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H OLMAN
cassiek.holman@gmail.com
Education
University of Wisconsin-Madison
Graduated: May 2009
Ag Journalism, business concentration, Deanʼs Honors
University of Copenhagen-Denmark
Faculty of Life Sciences
February 2008- June 2008
Coursework: Public Relations Campaigns, Relationship Marketing, Marketing Management, Intro to Mass Comm,
Mass Media & Human Behavior, Publications Editing, Feature Writing, Newswriting, Print & Electronic Media Design
Communication Experience
Encore Nationwide, brand representative; June 2009-present
Promote companies and products at venues throughout Southeast Wisconsin
Distribute promotional material, answer questions, engage consumers in the brand
Street Pulse, Public Relations Consultant; Jan 2009-June 2009, senior capstone project
Designed, coordinated and implemented PR campaign to for Madisonʼs Homeless Coop Newspaper, Street Pulse
Developed media contacts, distributed press releases, utilized social media, performed media calls
Record turnout, increased Web site traffic, generated response from three local media channels
Credit Union National Association, Center for Personal Finance Editorial Intern; June 2008-Aug 2009
Publish monthly online magazine, quarterly print magazine, and other products focusing on financial literacy challenges
Daily duties: researching, proofreading, writing, editing, coordinating with marketing and design teams
The Daily Cardinal, Campus/City News Writer; Sep 2007- Dec 2008
Reported spot news coverage and features for a daily circulation of 10,000
Gained experience in reporting, editing and meeting deadlines
Technical Skills
Adobe Suite, Microsoft Office, Sony Sound Forge
AP Style, Chicago Manual Style
Social media