusion can be derived regarding the effectiveness of

mber 2005 EAS sales before performing analysis

icted the analysis.

sales data of Doodle Doug in all the cities, including CINN and control cities before performing analysis

h due to seasonality )
Average
Doodle Doug
Sales
Growth
286
365
27.73%
498
36.30%
638
28.29%
292
-54.33%

EAS Sales 2006

EAS Growth
CINN
Rate in CINN
61
70
14.75%
109
55.71%
145
33.03%
39
-73.10%

e Doug Grow th
Grow th Rate in

Dec 16-22

LE Doug, thus advertisement had boosted the sales of EAS

easonal and non seasonal months in year 2006

CINN Qty 505

12
12
10
9
10
9
14
10
11

Chain Wide
505
1242
1130
1184
1213
1178
1327
1349
1438
1582

97

11643

15
24
26
61
70
109
145
39

1878
2597
3844
4604
6959
9867
12845
4298

489

46892

404.12371134 302.748432535

growth rate of CINN

Average growth of Control
Cities

CINN is growing at 404%. This difference can be attributed to Advertisement

CINN * avg growth rate in control cities

06 -Dec 2006 in CINN

INN (Nov'06-Dec'06) - Expected sales w/o adv in CINN(Nov'06-Dec'06)

as the the total cost incurred in advertisement is $1,05,150. It can be said that the advertisement is effective
he fixed cost incurred. In the absense of any such data, it cannot be concluded with complete certainty

Arizona
BETTY SPAGHETTY COLOR CRAZY

Total Sales Units

Total Sales $
Price

163
2946
18.0736196
Arizona

BETTY SPAGHETTY GO GO GLAM

Total Sales Units

Total Sales $
Price

206
1903
9.23786408

Average SP

13.1409214

Break Even Analysis

Cost of advertising
Gross Margin

TV
31500
Percentage
56%

Breakeven Units

Inference: Sales data is given for advertising period only and

In the absence of this data we cannot say if the advertisemen
From the table above it can be shown that to recover the fixe

California
30
440

California
112
838

Break Even Analysis

Radio
8022
Absolute Cost
7.358915989

Commercial Total Cost

Reference
150000
189522 Page 4 Paragraph 2

Page 4 paragraph 4

25754

given for advertising period only and no information regarding the pre advertisement and post advertisement sales is given.
ta we cannot say if the advertisement campaign was successful or not .
an be shown that to recover the fixed cost incurred in advertisement campaign 25754 units need to be sold to breakeven

tisement sales is given.

be sold to breakeven

Arizona stores

colour crazy

6/18/2007

6/19/2007

6/20/2007

6/21/2007

15

16

6/22/2007

10

6/23/2007

20

21

41

6/24/2007

11

6/25/2007

12

6/26/2007

6/27/2007

12

6/28/2007

11

6/29/2007

13

21

6/30/2007

10

15

7/1/2007

16

7/2/2007

10

17

7/3/2007

11

7/4/2007

7/5/2007

10

7/6/2007

12

19

7/7/2007

14

22

7/8/2007

10

7/9/2007

15

7/10/2007

13

11

24

7/11/2007

7/12/2007

7/13/2007

15

7/14/2007

15

45
40
35

Average Per
Store Per
week Sales

3.7391304348

3.7826086957

4.4347826087

4.0869565217

SPSPW

Week 1

Arizona
California(Contr
ol)

3.7391304348

Difference

3.1974637681

0.5416666667

30
25
20
15
10
5

0
7/
9/
20

07
7/
7/
20

07
7/
5/
20

07
7/
3/
20

07
7/
1/
20

07
6/
29

/2
0

07
6/
27

/2
0

07
6/
25

/2
0

07
6/
23

/2
0

07
/2
0
6/
21

/2
0

07

0
6/
19

week 4

07

week 3

6/17/2007

/2
0

week2

go go glam

6/16/2007

6/
17

week 1

total sales in
Arizona

/2
0

/2
0

/2
0

/2
0

/2
0

/2
0

/2
0

7/
9/
20

7/
7/
20

7/
5/
20

7/
3/
20

7/
1/
20

6/
29

6/
27

6/
25

6/
23

6/
21

6/
19

6/
17

07

07

07

07

07

07

07

07

07

07

07

colour crazy
0

10

11

11

15

11

14

10

11

Week 3
4.4347826087

0.9583333333

1.7916666667

2.625

/2
0
7/
13

7/
11

/2
0

07

1.4619565217

07
7/
9/
20

07

2.643115942

7/
7/
20

07
7/
5/
20

07
7/
3/
20

Week 4
4.0869565217

07

3.7826086957
2.8242753623

07

Average Per
Store Per
week Sales

total sale in
california

go go glam

Week 2

7/
1/
20

07

California Stores (control city)

0.5416666667

0.9583333333

1.7916666667

2.625

7/
13

7/
11

/2
0

/2
0

7/
9/
20

7/
7/
20

7/
5/
20

7/
3/
20

7/
1/
20

07

07

07

07

07

07

07

07

Betty Spaghetty Test LA / Phoenix

Spring 2007
Week 1
Arizona Stores

BPM Group

086-02-0489 BETTY

SPAGHETTY COLOR CRAZY

Ohio Art Co. (THE) (1093702,3644434)

086-02-0516 BETTY

SPAGHETTY GO GO GLAM

Ohio Art Co. (THE) (1093702,3644434)

086-02-0489 BETTY

SPAGHETTY COLOR CRAZY

Ohio Art Co. (THE) (1093702,3644434)

086-02-0516 BETTY

SPAGHETTY GO GO GLAM

Ohio Art Co. (THE) (1093702,3644434)

California Stores

Week 2
Arizona Stores

BPM Group

086-02-0489 BETTY

SPAGHETTY COLOR CRAZY

Ohio Art Co. (THE) (1093702,3644434)

086-02-0516 BETTY

SPAGHETTY GO GO GLAM

Ohio Art Co. (THE) (1093702,3644434)

086-02-0489 BETTY

SPAGHETTY COLOR CRAZY

Ohio Art Co. (THE) (1093702,3644434)

086-02-0516 BETTY

SPAGHETTY GO GO GLAM

Ohio Art Co. (THE) (1093702,3644434)

California Stores

Week 3
Arizona Stores

BPM Group

086-02-0489 BETTY

SPAGHETTY COLOR CRAZY

Ohio Art Co. (THE) (1093702,3644434)

086-02-0516 BETTY

SPAGHETTY GO GO GLAM

Ohio Art Co. (THE) (1093702,3644434)

086-02-0489 BETTY

SPAGHETTY COLOR CRAZY

Ohio Art Co. (THE) (1093702,3644434)

086-02-0516 BETTY

SPAGHETTY GO GO GLAM

Ohio Art Co. (THE) (1093702,3644434)

California Stores

Week 4
Arizona Stores

BPM Group

086-02-0489 BETTY

SPAGHETTY COLOR CRAZY

Ohio Art Co. (THE) (1093702,3644434)

086-02-0516 BETTY

SPAGHETTY GO GO GLAM

Ohio Art Co. (THE) (1093702,3644434)

086-02-0489 BETTY

SPAGHETTY COLOR CRAZY

Ohio Art Co. (THE) (1093702,3644434)

086-02-0516 BETTY

SPAGHETTY GO GO GLAM

Ohio Art Co. (THE) (1093702,3644434)

California Stores

spspw = sales per store per week

Average Price

Metric

Dept MSC

2007-06-16

2007-06-17

Sales Units

199 SM1 SMALL DOLLS ARIZONA TEST

Sales Units

199 SM1 SMALL DOLLS ARIZONA TEST

Sales Units

199 SM2 SMALL DOLLS CONTROL

Sales Units

199 SM2 SMALL DOLLS CONTROL

Metric

Dept MSC

Sales Units

199 SM1 SMALL DOLLS ARIZONA TEST

Sales Units

199 SM1 SMALL DOLLS ARIZONA TEST

Sales Units

199 SM2 SMALL DOLLS CONTROL

Sales Units

199 SM2 SMALL DOLLS CONTROL

Metric

Dept MSC

Sales Units

199 SM1 SMALL DOLLS ARIZONA TEST

Sales Units

199 SM1 SMALL DOLLS ARIZONA TEST

Sales Units

199 SM2 SMALL DOLLS CONTROL

Sales Units

199 SM2 SMALL DOLLS CONTROL

Metric

Dept MSC

Sales Units

199 SM1 SMALL DOLLS ARIZONA TEST

Sales Units

199 SM1 SMALL DOLLS ARIZONA TEST

Sales Units

199 SM2 SMALL DOLLS CONTROL

Sales Units

199 SM2 SMALL DOLLS CONTROL

11

2007-06-24

2007-07-01

2007-07-08

2007-06-18

2007-06-19

2007-06-20

2007-06-21

2007-06-22

2007-06-23

Wk 1 Total

SPSPW

20

30

1.3

15

21

56

2.4

0.0

12

0.5

2007-06-25

2007-06-26

2007-06-27

2007-06-28

2007-06-29

2007-06-30

Wk 2 Total

SPSPW

28

1.2

13

10

59

2.6

0.2

18

0.8

2007-07-02

2007-07-03

2007-07-04

2007-07-05

2007-07-06

2007-07-07

Wk 3 Total

SPSPW

12

51

2.2

10

14

51

2.2

0.3

36

1.5

2007-07-09

2007-07-10

2007-07-11

2007-07-12

2007-07-13

2007-07-14

Wk 4 Total

SPSPW

13

54

2.3

11

40

1.7

17

0.7

11

46

1.9

Grand Ttl

SPSPW

163

1.8

206

2.2

30

0.3

112

1.2

Store No.
251
252
319
363
639
825
851
909
950
1141
1209
1240
1242
1327
1335
1361
1386
1429
1432
1838
1905
1959
1960

Name
Mesa Central
Chandler
Tempe
Scottsdale
Mesa East
Peoria North
Westridge
Ahwatukee
Arcadia Crossing
Phoenix North Central
Gilbert
Ocotillo
Goodyear
Far North Scottsdale
Surprise
Peoria SW
Mesa Red Mountain
Mesa West
Fountain Hills
Chandler West Santan
South Mountain
Gilbert SE
Gilbert SW

City
Mesa
Chandler
Tempe
Scottsdale
Mesa
Peoria
Phoenix
Phoenix
Phoenix
Phoenix
Gilbert
Chandler
Goodyear
Scottsdale
Surprise
Glendale
Mesa
Mesa
Fountain Hills
Chandler
Phoenix
Mesa
Gilbert

State Zip code

AZ
85204
AZ
85225
AZ
85283
AZ
85250
AZ
85206
AZ
85382
AZ
85035
AZ
85044
AZ
85018
AZ
85027
AZ
85296
AZ
85248
AZ
85338
AZ
85262
AZ
85374
AZ
85305
AZ
85215
AZ
85202
AZ
85268
AZ
85226
AZ
85042
AZ
85212
AZ
85296

Store No.
196
201
203
204
246
248
675
761
914
1025
1119
1140
1417
1421
1424
1485
1815
1816
1834
1846
1906
1936
2018
2082

Name
City
State Zip code
Long Beach South
Long Beach CA
90805
Sports Arena
San Diego
CA
92110
Chula Vista Broadway Chula Vista
CA
91911
Chula Vista North 4th
Chula Vista
CA
91910
Simi Valley
Simi Valley
CA
93065
La Habra
La Habra
CA
90631
Fairfield
Fairfield
CA
94533
Hemet
Hemet
CA
92545
Rancho Santa Margarita Rancho Santa Margarita
CA
92688
Elk Grove
Elk Grove
CA
95758
Newpark Mall
Newark
CA
94560
Rancho San Diego
El Cajon
CA
92019
Fresno Central
Fresno
CA
93710
Eureka
Eureka
95501
Norwalk East
Norwalk
CA
90650
Santee
Santee
CA
92071
Chula Vista East
Chula Vista
CA
91914
El Centro
El Centro
CA
92243
Upland
Upland
CA
91784
Lemon Grove
San Diego
CA
92115
Hanford
Hanford
CA
93230
Santa Ana NW
Santa Ana
CA
92706
Clovis NW
Clovis
CA
93612
Buena Park
Buena Park
CA
90621

Market Name
Phoenix-Mesa-Scottsdale
Phoenix-Mesa-Scottsdale
Phoenix-Mesa-Scottsdale
Phoenix-Mesa-Scottsdale
Phoenix-Mesa-Scottsdale
Phoenix-Mesa-Scottsdale
Phoenix-Mesa-Scottsdale
Phoenix-Mesa-Scottsdale
Phoenix-Mesa-Scottsdale
Phoenix-Mesa-Scottsdale
Phoenix-Mesa-Scottsdale
Phoenix-Mesa-Scottsdale
Phoenix-Mesa-Scottsdale
Phoenix-Mesa-Scottsdale
Phoenix-Mesa-Scottsdale
Phoenix-Mesa-Scottsdale
Phoenix-Mesa-Scottsdale
Phoenix-Mesa-Scottsdale
Phoenix-Mesa-Scottsdale
Phoenix-Mesa-Scottsdale
Phoenix-Mesa-Scottsdale
Phoenix-Mesa-Scottsdale
Phoenix-Mesa-Scottsdale

Open Date
10/8/1986
10/8/1986
9/9/1987
2/15/1989
10/6/1993
10/7/1992
7/21/1993
7/20/1994
3/8/1995
7/22/1998
10/6/1999
7/19/2000
10/6/1999
7/25/2001
7/25/2001
10/10/2001
10/10/2001
7/21/2004
10/9/2002
10/8/2003
10/6/2004
3/2/2005
3/2/2005

Market Name
Open Date
Los Angeles-Long Beach-Santa
4/13/1983
Ana
San Diego-Carlsbad-San Marcos
2/23/1983
San Diego-Carlsbad-San Marcos
2/23/1983
San Diego-Carlsbad-San Marcos
2/23/1983
Oxnard-Thousand Oaks-Ventura
2/18/1987
Los Angeles-Long Beach-Santa
10/8/1986
Ana
Vallejo-Fairfield
10/9/1991
Riverside-San Bernardino-Ontario
10/4/1995
Los Angeles-Long Beach-Santa
10/5/1994
Ana
Sacramento-Arden-Arcade-Roseville
7/24/1996
San Francisco-Oakland-Fremont
3/4/1998
San Diego-Carlsbad-San Marcos
10/7/1998
Fresno
3/6/2002
CINCINNATI sales 2006
Los Angeles-Long Beach-Santa
7/24/2002
Ana
San Diego-Carlsbad-San Marcos
10/9/2002
San Diego-Carlsbad-San Marcos
10/8/2003
El Centro
10/8/2003
Riverside-San Bernardino-Ontario
3/2/2005
San Diego-Carlsbad-San Marcos
10/8/2003
Hanford-Corcoran
10/6/2004
Los Angeles-Long Beach-Santa
10/6/2004
Ana
Fresno
10/5/2005
Los Angeles-Long Beach-Santa
10/5/2005
Ana

14,000

12,000

SALES (Units)

10,000

8,000

6,000

4,000

2,000

0
1

11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51
WEEKS

Week
Number

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41

Dates
Dec 17-23
Dec 24-30
Dec 31-Jan 6
Jan 7-13
Jan 14-20
Jan 21-27
Jan 28-Feb 3
Feb 4-10
Feb11-17
Feb 18-24
Feb 25-Mar 3
Mar 4-10
Mar 11-17
Mar 18-24
Mar 25-31
April 1-7
April 8-14
Apr 15-21
Apr 22-28
Apr 29-May 5
May 6-12
May 13-19
May 20-26
May 27-Jun 2
Jun 3-9
Jun 10-16
Jun 17-23
Jun 24-30
Jul 1-7
Jul 8-14
Jul 15-21
Jul 22-28
Jul 29-Aug 4
Aug 5-11
Aug 12-18
Aug 19-25
Aug 26-Sep 1
Sep 2-8
Sep 9-15
Sep 16-22
Sep 23-29
Sep 30-Oct 6
Oct 7-13
Oct 14-20
Oct 21-27
Oct 28-Nov 3
Nov 4-10

CSC Qty CINN Qty CLE Qty IND Qty

505
505
505
505
18
54
48
60
1
6
2
1
3
1
2
2
2
0
6
11
2
10
19
24
7
9
17
31
12
16
31
42
15
19
25
22
21
16
35
33
11
7
45
27
7
15
27
21
15
15
13
28
20
11
30
31
15
12
22
24
14
13
53
24
8
11
27
28
29
23
49
24
15
17
16
33
21
4
21
19
7
19
12
14
13
7
28
17
7
11
26
20
6
4
27
13
16
9
10
17
20
11
22
25
13
8
23
13
10
11
12
25
12
15
14
13
14
20
13
26
21
8
15
25
9
8
24
16
9
12
24
18
20
10
12
18
10
7
12
19
20
7
30
26
15
7
19
21
5
19
41
22
16
12
25
21
11
12
20
16
13
10
29
11
4
9
26
21
17
10
23
24
7
9
37
30
10
14
37
19
11
10
27
31
14
11
48
22
12
15
52
28

Chain
Pitt Qty Wide
Advertising
505
505
Spending
37
3215
No
21
888
No
7
389
No
1
532
No
14
1105
No
23
1429
No
37
1701
No
33
1698
No
30
1870
No
29
1652
No
22
1599
No
22
1578
No
34
1638
No
33
1646
No
27
1493
No
31
1570
No
43
2180
No
34
1569
No
15
1155
No
27
1297
No
30
1198
No
7
1230
No
9
1257
No
18
1350
No
7
1379
No
13
1381
No
16
1290
No
16
1472
No
17
1416
No
16
1373
No
14
1352
No
19
1256
No
17
1508
No
19
1497
No
21
1319
No
21
1266
No
27
1235
No
41
1242
No
24
1130
No
34
1184
No
28
1213
No
32
1178
No
47
1327
No
35
1349
No
47
1438
No
34
1582
No
42
1878
No

42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57

Nov 11-17
Nov 18-24
Nov 25-Dec 1
Dec 2-8
Dec 9-15
Dec 16-22
Dec 23-29
Dec 30-Jan 5
Jan 6-12
Jan 13-19
Jan 20-26
Jan 27-Feb 2
Feb 3-9
Feb 10-16
Feb 17-23
Feb 24-Mar 2

17
26
30
48
71
107
47
3
9
7
4
5
13
4
8
3

24
26
61
70
109
145
39
1
12
15
23
10
18
18
9
8

43
93
120
177
255
311
87
13
17
37
16
33
28
23
15
12

70
67
96
113
168
246
75
24
15
18
19
19
23
18
17
17

84
100
124
150
246
307
103
6
21
24
26
20
20
39
30
37

2597
3844
4604
6959
9867
12845
4298
1137
1137
1412
1424
1522
1531
1597
1228
830

No
No
Yes
Yes
Yes
No
No
No
No
No
No
No
No
No
No
No

505 = Classic Etch A Sketch

600 = Doodle Doug

Note: Previous year data not available because Ohio Art products were

18
1
19

48
2
50

107
47
154

311
87
398

CSC Qty CINN Qty CLE Qty

600
600
600
216
361
359
51
80
54
28
69
122
21
47
96
21
82
104
26
74
100
40
124
134
32
75
142
50
114
174
33
97
136
27
112
155
18
92
156
44
151
168
35
161
248
45
146
248
57
144
194
90
189
331
48
136
183
21
86
144
35
86
118
30
73
136
28
84
102
37
77
132
33
92
182
45
98
219
64
106
213
58
98
194
54
102
212
48
97
195
51
114
209
16
97
202
50
80
160
49
105
179
36
86
162
27
102
149
39
78
132
25
71
146
26
82
108
30
71
133
17
52
113
17
68
109
14
58
117
26
72
127
32
95
133
25
96
141
31
201
262
222
204
378

Ind Qty PITT Qty

600
600
558
255
92
82
91
84
78
99
99
101
86
92
135
105
127
109
122
102
109
88
118
109
100
102
149
115
194
139
190
123
171
175
297
222
169
116
113
83
130
84
119
80
121
75
128
69
178
103
131
85
150
108
134
73
112
84
151
90
126
115
120
85
132
82
104
94
159
83
135
63
116
81
105
58
123
76
91
63
92
58
104
49
69
48
83
93
84
82
79
117
124
234
172
415

170
162
100
118
139
151
137
15
31
31
16
11
35
17
19
19

277
241
217
249
347
346
157
100
80
136
83
122
110
113
79
87

377
393
404
488
650
864
292
130
125
130
126
136
139
160
126
86

309
316
218
299
436
632
372
56
96
83
100
107
126
153
108
65

469
229
204
306
418
560
208
95
58
74
55
78
62
86
98
35

o Art products were not carried by the retailer.

60
1
61

37
21
58

246
75
321

307
103
410

188

1283 582.4468

54
6
60
145
39
184 206.6667

Dates
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
Nov27-Dec1
1-Dec
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8

Days
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
Sat
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F

Times
400P-500P
100P-300P
500A-600A
1200N-100P
400P-500P
600A-800A
1100A-1200N
1100A-1200N
1200N-1230P
1230P-400P
430P-500P
300P-400P
400P-500P
600A-700A
700A-900A
900A-1000A
1200N-100P
1230P-400P
300P-400P
400P-500P
100P-300P
500A-600A
600A-700A
700A-900A
900A-1000A
1200N-100P
400P-500P
1000A-1100A
100P-400P
530A-600A
1200N-1230P
1230P-400P
430P-500P
300P-400P
100P-300P
500A-600A
600A-700A
700A-900A
900A-1000A
800A-1000A
1000A-1100A
1200N-1230P
1230P-400P
300P-400P
400P-500P
100P-300P
500A-600A
700A-900A
900A-1000A

Cost
350.00
150.00
90.00
200.00
1000.00
150.00
200.00
200.00
175.00
175.00
175.00
350.00
350.00
200.00
175.00
60.00
200.00
175.00
350.00
350.00
150.00
90.00
200.00
175.00
60.00
200.00
1000.00
400.00
300.00
150.00
175.00
175.00
175.00
350.00
150.00
90.00
200.00
175.00
60.00
200.00
400.00
175.00
175.00
350.00
350.00
150.00
90.00
175.00
60.00

Date
27-Nov
27-Nov
27-Nov
28-Nov
28-Nov
28-Nov
28-Nov
28-Nov
28-Nov
28-Nov
28-Nov
28-Nov
28-Nov
28-Nov
28-Nov
28-Nov
29-Nov
29-Nov
29-Nov
29-Nov
29-Nov
29-Nov
29-Nov
29-Nov
29-Nov
30-Nov
30-Nov
30-Nov
30-Nov
30-Nov
30-Nov
30-Nov
30-Nov
30-Nov
30-Nov
30-Nov
30-Nov
30-Nov
30-Nov
1-Dec
3-Dec
3-Dec
3-Dec
3-Dec
3-Dec
3-Dec
3-Dec
3-Dec
3-Dec

Day
Tue
Tue
Tue
Wed
Wed
Wed
Wed
Wed
Wed
Wed
Wed
Wed
Wed
Wed
Wed
Wed
Thu
Thu
Thu
Thu
Thu
Thu
Thu
Thu
Thu
Fri
Fri
Fri
Fri
Fri
Fri
Fri
Fri
Fri
Fri
Fri
Fri
Fri
Fri
Sat
Mon
Mon
Mon
Mon
Mon
Mon
Mon
Mon
Mon

Time
4:23pm
2:22pm
5:18am
12:12pm
4:12pm
6:26am
11:31am
10:59am
12:16pm
1:59pm
4:45pm
3:55pm
4:54pm
6:25am
7:39am
9:55am
12:55pm
2:33pm
3:20pm
4:23pm
12:59pm
5:42am
6:24am
8:23am
9:53am
12:09pm
4:09pm
10:54am
1:59pm
5:53am
12:31pm
12:55pm
4:46pm
3:40pm
1:30pm
5:33am
6:50am
8:52am
9:54am
8:56am
10:55am
12:25pm
2:59pm
3:54pm
4:39pm
1:40pm
5:47am
8:59am
9:39am

EST
2.0*
1.5*
1.5*
2.0*
6.0*
2.5*
1.5
1.5
2.0*
2.0*
2.0*
3.0*
2.0*
3.0*
3.5
1.5*
2.0*
2.0*
3.0*
2.0*
1.5*
1.5*
3.0*
3.5
1.5*
2.0*
6.0*
3.0*
2.5*
2.0*
2.0*
2.0*
2.0*
3.0*
1.5*
1.5*
3.0*
3.5
1.5*
3.0*
3.0*
2.0*
2.0*
3.0*
2.0*
1.5*
1.5*
3.5
1.5*

Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
Dec4-Dec8
8-Dec
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15

M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
Sat
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F

1200N-100P
530A-600A
600A-800A
1200N-1230P
430P-500P
300P-400P
400P-500P
500A-600A
600A-700A
700A-900A
900A-1000A
1200N-100P
600A-800A
1100A-1200N
1200N-1230P
430P-500P
300P-400P
600A-700A
700A-900A
1200N-100P
400P-500P
100P-400P
1100A-1200N
1200N-1230P
1230P-400P
400P-430P
400P-500P
100P-300P
500A-600A
600A-700A
900A-1000A
400P-500P
600A-800A
100P-300P
800A-1000A
1200N-100P
400P-500P
600A-800A
1200N-1230P
1230P-400P
430P-500P
400P-500P
500A-600A
600A-700A
700A-900A
900A-1000A
600A-700A
700A-900A
900A-1000A
400P-500P

200.00
150.00
150.00
175.00
175.00
350.00
350.00
90.00
200.00
175.00
60.00
200.00
150.00
200.00
175.00
175.00
350.00
200.00
175.00
200.00
1000.00
300.00
200.00
175.00
175.00
175.00
350.00
150.00
90.00
200.00
60.00
1000.00
150.00
150.00
200.00
200.00
1000.00
150.00
175.00
175.00
175.00
350.00
90.00
200.00
175.00
60.00
200.00
175.00
60.00
1000.00

4-Dec
4-Dec
4-Dec
4-Dec
4-Dec
4-Dec
4-Dec
4-Dec
4-Dec
4-Dec
4-Dec
5-Dec
5-Dec
5-Dec
5-Dec
5-Dec
5-Dec
5-Dec
5-Dec
6-Dec
6-Dec
6-Dec
6-Dec
6-Dec
6-Dec
6-Dec
6-Dec
6-Dec
6-Dec
6-Dec
6-Dec
7-Dec
7-Dec
7-Dec
8-Dec
10-Dec
10-Dec
10-Dec
10-Dec
10-Dec
10-Dec
10-Dec
10-Dec
10-Dec
10-Dec
10-Dec
10-Dec
10-Dec
10-Dec
11-Dec

Tue
Tue
Tue
Tue
Tue
Tue
Tue
Tue
Tue
Tue
Tue
Wed
Wed
Wed
Wed
Wed
Wed
Wed
Wed
Thu
Thu
Thu
Thu
Thu
Thu
Thu
Thu
Thu
Thu
Thu
Thu
Fri
Fri
Fri
Sat
Mon
Mon
Mon
Mon
Mon
Mon
Mon
Mon
Mon
Mon
Mon
Mon
Mon
Mon
Tue

12:09pm
5:38am
6:37am
12:21pm
4:46pm
2:59pm
4:09pm
5:24am
6:57am
8:59am
9:49am
12:12pm
6:38am
11:31am
12:20pm
4:56pm
3:38pm
6:35am
7:25am
12:23pm
4:26pm
2:30pm
10:59am
12:24pm
3:29pm
4:27pm
4:16pm
1:59pm
5:17am
6:35am
9:00am
4:08pm
7:39am
1:30pm
8:56am
12:13pm
4:37pm
7:29am
12:27pm
2:59pm
4:55pm
4:47pm
5:33am
6:17am
8:10am
9:59am
6:57am
8:44am
9:21am
4:39pm

2.0*
2.0*
2.5*
2.0*
2.0*
3.0*
2.0*
1.5*
3.0*
3.5
1.5*
2.0*
2.5*
1.5
2.0*
2.0*
3.0*
3.0*
3.5
2.0*
6.0*
2.5*
1.5
2.0*
2.0*
2.0*
2.0*
1.5*
1.5*
3.0*
1.5*
6.0*
2.5*
1.5*
3.0*
2.0*
6.0*
2.5*
2.0*
2.0*
2.0*
2.0*
1.5*
3.0*
3.5
1.5*
3.0*
3.5
1.5*
6.0*

Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
Dec11-Dec15
15-Dec

M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
M-F
Sat

1000A-1100A
100P-400P
600A-800A
1100A-1200N
1200N-1230P
400P-430P
300P-400P
400P-500P
100P-300P
500A-600A
700A-900A
1200N-100P
1100A-1200N
1200N-1230P
1230P-400P
300P-400P
400P-500P
100P-300P
500A-600A
600A-700A
1200N-100P
530A-600A
1230P-400P
430P-500P
400P-430P
100P-300P
900A-1000A
430P-500P
300P-400P
800A-1000A

400.00
300.00
150.00
200.00
175.00
175.00
350.00
350.00
150.00
90.00
175.00
200.00
200.00
175.00
175.00
350.00
350.00
150.00
90.00
200.00
200.00
150.00
175.00
175.00
175.00
150.00
60.00
175.00
350.00
200.00

11-Dec
11-Dec
11-Dec
11-Dec
11-Dec
11-Dec
11-Dec
11-Dec
11-Dec
11-Dec
11-Dec
12-Dec
12-Dec
12-Dec
12-Dec
12-Dec
12-Dec
12-Dec
12-Dec
12-Dec
13-Dec
13-Dec
13-Dec
13-Dec
13-Dec
13-Dec
13-Dec
14-Dec
14-Dec
15-Dec

Tue
Tue
Tue
Tue
Tue
Tue
Tue
Tue
Tue
Tue
Tue
Wed
Wed
Wed
Wed
Wed
Wed
Wed
Wed
Wed
Thu
Thu
Thu
Thu
Thu
Thu
Thu
Fri
Fri
Sat

10:47am
3:25pm
6:38am
11:30am
12:20pm
4:13pm
3:54pm
4:29pm
1:29pm
5:40am
8:29am
12:29pm
11:30am
12:20pm
12:58pm
3:25pm
4:52pm
12:58pm
5:16am
6:57am
12:55pm
5:38am
1:29pm
4:47pm
4:14pm
1:59pm
9:22am
4:46pm
3:34pm
8:52am

3.0*
2.5*
2.5*
1.5
2.0*
2.0*
3.0*
2.0*
1.5*
1.5*
3.5
2.0*
1.5
2.0*
2.0*
3.0*
2.0*
1.5*
1.5*
3.0*
2.0*
2.0*
2.0*
2.0*
2.0*
1.5*
1.5*
2.0*
3.0*
3.0*

ACH
2.7
0.5
0.4
3.0
5.6
3.2
1.6
1.0
1.3
2.5
2.0
2.8
2.2
3.0
4.8
1.4
1.9
1.9
2.8
2.8
1.9
2.0
1.6
2.3
1.0
1.9
5.9
1.4
1.9
2.4
2.3
3.3
1.5
4.2
2.1
0.7
2.2
3.7
2.1
2.7
2.2
2.0
2.3
3.2
3.6
3.1
0.8
2.7
1.9

Demo
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Station
NBC Ch.5
NBC Ch.5
Fox ch. 19
Ch. 9- ABC
Ch. 9- ABC
CBS Ch.12
CBS Ch.12
CBS Ch.12
CBS Ch.12
CBS Ch.12
CBS Ch.12
NBC Ch.5
NBC Ch.5
Fox ch. 19
Fox ch. 19
Fox ch. 19
Ch. 9- ABC
CBS Ch.12
NBC Ch.5
NBC Ch.5
NBC Ch.5
Fox ch. 19
Fox ch. 19
Fox ch. 19
Fox ch. 19
Ch. 9- ABC
Ch. 9- ABC
Ch. 9- ABC
Ch. 9- ABC
CBS Ch.12
CBS Ch.12
CBS Ch.12
CBS Ch.12
NBC Ch.5
NBC Ch.5
Fox ch. 19
Fox ch. 19
Fox ch. 19
Fox ch. 19
NBC Ch.5
Ch. 9- ABC
CBS Ch.12
CBS Ch.12
NBC Ch.5
NBC Ch.5
NBC Ch.5
Fox ch. 19
Fox ch. 19
Fox ch. 19

Program
Judge Judy
Days of Lives
Morn. News
9 News @ Noon
Oprah
Good Morn.Cinn
Price is Right
Price is Right
Local 12 News
CBS Soaps
Insider
Dr. Phil
Judge Judy
Morn. News
Morn. News
Tyra Banks
9 News @ Noon
CBS Soaps
Dr. Phil
Judge Judy
Days of Lives
Morn. News
Morn. News
Morn. News
Tyra Banks
9 News @ Noon
Oprah
Ellen
ABC Soaps
Good Morn.Cinn
Local 12 News
CBS Soaps
Insider
Dr. Phil
Days of Lives
Morn. News
Morn. News
Morn. News
Tyra Banks
Saturday Today
ellen
Local 12 News
CBS Soaps
Dr. Phil
Judge Judy
Days of Lives
Morn. News
Morn. News
Tyra Banks

2.2
2.4
4.6
1.0
1.8
1.2
2.2
0.4
3.2
2.3
2.4
3
3.9
1.6
1.2
2.1
3.0
3.3
4.4
2.3
4.2
3.3
1.1
2.0
1.4
1.2
2.4
2.1
1.1
1.7
1.9
5.9
2.9
2.1
2.7
2.8
6.6
3.3
2.0
2.3
0.4
4.3
0.9
1.3
3.3
1.5
2.4
2.8
1.9
5.3

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Ch. 9- ABC
CBS Ch.12
CBS Ch.12
CBS Ch.12
CBS Ch.12
NBC Ch.5
NBC Ch.5
Fox ch. 19
Fox ch. 19
Fox ch. 19
Fox ch. 19
Ch. 9- ABC
CBS Ch.12
CBS Ch.12
CBS Ch.12
CBS Ch.12
NBC Ch.5
Fox ch. 19
Fox ch. 19
Ch. 9- ABC
Ch. 9- ABC
Ch. 9- ABC
CBS Ch.12
CBS Ch.12
CBS Ch.12
CBS Ch.12
NBC Ch.5
NBC Ch.5
Fox ch. 19
Fox ch. 19
Fox ch. 19
Ch. 9- ABC
CBS Ch.12
NBC Ch.5
NBC Ch.5
Ch. 9- ABC
Ch. 9- ABC
CBS Ch.12
CBS Ch.12
CBS Ch.12
CBS Ch.12
NBC Ch.5
Fox ch. 19
Fox ch. 19
Fox ch. 19
Fox ch. 19
Fox ch. 19
Fox ch. 19
Fox ch. 19
Ch. 9- ABC

9 News @ Noon
Good Morn.Cinn
Good Morn.Cinn
Local 12 News
Insider
Dr. Phil
Judge Judy
Morn. News
Morn. News
Morn. News
Tyra Banks
9 News @ Noon
Good Morn.Cinn
Price is Right
Local 12 News
Insider
Dr. Phil
Morn. News
Morn. News
9 News @ Noon
Oprah
ABC Soaps
Price is Right
Local 12 News
CBS Soaps
Local 12 News
Judge Judy
Days of Lives
Morn. News
Morn. News
Tyra Banks
Oprah
Good Morn.Cinn
Days of Lives
Saturday Today
9 News @ Noon
Oprah
Good Morn.Cinn
Local 12 News
CBS Soaps
Insider
Judge Judy
Morn. News
Morn. News
Morn. News
Tyra Banks
Morn. News
Morn. News
Tyra Banks
Oprah

2.4
4.5
4.6
1.3
1.0
1.3
3.2
2.9
1.8
1.3
2.8
2.9
1.6
1.2
3.0
2.6
2.2
1.4
0.4
4.3
1.9
2.2
3.1
0.7
1.6
2.1
1.6
1.5
4.2
2.7

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Ch. 9- ABC
Ch. 9- ABC
CBS Ch.12
CBS Ch.12
CBS Ch.12
CBS Ch.12
NBC Ch.5
NBC Ch.5
NBC Ch.5
Fox ch. 19
Fox ch. 19
Ch. 9- ABC
CBS Ch.12
CBS Ch.12
CBS Ch.12
NBC Ch.5
NBC Ch.5
NBC Ch.5
Fox ch. 19
Fox ch. 19
Ch. 9- ABC
CBS Ch.12
CBS Ch.12
CBS Ch.12
CBS Ch.12
NBC Ch.5
Fox ch. 19
CBS Ch.12
NBC Ch.5
NBC Ch.5

Ellen
ABC Soaps
Good Morn.Cinn
Price is Right
Local 12 News
Early news
Dr. Phil
Judge Judy
Days of Lives
Morn. News
Morn. News
9 News @ Noon
Price is Right
Local 12 News
CBS Soaps
Dr. Phil
Judge Judy
Days of Lives
Morn. News
Morn. News
9 News @ Noon
Good Morn.Cinn
CBS Soaps
Insider
Early news
Days of Lives
Tyra Banks
Insider
Dr. Phil
Saturday Today