James Bregenzer

Summary
I am a hands-on individual with progressive digital management experience and a Masters in Business Administration. I have experience managing priority web projects of all sizes, driving traffic to and engagement in vertical-leading web properties, as well as optimizing website usability and the performance of targeted digital advertising products.

Experience
Manager of Emerging Issues, American Dental Association
Council on Dental Practice: November 2011 present Serve as the day-to-day digital project manager for large-scale web-based products and website redesign projects, working closely with third-party vendors and project stakeholders. Identify emerging issues, innovative technologies and business-building opportunities to improve project performance, increase revenue, develop strategic direction and achieve goals. Oversee the conceptual development, implementation and analysis of product marketing strategy. Conduct market research, analyze results and develop new marketing strategy based on findings. Actively manage project scope, schedule and resources through the full development life cycle from concept through design, development, deployment and support. Proactively monitor systems, resolve problems, improve stability, operations and processes. Proactively collaborate and manage relationships with team members, senior leadership, vendors and external stakeholders to ensure effective delivery of fully integrated solutions.

Managing Director, Private Fox Media

October 2012 present Through the creation of vertical-leading web properties and a series of strategic acquisitions, established one of the largest privately held media networks in the country. Oversee the development and syndication of targeted media products that drive traffic and engagement with owned web properties and continuously grow display advertising inventory. Optimize performance and usability of web properties through the regular adjustment and evaluation of variables that ultimately improve quality and performance of advertising.

Manager of Digital Marketing, American Dental Association

Council on Communications: September 2007 November 2011 Managed the development and implementation of all digital marketing programs to drive and deliver key communication to targeted audiences within the dental industry on a daily basis. Responsible for generating new revenue sources by creating new (and leveraging existing) digital media channels, as well as developing relationships with new organizations, partners and vendors. Leading a multi-divisional workgroup, provided expertise, strategic planning and final implementation of all social media programs and search engine optimization efforts. Responsible for the creation and implementation of all key performance indicators used to measure the effectiveness and overall success of digital marketing programs. Developed ongoing email marketing strategy; managed and coordinated the scheduling, content aggregation, design and regular delivery of 90+ unique digital media publications. Prepared and executed dynamic email marketing campaigns via the ExactTarget email application; developed (responsive) HTML email templates to accommodate dynamic business needs.

Analyzed email performance indicators to create opportunities for optimizing results; employed list segmentation and multivariate testing to regularly improve campaign performance. Selected and managed third-party vendors as needed to deliver projects on time and on budget.

Digital Marketing Strategy Consultant, Invictus Marketing

May 2010 November 2012 Designed integrated marketing communication plans and unique digital marketing products including audience segmentation, new messaging platforms, channel development and custom email marketing campaignsfor clients such as American Bar Association, Threadless and Apartments.com. Lead the evaluation of email and social media technology for client integration and deployment.

Public Relations Coordinator, American Academy of Orthopaedic Surgeons

January 2006 September 2006 Implemented public relations programs to promote general bone health, improve public awareness of orthopedic surgeons and what they do. Provided regular project assistance such as selecting and interfacing with third-party vendors, as well as identified new technologies to improve performance and achieve goals. Responded to media inquiries regarding topics within the orthopedic medical industry. Drafted and edited targeted press releases and other professional communication. Managed and maintained media databases and prepared media coverage analysis.

Editorial Consultant, American Academy of Orthopaedic Surgeons

May 2001 January 2006 Serving as a communications consultant to division leadership, responsible for the implementation and improvement of specific processes within several significant editorial projects. Proofread and edited medical manuscript copy; prepared content for print and digital publication.

Education
Master of Business Administration, Management, Purdue University Bachelor of Liberal Studies, Organizational Leadership, Roosevelt University

Accomplishments
Eagle Scout, Boy Scouts of America Illinois National Guard Award of Excellence, Adjutant General of Illinois

Technology
Expert-level HTML/PHP programming; Adobe Creative Suite: Dreamweaver; Photoshop; InDesign; Illustrator; Microsoft Project; Aptify CRM; Microsoft Dynamics; Microsoft Office: Word, Excel, PowerPoint, Publisher; Apple Keynote; ExactTarget email marketing software; MailChimp; Constant Contact; Google Adsense; Google Analytics; WebTrends Analytics; Google Docs; Wordpress (advanced plugin and theme development); Sitecore CMS; OpenText CMS; Sharepoint; Basecamp; Search Engine Optimization (on- and off-page SEO, link building and lead generation); Google Webmaster Tools; Expion enterprise social media management software; Twitter, Facebook Pages, Tumblr, Google+ and Pinterest as part of targeted digital marketing campaigns.

james@bregenzergroup.com

linkedin.com/in/jamesbregenzer