Académique Documents
Professionnel Documents
Culture Documents
www.thecodexpert.com
BIG APPLE
THINK FRESH
LIVE PROJECT
AREAS TO BE COVERED.
OBJECTIVE:-
Its just that big apple has got the start they wanted its
now the task of developing and growing in this field as
there is lot more to achieve in this competitive retail
market so big apple promises to achieve every
target set by them.
For useful Documents like this and Lots of more Educational and Technological Stuff Visit...
www.thecodexpert.com
PRODUCTS: -
Groceries:-
1. Flours and Suji
2. Staples
3. Pulses
4. Others
5. Spices Masala and Mixes
6. Sugar and Salt
7. Dry Fruits, Churans, Mukhwas
Processed Foods: -
Beverages: -
1. Tea
2. Coffee
3. NTNC
4. Drinks and juices
1. Edible Oils
2. Vanspathi
3. Ghee
Dairy: -
1. Butter
2. Dahi and Chahch
3. Yogurt
4. Milk n Cream
5. Cheese n paneer
For useful Documents like this and Lots of more Educational and Technological Stuff Visit...
www.thecodexpert.com
Frozen: -
1. Frozen veg.
2. Frozen Non-Veg.
3. Ice Creams
Baby Food: -
1. Lacto Food
2. Baby Cereals
3. Baby Nutrition Others
Vegetables: -
1. Regular Vegetables
2. Exotic Vegetables
Fruits: -
1. Regular Fruits
2. Exotic Fruit
For useful Documents like this and Lots of more Educational and Technological Stuff Visit...
www.thecodexpert.com
Personal Care: -
1. Oral Care
2. Odour Control
3. SC Soaps
4. SC Creams
5. HC Oils
6. HC Shampoos
7. HC Colours
8. Shaving Needs
9. Baby Care
10. Sanitary napkins
11. OTC
Fabric Care: -
1. Detergent Powders-Budget
2. Detergent Powders-Reg
3. Detergent Powders-Premium
4. Detergent Cakes
5. Fabric Care Solutions
For useful Documents like this and Lots of more Educational and Technological Stuff Visit...
www.thecodexpert.com
Home Care: -
1. Paper Products
2. Air Freshners
3. Insecticides
4. Shoe Care
5. Cleaning Aids
6. Cleaning Agents
7. Others
Stationary: -
Toys: -
1. Soft toys
2. Plastic toy
For useful Documents like this and Lots of more Educational and Technological Stuff Visit...
www.thecodexpert.com
Confectionary: -
1. Chocolates
2. Candies
Exotic Fruits: -
1. Apple Washington
2. Red grapes
OTC Products: -
1. Pudin hara
2. Safi and Eno
Ready to eat: -
1. ITC products
2. Kohinoor
For useful Documents like this and Lots of more Educational and Technological Stuff Visit...
www.thecodexpert.com
Bakery: -
1. Cakes
2. Breads
OUTCOME: -
BRANDS PREVAILING IN
BIG APPLE
BRANDS
1. Saffalo
2. Nature fresh
3. Fortune
4. Sundrop
5. Dhara
6. Indana
7. Dalda
8. J.M.D
9. Tez
GROCERY:- PLUSES
BRANDS
1. Big apple
2. Rajdhani
For useful Documents like this and Lots of more Educational and Technological Stuff Visit...
www.thecodexpert.com
GROCERY:- RICE
BRANDS
1. Big apple
2. World cup
3. Aeroplane
4. Tilda wonderful
5. Palm tree
6. Charminar Kohinoor
7. Picric everyday
GROCERY:- SPICES
BRANDS
1. Big apple
2. Catch
3. M.D.H
BRANDS
1. Big apple
For useful Documents like this and Lots of more Educational and Technological Stuff Visit...
www.thecodexpert.com
GROCERY:- ATTA
BRANDS
1. Big apple
2. Pillsbury
3. Shaktibhog
4. Aashirwad
5. Rajdhani
6. Rama bhoj
GROCERY:- SUGAR
BRANDS
1. Big apple
2. Dhampur
3. Shagun
GROCERY:-SALT
BRANDS
1. Big apple
2. Tata
For useful Documents like this and Lots of more Educational and Technological Stuff Visit...
www.thecodexpert.com
OUTCOME:-
BRANDS
BRANDS
1. Maggi
2. Kissan
3. Smith&Jones
4. Kimball
5. Tops
For useful Documents like this and Lots of more Educational and Technological Stuff Visit...
www.thecodexpert.com
BEVRAGES:- SNACKS&BISCUITS
BRANDS
1. Big apple
2. Kurkure
3. Lays
4. Maggi
5. Sunfeast
6. Bingo
7. Parle
8. Cadbury
9. Senor Pepito
10. Uncle chips
11. Herr’s nachitas
12. Bikano
13. Lehar
14. Haldirams
15. Pringle
16. Godavari
17. Bansiram
18. Chintamanis
19. Britannia
20. Bonn
21. Anmol
22. Murray
23. Premium gold
24. Tatawa
25. Mc vites
For useful Documents like this and Lots of more Educational and Technological Stuff Visit...
www.thecodexpert.com
BEVRAGES:- SOFTDRINK&JUICES
BRANDS
1. Coco cola
2. Pepsi
3. Frooti
4. Catch soda
5. Kinlay water
6. Himalaya water
7. Pure & natural juices
8. Keror juices
9. Ceres juices
10. Tropicana juices
11. Safal juices
12. Rasna juices
13. Onjus juices
14. Fruitful juices
15. Leh berry juices
16. Appy fizz
17. Minute maid juices
18. Fruit tree juices
19. Active juices
20. Tipco juices
21. Real juices
22. Vita juices
23. B2 havemova energy drink
24. Power house energy drink
25. Schweppes Tonic water
26. Lipton ice tea
27. Nescafe cold coffee
28. Red bull energy drink
For useful Documents like this and Lots of more Educational and Technological Stuff Visit...
www.thecodexpert.com
OUTCOME:-
BRANDS
1. Surf Excel
2. Ariel
3. Mr. White
4. Rin
5. Henko
6. Vim
7. 555
8. Revive
9. Vanish
10. Robin
11. Ujala
12. Ghari
13. Odopic
For useful Documents like this and Lots of more Educational and Technological Stuff Visit...
www.thecodexpert.com
BRANDS
OUTCOME:-
BRANDS
1. Nestle
2. Huggies
3. Johnson’s
4. Kellogg’s
5. Ginni
For useful Documents like this and Lots of more Educational and Technological Stuff Visit...
www.thecodexpert.com
PERSONAL CARE:-
SOAPS&SHAMPOO
BRANDS
1. Lux
2. Johnson&Johnson
3. Med mix
4. Lifebuoy
5. Pears
6. Fa
7. Nivea
8. Hammam
9. Godrej
10. Dettol
11. Dove
12. Vatika
13. Jo
14. Breeze
15. Acne magic
16. Himalaya
17. Kao
18. Lomami Paris
19. Head&shoulders
20. Pamolive
21. Himalaya
BRANDS
1. Dabur
2. Colgate
3. Pepsodent
4. Close up
For useful Documents like this and Lots of more Educational and Technological Stuff Visit...
www.thecodexpert.com
5. Himalaya
6. Meswak
7. Neem
OUTCOME:-
VEGETABLES
56. kakri
57. Ridge group jinda
58. Corn bhutta
59. Colocasia leaf
60. Amra
61. Potato pahari
62. Potato shuger free
OUTCOME:-
FRUITS
1. A.Fuzi
2. Mosambi
3. Papaya
4. Sapota
5. Red globe
6. C.Dry
7. P.China
8. Kiwi
9. Sarda
10. Orange
11. P.Apple
12. P.Ganesha
For useful Documents like this and Lots of more Educational and Technological Stuff Visit...
www.thecodexpert.com
13. P.Mridula
14. Banana
15. P.Nakh
16. G.Thailand
17. bangalor
18. Tamrind
19. A.golden
20. C.A(sarifa)
21. S.N.Pack
22. Guavaind
23. Kas.nakh
24. A.kinnor
25. B.grape
26. Pan khajur
27. Kaju khajur
28. K.400gm pack
29. K.250gm pack(free)
OUTCOME:-
BRANDS
1. Safal
2. Ever fresh
3. Veggie Delites
4. Mc can
5. Master chief
For useful Documents like this and Lots of more Educational and Technological Stuff Visit...
www.thecodexpert.com
BRANDS
1. Karzee
2. Meetza
3. Al kabeer
4. Spring home
BRANDS
1. Mother dairy
OUTCOME:-
QUALITY MAINTAINED
BY BIG APPLE
At Big Apple, this job has already
been done by our team of experts,
who have scoured markets in India
and abroad to get the best products at
the best prices. The result is that
when the consumer visits a Big Apple
store, the leg-work has already been
done and what remains to be done is
the exercise of choice.
CENTRAL LOACTION:-
WEST LOCATION:-
EAST LOACTION:-
SOUTH LOCATION:-
Delhi-110037.
A-134, Taimoor Nagar,
New Friends Colony, New 26921288, 9313928442
Delhi - 110065.
268 A Defence Colony,
46543959, 9313928443
New Delhi-110024.
943, Nehru Road, Arjun
Nagar, Kotla Mubrakpur, 24647674, 9313928454
New Delhi-110003.
JC-44, Khirki Extension,
Malviya Nagar, New Delhi-
46036481, 9313928457
110017.
A-11,Begum Pur
46036716 9313928459
Road,Shivalik
C-4 Freedom Fighter
29533683 9313928460
Colony,Neb Neb Sarai
K-103,Main Road,Kalkaji
NORTH LOCATION:-
NCR:-
BILLING SECTION:-
PROBLEM:-
PROPER PRODUCT
PLACEMENT AND DISPLAY
PROBLEM:-
PRICE COMPARISON
1. RELIANCE FRESH
2. SUBIKSHA
3. FAIR PRICE
4. SIXTEN
FRUITS:-
40
30
20
10
0
Apple Banana Pear Water Papaya
Melon
VEGETABLES:-
30
25
20
15
10
5
0
Spinach Onion Potato Tomato Cabbage
PULSES:-
50
40
30
20
10
0
Urad Sabut Moong Rajma Chana Arhar
Dhuli
FEEDBACK OF
CUSTOMERS:-
PAGE1
BIG APPLE
Think fresh
Name: - _______________________________
Occupation: - _________________________
PAGE2
BIG APPLE
Think Fresh
Customer’s response sheet
(Beginning of shopping)
PAGE3
BIG APPLE
Think fresh
Customer’s response sheet
(Middle of the shopping)
PAGE4
BIG APPLE
Think fresh
Customer’s response sheet
(End of the shopping)
Quality of Products
70
60
50
40
Series1
30
20
10
0
Excellent Good Fair Bad
Schemes Available
30
25
20
15
10
0
Big Apple Fair Price Reliance Fresh Subhikhsha
21%
30%
Big Apple
Fair Price
Reliance Fresh
Subhikhsha
28%
21%
60
50
40
30 Series1
20
10
0
Excellent Good Fair Bad
22%
34%
Big Apple
Fair Price
Reliance Fresh
Subhiksha
26%
18%
SUMMARY:-
INTRODUCTION
Retailing in India
Government-Policy
Organizational-characteristics
Food-Retailers
ACKNOWLEDGEMENT
(RAHUL CHOPRA)
For useful Documents like this and Lots of more Educational and Technological Stuff Visit...
www.thecodexpert.com
LIVE PROJECT ON
BIG APPLE
PRESENTED BY