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C ASSIE K.

H OLMAN
cassiek.holman@gmail.com

Education
University of Wisconsin-Madison
Graduated: May 2009
Ag Journalism, business concentration, Deanʼs Honors
University of Copenhagen-Denmark
Faculty of Life Sciences
February 2008- June 2008

Coursework: Public Relations Campaigns, Relationship Marketing, Marketing Management, Intro to Mass Comm,
Mass Media & Human Behavior, Publications Editing, Feature Writing, Newswriting, Print & Electronic Media Design

Communication Experience
Encore Nationwide, brand representative; June 2009-present
Promote companies and products at venues throughout Southeast Wisconsin
Distribute promotional material, answer questions, engage consumers in the brand

Street Pulse, Public Relations Consultant; Jan 2009-June 2009, senior capstone project
Designed, coordinated and implemented PR campaign to for Madisonʼs Homeless Coop Newspaper, Street Pulse
Developed media contacts, distributed press releases, utilized social media, performed media calls
Record turnout, increased Web site traffic, generated response from three local media channels

Credit Union National Association, Center for Personal Finance Editorial Intern; June 2008-Aug 2009
Publish monthly online magazine, quarterly print magazine, and other products focusing on financial literacy challenges
Daily duties: researching, proofreading, writing, editing, coordinating with marketing and design teams

The Daily Cardinal, Campus/City News Writer; Sep 2007- Dec 2008
Reported spot news coverage and features for a daily circulation of 10,000
Gained experience in reporting, editing and meeting deadlines

Tzedek Hillel, Consultant; Sept 2007-Dec 2007, semester-long project


Worked with a team to diagnose management practices in a student organization at UW-Madison
Analyzed Hillelʼs communication system; formulated recommendations for enhancing effectiveness

Other Work Experience


The Rathskeller, Food Service Worker, Jan 2007­Dec 2007
Prepared and served food, cashiered, provided efficient and friendly service
Texas Road House; Ground Round Bar and Grill; Timberlodge Steakhouse , Apr 2004­Aug 2006
Skills: multi-tasking to serve average of 50 customers per shift, communication skills, organization
Urology Associates of WI, Receptionist, Oct 2002­May 2004
Fielded phone calls; relayed messages to nurses and doctors; greeted patients

Associations and Volunteer Work


Association for Women in Communications, member; Feb 2007-present
The River Food Pantry, volunteer; June 2009-Aug 2009
Relay for Life Run/Walk, 3 year participant; 2007, 2008, 2009
All-campus leadership conference attendee, 2006 and 2007
Salvation Army of Dane County, Family shelter volunteer; September 2005-May 2006

Technical Skills
Adobe Suite, Microsoft Office, Sony Sound Forge
AP Style, Chicago Manual Style
Social media

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