The name was taken by Steve Jobs.

The first Apple logo was designed by Ron Wayne, co-founder of Apple Computer. It was rather a picture than a logo. It showed Sir Isaac Newton sitting beneath the famous Apple tree thinking about gravity. In 1977 Jobs asked the art designer Rob Janoff to design the new Apple logo. The new logo had a simple shape of an Apple, bitten into, with the colors of the rainbow in the wrong order. In 1997, Steve Jobs decided to drop the multi-colored Apple logo and replace it by a solid-colored logo. The first Apple computers to feature the new logo were the new PowerBook G3s in 1998

Ceo tim cook Apple geeks should need no introduction to Cook, who became chief executive officer at Apple following Jobss resignation. Cook had previously served as Apples chief operating officer and acted as Apples CEO while Jobs was on medical leave. He was Jobss hand-picked successor to the top spot at Apple. Former ceo steve jobs Steven Paul "Steve" Jobs (February 24, 1955 October 5, 2011)was an American entrepreneur best known as the co-founder, chairman, and chief executive officer of Apple Inc. Through Apple, he was widely recognized as a charismatic pioneer of the personal computer revolution and for his influential career in the computer and consumer electronics fields. Jobs also co-founded and served as chief executive of Pixar Animation Studios; he became a member of the board of directors of The Walt Disney Company in 2006, when Disney acquired Pixar.

Bod Arthur Levinson: Newly appointed chairman Levinson is also the chairman of Genentech, a biotechnology company based in South San Francisco, Calif. He served as Genentechs chief executive officer from 1995 to 2009, working his way up through company after joining as a research scientist in 1980. He is also a director at renewable energy company Amyris and the Broad Institute of MIT and Harvard. Robert Iger: Iger is the chief executive and president at the Walt Disney Company, a position hes held since 2005. He had formerly been the companys chief operating officer. Prior to that, he was chairman of the ABC Group (also owned by Disney) and president of Walt Disney International. The company credits himwith expanding Disneys influence overseas Millard S. Drexler: Chairman and chief executive at J. Crew, Drexler has been with the clothing retailer since 2003. Before that, he was the CEO at The Gap. He joined Apples board in 1999. He is credited with guiding The Gap to its high point in the 1990s.

William V. Campbell: The chairman of the board at tech firm Intuit, Campbell is also the former executive vice president at Apple. He joined the company in 1983 as vice president of marketing and later expanded to sales, distribution service and support. Prior to that he was at Kodak and the advertising firm J. Walter Thompson. Campbell also served as the head football coach at his alma mater, Columbia University. Al Gore: Former vice president Gore joined Apples board in 2003. When he was appointed, Jobs said, Al brings an incredible wealth of knowledge and wisdom to Apple from having helped run the largest organization in the worldthe United States governmentas a Congressman, Senator and our 45th Vice President. Al is also an avid Mac user and does his own video editing in Final Cut Pro.Gore famously used Apples Keynote instead of PowerPoint for his influential talk, An Inconvenient Truth

Assets 2011

2010

2009

2008

2007

Cash & Short Term Investments 25.95B 25.62B 23.46B 22.11B 15.39B Receivables Inventory 11.72B 9.924B 5.057B 2.422B 1.637B 776.00M 1.051B 455.00M 509.00M 346.00M

Prepaid Expenses Other Current Assets Total Current Assets 4.529B 3.447B 1.444B 3.92B 3.805B 44.99B 41.68B 31.56B 30.01B 21.96B 11.77B 7.234B 4.667B 3.747B 2.841B

Gross Property, Plant & Equipment Accumulated Depreciation

3.991B 2.466B 1.713B 1.292B 1.009B 7.777B 4.768B 2.954B 2.455B 1.832B

Net Property, Plant & Equipment

Long Term Investments 55.62B 25.39B 10.53B 2.379B Goodwill & Intangibles 4.432B 1.083B 453.00M 492.00M 1.222B 337.00M

Other Long Term Assets 3.556B 2.263B 2.011B 839.00M Total Long Term Assets 71.38B 33.50B 15.95B 6.165B 3.391B Total Assets 116.37B 75.18B 47.50B 36.17B 25.35B

Liabilities

2011

2010

2009

2008

2007

Current Portion of Long Term Debt

Accounts Payable Accrued Expenses Deferred Revenues Other Current Liabilities

14.63B 12.02B 5.601B 5.52B 4.97B 9.247B 5.723B 3.852B 4.224B 4.31B 4.091B 2.984B 2.053B 1.617B

Total Current Liabilities 27.97B 20.72B 11.51B 11.36B 9.28B Total Long Term Debt Deferred Income Tax Other Long Term Liabilities Total Long Term Liabilities 10.10B 5.531B 3.502B 1.745B 1.535B 11.79B 6.67B 4.355B 2.513B 1.535B

Total Liabilities 39.76B 27.39B 15.86B 13.87B 10.82B

Shareholder's Equity

2011

2010

2009

2008

2007 899.81M 888.33M

Common Shares Outstanding 872.33M Preferred Stock Common Stock, Net

929.28M

915.97M

13.33B 10.67B 8.21B 7.177B 5.368B

Additional Paid-in Capital Retained Earnings Treasury Stock Other Shareholder's Equity Minority Interest Shareholder's Equity 76.62B 47.79B 31.64B 22.30B 14.53B 75.18B 47.50B 36.17B 25.35B 62.84B 37.17B 23.35B 15.13B 9.101B

Total Liabilities & Shareholder's Equity 116.37B

Fiscal year is October-September. All values USD millions.

2007

2008

2009

2010

Fiscal year is October-September. All values USD millions. Sales/Revenue Cost of Goods Sold (COGS) incl. D&A COGS excluding D&A Depreciation & Amortization Expense Depreciation Amortization of Intangibles Gross Income

2007 24.01B 15.85B 15.54B 317M 249M 68M 8.15B

2008 32.48B 21.33B 20.86B 473M 363M 110M 11.15B

2009 42.6B 25.75B 25.02B 734M 606M 128M 16.85B 2008

2010

2007 SG&A Expense Research & Development Other SG&A Other Operating Expense Unusual Expense EBIT after Unusual Expense Non Operating Income/Expense Non-Operating Interest Income Equity in Affiliates (Pretax) Interest Expense Gross Interest Expense Interest Capitalized Pretax Income Income Tax Income Tax - Current Domestic Income Tax - Current Foreign Income Tax - Deferred Domestic 3.75B 782M 2.96B 0 0 0 (48M) 647M 0 0 0 0 5.01B 1.51B 1.33B 103M 94M 4.87B 1.11B 3.76B 0 0 0 (33M) 653M 0 0 0 0 6.9B 2.06B 2.15B 277M (237M)

2009

5.48

1.33

4.15

(333M

333

(44M

407

12.07

3.83

2.45

345

1.08

2007 Income Tax - Deferred Foreign Income Tax Credits Equity in Affiliates Other After Tax Income (Expense) Consolidated Net Income Minority Interest Expense Net Income Extraordinaries & Discontinued Operations Extra Items & Gain/Loss Sale Of Assets Cumulative Effect - Accounting Chg Discontinued Operations Net Income After Extraordinaries Preferred Dividends Net Income Available to Common EPS (Basic) Basic Shares Outstanding EPS (Diluted) Diluted Shares Outstanding EBITDA (16M) 0 0 0 3.5B 0 3.5B 0 0 0 0 3.5B 0 3.5B 4.04 864.6M 3.93 889.29M 4.73B (131M) 0 0 0 4.83B 0 4.83B 0 0 0 0 4.83B 0 4.83B 5.48 881.59M 5.36 902.14M 6.75B

2008

2009

(35M

8.24

8.24

8.24

8.24

9.2

893.02

9.0

907.01

12.1

Fiscal year is October-September. All values 2007 USD millions.

2008

2009

2010

2011

Sales/Revenue Cost of Goods Sold (COGS) incl. D&A COGS excluding D&A SG&A Expense Depreciation & Amortization Expense Research & Development Depreciation Other SG&A Amortization of Intangibles Other Operating Expense Gross Income Unusual Expense EBIT after Unusual Expense Non Operating Income/Expense Non-Operating Interest Income Equity in Affiliates (Pretax) Interest Expense

24.01B 15.85B 2007 15.54B 3.75B 317M 782M 249M 2.96B 68M 0 8.15B 0 0 (48M) 647M 0 0

32.48B 21.33B 2008 20.86B 4.87B 473M 1.11B 363M 3.76B 110M 0 11.15B 0 0 (33M) 653M 0 0

42.6B

65.07B

108.6B

25.75B 39.5B 64.08B 2009 2010 25.02B 38.47B 62.26B 5.48B 7.3B 734M 1.03B 1.81B 1.33B 1.78B 606M 815M 1.6B 4.15B 5.52B 128M 0 212M 0 214M

2011

10.03B 2.43B 7.6B 0 1.57B (1.57B) 758M 519M 0 0

16.85B 25.57B 44.52B (333M) (295M) 333M (44M) 407M 0 0 295M (336M) 311M 0 0

Gross Interest Expense Interest Capitalized Pretax Income Income Tax Income Tax - Current Domestic Income Tax - Current Foreign Income Tax - Deferred Domestic Income Tax - Deferred Foreign Income Tax Credits Equity in Affiliates Other After Tax Income (Expense) Consolidated Net Income Minority Interest Expense Net Income Extraordinaries & Discontinued Operations Extra Items & Gain/Loss Sale Of Assets Cumulative Effect - Accounting Chg

0 0 5.01B 1.51B 1.33B 103M 94M (16M) 0 0 0 3.5B 0 3.5B

0 0 6.9B 2.06B 2.15B 277M (237M) (131M) 0 0 0 4.83B 0 4.83B

0 0 12.07B 3.83B 2.45B 345M 1.08B (35M) 0 0 0 8.24B 0 8.24B

0 0 18.54B 4.53B 2.81B 282M 1.56B (121M) 0 0 0 14.01B 0 14.01B

0 0 34.21B 8.28B 4.65B 769M 3.04B (167M) 0 0 0 25.92B 0 25.92B

Discontinued Operations Net Income After Extraordinaries Preferred Dividends Net Income Available to Common EPS (Basic) Basic Shares Outstanding EPS (Diluted) Diluted Shares Outstanding EBITDA

0 3.5B 0 3.5B 4.04 864.6M 3.93 889.29M 4.73B

0 4.83B 0 4.83B 5.48 881.59M 5.36 902.14M 6.75B

0 8.24B 0 8.24B 9.22 893.02M 9.08 907.01M 12.1B

0 14.01B 0 14.01B 15.41 909.46M 15.15 924.71M 19.3B

0 25.92B 0 25.92B 28.05 924.26M 27.68 936.65M 36.31B

Contribution towards economy Throughout our history, Apple has created entirely new products and entirely new industries by focusing on innovation. As a result, weve created or supported more than 500,000 jobs for U.S. workers: from the engineer who helped invent the iPad to the delivery person who brings it to your door. Over the past 30 years Apple has amplified from computer design to developing consumer electronics. The company was started by Steve Jobs, Steve Wozniak, and Ronald Wayne in the 1970s. Steve Jobs is the current CEO of Apple and is doing a very efficient job in running the company. Apple uses a differentiation business strategy, which means that all employees and departments work together in the creation of their products. Since the employees work together our products tend to be more productive. Apples main business initiative is customer relationship management. When working with or purchasing from Apple you are promised top notch customer service and assistance.

Apple uses many different types of internet business models. Business to Business e-commerce is used in the selling of computers to help operate everyday proficiency in other businesses. Business to Consumer e-commerce is the selling of iPods, computer, and other products to different individuals rather than businesses. Business to Government e-commerce is the process of selling of any Apple products to government operated organizations. As you can tell Apple works with many different groups of customers. When purchasing from Apple you are offered many different payment options. One payment option is electronic bill presentment and payment, this system sends bills over the internet and helps to provide an easy method for you to pay them. This method is most convenient for customers so that they can purchase and pay for their items without ever leaving their home.

In running their business Apple finds it very important to use database warehouses. They feel this way because it is a huge collection of business information that is collected from many different databases. They also utilize data marts, which helps them to focus on certain operations throughout the business rather than the overall summary of the business. In the analytical processing databases and operational databases which Apple uses the most consists of many different files. Some of these files are Costumer files, order files, sales files, and supplier files. In having these files it makes the entire business process for Apple more convenient and more efficient.

Apples product line has grown rapidly in the past few years. We are selling products in the following categories; input devices, output devices, storage devices, computers, and connecting devices. For more detail on our products read the section titles hardware and software, or visit our website at http://www.apple.com/ .

Apple is known to use a network called AirPort Extreme card. Airport Extreme card picks up a wiFi signal rather than a broadcast network. Apple is related to Bonjor connection. It is an automatic connection where computers and devices automatically broadcast their own services and listen for services being offered for the use of others. AirPort Utility for Mac and Windows guides you through the process of connecting to the internet, and youll have your network up and running in minutes.

Apple applies the four principles of network security by offering a valid source of confidentiality with their terms and agreement statement. Apple has their terms and agreement which explains their integrity and availability. Whether looking up online or calling the store via telephone any answer to any question is answered honestly. Their security and access controls explain Mac OS X Server is built on an advanced architecture to deliver the features you want with the security you need.

What we found to be the most interesting about Apple is how they are very innovative and early adapters. Apple is usually the first company to come out with a new product line before anyone else.

This is very risky but it seems to be working to Apples advantage. This shows that taking risks can sometimes make or break you.