QUESTIONNAIRE Dear Madam/Sir, I am fourth semester M.com student of N.S.S College, Manjeri.

As part of my post graduation course, I am conducting a project study on A STUDY ON WOMEN BUYING
BEHAVIOUR TOWARDS GARMENTS WITH SPECIAL REFERENCE TO AREACODE PANCHAYATH.

So I would be obliged if you kindly spare your valuable time to fill up my questionnaire for collection of data for analysis. I assure you that I will keep the information confidential and will use it only for my academic purposes.

1. Name

2. Age

Below 18 41-50

18-30 51 Above

31- 40

3. Religion

4. Type of Family

Nuclear

Joint

5. Marital Status

Single

Married

Widow

6. Children

Yes

No

7. Educational Qualification

a) Literate c) Secondary e) Graduate

b) Primary d) Higher Secondary f) Post Graduate and above

8. Occupation

Employed Others specify.

Housewife

9. Monthly income

< Rs 10000 Rs 20000-30000

Rs 10000-20000 above Rs 30000

10. How often do you go for shopping garments Weekly once Monthly Yearly Special occasions (Specify..)

11. Who accompany you when you go out for purchasing Self Family Friends Peer group

12. How much time do you spend for purchasing 30 minutes 30-1 hour 1-2 hours more than 2 hours

13. What is the normal total purchase price in a one a time shopping Less than 500 500-1000 1001-3000 3001 and above

14. What influence you the most while making purchasing decisions Television Friends News and Magazines Discounts Family Shop loyalty Price

Others Specify.

15. What according to you is the key motivator when you purchase garments Product design Availability Brand Name Offers and Discounts Price Fashion and style Comfort Climate

Others Specify..

16. Are you satisfied with the purchases of the list of garments listed below (Give a tick on 1 to 5 below (1 Very satisfied, 2 Satisfied, 3 Dont know, 4 Dissatisfied, 5 Highly dissatisfied) 1 a) How satisfied are you with the availability of casual pants, skirts, and other bottoms in the market ? b) How satisfied are you with the formal and other bottoms in the market? c) Are you satisfied with the casual tops You find in the market? d) Are you satisfied with the formal tops You find in the market? e) Are you satisfied with the sarees, burkhas and other traditional garments available in the market? f) Overall how satisfied are you with the clothing available to you in the market? 2 3 4 5

17. What according to you is the most valid reason for high satisfaction Product quality Product guarantee New trends Brand faith Price Customer care Offers got

18. Do you regularly respond to changing trends in society Yes No

19. If Yes, What is your reason for responding and buying new trends Feels more confident Advertisement effects Will feel updated in society Other factors (Specify)

20. If, No what according to you prevents you from buying new fashionable garments Family Custom Cost Low quality

21. Do you think high price means high quality garment Yes No

22. Do you feel satisfied on garment quality after using it Very satisfied Dissatisfied Satisfied Highly dissatisfied Dont know

If not, give reasons for dissatisfaction..

23. What type of wearing material do you prefer the most Cotton Silky Polyester Rayon Nylon

24. State your most preferred wearing garment, which you consider, gives you more confidence and satisfaction Casuals Formals Traditional Also Please Specify the name..

25. What exactly the reason, you state when you buy your preferred garment Quality Custom Comfort Brand loyalty Price Brand

Family preference

Any other reason please specify.

Thank you so much for your support and co operation