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COMPANY PROFILE
Coca-Cola was foun !n Ma" #$$% &" D'( Jo)n
P*+&*',on
Jaco&.s P)a'+ac" /o'l .s la'0*s, &*1*'a0* co+-an"( Coca cola )as 0o, $23 0lo&al +a'4*,s)a'*( O-*'a,* !n +o'* ,)an #56 coun,'!*s( Ma'4*, a -o',fol!o of +o'* ,)an 7666 &*1*'a0* -'o uc,s an #666 non &*1*'a0* -'o uc,s(
HOLISTIC MARKETING
Holistic marketing concept is based on
development, design and implementation of marketing programs, processes and activities that recognizes their breadth and interdependencies.
Successful companies change marketing with
INTERNAL MARKETING
.. Internal marketing does not just stop with a catch motto. It is the emplo ees that have to live the brand.!
PR O D U C T
3 0 0 0 p ro d u cts a n d 4 5 0 ra n d s. ! n ! r" # d r$ n %s, & u$ c! d r$ n %s, t! a , co ''! ! , sp o rts d r$ n %s, ( a t! r. co n s$ sts o ' )a r$ o u s ra n d p a c%s a n d '* a )o rs. n ! ( p ro d u cts a n d '* a )o rs a r! $ n tro d u c! d a cco rd $ n" to cu sto + ! r n ! ! d s. d $ ! t co %! , + a a ,a , sp r$ t! , t- u + s u p , 'a n ta .. PRICIN8 METHOD Comp&titi'e pricin method # (easona" 'ariations # P&n&tration method ) ne! mar%ets
"#$%$&I$'() (*&I+I&I,S
Sales promotions. Advertisment. Mobile marketing Online marketing Public relations soccer club
PLACE
retai"ers customers
ADVERTISMENT
RELATIONSHIP MARKETING
.If you want to crack a nut, you need to
on
force. do
doesnt
Relationship marketing
RELATIONSHIP MARKETING
Assures customer satisfaction# Routine ta"%s !ith customers# Constant dia"o ue throu h mai"s/ brochures etc## Co%e is mo'in a!ay from bui"din their o!n net!or%s and communities/ and is headin to!ards !or%in !here the peop"e a"ready are#
SOCIAL MARKETING
&' ,ffect of marketing e-tends be ond
compan and customer to societ as a whole. *ustomers will increasingl look for signs of good corporate citizenship !
$ater e(uivalent to t#e usage in )everages and t#eir !roduction invested to )uild t#e $orld*s largest !lastic )ottle+to+)ottle rec"cling !lant and to su!!ort rec"cling .(&,# "$SI&I+, ")('& + Rain $ater #arvesting !otential o !lant is ,%-. million cu)ic meter
t#e )everages1 so t#at c#ildren under t#e age o -2 $ill not )e directl" targeted )" an" o t#e mar0eting messages
!rograms or students% !rograms ocus on )uilding educational in rastructure1sc#ool dro!+out !revention1reading and literac"1sc#olars#i!s etc
natural disasters% 4or eg1 in T#ailand1 !artners#i! $it# t#e T#ai Red Cross Societ" t#at involves an intensive training !rogram on irst aid and disaster+relie )asics1 conducted )" t#e Red Cross%
CONCLUSION
Hol!s,!c a--'oac) !n Coca Cola !s ,)* +a9o' '*ason fo' !,s a succ*ss as ,)* la'0*s, &*1*'a0* co+-an"( T)* +a'4*,!n0 s,'a,*0" of coca cola !s wo'4!n0 fo' ,)*+ an ,)* -'o uc,s a'* ,)us 0a!n!n0 -o-ula'!," a+on0 "ou,) a" &" a"(
RE4ERENCES
$$$%coca+colaindia %com $$$%$!!%com $$$%learnmar0eting%net $$$%d)asemedia% com $$$%t#ecoca+colacom!an"%com
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