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Growth Strategy
Demand considerations
nature of the product possibilities for diversification
Constraints on Growth
Financial considerations
internal sources of finance borrowing share issue
a lower level of advertising. a lower equilibrium output. a higher price elasticity of demand at the equilibrium output. a lower price relative to average cost. a lower level of investment.
A. B. C. D. E.
20% 20% 20% 20% 20%
Shareholder confidence
problem of retaining large proportion of profits excessive borrowing the takeover constraint share performance
D.
E.
Q Which of the following ways of financing growth is likely to result in reduced dividend payments in the short run?
20% 20% 20% 20% 20%
Constraints on Growth
Demand conditions
importance of market demand importance of promoting demand for the firm's product and
A. B. C. D. E.
Managerial conditions
A and B A, B and C
A.
B.
C.
D.
E.
Growth by internal expansion product differentiation vertical integration diversification Growth by external expansion types of external expansion
mergers and takeovers strategic alliances
Internal expansion
External expansion
Strategic alliances (1) Horizontal alliances
Informal or contractual alliance between firms at a technically similar stage of production that may lead to a joint venture
(1) Differentiation
Horizontal expansion (same product, increase in market share)
(3) Conglomerate
Diversification - introduction of totally different products
(3) Networks
Informal alliance between firms across sectors and includes the development of supply chain clusters..
(3) Conglomerate
Diversification - merger or acquisition of firms producing totally unrelated products
Internal growth
Growth by vertical integration Types of vertical integration
backward integration ('upstream' integration) forward integration ('downstream' integration)
A. B. C. D. E.
A.
B.
C.
D.
E.
Internal growth
Why vertically integrate?
greater efficiency
Internal growth
Problems with vertical integration
lack of flexibility risks
better cost information more leverage over suppliers smaller capital outlay
disadvantages
Q Which of the following is NOT an argument for a brewer to diversify into crisps manufacture?
A.
It can achieve sales growth. It can use a common distribution network. It spreads risks. It can share production technology. It can increase its profits.
20%
20%
20%
20%
20%
B.
C. D.
Why diversify?
stability maintaining profitability growth
E.
A.
B.
C.
D.
E.
to avoid being taken over White Knight strategy asset stripping empire building geographical expansion
10 5 0
10 5 0
50
50
Percentage of total
30
Percentage of total
N. America EU-15 Rest of Europe Asia Rest of world
40
40
30
20
20
10
10
0
Source: Mergers &Acquisitions Note (European Commission, DG ECFIN, October 2004)
0
N. America EU-15 Rest of Europe Asia Rest of world
Source: Mergers &Acquisitions Note (European Commission, DG ECFIN, October 2004)
50
Q Which one of the following results of a merger is most likely to be against the interests of consumers?
20% 20% 20% 20% 20%
A.
Percentage of total 40
Economies of scale. Increased revenue. Increased market power. Increased market value. Reduce uncertainty.
B.
30
C. D. E.
20
10
0
N. America EU-15 Rest of Europe Asia Rest of world
Source: Mergers &Acquisitions Note (European Commission, DG ECFIN, October 2004)
A.
B.
C.
D.
E.
36.6%
franchising licensing
vertical
Figures show percentages of total alliance passenger numbers (2006) Airlines in brackets were applicants for Skyteam membership in 2006
reliance on contracts
problem of moral hazard
transactions costs
A. B. C.
A vertical merger. A horizontal merger. Long-term contracts with suppliers. Greater asymmetry of information. Increased outsourcing.
A. B. C. D. E.
D.
E.