Académique Documents
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Presentation to:
St. Louis County
and St. Louis County Economic Council
September 25, 2009
Chair:
Ray Brown
Ray Brown Consulting Arun Jain
Memphis, TN Design Consultant
Portland, OR
Chuck Berling
Berling Equities, LLC
Morrison, CO
Purpose of Market Analysis
Understand existing conditions
spending habits/ patterns – retail
rents/pricing- office & residential
Determine type and amount of commercial
Retail
Office
Other commercial
How many new units & what type ?
Addressing Myths
It’s dangerous at the
Jamestown Mall with gangs
of teenagers.
If the stores come people will
shop here.
We have money and can
support the Jamestown Mall
if the right stores were there.
We are cheating on
Jamestown Mall if we shop at
the Galleria & other malls.
More multifamily/
apartments means big
problems for our community.
Existing Conditions
$61,200 Median HH Income 170,000 residents
8.7 % unemployment rate
Total Retail ‐ Total Retail
Supply
= Surplus Supply
Total Unmet
Retail Demand
Demand TOO MUCH
Customer Trade Areas
Lindbergh Place – What’s Possible??
New sit-down restaurants
New furniture or home furnishings stores
A stand-alone or center-operated pharmacy with
urgent care medical services
Specialty grocer with beer and wine sales
A year round farmer’s market; and
Other retail opportunities.
Office
Surplus of Supply for speculative office
Overall 15% percent vacancy
Always potential ……
Institutional user
Neighborhood service
Back office operations
Residential Inventory
Low-rise rental buildings - garden and senior
complexes
Single Family Homes - High $200,000 to $400,000
Villas /attached
Senior active living
Ownership lofts over
retail
The Actual Story
There is a market!
Lindbergh Place will reorient itself to meet the
needs of:
Existing residents (families, young professionals,
seniors)
New residents,
Existing employees,
New employees,
Students
And the broader business community (retailers,
office users, institutions)
BREAKING THE STATUS QUO!
• Can be Overcome
• Identify new revenue and funding sources
• Be strategic in using tools
Two Plan Solution
• Coordinated Vision
• Across
jurisdictions
Broad strategic
approach is not
sufficient!
Two Plan Solution
• Coordinated Vision
Two Plan Solution
• Demolish the
Jamestown
Mall
• Install initial
infrastructure
• Environmental Engineering
Technology Center
• Research
• Education
• Applied Engineering
• Combines with North District
Green Technology Initiative
Integration
Creating a place to be
The Plan
North County
District Office
The Plan
Farmer’s Mkt
Movieplex
The Green Assisted Living
The “Y”
Environmental
Green Tech The “Screen”
Agriculture
Ice Hockey
Pond
Day Care
North County
The Plan
District Office
Campanile
The “Screen”
The “Green”
Imagine
A day of your life in Lindbergh Place
Morning coffee
Walking around
The Market
Lunch
A “Green” Break
Sunday Afternoon
The Screen
Evening
Pond Ice Hockey
Be Brave…
Imagine Lindberg Place!
Questions?