Dawn Internship Report

Submitted To:
MR. NAZIK HUSSAIN

In-Charge Internship and Placement
Submitted By:
ADNAN SHOKAT ROLL #: 05 BBA 6th (Morning) Session (2007-2011)
Department of Management Sciences

The Islamia University of Bahawalpur, Pakistan
Published by the Pakistan Herald Publications (Pvt.) Limited
Internship report on DAWN Newspaper at The Pakistan Herald Publications (Pvt.) Limited.
Submitted By: Adnan Shokat
The Department of Management Sciences
Table of Contents
Preface Acknowledgement Dedication Executive Summary Introduction Of Organization Introduction Of DAWN Newspaper Mission, Vision And Objectives Of Organization Corporate, Business And Departmental Level Strategies Organizational Structure Working of Various Divisions/Departments Policy Formulation Process Meetings Employees/Personnel In Various Sections General Rules of Conduct Ethical Principles In The Relations With Personnel Professional Growth Administrative Styles Production Company Marketing Mix Dawn Newspaper
Page No.
5 7 16 25 29 31 37 38 42 50 51 52 54 58 65 66 3
Events Pricing Advertising Tariffs Distribution Training Programme Financial Analysis SWOT Analysis Suggestions And Recommendations Conclusion Annexure
79 86 88 106 110 123 125 131 133 144
Executive Summary
The Project: Dawn newspaper (Pvt.) Limited is published by herald publications. Sponsors Name: The DAWN Group of Newspapers, published by the Pakistan Herald Publications (Pvt.) Limited (PHPL).-
Markets:
English newspaper is a small market in Pakistan. Dawn newspaper was founded in 1941 by Quaid-e-Azam Mohammad Ali Jinnah in Delhi, India. The newspaper has offices in Karachi, Lahore,it has a week-day circulation of over 138,000 and a total readership base in excess of 759,000.
Plant Capacity:
The print machine is used by Dawn is a web off-set machine, in which paper rolls are used for printing. It is alarge sized machine consisting of 10 units. The high speed machine with the speed of 35000 runs per hour.
Material and Inputs:
The material used for Dawn newspaper is divided into two parts.paper and ink. Dawn imports all the materisl.Paper comes from Russia and ink from Belgium. The bulk buying of the material is done by head office and then required material is sent to local stations.
Human resource:
In Lahore press in production department have 15 men team. These are headed by assistant manager production coordinator.at the night press tem working under production coordinator, who coordinates with all the department such as advertisement, editorial and communication etc.
The DAWN newspaper is Pakistan's oldest, and most widely-read English-language newspaper. It is published from Karachi, the largest business hub of the country, Lahore, the second largest and the most fast developing business sector of Pakistan, and Islamabad, the capital of the nation. DAWN is the most widely circulated English language newspaper of Pakistan, enjoying a nation-wide influence. It has a week-day circulation of over 138,000 and a total readership base in excess of 759,000. Read every morning by policy and decision-makers in the public and private sectors, at federal and provincial government level and by the majority of Pakistan's English reading newspaper, the newspaper from its inception, DAWN has been at the forefront of the many events that constitute Pakistan's history.
Dawn is also the pioneering English daily of Pakistan, as this was the first English daily that started its operations right of the independence.
It played an important role in the economic, social and moral development of Pakistan by dispersing the true information , preaching the national and social values. Dawn newspaper is making progress with the passage of time, entering into new portfolios, developing its market share and the new products like Aurora, Herald, Spider, and Dawn.com ,and the Dawn television network.
Internship in Dawn newspaper was an honour and challenge for me. But I enjoyed a lot there. During my internship I learned and know what the basic purpose of print media and how they beneficial for all the peoples of Pakistan. Working in various department help me in my practical knowledge and all the heads of department supported me to know about the various product of Dawn.
Dawn newspaper is the major product of dawn media group. Dawn newspaper earned his almost money from advertisement. Most of biggest companies placed their adds in Dwan newspaper. Dawn is using high riched colour for advertisement which the other newspapers did not. Dawn newspaper is eanked no.1 in circulation.
Government sector or private sector like to read Dawn newspaper because of their supported news of both Government and public. This is the policy of Dawn. Dawn newspaper is always positive medium for every citizen of Pakistan.
Introduction of Organization
Introduction of Organization
Early History:
A Brief History of Newspapers:
Were it left to me to decide whether we should have a government without newspapers, or newspapers without a government, I should not hesitate a moment to prefer the latter.Thomas Jefferson, 1787. For my part I entertain a high idea of the utility of periodical publications; insomuch as I could heartily desire, copies of ... magazines, as well as common Gazettes, might be spread through every city, town, and village in the United States. I consider such vehicles of knowledge more happily calculated than any other to preserve the liberty, stimulate the industry, and ameliorate the morals of a free and enlightened people.- George Washington, 1788.
Congress shall make no law ... abridging the freedom of speech or of the press... -Article One, Bill of Rights of the United States Constitution, 1789.
Here is the living disproof of the old adage that nothing is as dead as yesterday's newspaper... This is what really happened, reported by a free press to a free people. It is the raw material of history; it is the story of our own times. -Henry Steel Commager, preface to a history of the New York Times, 1951
The Origins of Newspapers:

The history of newspapers is an often-dramatic chapter of the human experience going back some five centuries. In
Renaissance Europe handwritten newsletters circulated privately among merchants, passing along information from wars about and everything economic
conditions to social customs and "human interest" features. The first printed forerunners of the newspaper appeared in Germany in the late 1400's in the form of news pamphlets or broadsides, often highly sensationalized in content. Some of the most famous of these report the atrocities against Germans in Transylvania perpetrated by a sadistic veovod named Vlad Tsepes Drakul, who became the Count Dracula of later folklore. In the English-speaking world, the earliest predecessors of the newspaper were corantos, small news pamphlets produced only when some event worthy of notice occurred. The first successively published title was The Weekly News of 1622. It was followed in the 1640's and 1650's by a plethora of different titles in the similar news book format. The first true newspaper in English was the London Gazette of 1666. For a generation it was the only officially sanctioned newspaper, though many periodical titles were in print by the century's end.
English Newspapers in Indian subcontinent:

A British man William Bolts in 1766 offered the first ever paper to his fellow countrymen in Calcutta and helped them establish a printing press. Since ee was against the East India Company
Government, so after two years of establishing his press he was sent back to England by the Company. He published a book of 500 pages which carried details of corruption in East India Company and hardships faced by Indian people.
In 1780 another man named James Augustus Hickey published a newspaper with the name of Bengal Gazette/General Calcutta Adviser. The size of that paper was 12"x8" with only 4 pages. Hickey too was against the Company Government and published internal news of the employees of the Company. Soon the Government withdrew the postage facility for his paper as a fallout of a news against them. Hickey still managed to deliver his paper by appointing 20 men for delivering it. Once he published a news against the Chief Missionary of the Main Church, Jan Zakariya. Jan complained to the Government for that fake news and filed a defamation petition against Hickey. Hickey was fined Rs 500 and awarded 4 months imprisonment. After that he was fined again which resulted in the death of the paper. In November 1781 another newspaper with name of India Gazette was also introduced which was pro Government and against Hickey.
Newspapers of that time were in English and the news only related to British activity in India. As the readers were also British, the local population was not the target. But the Company feared that these Indian papers could get to England and may defame the Company in England. English papers used to take 9 months to reach India.
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NEWS PAPERS IN PAKISTAN:

Associated Press of Pakistan (APP) is a government-operated national news agency of Pakistan. It is not associated with the
Associated Press agency (AP).
History:
The authentic history of the Associated Press of Pakistan as told by the Founder of the Associated Press of Pakistan, Malik Tajuddin:
The evolution of the Associated Press of Pakistan as the National News Agency owes its inspiration to the Father of the Nation, Quaid-eAzam, with whom my initial contact was established in 1936 when I was in my late twenties and had hardly five years experience as a working journalist. The contact proved so fruitful and pregnant with possibilities that I was destined under his benevolent guidance and patronage to play a leading role in my particular sphere of professional activity. Quaid-e-Azams in my career personal further
The interest
developed when I was posted in the Reuters Head Office for the East in Bombay in 1938-39. The Deliverance Day (December 22, 1939, observed in response to the call issue by the Quaid-e-Azam to commemorate the elimination of the Congress Ministries in the seven Provinces of India, owing to difference on the question of the war effort) brought me good luck, with the rest of the Muslims of India and I was instructed by the Reuters General Manager for the East to proceed to Lahore where the session of the All-India Muslim League was due to be held within three months.
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I not only reported the historic session for the Indian and World Press but was able to establish countrywide acquaintance with the Muslim League leadership. As a pioneer in the news agency field, I received enthusiastic support from one and all.
My administrative sphere with headquarters at Lahore was gradually extended to cover Muslim India including the Princely State of Hyderabad and with the passage of time I was assigned the role of Reuters Advisor on Muslim Affairs in South Asia.
In September, 1944, after the historic Jinnah-Gandhi talks in Bombay the Quaid-e-Azam in a special interview granted to Malik Tajuddin told him that he was convinced that the emergence of an independent sovereign Muslim state was inevitable and that the time had come for Malik Tajuddin to take in hand preparatory work for the formation of Pakistan's national news agency. Since the British Governments tentative decision to transfer power to Indian hands indicated in the Cripps Offer the Indian newspapers acting together through Eastern and Indian Newspapers Society and the Indian Newspapers Editors Conference had been pressing Reuters for transfer to them of the control and ownership of the Associated Press of India. As by large the Indian newspapers with a strong pro-Hindu and anti-Muslim bias were owned and controlled by Hindu capitalists the Muslim cause went by default and the question of protection of the Muslim interests assumed fundamental importance during the Pakistan movement. But the Muslim newspapers, financially backward and otherwise disorganized as they were, failed to influence vital decisions concerning the Press.
APNS:
The All Pakistan Newspapers Society is a premier body of newspapers publishers, which has been headed by such august personalities as Mr.Hamid Nizami , Mir Khalil-ur-Rahman , Mian Iftekharuddin , Mr. Fakhre Matri , Mr.Hamid Mahmood, Mr. Yousuf Haroon, Mr. Mahmood Haroon, Mr. A.G. Mirza, Kazi Mohammad Akber , Mr. Munawar Hidayet Ullah, Mr. K.M.Hamid Ullah and Mr. Anwarul Islam of Pakistan Observer Dacca.
The Pakistan Newspapers Society, a precursor to the APNS, was established in 1950, primarily due to the efforts of the late Messrs Hameed Nizami and Hamid Mahmood. It functioned for a number of
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years but could not receive much support or recognition either from the publishers and advertising agencies in general and the authorities in power in particular. Publishers' organizations also functioned in East Pakistan and Karachi but these provincial bodies could not effectively represent the interests of the newspaper industry.
In the year 1953, it was decided to form the All Pakistan Newspapers Society, merging all the existing groups of publishers. It was also decided to establish the headquarters of this organization at Karachi, as at that time the majority of the major publications originated from there. It took some time to be organized on a professional basis. A rented premises for the office was obtained in Farid Chambers, from where it continues to function, paid staff was hired, etc. The organization expanded rapidly with the inclusion of new members from all over the country and was soon able to call itself the ALL PAKISTAN NEWSPAPERS SOCIETY.
The formation of an organization of publishers was critically required to facilitate the exchange of their views on matters of common interest among newspaper owners. The APNS successfully afforded to newspaper owners the means to watch over, protect, preserve and promote the rights and interests of the newspaper industry on matters directly or indirectly affecting their rights and interests. The APNS remained very active in handling the problems faced by its members vis--vis the provincial and central governments relating to advertisements, clearance of dues, taxes and duties and newsprint. It became a force to be reckoned with in the publishing and advertising world and laid down rules of conduct for member publications as well as the advertising agencies.
One of the major rules framed being the accreditation of advertising agencies by the All Pakistan Newspapers Society, introducing security deposits and clearance schedule to member publications within a specified period. Non-payment of bills of any publications, big or small, carried the penalty of suspension till such time that all the bills were cleared. Thus the Society has successfully evolved a mechanism of streamlining advertisement and clearance system protecting the collective interests of its member publications, advertising agencies as well as advertisers.
The APNS Secretariat not only handles the complaints of its members against non-payment by advertising agencies but it also puts its best efforts to settle the disputes between advertising agencies and their clients. The system of enlistment of clients of accredited advertising agencies effectively safeguards the interests of the agencies. Under this system, no listed clients are allowed to release their ads in any member publication without the clearance by the concerned agency. 13
The significance of this Organization is duly reflected in the fact that it provides a bridge between the newspapers and the advertising agencies. It was an accepted reality that the newspapers and the advertising agencies are the two wheels of the same carriage and not antagonistic rivals. They compliment each other and the existence of one is inextricably linked with that of the other.
However, in order to make the liaison between newspapers and advertising agencies closer and firmer the APNS had taken positive steps to consolidate the mutual relationship. The Society also endeavored to encourage, promote and develop the science and art of journalism and newspaper industry and in this connection, in 1981, the APNS instituted advertising awards in various categories to promote advertising, particularly designing and copy writing, giving a big fillip to advertising profession in Pakistan. Subsequently the Journalist Awards were launched in 1982. The awards ceremonies are being regularly held since 1981.
The APNS has extended its protective umbrella to publications from small towns and also to the regional language press that had enhanced the representative character of the Society. Over the years the APNS has grown into a true representative body of newspapers and magazines all over the country. In 1971 there were 41 publications on the roll of the Society whereas in 2003 the number rose to 262.
The APNS, throughout its history has originated and promoted improvements in the law and supported or opposed alterations therein. The Society had launched a protracted struggle against the PPO along with organizations of editors and journalists. The struggle resulted in the quashing of this anti-press law and the introduction of relatively better law in the form of the RPPO. In 1999, the APNS had prepared a set of press laws including the Draft for the formation of Press Council in Pakistan, Registration of Printing Presses, Newspapers Ordinance and a draft Freedom of Information Act. After thorough discussions among the APNS, CPNE and the Ministry of Information, the drafts on the Press Council and the Registration of Presses and Newspapers were finalized and enacted in 2002.
The member publications are rapidly adopting modern techniques and facilities and trained manpower in all fields to cope with the challenges ahead especially due to the growth of the electronic media. It is heartening that many newspapers and magazines brought out in Pakistan maintain journalistic and publishing standards in line with the international press and are enjoying the facilities offered by information technology. 14
Current Facts:
The Media in Pakistan due to the liberal policies of PEMRA (Pakistan Electronic Media Regulatory Authority) and sustained economic growth of 6.6% per annum for the past six years, is a booming industry. Ever since the highly regulated airwaves of Pakistan were rippled by the penetration of the first private TV channel, there has been no looking back.
In the early twenty-first century, the amount of print media in Pakistan declined precipitously while total circulation increased. From 1994 to 1997, the total number of daily, monthly, and other publications increased from 3,242 to 4,455 but had dropped to just 945 by 2003 with most of the decline occurring in the Punjab Province.
However, from 1994 to 2003 total print circulation increased substantially, particularly for dailies (3 million to 6.2 million). Print media are published in 11 languages, but most are published in Urdu and Sindhi, and English-language publications are numerous.
The press generally publishes free from censorship and has played an active role in national elections, but journalists often exercise self-censorship as a result of arrests and intimidation by government and societal actors. Most print media are privately owned, but the government controls the National Press Trust, a major newspaper publisher, and the Associated Press of Pakistan, one of the two major news agencies. The constitution guarantees the rights of free speech and press but also allows for government restrictions in cases of offenses against Islam, public morality, national security, and other circumstances. In fact, the government can fine and imprison those who broadcast material that is deemed inconsistent with national and social values.
When we look at the current status of the DAWN Media Group ,it becomes quite obvious that the group is making progress with the passage of time , the evidence can be supported by the addition of FM 89 ,Dawn.com , the Dawn television network. In the print section the subscription of the ROP and its magazines is increasing over the period of time.
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Introduction of DAWN Newspaper

INTRODUCTION:
The DAWN Group of Newspapers, published by the Pakistan Herald Publications (Pvt.) Limited (PHPL) is Pakistan's oldest, and most widely-read Englishlanguage newspaper. One of the country's two largest English-language dailies, it is the flagship of the Dawn Group of Newspapers, published by Pakistan Herald Publications, which also owns the Herald, a magazine and Spider, an IT magazine. Pakistan's newspaper of record, it is considered to be something of a national institution.
It was founded in 1941 by Quaid-e-Azam Mohammad Ali Jinnah in Delhi, India. The newspaper has offices in Karachi, Lahore, and Islamabad, as well as representatives abroad. As of 2004, it has a week-day circulation of over 138,000 and a total readership base in excess of 759,000. The CEO of Dawn group is Mr. Hameed Haroon, and the current editor in chief of Dawn is Abbas Nasir.
Background Information Founded by Quaid-e-Azam on 14th August 1941, DAWN is the first newspaper to be published in Pakistan.
It is the largest selling English language daily newspaper in Pakistan and at present it is published simultaneously from Karachi, Lahore, Islamabad & Peshawar.
DAWN is printed on one of the most advanced color presses in the country.
In1996 DAWN became the first newspaper available daily on the World Wide Web.
DAWN has an extensive syndication and wire service network.
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On December 26, 1996 DAWN was launched in Lahore to become the most widely circulated and influential paper in the Punjab.
March 23, 2001 saw the launch of DAWN in Islamabad.
DAWN has its main offices in Karachi, Lahore and Islamabad and regional offices in Quetta, Peshawar and Multan.
The DAWN e-paper was made available on the internet in 2007.
City FM 89 was launched in 2004
DAWN NEWS was launched n 2007
DAWN Readers: The DAWN family of readers consists of bankers, bureaucrats, managers, civil servants, lawyers,
doctors, professionals, housewives, industrialists, farmers, investors, media personnel, armed forces, students, academics, entrepreneurs, financers, policy makers, opinion shapers, decision makers, ministers, prime ministers and presidents.
DAWN Newspaper is divided into two main sections: the National Pages and the Metropolitan.
DAWN Weekly Package: The Economic and Business Review (Every Monday) The Review (Every Thursday) Sci-Tech World (Every Saturday) Young World (Every Saturday) Gallery (Fortnightly on Saturdays) Books and Authors (Every Sunday) Images (Every Sunday) The Magazine (Every Sunday) The National Weekend Advertiser (Every Sunday)
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Group Publications of Pakistan Herald Publication (Pvt) Limited:
THE HERALD (Monthly) SPIDER (Monthly) AURORA (Bi-Monthly)
The Economic and Business Review (EBR), published on Mondays is considered essential reading by Pakistans business and financial community and by multi-national companies.
The EBR has established itself as the most widely read and quoted source of business information in Pakistan.
Reporting on the main financial and business stories of the week, the EBR backs its coverage with expert analysis and comment on investment trends and stock exchange movements
Review aims at the following family and society related issues and sometimes more weighty topics are given a close up scrutiny: Health Education Environment Food Design Gardening The Young World targets Dawns under 15 readers and is published on Saturdays in tabloid format as a separate magazine within DAWN.
It aims at educating as well as entertaining and is liked by both young readers and parents.
It is an excellent medium to broaden general knowledge, discover new horizons and meet the challenges of growing up
Sci-Tech World focuses on the new developments/innovations in the information technology and science sector 18
Gallery is an 8 page tabloid size fortnightly feature that serves as an editorial reflection Contemporary Art in Pakistani society
of
It highlights the significance of modern art and architecture in addition to an insight into the countrys ever popular heritage.
It covers the aspects of art and craft in comprehensive details with extensive editorial contributions from writers.
The Magazine aims at a sophisticated and informed readership, The Sunday Magazine, addresses the issues of topical interest.
It presents an overview of recent developments affecting the quality of life, the environment and the society.
The lead story highlights the issues of the week by providing background research and informed comment.
It contains opinions, news on fashion, food, art, architecture, books, sports, etc.
Images is published as a separate colour broadsheet, and ranks among the most popular entertainment features published by any newspaper in Pakistan. Film, fashion, theatre, dramas, music and documentary are given in an in depth and lively scrutiny. Images goes behind the scenes to probe and discover what Pakistans leading entertainers and performers are really thinking and doing.
Books & Authors is published as a tabloid size weekly feature, the magazine features reviews on books on various topics in English, Urdu and regional languages.
As an informative magazine it includes excerpts from books and introductions to authors along with information about publishers of the books.
The National Weekend Advertiser is based on classified advertisements and is divided into three sections namely:
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Real Estate - Section I Ad Buzz - Section II Careers - Section III
It is a super market of classified advertisements ranging from job opportunities to pets, property to matrimonial, automobiles to arts n crafts etc.
Short snappy articles called box features are placed amidst a galaxy of advertisements.
Herald:
Pakistans most widely read and respected monthly newsmagazine. A monthly news magazine that captures thought provoking and controversial issues, features political flash points, business ventures, financial volatility, environmental crisis, entertainment etc. Winner of many prestigious awards, the Herald has distinguished itself with a proven track record in investigative reporting, with accurate and independent, crucial and in depth stories and analysis.
Spider:
Pakistans first internet magazine. SPIDER caters to a vast audience interested in computers and science and technology, features stories and issues on current trends in computing and technology. Highly informative and easy to read for all ages. Especially very important for people involved in computer and technology related careers and studies.
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Aurora:
An advertising and marketing based bi-monthly with a vast readership. It proposes to give the marketing, media and the advertising industry an inside view of how campaigns are conceived and executed along with other latest developments in the industry.
The prime objectives of Aurora are to initiate a dialogue among advertising and marketing
professionals, to generate ideas and promote standards in advertising.
The publication devotes 50% of its editorial to DAWN related advertising activities and other articles aiming to provide critical appraisal of what is being done in terms of creativity and marketing.
The annual issues provide statistical data on the media spend of different companies and ratings of advertising agencies. Aurora Advertising Awards Held in March 2007 at Mohatta Palace Karachi
The Aurora Purple Book - the first comprehensive directory of the advertising and media services available in Pakistan, published in 2004, 2007 & 2008.
DAWN Internet Edition:
1996 saw the launch of the DAWN on the internet. It is accessed by an average of 37,477 readers living in 66 countries across 6 continents. DAWN internet edition was rated among the privileged top 5% of all websites by the Lycos Review, making it the only website from Pakistan to have achieved this distinction. Read by the widest possible concentration of foreign investors, entrepreneurs and affluent Pakistanis abroad. DAWN. COM is the web portal launched in 2007.
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DAWN Events: All About Lifestyles Exhibition (Lahore, Karachi & Islamabad) Education Expo (Lahore, Karachi & Islamabad) Wedding Extravaganza (Karachi only) Fuelling Pakistan (Lahore & Karachi) Spelling Bee Competition (Lahore, Karachi & Islamabad) Karachi under the Raj: 1843 1947 - Jewel in the Crown (Raj Library Books compiled and published by DAWN are for sale at the DAWN offices in Lahore, Karachi & Islamabad only) Asia Finance Conferences (Karachi only)
DAWN has been the Media partner for Kara film Festival and other events like Art Festival by Rafi Peer Theatre Workshop, TIE Entrepreneurs Competition, Shakespeare Festival by Ali Institute etc.
DAWN School Trips are organized whereby students are given a detailed tour of the press.
DAWN RELIEF Foundation - A newspaper with a conscience DAWN RELIEF was set up in extraordinary times to cope with extraordinary an circumstance that is the October 2007 earthquake.
Freedom of expression: Dawn has seen a "two-thirds decline" in government spending on advertising, which it relies heavily on for funding. The publisher has accused the
government of deliberate measures to put pressure on Dawn.
In addition, Dawn regularly carries syndicated articles from western newspapers like The Independent, The Guardian, the Los Angeles Times and The Washington Post.
In Pakistan Dawn has in-paper magazines such as Sci-tech World, Young World, "Images", "Books & Authors" etc.
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Indian Censorship:
In the wake of the Kargil War in 1999, the Dawn website was blocked from access within India by Videsh Sanchar Nigam Limited, a governmentowned telecommunications company which at the time had monopoly control of the international Internet gateways in India. Media site Rediff elicited that the ban was instigated by the Indian
government, and then published detailed instructions as to how one could bypass the filter and view the site.
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HISTORY AND PRESENT STATUS OF DAWN: Founded by Mohammad Ali Jinnah on 26 October 1941 as a mouthpiece for the Muslim League, Dawn was originally a weekly publication, published in Delhi, then the capital of British India. Jinnah summed up the paper's purpose when he stated: "The Dawn will mirror faithfully the views of India's Muslims and the All India Muslim League in all its activities: economic, educational and social and more particularly political, throughout the country fearlessly and independently and while its policy will be, no doubt, mainly to advocate and champion the cause of the Muslims and the policy and programme of the All India Muslim League, it will not neglect the cause and welfare of the peoples of this sub-continent generally". Dawn became a daily newspaper in October 1942 under the leadership of its first editor, Pothan Joseph. In 1944 Altaf Hussein took over as the editor and brought nation wide fame to its daily circulation. After the creation of Pakistan, Altaf Hussein moved the newspaper to Karachi, the capital of the newly formed nation state, under the instruction of Mr.Jinnah, the owner of DAWN in Delhi which was then the official organ of the Pakistan Muslim League. Dawn reflected and espoused the cause of the Muslims of India. It was the sole voice of the Muslims in English language .Alta Hussein, its' editor galvanized the Muslims of India by his powerful inspiring and passionate editorials, which earned him wrath of the entire Hindu leadership of the Congress Party as well as Lord Mountbatten the last Viceroy and Governor General of the British Raj. In early August 1947 some senior DAWN staff led by Mr.Altaf Hussein arrived in Karachi to start the publication of DAWN from August 15, 1947. The day after Pakistan gained its independence. Mr. Yusuf Haroon a close confidant of Mr. Mohammad Ali Jinnah was given the task to facilitate the publication of DAWN. The offices of the newspaper was housed in the small premises on the commercially busy and a crowded narrow street then known as South Napier Road. These premises belonged to Mr. Haroon. He was at that time planning to bring out a newspaper called "The Herald". Instead at the bidding of Mr.Jinnah he agreed to publish DAWN at his facilities. DAWN grew strength to strength as a most out spoken publication under the editorship of Altaf Hussein. He became a legend both at home and abroad for his fearless opposition to the tyranny and corrupt practices of politicians and military dictators after the independence of Pakistan. He was forced by President General Ayub Khan to leave his newspaper job to become a cabinet minister in his government. So DAWN said goodbye to Mr. Altaf Hussein in 1965. The street where Dawn was first published is now known as Altaf Hussein Road. Since then DAWN has prospered and has moved to new and larger premises. DAWN still shines as an icon amongst other newspapers that are being published today in Pakistan.
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Mission, Vision and Objectives of Organization
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Mission Statement
Our mission is to provide accurate, credible and extensive information with an added unique dimension that speaks to our readers from a national point of view. Bringing to them a complete picture of what is happening in Pakistan as well as abroad. We assist our readers in forming opinions and making decisions that are balanced and well informed
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Vision Statement
To enhance the global community by creating, collecting and distributing high quality news, information and entertainment.
Dawn is dedicated to the ideal of independent, fair and unbiased journalism. News, opinion and advertising are and must remain clearly separated. Equally, we are all united in our dedication to the success of Dawn as a viable and vital business.
Diversity gives our enterprise versatility and strength. That is why we are committed in all our endeavors, journalistic and commercial, to embrace and respect the differences of our co-workers and our readers. its our objective to uphold the highest journalistic, business and personal ethics and keep a relentless focus on serving our customers.
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Objectives of Dawn
There are several objectives of Dawn
Dawn business
is an independent organization,
which has a capability to analyze and solve the clients matters and above all be a unbiased source of information The element of independency is necessary to full support the client for their prosperity and development and maintain the established repute of a unbiased organization. It consists of creative and business mind personals, reporters, writers, editors and production personnel. Dawn works for the prestigious repute of its organization which it has built over the years. Dawn has a well established set rules and regulations and no one can break these rules including the CEO. Marketing and advertising departments work for the clients and also help them in sorting out their problems relating to the advertising etc. Equal employment opportunity. Independence in working of the employees.
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Corporate, Business and Departmental Level Strategies
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Corporate, Business and Departmental Level Strategies

MANAGERIAL OF Dawn:
To grow the size of organization, develop better business practices and build up greater resources.
POLICIES
To participate actively and consistently in Pakistan economic development.
To
build
up
better
operating
philosophies.
To build better commercial outlook for operating successfully in this comparative environment.
To maintain the pleasant working environment.
To always maintain exclusive service standards.
To promote professional cooperation.
To motivate the employees by making them feel that Dawn cares about them.
To create feeling of cooperation so that all employees are satisfied.
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Organizational Structure
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Organizational Structure
Organizational Chart:
Mr.Hameed Haroon Chief Executive Officer
Mr. Masood Hamid Director Marketing (Karachi)
Mrs. Nilofer Patel Director Circulation (Karachi)
Mr. Kashif Saeed Senior GM (Lahore)
Mr. Tahir Owais Senior GM (Islamabad)
Mr. Kashif Ahmad Senior General Manager Marketing
Mr. Imran Raza Senior Manager Marketing
Mrs. Rabeea Salman Manager Marketing & Planning
Mr. Umair Wyne Manager Circulation
Mr. Khawar Naveed Manager Production
Mr. Kazim Mustafa Manager Accounts
Mr. Saleem Khan Manager MIS
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Governing Body:
Chairperson: Mrs. Amber Haroon Seigol
Director Operations: Miss. Naaz Afreen Seigol
Chief Executive Officer: Mr. Hameed Haroon
Editorial Board:
Editor in-chief Mr. Abbas Nasir
Resident editor (Lahore) Mr. Ashar Rehman
Other cities..
Assistant editor
News editor
photographer
Reporting desk
News desk
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Organizational Structure:
An organizational structure is the formal frame work by which job tasks are divided, grouped and coordinated. structure
Organizational
portrays the task people are assigned , who they report to, who they work with and who they must interact with in order to get their jobs done. The design of an organization reflects the organizations objectives and the strategies chosen. The structure of an organization consists of the span of administration, unity of command, division of labor and departmentalization.
Unity of Command:
Unity of command principal helps preserve the concept of a continuous line of authority. It states that a person should report to only one manager. Without unity of command, conflicting demands and priorities from multiple bosses can create problems.
Measures are taken to ensure unity of command and this phenomenon generally prevails all over Dawn. But the atmosphere is quite friendly and everyone at Dawn works on ideas so exchange of ideas is crucial for the overall success of Dawn. Still all employees are made quite clear about the fact from the very first day about reporting to their immediate bosses.
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Span of Control:
Span of control is very important because to a large degree it determines the number of levels and managers an organization has. All things being equal the wider or larger the span the more efficient the organization. So the number of subordinates an administration can easily and effectively handle is called his or her span of administration. The span of administration reflects the organizational behavior and its objectives.
In a business like Dawn a mixture of both structures is recommended as it gives rise to open door communication. This structure also reduces promotion opportunities as a result of fewer levels of administration.
Rather it would not be wrong to say that organizational hierarchy of Dawn Lahore office represents both flat and tall spans of administration. In case of the lower levels of the hierarchy (the workers and their departmental heads) the span is wide but as the level of administrators goes up, the span structure becomes a bit tall and narrow.
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Authority and responsibilities: Authority is the rights inherent in a managerial position to tell people what to do and to expect them to do it.
At Dawn locus of authority lies with the chief executive definitely, recruitment and termination authority is also with him. Department in charges are also involved in workers administration and therefore they are authorized to recommend and reward, give incentive or punishment to the worker but final authority is with Mr Hameed Haroon (chief exe.) capital expense proposal, and the budgets are approved by the top management prior to any major expense.
At the moment administration authorities have been delegated to the departmental heads of course making the administration easier. Authority generally lies with the position and not with the person. But human factor cannot be ignored at all. Some departmental heads have acquired the popularity by obliging others and behaving well over the years, that whatever they say, nobody turns down their words. In Dawn, authority has some level in contrast with the responsibilities.
Departmental heads are responsible for generating ideas. And implementation of these ideas. When any complaints are put up by client, the authority is with the general managers of each department, and it is to take action regarding this issue, likewise in the case of leaves overtime, immediate head of department is the authority.
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Working of Various Divisions / Departments
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Working of Various Divisions / Departments

Policy Formulation Process-Meetings: Meetings and proceedings:
At Dawn face to face oral communication among groups of people is essential to certain phases of business. At Dawn meetings represent an important segment of business
communication, because meeting can often achieve results that have been difficult to generate by phone or letter.
Purpose oriented discussion between two or more people is a common definition of a meeting .at Dawn a meeting can be defined as a gathering of three or more people sharing common objectives where communication (verbal and/or written) is the primary means of achieving those objectives in a minimum amount of time to the satisfaction of the participants. Meetings can range from formal to very informal.
Purpose and kind of meeting: General meetings:

A general meeting is called the annual general meeting which should be held in accordance with the provision of section 158., within eighteen months from the date of incorporation of the company and thereafter once at least in every year within a period of six months following the close of its financial year and not more than fifteen months after the holding of its preceding annual general meeting as may be determined by directors. All general meetings of a company other than the annual general meeting mentioned in section 158 are called Extraordinary General Meetings. The directors may whenever they think fit call extraordinary general meetings. The chairman of the company shall preside as chairman at every general meeting of the company. All activities discussed about the matters related to Dawn at an extraordinary meeting will be called as special.
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Dawn the meeting leader must focus the energy and attention of participants and keep them moving toward the meetings objectives.
Before the meeting: Select participants Arrange for light refreshment, if appropriate. Determine seating requirements Distribute notice/ announcement for the meeting. Determine the meetings objectives. Workout an agenda that will achieve their objectives Decide on who will participate
During the meeting: State individuals responsible for specific actions Indicate the time by which a task is to be completed Sum up decision, actions recommendations as they move through their agenda and restate main points in the end Thank all the participants for their presence and help. Begin and end the meeting on time. Begin with an opening statement Control the meeting by following the announced agenda Encourage full participation by involving all members in the decision Interpret data for solution & evaluation
After the meeting: Distribute the meetings notes or minutes on timely basis Take the follow-up action agreed to. Participants responsibilities in meetings: Dawn everyone is a meeting participants at one time or another. An effective meeting depends on productive participants. As a participant they are in a position to make a significant contribution to the success of the meeting they attend. At Dawn all they need is a tactful way to ask question and offer suggestions. A productive participant does the following things.
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Before the meeting: Collect relevant information. Check their data Confirm their conclusion Be on time.
During the meeting: Tactfully, bring back the group to the central topic if group wanders away. Clarify, as a question, if the issue is not clear. Contribute by giving accepted facts and options. Try to keep the discussion moving, by keeping persons interested and motivated Tactfully suggest new ideas containing correct information. Try to avoid deadlocks, by suggesting possible compromises. Help others, invite participation and ask for contributions from those who are more silent
After the meeting: Fulfill the responsibilities placed upon him.
Purpose of meetings: At Dawn the first consideration when planning a meeting is whether or not one is required. Whether or not to hold a meeting has start with a statement of objectives.
Different Meeting Objectives: To inform individual departments of changes in the salary increase policy!
With the objectives clearly stated, they can then determine the best way to achieve them. It may turn out that a meeting is appropriate. Or, it may turn out that a memorandum, bulletin board posting, or series of phone calls have been a better means of conveying information.
Informational Meetings:
At Dawn informational meetings seek only to clarify, to make something clear, to give information. In such meetings, the members learn, ask and understand various questions. No problems are solved and no recommendations are given. The basic purpose of such meetings is to inform the participants and make them understand that particular information.
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Like: Changes in reporting procedures in the purchasing department Report on the Dawn strategic plans for the next fiscal year.
Suggestions Giving Meetings:

At Dawn various preliminary views prior to the final recommendations are brought together and discussed in such kind of meeting. In short all the suggestions to solve a particular problem are collectively discussed in the meeting and comments on different suggestions are made. The meeting is exploratory and informational. In the end, a final recommendation is prepared for higher approval or group consensus. Representatives of all departments are gathered for such kind of meeting.
Problem-solving meeting:
These meetings as evident from the name, at Dawn they are used solve the problems generated from previous meetings. The steps involved include: The major problem is presented Participants suggest solutions, discuss and evaluate Participants arrive at decision for further action
Methods of solving problems in meetings:

At Dawn the following approaches are used to solve problems in meetings. Intuition---------------rapid insight to the problem Rationalization-----------justification of the solution over a certain period of time Reflective thinking--------------logical progression to arrive at particular answer Background analysis Discover of solution Evaluation of solution Implementation of solution
Arranging facilities:
The meeting room and its furnishings will contribute significantly to an effective meeting. When facilities are proper, they go unnoticed, when they are inadequate or too elaborate, they can detract from the meeting.
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On-side meeting rooms are usually convenient and low cost. This makes them attractive considerations. However, being convenient for participants also makes them convenient for interruptions. Occasionally, an on-site room will not be the right size for a particular meeting. Be willing to look elsewhere for a proper meeting place.
The need for participants to be physically comfortable has not be overlooked. If a meeting is to last over an hour, chairs have cushions. Also heating/cooling, lighting and ventilation have been adequate for the size of he group and activities planned.
At Dawn when setting up the room be guided by the communications needs for the type of meeting they plan to hold. As a rule of thumb, they want those talking with each other to maintain eye contact. Therefore, information meetings have participants facing the front of the room, while decision-making meetings have participants facing each other. A type of report, called minutes, is prepared after a meeting
Employees/personnel in various sections:

Dawn has a formal human resource department in its head office Karachi. Therefore all recruitment and selection related decisions are done by Director Human Resource himself at Dawn Karachi office. No formal system of selection of applicants is performed at the Lahore centre, if someone is to be employed at the Lahore centre, for that purpose interviews are conducted here. After all the due processes, all documents and interview reports are sent to the Karachi head office .There at Karachi ,the H R department carries out necessary checks, if satisfied they will confirm that employee .
An appointment letter regarding the job designation and job number are issued from the head office and the that very person is asked to report to the respective department. At the other regional offices, its the duty of manager Marketing and planning to co-ordinate with all the employees and sorts out any problems arising, and carries out the necessary tasks relating to the day to day activities and information flow. It is also in the domain of manager Marketing and planning to co-ordinate with head office
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Strength of Dawn Media Group:

Lahore Office
Sr. No. 1 2 3
Name Mr. Kshif Saeed Mrs. Rabeea Salman Miss. Saba
Designation Senior General Manager Manager Marketing and Planning Assistant Manager Marketin and Planning
Mr. Imran Raza
Senior
Manager
Marketing
(Supplements &Special Events) 5 6 7 8 9 10 11 12 13 14 Mr. Bilal G. Malik Miss. Saira Mr. Kashif Ahmad Mr. Adnan Saqib Mr. Sufiyan Mr. Khurram Mr. Umair Wyne Mr. Khawar Naveed Mr. Kazim Mustafa Mr. Saleem Khan Assistant Manager Special Events Assistant Manager Supplements Senior Manager Advertising Manager Advertising Manager Advertising Manager Advertising Senior General Manager Circulation Senior General Manager Production Senior Manager Accounts Manager MIS
Process of selecting Right Personnel at Right Place:
The Director HR of Dawn Media Group is responsible for selecting the employees for the organization. He uses several methods to choose the right personnel. The methods are mentioned and described below.
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Through Advertisements:
Whenever there is a vacancy at Dawn, advertisement is published in newspaper, and candidates are interviewed by a panel consist of Hameed Haroon (CEO), Mr. .Asif Raza (Director HR) and some other senior managers of the relevant department of Dawn . Than eligible candidate is selected and appointed for Dawn.
Through Reference:
This is a method which is widely practiced at Dawn while selecting an employee. If any employee or Dawn related person refer a candidate, he is selected after interviews.
Head hunting:
The Manager Marketing and Planning of Dawn explained that sometimes they use this technique to hire personnel who are already working in a prestigious firm or advertising agency. Director HR offers that person an attractive pay package for which he joins Dawn. Dawn enjoys that p ersons experience of particular area of advertising, production and marketing.
Commercial employment agencies:

Director HR contacts these agencies who are basically working to maintain a database of all the eligible people of the field of Marketing, advertising and in the reporting in need of appropriate jobs. A meeting is arranged between him and eligible candidate for a particular post thats how the selection can take place.
Recruitment and selection: Dawn selects the employees who are qualified but there is no compulsion of degree from any particular institute.
Recruitment source in Dawn is employee promotion and cross functional transfer and the methods described below.
Base for selection is skill, experience, interview and sound reference
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Salary administration:
The promotion of the employees occurs when an employee is moved from one job to another that is higher is pay, responsibility and organizational level.
Salary Administration and Planning:

Each management position in Dawn is evaluated in terms of the scope of responsibility, degree of skill, education and experience required for its proper performance through a job evaluation system. Salaries are regularly reviewed and increases are awarded on the basis of consistently high performance. Accounts department looks after the matters relating to salary and other fringe benefits.
Salary:
Salaries are paid to the employees on the first week of the month. Salaries are sent to the accounts of
employees as well as paid in cash. At the same time as the monthly salary is deposited into the employees account or paid in cash, he/she receives a salary slip detailing their salary and allowances in addition to loans. Salaries related affairs are the responsibility of Mr. Kazim Mustafa, accounts officer at Dawn. Any questions or claims relating to salary payments should be directed to the accountant in the accounts department.
Work Hours & Holidays:

The normal working hours at the head office and regional offices are 9. am to 5 pm. From Monday to Thursday with one hour lunch break from 1 to 2 and on Friday lunch + prayer break from 1pm to 3.15 pm. Sunday is the only holiday.
There is also a night shift , employees working in the production department , editorial section employees, a manager coordination are usually working in the nights because the nature of their work is of such type. There are no fix working hours of these employees, as they have to finish their work as early as possible keeping in view the distribution factors of the newspaper. Sometimes they are done with their work on time and sometimes working the whole night due ro delay of the finalization of the news.
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Progress Report and Performance Appraisal:

This appraisal is kept confidential and is the task of the departmental heads who perform this activity quite informally and present the result to the chief executive and Director HR on demand.
It has the following objectives:

To conduct a systematic assessment of the performance and potential of each employee working in advertising, marketing and production, the accounts and the humane resource department itself. To support the development of each employees abilities and potential To formally agree objectives for the coming period(usually one year) To provide reference information for use in promotion. Development and salary planning.
Employee Benefits:
It is the duty of the Director HR to look after the employee benefits schemes and other relating fringe benefits. Dawn recognizes there is a direct correlation between an employees well being, and his/her work performance. The Director HR himself along with the departmental heads and specifically the business development section comes up with attractive schemes for employees. There are many ways to determine the benefits due to be given to the employees. They are adopted depending upon the situation. The information provided below covers comprehensively all aspects of Dawn employee benefit scheme.
Leave Benefits:
At Dawn employees enjoy various leave benefits along with other fringe benefits. Different leave benefits are given below
Sick Leave/Medical Leave:

Permanent employees or employees on probation (departmental heads to executive level employees) are entitled to 15 calendar days sick leaves. Unused sick leaves are cumulative up to a maximum of 30 working days.
Annual Holiday Leave:
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Permanent employees(departmental heads to executive level employees of every departmental ) who have at least one year of continuous service with the Dawn, are entitled to annual holiday leave of 15 working days in a calendar year. Unused holiday may be carried over to the following year subject to approval manager of the respective department and can be used during the preceding year but if not consumed , they are converted to working days.
Emergency/Casual Leave:
Permanent employees or employees on probation are entitled to emergency/casual leaves of up to 105 working days in a calendar year. In case of natural or personal emergency. Unused casual leave is utilized at the end of the year.
Maternity Leave:
Women who are permanent employees are entitled to avail paid maternity leave.
Car /Motorcycle Loan:

Criteria Dawn has funds available for such loan Confirmed employment with Dawn Merit with other applicants Driving
Employee Recognition
Performance bonus at the end of year. Haj benefit: 4 year services Marriage gift: cash
Staff Transfers:
Actual cost of transfer like family and truck load Transfer allowance on time in cash during transfer
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Pension Funds/ Provident Funds:

Dawn is giving pension and provident funds to its employees. It has also insured every of his employee at different insurance companies. And Dawn pays the premium. And at the time of retirement all the money of insurance is given to the employee.
Social/ Recreational Activities:

Dawn encourages employees by Social functions Excursion trips Different meetings are held in the recreational destinations of the globe to give its employees a sort relaxation and recreation along with routine work. Dawns recent meetings were held in Malaysia and Bangkok
Hospitalization:
Dawn also provides its employees the hospital and other medical charges. To get these benefits employees are required to attach eligibility sheet & get benefit.
Employment at Dawn:
Probation Period & Confirmation: All permanent employees undergo a standard six month probationary period from the commencement of their employment. This gives the company an opportunity to closely monitor the new recruits performance and adaptability. It gives new employee an opportunity to experience working at Dawn. At the end of the six months Departmental head with suggestion of the Director HR will decide to confirm employment or extend the probationary period of the new recruit, or cease the employment relationship. During the probationary period Director HR can terminate employment.
Confirmation: In Dawn upon confirmation employee will be entitled to company benefits and will become a member. And he will have to: Not engage with other business without express consent of Dawn. Abide by the rules & regulation of Dawn Fulfill his duties of Dawn in Pakistan from time to time
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Comments on Job Satisfaction:

Job satisfaction is an employees general attitude towards the job. The organizational rewards system often has a significant impact on the level of employee job satisfaction. In addition to their direct impact, the manner in which extrinsic rewards are dispersed can affect the intrinsic rewards (and satisfaction) of recipients.
For every organization, the satisfaction of its personnel carries maximum importance and Dawn is no exception. It has been observed during the activity of SWOT that the employees are highly satisfied with their work. Its all because of the high pay scales and the other fringe benefits being provided an activity was performed in the form of discussion with employees of the various departments to check their satisfaction level and we found them highly satisfied. There are set rules and regulations and the employees have to follow those. No one go out of the way to perform any tasks which are not in accordance with policies of the Dawn
MANAGERIAL POLICIES OF Dawn:

To grow the size of organization, develop better business practices and build up greater resources. To participate actively and consistently in Pakistan economic development. To build up better operating philosophies. To build better commercial outlook for operating successfully in this comparative environment. To maintain the pleasant working environment. To always maintain exclusive service standards. To promote professional cooperation. To motivate the employees by making them feel that Dawn cares about them. To create feeling of cooperation so that all employees are satisfied.
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General Rules of Conduct:

Legality:
Dawn concepts comply with the laws and regulation of the Country in which they conduct their business, also with the present Code and finally with the internal policies and procedures, applying them with the utmost equity and fairness.
Integrity:
With regards to the conduct vis vis third parties, the Recipients shall act with fairness and transparency avoiding misleading and unfaithful information.
Loyalty: The relations with all other parties, shall fulfill the utmost loyalty, meaning to be faithful to promises and covenants, to act with responsibility, to preserve and to enhance the value of the Company's asset and to act in good faith in every activity and decision.
Transparency Company's internal relations and relations with other parties shall be based on honesty, correctness and completeness.
Respect of Human Dignity: The Recipients shall respect human fundamental rights also protecting moral integrity and guaranteeing equal opportunities. In the conduct of internal relationships, discriminatory behaviors based on political opinion, labor union opinion, religion, race, nationality, age, sex, sexual attitude, health status and, more in general, other intimate character, are not allowed.
Confidentiality: The Recipients guarantee that the acquired information is kept confidential.
The Recipients shall disclose information and Company's data exclusively in the performance of their duties and, in any case, shall not disclose sensitive information without the Company's authorization.
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Ethical Principles In The Relations With Personnel:
Recruitment: The Recipients promote respect of equal and fair opportunities in selecting and recruiting personnel whose profiles reflect the needs and expectations of the Company. In selecting and recruiting personnel no form of favor, nepotism, and patronage system shall be accepted.
Formalization of Employment Relation: Hiring is formalized with regular employment contracts refusing any form of "irregular" work. The Recipients shall favor the utmost cooperation and transparency with the new employed so that he or she could have clear awareness of their office.
Management And Exploitation of Personnel: The Company refuses any form of discrimination against its employees, favoring - in respect to its personnel - decisional processes and evaluations grounded on objective criteria jointly accepted.
Security, Protection And Healthcare of Working Conditions: The Company favors working conditions protecting psychophysics integrity of personnel by providing working premises fully compliant with applicable laws on comfortable working conditions.
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PROFESSIONAL GROWTH:
The Company promotes professional growth of employees through opportune training instrument.
Ethical Principles With Regards To Third Parties

CONDUCT VIS VIS CLIENTS: The Recipients promote the utmost fairness and impartiality and refuse any sort of discrimination vis vis their clients. The Recipients provide Clients with messages, communications and transparent contracts avoiding complicated formula and unfair practice. The Recipients provide Clients with the utmost courtesy and availability in managing their commercial activity. The Recipients promote the improvement of quality of their products in the Company's qualitative processes.
No form of gift or benefit or utility whatsoever is allowed - not even in Countries where giving valuable gifts is customary - towards Clients and /or potential Clients, which could be interpreted as beyond usual commercial and curtsey practices or in any case aimed at acquiring benefits in conducting activities in favour of the Company. No form of gift or benefit or utility whatsoever is allowed - not even in Countries where giving valuable gifts is customary - towards public officials, certified accountants, auditors, members or representative bodies and relatives, with the purpose of influence their judgment independency and induce someone to receive some benefit.
CONDUCT VIS VIS SERVICES PROVIDERS: Procedures to select among providers are grounded on loyalty, transparency and cooperation principles. Selection of providers is based on objective and impartial criteria as far as quality, innovation, cost, additional services/products are concerned. No form of gift or benefit or utility whatsoever is allowed to Recipients unless directly coming from normal courtesy relations and of little value. Should the Recipients receive proposal of benefit from any provider, they shall immediately suspend the relationship and inform the executive managers.
CONDUCT VIS VIS PUBLIC ADMINISTRATION BODIES AND INSTITUTIONS: In the relations with Public Administration and Public Institutions, the Recipients promote loyal and correct relations refusing any form of promise and offer of goods or payments so as receive advantages. Should the Recipients receive proposal of benefit from any officer, they shall immediately suspend the relationship and inform the executive managers.
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Respect of Ethical Principles And Sanctions And Disciplinary System:
Employed Personnel: The employed personnel to comply with the provisions of the Code, which integrates and underline the general obligation to be loyal, faithful and correct in the execution of the employment agreement. Any violation of the present Code is a breach of the obligation arising out of the employment agreement, with all the consequences provider for by the law.
Third Parties: Compliance by third parties with the present Code is part of the obligation to be diligent and in good faith in the conduct of negotiations with the Company. Any violation of the present Code could be considered, according to its relevance, cause of dismissal or cause of resolution of the employment relationship.
Leadership Styles:
Employee-centered Leadership: Employee-centered Leadership style which believes in relationship building with the Clients is present all over Dawn. Employees are given freedom in the performance of their work and are kept towards their target. Authority is delegated and an open door policy is being adopted which means that all kinds of suggestions are appreciated as long as they are realistic. Democratic style is used and employees are given work freedom.
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Objective Setting:
MBO / Management by objectives approach has been adopted to define and set the objectives of each and every individual in the office down to the lowest level in Dawn hierarchy. General objectives are given to managers who in turn distribute the specific objectives to all workers working in their departments after having discussions with them. The entire atmosphere revolves around the Clients and the tasks needed to fulfill their needs.
While assigning objectives, the fact is ensured that these objectives are in line with the company policy and are in harmony with the briefs generated from the particular Client.
Division of Labor:
In Dawn, there are two types of employees hired (i) (ii) Permanent Workers Temporary Workers
Temporary workers are employed for about 6 months such employees are employed to serve specific new Clients requirements and their employment depends on their performance related to the respective Client they are made to interact with. Sometimes it happens that a very sharp and intelligent worker is employed among temporary workers, so he is preferred over those permanent workers who have been made permanent only on the grounds of time spent in the organization.
Departmentalization:
Organizations have tasks that need to be performed. These tasks are combined into activities. People who do similar activities are combined together so that they can be administrated more appropriately. This combination is called departmentalization.
Departmentalization at Dawn is on the basis of services and functions performed to provide these services to private and Public sector Clients.
Administrative Styles:
Various management styles can be employed dependent on the culture of the business, the nature of the task, the nature of the workforce and the personality and skills of the leaders. We can say than DAWN follows Permissive Democrat style in which decisions are made in a participative manner and subordinates are given latitude in carrying out their work.
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ADMINISTRATIVE / MANAGEMENT STYLE

Management in all business areas and organizational activities are the acts of getting people together to accomplish desired goals and objectives efficiently and effectively. Management comprises
Planning Organizing Staffing Leading or directing Controlling
An organization (a group of one or more people or entities) or effort for the purpose of accomplishing a goal. Resourcing encompasses the deployment and manipulation of human resources, financial resources, technological resources, and natural resources.
Because organizations can be viewed as systems, management can also be defined as human action, including design, to facilitate the production of useful outcomes from a system. This view opens the opportunity to 'manage' oneself, a pre-requisite to attempting to manage others.
Management can also refer to the person or people who perform the act(s) of management.
Democratic / Participative Decision Making and Management Style

The democratic leadership style is also called the participative style as it encourages employees to be a part of the decision making. The democratic manager keeps his or her employees informed about everything that affects their work and shares decision making and problem solving responsibilities. This style requires the leader to be a coach who has the final say, but gathers information from staff members before making a decision.
Democratic leadership can produce high quality and high quantity work for long periods of time. Many employees like the trust they receive and respond with cooperation, team spirit, and high morale. Typically the democratic leader:
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Benfits of Participative style of Management:

--Develops plans to help employees evaluate their own performance --Allows employees to establish goals --Encourages employees to grow on the job and be promoted --Recognizes and encourages achievement. Like the other styles, the democratic style is not always appropriate. It is most successful when used with highly skilled or experienced employees or when implementing operational changes or resolving individual or group problems.
The democratic leadership style is most effective when: --The leader wants to keep employees informed about matters that affect them. --The leader wants employees to share in decision-making and problem-solving duties. --The leader wants to provide opportunities for employees to develop a high sense of personal growth and job satisfaction. --There is a large or complex problem that requires lots of input to solve. --Changes must be made or problems solved that affect employees or groups of employees. --You want to encourage team building and participation.
Democratic leadership should not be used when: --There is not enough time to get everyones input. --Its easier and more cost-effective for the manager to make the decision. --The business cant afford mistakes. --The manager feels threatened by this type of leadership. --Employee safety is a critical concern.
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Impact of Participative Style

Benefits on team work:
One of the main benefits of participative leadership is that the process allows for the development of additional leaders who can serve the organization at a later date. Because leaders who favor this style encourage active involvement on the part of everyone on the team, people often are able to express their creativity and demonstrate abilities and talents that would not be made apparent otherwise. The discovery of these hidden assets help to benefit the work of the current team, but also alerts the organization to people within the team who should be provided with opportunities to further develop some skill or ability for future use.
Participative leadership also expands the range of possibilities for the team. When leadership styles that essentially leave all the direction and decision making in the hands of one individual, it is much more difficult to see a given approach from several different angles. When the leadership style encourages others to be involved in the decision making process, a given course of action can be approached from a variety of perceptions. This can often point out strengths or weaknesses to the approach that would have gone unobserved and thus unresolved without this type of participatory brainstorming and decision making.
One potential disadvantage of participate leadership is the time factor. This leadership style does often involve the need for more time before action is taken. This is only natural, since the very nature of participative leadership means allowing input from every member of the team. However, the extra time necessary for this process often leads to decisions that ultimately benefit everyone to a greater degree than faster decisions that are more limited in scope.
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Production:
Production at Dawn refers to two parts:

Pre-Press press
Pre Press:
Pre press refers to all the preparations before printing. This includes:
Scanning:
The news material and pictures etc are scanned and uploaded to the computer
Graphics:
Relates to the ads, pictures etc
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Page making:
Placement of the news, editorials, advertisements and pictures on the pages.
Imposition:
Refers to division of material on the pages as per their print. For example page 2 & 11 are printed on a single tier, so they are arranged in this way and this process is called imposition.
CTP (Computer to Plate):

The conversion of the pages as planned on the computer on to aluminum sheets which are then sent to press for printing.
All the pre-press work is done mostly in Karachi (head office) except for the CTP process which is done in Lahore.
The material to be printed is sent to Lahore through satellite transmission Communication to the
Department.
The communication department checks ad placements and news placements and then forwards it to the Production department. A Night Checker from
marketing department verifies the ads again. In the Production Department in Lahore the CTP process is completed after
which the aluminum plates are sent to the press.
The aluminum sheets used are disposable and used only once.
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Software Used:
In the pre press process the software used are: Photoshop Quark express Coral etc
Press:
Press refers to the printing of the newspaper.
Human Resource in Production

In Lahore only press is more active in the production department. The department has a team of some 15 members which include: Assistant Manager Press Machine Manager Senior Manager Machine Junior Machine Manager Printing Assistant Junior Press Assistant Trainees Mechanical Consultants Electrical Consultants
These are headed by the Assistant Manager Production Coordinator. At night the press team is headed by the Production Coordinator, who
coordinates with all the departments such as advertisement, editorial,
communication etc.
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Production Planning:
Production planning refers to how efficiently you produce your product & affects the cost and quality of what you produce. An operations plan can make all the difference in your production.
At Dawn production planning is very significant are because perishable
newspapers
goods. Time management is very critical In this regard. Production Planning is related to three parts:
Productivity Quality Time lines All these are taken care at from pre press to the press.
Material in Production:
Material used for Dawn newspaper production is divided into two parts Paper Ink Print Machinery Spare parts Dawn imports all the material. Ink is imported from Belgium. Paper Russia. is imported from
The bulk buying of the material is done by the head office and then the required material is sent to the local stations as per their requirements.
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Print Machinery:
The print machine used by Dawn is a web offset machine, in which paper rolls are used for printing. The machine is Harris V-15D Its a large sized machine, consisting of 10 units Its a high speed machine with a speed of 35000 runs per hour
Spare Parts:
There are 3 types of machinery spare parts for Dawn:
Easily Available: the spare parts that are easily available in Pakistan
Imported: the material that is not available in Pakistan and is only imported
Re-engineered: the material that is very expensive to import and therefore the mechanical consultant gets the material re-engineered and built in the local market. This saves cost and gives the best alternative to the imported spare part.
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Storage:
The particular level of inventory is maintained for the print material. There are two types of stores that control the inventory:
Main Store: It is used for the storage of all the imported materials received from the head office.
Sub Store: Some inventory is
maintained at the press for emergency purposes. A
small sub store therefore, is maintained at the press.
Maintenance of Machines:
All machinery requires proper maintenance. For Dawn its utmost important to have the press running in a perfect condition. For this the production department makes sure that the machine is given proper care and maintained timely.
The routine maintenance of the press at dawn includes daily, weekly, monthly and 6-monthly schedules. The production coordinator makes sure that these schedules are strictly followed. The Electrical and Mechanical Consultants over-head these maintenance tasks.
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Production Report:
A production report is sent to the GM every day which refers to: Number of hours the machine runs Total runs of the machine Total material consumed Wastage percentage of the material Working hours of the workers Number of newspaper printed Delays(if any), their cause and effect Similarly a production report is generated monthly and then annually.
Bottlenecks:
Production is the most significant department in any organization. At Dawn Newspaper, it is particularly critical because timely production is very critical. Any bottlenecks in the production may lead to serious damages not only financially but also to the image and goodwill of the company. Dawn makes sure to avoid any such problems.
Delays Can Be At Four Ends:

Editorial The biggest tailback is delay in the news. Sometimes the editorial staff has to wait for special news that causes the delay in dispatching the soft copy of the newspaper to the stations. Advertising Agency Sometimes the delay in newspaper may be due to advertising agencies. If the advertisement required to print is not received in time, the newspaper may get delayed. Intermediary Departments The newspaper reaches the communication department in Lahore has to be very vigilant in this regard. They have to send the paper to the press as soon as they receive the soft copy. Technical breakdown: The press comprises of a huge printing machine, with various parts. At times some of the part may get a problem. Such small technical problems are handles immediately under the consultation of the mechanical consultant.
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Company Marketing Mix:

Neil.H Bordon gave this concept in 1960s. Marketing mix is defined as "The set of controllable tactical marketing tools - product / services, price, place and promotion - that the firm blends to produce the response it wants in the target market.
The marketing mix consists of everything the firm can do to influence the demand for its product. The many possibilities of marketing mix can be collected into four groups of variables known as the four P's (introduced by McCarthy).
Marketing mix of Dawn is composed of 4 p's. These four p's stands for four marketing components.
Services Price Place Promotion

In this part I will take comprehensive overview of these
four marketing components of Dawn. Dawn is a sort of multidimensional organization, along with its core product the Dawn newspaper , magazines (Herald , Spider, Aurora,) Dawn.com ,it also provides services to its clients ( commercial organizations and advertising agencies) like guidance , creative facilities ,etc.
Product/Service:
Product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need of the person. It includes physical objects, services, person, places, organization and ideas.
Products contain both tangible and intangible components, predominantly tangible products are called goods and intangible products are called the services.
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Services are the temporary provision of a product or the performance of an activity intended to satisfy certain needs of buyers. They can avail the services but not in general own it.
In our economy many organizations provide services like schools, hospitals, banks, transportation, hotel services etc.
Dawn is a product oriented organization .But it provides its clients with different services too.
Dawn Newspaper:
The DAWN newspaper - is the flagship publication of the PHPL. Dawn is Pakistan's oldest, and most widely-read English-language newspaper. It is published from Karachi, the largest business hub of the country, Lahore, the second largest and the most fast
developing business sector of Pakistan, and Islamabad, the capital of the nation. It also has representatives abroad. Throughout Pakistan, the DAWN is the most widely circulated English language newspaper of Pakistan, enjoying a nationwide influence.
It has a week-day circulation of over 138,000 and a total readership base in excess of 759,000. Read every morning by policy and decision-makers in the public and private sectors, at federal and provincial government level and by the majority of Pakistan's English reading newspaper, the newspaper from its inception, DAWN has been at the forefront of the many events that constitute Pakistan's history. For almost half a century, DAWN with its unwavering commitment, has created professional standards and built institutions necessary to the growth of a free national press and
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therefore has emerged as the most authoritative newspaper respected for its uncompromising, accuracy and impartial track record.
Regular DAWN
The Regular Has Two Main Tiers:
National Paper
Front Page:
Masthead: DAWN logo in the centre with an ad on each side. Above the logo the caption FOUNDED BY QUAID-IAZAM MOHAMMAD ALI JINNAH is written. Below the logo, the dawn website, date, volume number, date and price of the paper is written.
News Heads: related to the latest happenings (mostly within the country) and some significant headlines from international perspective Inside: gives the overview of that dates paper
National: Page 2 onwards National News covering the whole of the country (Page 2-5) continued on Page 9
Opinion: Page 6 has the masthead of Letters to the Editor Stories from writers giving their opinion on particular issues
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Friday Feature covers opinions about Islamic issues
Editorial: Page 7 articles from writers/journalists/political analysts from Pakistan & all over the world section named Other Voices which covers articles from other newspapers
Miscellaneous: Mostly has notices and ads
International: Covers International news
World in Focus: Articles/stories/opinions about the current issues around the globe
Back Page: Masthead: smaller logo of DAWN, city and date. Ads on both side of the masthead General news
Encounter: On Sundays only
Education: On Sundays only Articles related to education
Metropolitan:
Masthead: METROPOLITAN written under the dawn logo, city and date written, vertical lines on both sides Page 14 has: Advertiser Today on DAWNNEWS
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Comics & Games Prayer timings Call for HELP Weather Horoscope
Business: A separate section head but in the same tier Masthead: BUSINESS written under the dawn logo, ads on both sides Page 17 & 18 Covers news related to finance, stock and commodities Stock exchange rates and currency exchange rates given
Sports: A separate section head but in the same tier Page 19 and 20 Sports related news
DAWN In-paper Magazines
Books & Authors
IMAGES on SUNDAY
YOUNG WORLD
AD BUZZZ
REAL ESTATE
ECONOMICS & BUSINESS REVIEW
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BOOKS & AUTHORS Issue Date: Issued on Sundays Cover Page: No separate cover page, story start from the first page Dawn logo above a vertical masthead of books & authors written in white on a green background A horizontal inside on the bottom of the page
Content & Layout: provides book reviews of various books by national & international authors colored pictures of books front pages and/or other images related to the books content
Major content: Books reviews on: Culture History Media Column Self-Help Literature Literary Buzz & ink paper think are two sections where articles related to literary stuff are printed.
Topics By amazon.com: books on a particular topic are given LIBERTYs TOP 10: gives weeks top 10 books at Liberty Books, Karachi
IMAGES on SUNDAY Issue Date: Issued on Sundays
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Cover Page: No separate cover page, story start from the first page Dawn logo above masthead of images A horizontal inside on the top of the page
Content & Layout: A colorful magazine which has various heads: Youthtube Youthtube includes: Pick of the week Youthquake Workwise Youth guide Making choices Etc
Magazine
The magazine section has stories written by writers. The stories are divided into various heads: Humor Opinion Environment Experience Straight Talk Tribute Sports Etc
Fashion feature Center page of the images tier is dedicated to fashion
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Sci-tech:
Articles related to science and technology: Internet Cool gadgets Byte back Column Technology Comments Gallery Articles related to arts and culture Photoshop Photo of the month Etc
Review: Critical issues related and the point of view of various writers on them Stories on diverse subjects of life
Common Columns: Advice Counter point Off the Rack Nature Talk Past Present Last Page Twitter In fashion Sound check Young World (A magazine that covers diverse topics of the youth.)
Issue Date: Issued on Saturdays
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Cover Page: An attractive cover page with excellent graphics
Contents: Hi kids Leisure Fact file Story Laughter zone Photo feature Techno tricks Green corner Fit and fabulous Books Website review Quotes Story time Art corner Poets corner Web world Etc
AD BUZZZ Issued on Sundays classified ads on automobiles Living Miscellaneous Careers Etc.
REAL ESTATE: Issued on Sundays Provides all information about Residential & Commercial Real Estate sale and purchases 73
ECONOMICS & BUSINESS REVIEW

Issued on Mondays Contains articles and stories related to the business and economy
Contents: Economics & Business stock exchange rates Currency exchange rates Commodities comparison (of two weeks and of this year and the previous) Agriculture & technology
Comments & Analysis: Letter from London & Letter from Mumbai give the economic reviews of these cities from writers residing there
Advertising with DAWN: With the influence and the quality of its readership, the DAWN is the leading advertising medium in Pakistan. Looking at the marketing mix available to the advertiser in Pakistan, it is indisputable that no other medium can match the English language print media in terms of audience quality as the language remains the business language of the country. And within the English language print media no newspaper of publication achieves the same results as those delivered by DAWN. A claim substantiated by the fact that DAWN is the first choice for all sector of the private sector advertising.
Among the categories offered to advertisers are the Sponsored Supplements - linking business with business, Economic and Business Review - more often quoted than the stock exchange, Dawn Classified - a supermarket of opportunities, The Sunday Magazine - the magazine with universal appeal, Images - reflecting the best in entertainment, The Review - the mid-week thought provoker and the Young World - encouraging the young to pick up the newspaper habit. These are some of the excellent features complementing the regular newspaper in order to form the complete package.
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Herald:
Plenty of grey matter and never any grey areas, Herald is a thought provoking and controversial current affairs monthly news-magazine. Political flash points, business ventures, financial volatility, environmental crisis, sports challenges, entertainment highlights, artistic achievements... if there's a story, it's in the HERALD. Winner of many prestigious awards, the magazine has distinguished itself by the accuracy of its reporting and independent viewpoint. Read by the majority of Pakistan's English reading public, including professionals, senior executives in commerce and industry and academics, the HERALD also enjoys a wide circulation abroad, particularly in the Middle East, North America and the United Kingdom.
Spider:
Pakistan's first Internet magazine published by the Dawn Group of Newspapers and produced by the team of expert cyber editors started its journey in December 1998. Since then it is providing its readers with latest information and developments in the field of information technology.
At the moment 35,000 copies are being published every month and it is circulated through out Pakistan. Besides this, limited copies of Spider have also been sent to USA, UK & UAE. SPIDER keeps "geeks" updated on Web developments while at the same time encourage "newbies" to delve deeper into the pleasures of the Internet and the World Wide Web. In this way SPIDER goes beyond being a mere magazine about the Internet and becomes a magazine that reflects the interests and lifestyles of typical Pakistani Internet users.
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And, like their counterparts world-wide, the demographic profile of Internet users in Pakistan make them one of the most sought after audiences from an advertiser's point of view. The majority is highly intelligent and educated, career oriented and holding senior positions within their professions. Earning above average incomes, their lifestyle permits them to enjoy most of life's luxuries. And the community of Internet users in Pakistan growing at a phenomenal rate. Currently there are an estimated 800,000 Internet users in Pakistan and their numbers are growing by an average of 10% every month. And most of them are now reading SPIDER.
Aurora:
A new publication of PHPL, has derived its name form the Aurora awards to promote excellence in advertising. Aimed at advertising and marketing industry, the Aurora readers fall into the upper and middle management category, placed on key managerial positions of all the MNC's and local organisations operating in Pakistan and globally. It is distributed through a controlled mailing list to the local and international clients through DAWN Distribution Network. The publication devotes 50% of its editorial to DAWN related advertising activities and other articles aiming to provide critical appraisal of what is being done in terms of creativity and marketing as well as to focus on new products developments and inside views on how campaigns are conceived and executed.
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Internet Edition:
Considered as the single most reliable source of information on Pakistan, accessed every 24 hours by average 75,000 visitors living around the world, linked with major news sites whenever Pakistan makes the world headlines, rated among top 5% of all web sites, DAWN The Internet Edition (Dawn.com) reaches the widest possible concentration of affluent
overseas Pakistanis every day.
Statistics reveals that 88% of DAWN - the Internet Edition visitors are male, rests are females, and 28% are in the age group of 18-25 years, 47% between 25-35 years and 16% in 35-50 years. 13% have below university level educational qualifications, 37% have university degrees, 15% are MBA or equivalent and 35% have other post graduate studies. Professionally 19.6% are students, 14% are related to IT industry, 18.5% are engineers, 10% are in business, and 8% are doctors.
12% of our visitors live in Pakistan, 47% in USA, 10% in UK, 12% in Canada and 10% in UAE.
Supplements: Anything (information, write ups, views and reviews) additional to the ROP (run of paper) to disburse the information , deemed to be necessary and reap profits in addition to the regular revenues.
Supplements are always printed at profit.
Ratio:
At Dawn, supplements are always printed at a 50 -50 ratio I.e. 50% would be advertising 50% would be editorial Advertising ratio can be enhanced to a more than 50% level.
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Types: Supplements are basically of two types. Editorial Advertisement
Editorial Supplements: An editorial supplement is basically informative in nature, any information which the editor thinks necessary to publish to keep their readers up to date. It mainly comes on special events just as the election days, 14th of August, 23rd March etc.
There is no ratio for editorial supplements.
Advertisement Supplements: Advertisement supplements can be on any thing which the advertisers think necessary to publish, to familiarize the masses about their products and services and the company profile It must carry a 5050% ratio to be published. Clients have got the final say in relation to the material which they want t o be published.
Mainly topics like home dcor, health, lifestyles and current industry analysis etc are covered.
Themes: Supplements can be on any theme , which fulfils a 50-50 ratio. Varying range of themes like industrial analysis, commercial activities , anniversaries and national days etc are covered.
Size: Supplements are the size of a regular newspaper. Minimun number of pages are two and maximum can be any number depending on the nature of the material which the advertisers want to be on the pages and extent of the promotional material.
Opinion: Supplements are of a great utility to both the newspaper and the advertisers. It gives the newspaper an opportunity to reap additional profits in excess of their regular revenues , at the same time providing the advertisers wit an opportunity to publicize their activities ,their company portfolios and additional information which can come on the regular pages. 78
Events:
Dawn Media Group organizes different events during the year. These events are aimed at providing the masses with valuable information, recreation and a sort of get together. Dawn earns a lot revenue from these events in the form money obtained by selling these events to the MNCs, corporate entities and services providing institutes. Dawn is the pioneering group in this respect. Dawns events have been of great service and value to the community. They serve the different sections of community in a valuable way, for instance Dawn Education Expo provides students an opportunity to get to know about the international educational institutes and the current trends in the education field. In the same way Dawn All About Lifestyle Expo gathers all walks of people under one umbrella and introduces them with new trends of the ever changing lifestyle. Dawn organizes a variety of events .A list of such events is given below which will give you a better idea in what fields Dawn is serving the society by making valuable contribution in form of these events. All About Lifestyles Exhibition (Lahore, Karachi & Islamabad) Education Expo (Lahore, Karachi & Islamabad) Wedding Extravaganza (Karachi only) Fuelling Pakistan (Lahore & Karachi) Spelling Bee Competition (Lahore, Karachi & Islamabad) Karachi under the Raj: 1843 1947 - Jewel in the Crown (Raj Library Books compiled and published by DAWN are for sale at the DAWN offices in Lahore, Karachi & Islamabad only) Asia Finance Conferences (Karachi only) International Travel and Tourism show Dawn Property Investment Show.
Dawn Life Style:

Its an HPCE High Profile Consumer Event organized by Dawn. It was actually organized in Karachi for the very first time in 2001, then in 2002 it was organized at all the stations (i.e. Karachi, Lahore, Islamabad). Event is usually organized in November or December due to good weather conditions. This family-only event is organized mostly on weekends. 79
Lifestyles has become a definitive and much awaited branding event for all leading companies multinational and national who consider the event a unique opportunity to come face to face with their customers on a platform that enables them to showcase their products live.
In June 2007, nearly 300,000 affluent and discerning consumers attended the Karachi event, over a three-day period. In spring 2008, over a combined seven-day period, 780,000 equally affluent and discerning consumers attended All About Lifestyles in Islamabad, Karachi and Lahore.
The basic purpose of this event is to provide a platform to organizations (FMCG mostly) for their Brand Activation or Brand Awareness and good will. There are 120 stalls on average organized by different companies both of National and International Prominent events include Dog show, Face Painting, stalls of companies and many other Fun activities.
Education Expo:
Dawn Education Expo is a unique higher education platform, specially conceived to
facilitate the enrolment of Pakistani students in universities and institutes of higher learning. It also recommend reading in the finest schools and colleges throughout Pakistan, and it is from this select body of schools that DAWN EDUCATION EXPO draws its maximum student participation, thereby ensuring exceptional quality. While on the other hand, event provides opportunity to national and International Universities and Institutions to be in direct contact with their potential students.
The event is organized at all the stations. There are more than 80 stalls maintained by these Institutions or representatives of these Institutions. Dawn is in direct contact with British Council and credible & accredited Universities to make sure the authenticity of the event.
Stalls are organized by Universities and Institutions that offer the following: Architecture, Business, Banking, Computer Sciences, Communications, Finance, Media, Space Technology, Hotel Management, Sciences, Fashion Design, Fine Arts, Economics, Chartered Accountancy, Information Technology, Engineering, Law, Medicine, Textile Design etc.
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Wedding Extravaganza:
First held in November 2005, the DAWN Wedding Extravaganza is the annual exclusive gathering of the finest fashion designers, florists, honeymoon package providers, jewelers, photographers, salons, trousseau merchants and wedding planners. The event is designed as a one-stop shop solution to all the needs of planning and managing a wedding and is a great marketing opportunity for anyone involved in the wedding industry by providing access to a variety of consumers.
Spelling Bee:
Spelling bees organized worldwide are a common phenomenon at both regional and national levels in various countries. A Spelling Bee is essentially a spelling competition amongst school children and is organized at school level. Winners then participate in a Regional/ National inter-school spelling contest. As part of DAWN in Education Program, DAWN conducted the first ever National Spelling Championship in Pakistan in Jan-Feb 2005. The school participation in this event has been ever increasing, starting out with only 220 schools in the 1st Spelling Bee, coming from the three main metros; the number has augmented to 650 schools for the 5th DAWN Spelling Bee to be held in January - February 2009. This expansion can primarily be attributed to the diversity of the students that are invited from private and public schools and various geographical regions. Over time each region has gathered its own set of outstations; schools from 16 cities other cities than the twin of Islamabad & Rawalpindi, 18 cities other than Lahore city and 14 cities other than Karachi city will participate in the 5th DAWN in Education Spelling Bee. On average more than 700 schools are invited to participate in this event.
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The DAWN in Education Spelling Bee aims to expand children's horizons beyond the classroom and enhance their process of learning. The contest is designed to help students improve in their spellings, learn to handle stage pressure, increase their vocabulary, enhance their reading skills and reading habits, learn new concepts and develop the correct usage of the English language.
FUELLING PAKISTAN
In 2007, FUELLING PAKISTAN attracted worldwide representation from over 80 companies based in Argentina, Austria the Czech Republic, France, Germany, India, Italy, New Zealand, Pakistan
Switzerland, Turkey, the United Arab Emirates, the United
Kingdom and the United States.
In 2007, FUELLING PAKISTAN was a resounding success for both Pakistani and foreign entrepreneurs and investors, who were given the unique opportunity to network with each other and begin a process of collaboration.
Pakistan will remain the BIG commercial opportunity for companies involved in the processing, development and marketing of CNG and LPG and FUELLING PAKISTAN will continue to remain the most effective way of gaining entry into this growing market.
FUELLING PAKISTAN attracts top level participation from government and public sector representatives, as well as from CEOs, COOs, CFOs and CMOs from leading multinational and national oil and gas companies operating in Pakistan and internationally.
DAWN has a proven track record of organizing exhibitions and conferences that deliver on their objective of bringing together the key influencers and stakeholders from specific industries and providing them with an enabling platform conducive to business and networking. FUELLING PAKISTAN will be no exception.
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DAWN Property Investment Show:

Dawn property investment show is Pakistans leading exhibition on national and international property
development projects. In the last three exhibitions, the DAWN PROPERTY INVESTMENT SHOW has attracted the exhibitors from all over the Pakistan as well as the country like Malaysia and UAE. Given the overwhelming response to the DAWN PROPERTY INVESTMENT SHOW in the past, the top level investors (institutions and individuals), buyers, property developers, businessmen, entrepreneurs and high net worth investors are expected to attend the DAWN PROPERTY INVESTMENT SHOW Dawn has proven track record of organizing exhibitions and conferences that deliver on their objective of bringing together the key influencers and stakeholders from specific industry and providing them with a platform conducive to business and networking. Exhibition at the DAWN PROPERTY INVESTMENT SHOW gives real estate developers and investors the unique opportunity to network with each other and interact with an exclusive target audience comprising high net worth investors as well as key decision makers from the real estate sector. As the real estate market starts to boom again, Pakistan will remain the big commercial and investment opportunity for real estate developers and the Dawn property Investment Show will continue to remain the most effective way of gaining entry into this growing market.
DAWN Anti- Terrorism and Disaster Management Expo:

Despite increased security measures, the current law and order situation remains grim and uncertain, with a significant increase in the number of burglaries, break-ins and acts of terrorism. As a result, security is of utmost
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importance for organizations. Keeping this in mind, DAWN is organizing the Anti-Terrorism and Disaster Management Expo & Conference. This exhibition / conference will be the first of its kind in Pakistan, and will bring together a wide range of exhibitors and who will showcase the latest and most effective anti-terror, security products and solutions as well as technological innovations that can play a pivotal role in improving security and combating terrorism. By being an exhibitor at the Anti-Terrorism and Disaster Management Expo you will have the chance to showcase your portfolio of services and products to senior decision makers from the police, intelligence services, armed forces, transportation services, border control, civil defense, customs, and government officials. The expo & conference will also be attended by individuals hailing from the private sector, who are looking to improve the security of their homes
DAWN Single Country Exhibition - United Arab Emirates Exhibition:

To boost the existing trade between the two countries Dawn Newspaper is organizing an exhibition & conference titled, UAE Single Country Exhibition in Karachi. The exhibition will aim to provide a highly congenial atmosphere to the UAE based companies to showcase their range of products and services to the wealthiest group of Pakistani investors, who want to invest their money in the safe environment of business. The exhibition will comprise of a two-day event consisting display of products and bilateral contacts between business associations and investment promotion entities of the UAE. It will also aim to facilitate the mutual exchange of knowledge in the business
environment and will provide an opportunity to the exporting companies a venue to meet the Pakistani business community in a forum designed to facilitate immediate trading opportunities. Dawn will invite trade associations, investment counselors related to the UAE trade & investment sector to elaborate the benefits of bilateral trade between the two countries. The UAE Single Country Exhibition is the ideal platform for UAE companies to meet Pakistani Business community under one roof to enhance their exports to Pakistan.
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DAWN INTERNATIOAL TRAVEL AND TOURISM:

The exhibition highlights best options available in the market related to the travel & tourism industry. The Show is an opportunity for National & International Companies & Tourism Boards to promote their countries. International Travel and Tourism shoe is the complete event for promotion and marketing of inbound, outbound and intra-regional tourism. The exhibition is planned to provide a forum of travel and tourism related companies to popularize, adventure, Business, leisure and the Medical tourism among the countrys travelers.
DAWN Logistics:
The event is held to highlight the emerging opportunities for the Logistics sector in Pakistan. Focused at state of the art technology and solutions for the logistics sector and showcases emerging technologies in the transportation sectors. DAWN School Trips are organized
whereby students are given a detailed tour of the press.
DAWN RELIEF Foundation - A newspaper with a conscience

DAWN RELIEF was set up in extraordinary times to cope with extraordinary circumstances that are the October 2007 earthquake. Dawn uses all these activities as promotional tool along with earning revenues. These events have helped a lot in promoting the Dawn products and over the number of years subscription of Dawn and its magazines is increasing a lot.
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Pricing:
Pricing Strategies: Pricing strategies are a sometimes-overlooked part of the marketing mix. They can have a large impact on profit, so should be given the same consideration as promotion and advertising strategies. A higher or lower price can dramatically change both gross margins and sales volume. This indirectly affects other expenses by reducing storage costs, for example, or creating opportunities for volume discounts with suppliers. Other factors also determine your optimal pricing strategy. Consider the five forces that influence other business decisions: your competitors, your suppliers, the availability of substitute products, and your customers. Positioning how you want to be perceived by your target audience is also a consideration. Price a premium item too low, for example, and customers will not believe the quality is good enough. Conversely, put too high a selling price on value lines and customers will purchase competitors' lower-price items. Actually Dawn is catering two types of needs with a single product simultaneously 1. Consumers need Providing Newspaper 2. Advertisers need Providing platform to communicate their messages. In this respect, Dawn charges something from both of its customers. Price charged by Dawn for its Newspaper is just like a token money as it does not even cover the cost of producing the newspaper. But being market leader among English Newspapers, Dawn charges the highest price from its readers. Price is also decided on the basis of the perception of public about it. As Dawn became a status symbol and major portion of its reader belong to upper class, so it costs its readers a little more as compared to other English newspapers to maintain its position in minds. Second price, that is actually the major income for a newspaper, is charged on the advertisements. This price is determined on the basis of circulation of a newspaper. On country level, Dawn is holding 1st position on a list of most widely circulated English newspapers, same is the case for Lahore and Karachi region in isolation but in Islamabad region Dawn is at 2nd position. So Dawn, regarded as the most widely circulated English Newspaper, charges highest rates from advertisers in market. Price of newspapers for readers and of Space for Advertisers is decided by the top management of the organization.
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In case of Print &Media industry APNS has set general formulae to set the prices of the news papers. Newspapers are priced depending upon the number of pages published. A minimum criteria has been set and you cannot rice below that level but can price a higher price depending upon the competitiveness of your newspaper and demand in the marketing in form circulation. Dawns pricing along with regular price of the ROP includes the price ch arged for advertising in the newspaper and I the magazines. It also includes the selling of events to the clients. Regular prices and the tariffs for advertising are given below.
Pricing of ROP:
DAWN price daily: Rs. 15/DAWN price on Sundays: Rs. 22/Herald Cover Price: Rs. 75/Herald Yearly subscription: Rs. 564/- (37 % discount) Giveaway for Subscription: Herald Pen Annual Issue Price: Rs. 100/Spider Cover Price: Rs. 50 Spider Yearly Subscription: 300/- (50 % discount) Spider Two Yearly Subscription: Rs. 550/- (55% discount) Giveaway for Yearly Subscription: Spider Wallet Giveaway for Two Yearly Subscriptions: Spider Satchel Annual Issue Price: Rs. 100/Aurora Cover Price: 50/Aurora Yearly Subscription: 200/- 33% discount Aurora Two Yearly Subscription: 300/- 50% discount Giveaway for Subscription: Aurora Business Card Holder Annual Issue Price: Rs. 100/Purple Book 2008: Rs. 450/DAWN promotional stalls are put up at universities and colleges. DAWN free copies are distributed at select places.
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Advertising Tariffs:
DAWN ADVERTISEMENT TARIFF 2009-2010 Front Page (Weekdays)
Transition Phase + Slim Width 1 Pages Colour Acceptable size Col.cm 27x4 -A FP (Colour) 27x4-B 15x8 (BP Premium) 15x8 (Friday/Saturday) 15X4 (Friday / Saturday) Premiums Percentage 150 175 150 90 150 Absolute Cost In PKR 553,500 608,850 553,500 420,660 307,500 ValidityStart End
13-Apr 30-Jun 1-Jul 30-Sept
13-Apr 31-Dec. 13-Apr 30-Sep 13-Apr 31-Dec.
Pages
Acceptable size Col.cm
Premiums Percentage
Absolute Cost In PKR
ValidityStart End
FP
15x8 15x8 (Friday/Saturday) 15X4 (Friday / Saturday)
150 90 150
615,000 467,400 307,500
1-Jan 1-Oct 13-Apr
Mar 31,2010 Nil 31-Dec
Page 2 & 3
Transition Phase + Slim Width 1 Pages Acceptable size Col.cm Pg-2-3 Colour 54x8 (only on page 2) 27x8 Premiums Percentage 60 65 Absolute Cost ValidityIn PKR 1,416,960 730,620 Start End
13-Apr Nil 13-Apr 30-Sep
k-Isb condensed L-Isb condensed Isb-K condensed
36x6 (Only on page 2) 70 18X6 15x8 15x4 65 65 65
752,760 365,310 365,310 202,950
13-Apr June 30,2009 13-Apr 15-May 13-Apr 31-Dec. 13-Apr Nil 88
27x4 -A K-Lhr Cond Pg 3 27x4-B L-Khi cond Pg 3 I-Lhr Cond Pg 3 20x3-A 20x3-B
65 90 90 120
365,310 420,660 233,700 270,600
13-Apr 30-Jun 1-Jul 30-Sep
Slim Width 2 Pages Acceptable size Col.cm Pg-2-3 54x8 (only on page 2) 27x8 Premiums Percentage 60 65 Absolute Cost In PKR 1,416,960 730,620 ValidityStart 1-Oct 1-Oct End Nil Dec. 31
15x8 15x4
65 65
405,900 202,950
1-Jan 13-Apr
Mar 31,2010 Nil
Page 4
Transition Phase + Slim Width 1 Pages Acceptable size Col.cm Pg-4 Colour K- Ntnl Sindh /Bal/Qta/Hyd L-Isb Natl Punjab excld LHR 18X6 15x8 15x4 27x4 -A 27x4-B Ntnl Punjab excld LHR 20x3-A 20x3-B 45 45 45 45 60 60 80 321,030 321,030 178,350 321,030 354,240 196,800 221,400 13-Apr 13-Apr 13-Apr 13-Apr 1-Jul 13-Apr 1-Jul 15-May 31-Dec. Nil 30-jun 30-Sep 30-Jun 30-Sep 27x8 36x6 Premiums Percentage 45 45 Absolute Cost In PKR 642,060 642,060 ValidityStart 13-Apr 13-Apr End 30-Sep 30-Jun
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Slim Width 2 Pages Acceptable size Col.cm Pg-4 27x8 45 642,060 1-Oct 31-Dec Premiums Percentage Absolute Cost In PKR ValidityStart End
15x8 15x4 27x4
45 45 80
356,700 178,350 398,520
1-Jan 13-Apr 1-Oct.
Mar 31,2010 Nil Nil
Page 5
Transition Phase + Slim Width 1 Pages Acceptable size Col.cm Pg-5 continuation National/ General Black/White 15x8 15x4 27x4 -A 27x4-B 20x3-A 10x4 15 15 35 50 50 25 254,610 141,450 298,890 332,100 184,500 102,500 13-Apr 31-Dec. 13-Apr Nil 13-Apr 30-Jun 1-Jul 30-Sep Premiums Percentage Absolute Cost In PKR ValidityStart End
13-Apr 30-Jun 13-Apr Nil
5x2 to 15x2 will be allowed till September 30, 2009 without premium Fixed sizes are 5x2,10x2 ,15x2
Slim Width 2 Pages Acceptable size Col.cm 15x8 15x4 10x4 Premiums Percentage 15 15 25 Absolute Cost In PKR 282,900 141,450 102,500 ValidityStart 1-Jan 13-Apr 13-Apr End Mar 31,2010 Nil Nil
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Page 8
Transition Phase + Slim Width 1 Pages Acceptable size Col.cm 54X8 Pg-8 content of 5 Black/White 27x8 36x6 18X6 15x8 15x4 National K-Punjab L/I- NWFP, NA, AJK, FATA 27x4 -A 27x4-B 20x3-A 20x3-B Premiums Percentage 0 0 0 0 0 0 0 10 0 25 Absolute Cost In PKR 885,600 442,800 442,800 221,400 221,400 123,000 221,400 243,540 123,000 153,750 ValidityStart 13-Apr 13-Apr 13-Apr 13-Apr 13-Apr 13-Apr 13-Apr 1-Jul 13-Apr 1-Jul End Nil 30-Sep 30-Sep 15-May 31-Dec. Nil 30-Jun 30-Sep 30-Jun 30-Sep
Slim Width 2 Pages Acceptable size Col.cm 54X8 Pg-8 27x8 36x6 Premiums Percentage 0 0 0 Absolute Cost In PKR 885,600 442,800 442,800 ValidityStart 13-Apr 1-Oct 1-Oct End Nil Dec. 31,09 Dec. 31,09
15x8 15x4 10x4
0 0 0
246,000 123,000 82,000
1-Jan 13-Apr 13-Apr
Mar 31,2010 Nil Nil
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Page 10 & 11
Transition Phase + Slim Width 1 Pages Acceptable size Col.cm Pg-10-11 Colour 54X8 (only on page 11) 36x6 27x8 Int'l-1& 2 18X6 15x8 15x4 27x4 -A 27x4 -B 20x3-A 20x3-B 10x4 (Only on page 10) Premiums Percentage 20 20 20 20 20 20 25 35 30 40 30 Absolute Cost In PKR 1,062,720 531,360 531,360 265,680 265,680 147,600 276,750 298,890 159,900 172,200 106,600 ValidityStart End
13-Apr Nil 13-Apr June 30 ,2009 13-Apr 30-Sep 13-Apr 15-May 13-Apr 31-Dec. 13-Apr Nil 13-Apr 30-Jun 1-Jul 30-Sep
13-Apr Nil
Slim Width 2 Pages Acceptable size Col.cm Pg-10-11 54X8 (only on page 11) Premiums Percentage 20 Absolute Cost In PKR 1,062,720 ValidityStart End
13-Apr Nil
27x8
20
531,360
1-Oct
Dec. 31,09
15x8 15x4
20 20
295,200 147,600
1-Jan
Mar .31,2010
13-Apr Nil
10x4 (Only on page 10)
30
106,600
13-Apr Nil
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Back Page
Transition Phase + Slim Width 1 Pages Back Page Colour Acceptable size Col.cm 27x8 18X6 15x8 15x4 27x4-A 27x4-B 20x3-A 20x3-B Premiums Percentage 90 90 90 90 90 125 125 200 Absolute Cost In PKR 841,320 420,660 420,660 233,700 420,660 498,150 276,750 369,000 ValidityStart 13-Apr 13-Apr 13-Apr 13-Apr 13-Apr 1-Jul 13-Apr 1-Jul End 30-Sep 15-May 31-Dec. Nil 30-Jun 30-Sep 30-Jun 30-Sep
Slim Width 2 Pages Back Page Acceptable size Col.cm 27x8 Premiums Percentage 90 Absolute Cost In PKR 841,320 ValidityStart 1-Oct End Dec. 31,09
15x8 15x4
90 90
467,400 233,700
1-Jan 13-Apr
Mar 31,2010 Nil
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Metropolitan Retail
Rate Sheet Lahore Total Cost of Advertisement on Page 14 Total Cost of Advertising on Page Size based on size (MR Rate only valid on weekdays) Total CM/C 10 12 14 16 18 20 22 24 26 28 30 32 36 38 40 42 50 54 60 60 108 108 216 Regular @ 690 6900 8280 9660 11040 12420 13800 15180 16560 17940 19320 20700 22080 24840 26220 27600 28980 34500 37260 N/A N/A N/A N/A N/A Metropolitan Metropolitan Retail @ 414 4140 4968 5796 6624 7452 8280 9108 9936 10764 11592 12420 13248 14904 15732 16560 17388 20700 22356 N/A N/A N/A N/A N/A 16200 17280 19440 20520 21600 22680 27000 29160 N/A N/A N/A N/A N/A 15 based on size (MR Rate only valid on weekdays) Regular B/W Metropolitan Retail B/W OR Color @ 648/630 N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A 38880 30240 68040 54432 108864
cm x c
B/W Retail Color OR Color @540 @1080/1050 N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A 64800 50400 113400 90720 181440
5x2 6x2 7x2 8x2 9x2 10 x 2 11 x 2 12 x 2 13 x 2 14 x 2 15 x 2 16 x 2 18 x 2 19 x 2 20 x 2 21 x 2 25 x 2 27 x 2 20 x 3 15 x 4 27 x 4 15X8 27 x 8
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Metropolitan Retail
Rate Sheet Karachi Total Cost of Advertisement on Page Total Cost of Advertising on Page Size 14based on size (MR Rate only valid on weekdays) Regular @ 1150 11500 13800 16100 18400 20700 23000 25300 27600 29900 32200 34500 36800 41400 43700 46000 48300 57500 62100 N/A N/A N/A N/A N/A Metropolitan Retail @ 690 6900 8280 9660 11040 12420 13800 15180 16560 17940 19320 20700 22080 24840 26220 27600 28980 34500 37260 N/A N/A N/A N/A N/A 27000 28800 32400 34200 36000 37800 45000 53460 N/A N/A N/A N/A N/A Metropolitan 15 based on size (MR Rate only valid on weekdays) Regular B/W Metropolitan Retail B/W OR Color @ 1080/1050 N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A 64800 50400 113400 90720 181440
cm x Total c 5x2 6x2 7x2 8x2 9x2 10 x 2 11 x 2 12 x 2 13 x 2 14 x 2 15 x 2 16 x 2 18 x 2 19 x 2 20 x 2 21 x 2 25 x 2 27 x 2 20 x 3 15 x 4 27 x 4 15 x 8 27 x 8 CM/C 10 12 14 16 18 20 22 24 26 28 30 32 36 38 40 42 50 54 60 60 108 108 216
B/W Retail Color OR Color @900 @ 1800/1750 N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A 108000 84000 189000 189000 302400
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Spider
ADVERTISEMENT TARIFF 2008

4 COLOR ADVERTISEMENTS Position Number of Insertions 1 to 5 6 to 11 12 and More Facing Pages Spread Cost Rs 21,000 Rs. 20,000 Rs. 19,000 Double the applicable rate for the full page
BLACK AND WHITE ADVERTISEMENTS Position Number of Insertions 1 to 5 6 and More 12 and more Cost Rs. 11,000 Rs. 10,000 Rs. 9,000
FIXED POSITIONS Position Back Cover Inside Front Cover Inside Back Cover Cost Rs. 36,000 Rs. 34,000 Rs. 35,000
GATE FOLD Position Inside Front Cover Centerfold Inside Back Cover Cost Rs. 45,000 Rs. 40,000 Rs. 40,000
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AURORA:
Tariff for the Year 2009
SIZE
Full Page (37cm x 4col.) Half Page (37cm x 2col.) Half Page (18cm x 4col.) 15cm x 4col. Quarter Page (18cm x 2col.) Less than quarter (15cm x 2col.) Single col. Vertical (37cm x 1col.) Inside Flap (40cm x 2col.) Back Flap (40cm x 2col.)
RATE PER INSERTION

Rs. 67,680/=
Rs. 33,840/=
Rs.33,840/=
Rs. 28,200/= Rs. 16,920/=
Rs. 14,100/=
Rs.16,920/=
Rs. 40,000/=
Rs. 45,000/=
BASIC RATE Rs. 470/= per col. Cm Events: DAWN EDUCATION EXPO: International Packages: PACKAGE A (US $ 3,600) : Octonorm stand Size-A in Karachi, Lahore & Islamabad. A 20cm x 3col. colour advertisement (20cm x 12cms) in the DAWN Special Report on Education. A full-page colour advertisement (27cm x 18cms) in the SPIDER Interne Magazine. 150 - 200 words introductory write-up in DAWN Special Report Stand descriptions: Shell Scheme with Insignia Inclusive of 1 counter, 1 shelf & 2 chairs along with spotlights
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PACKAGE B (US $ 4,800): Octonorm stand Size-B in Karachi, Lahore & Islamabad. A Quarter-page colour advertisement (27cm x 16cms) in the DAWN Special Report on Education. A full-page color advertisement (27cm x 18cms) in the SPIDER Internet Magazine. 150 - 200 words introductory write-up in DAWN Special Report Stand descriptions: Shell Scheme with Insignia Inclusive of 1 counter, 1 shelf & 2 chairs along with spotlights.
PACKAGE C (US $ 7,800): Octonorm stand Size-C in Karachi, Lahore & Islamabad A half-page color advertisement (27cm x 32.5cms) in the DAWN Special Report on Education A full-page color advertisement (27cm x 18cms) in the SPIDER Internet Magazine 150 - 200 words introductory write-up in DAWN Special Report Stand descriptions: Shell Scheme with Insignia Inclusive of 3 counter, 3 shelves & 4 chairs along with spotlights
PACKAGE D (US $ 13,000) Octonorm stand Size-D in Karachi, Lahore & Islamabad A full-page color advertisement (54 cm x 32.5cms) in the DAWN Special Report on Education A full-page color advertisement (27cm x 18cms) in the SPIDER Internet Magazine. 150 - 200 words introductory write-up in DAWN Special Report Stand descriptions: Shell Scheme with Insignia Inclusive of 4 counter, 4 shelves & 6 chairs along with spotlights
Local Packages:
Packages National (Karachi, Lahore,Islamabad): Package 1 Rs. 265,000 3m x 3m stall in Karachi, Lahore and Islamabad A 20cms x 3cols. colour advertisement in DAWN special report. A full page color advertisement in HERALD. Stall description: Octonorm inclusive of 1 counter, 2 chairs along with 3 spotlights
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Package 2 Rs. 385,000
4m X 4m stall in Karachi, Lahore and Islamabad A quarter-page color advertisement in DAWN special report. A full page colour advertisement in HERALD. A brief write-up in the special report Two Banners space on the outer grill of Expo Center Karachi. Stall description: Octonorm inclusive of 1 counter, 2 chairs along with 4 spotlights Package 3 Rs 620,000
One 240/ 252/ 256 sq ft. marked bare space in Karachi, Lahore and Islamabad A half-page colour advertisement in DAWN special report. A full page colour advertisement in HERALD. A brief write-up in the special report Three Banners space on the outer grill of Expo Center Karachi.
Stall description: Bare space with area marked Package 4 Rs. 890,000:
One 312 / 324 sq ft. marked bare space in Karachi, Lahore and Islamabad A full-page colour advertisement in DAWN special report. A full page colour advertisement in HERALD. A brief write-up in the special report Four Banners space on the outer grill of Expo Center Karachi.
Stall description: Bare space with area marked
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Packages Karachi Only: Package 1 Rs. 190,000
One 3m x 3m stall. A 20cms x 3cols. colour advertisement in DAWN special report. A full page colour advertisement in HERALD. Stall description: Octonorm inclusive of 1 counter, 2 chairs along with 3 spotlights Package 2 Rs. 285,000
One 4m X 4m stall. A quarter-page colour advertisement in DAWN special report. A full page colour advertisement in HERALD. A brief write-up in the special report One-banner Space on the outer grill Expo Center Stall description: Octonorm inclusive of 1 counter, 2 chairs along with 4 spotlights Package 3 Rs. 490,000: One 240/ 252/ 256 sq ft. empty marked space. A half-page colour advertisement in DAWN special report. A full page colour advertisement in HERALD. Two-banners space on the outer grill Expo Center
Stall description: Bare space with area marked Package 4 Rs. 750,000
One 312 / 324 sq ft. empty marked space. A full-page colour advertisement in DAWN special report. A full page colour advertisement in HERALD. A brief write-up in the special report Three-banners space on the outer grill Expo Center Stall description: Bare space with area marked
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Lahore- Karachi only: Package A : Rs.184,000
2 x 3 m stall 20x3 color advertisement in DAWN special report A full page colour advertisement in SPIDER A brief write-up in Dawn Special Report (100-150 words) Stall description: Octonorm inclusive of 1 counter & 2 chairs along with spotlights
Package B: Rs.254,000
3 x 3 m stall Quarter Page Color advertisement in DAWN special report A full page colour advertisement in SPIDER A brief write-up in Dawn Special Report (100-150 words) Stall description: Octonorm inclusive of 1 counter & 2 chairs along with spotlights
Package C: Rs. 432,000
3 x 4 m stall Half Page Color advertisement in DAWN special report A full page colour advertisement in SPIDER A brief write-up in Dawn Special Report (150-200 words) Stall description: Octonorm inclusive of 1 counter & 2 chairs along with spotlights
Package D: Rs.750,000
4 x 5 m stall Full Page Color advertisement in DAWN special report A full page colour advertisement in SPIDER A brief write-up in Dawn Special Report (150-200 words) 101
Stall description: Octonorm inclusive of 1 counter & 2 chairs along with spotlights
Property Investment Show: Exhibition Packages Package A Rs. 196,000
Octonorm stand Size-A (check floor plan for size) One Quarter-page color advertisement (nationwide) in DAWN special report on International Property Investment Show 800-word article with pictures in the Special Report Stall Description: Octonorm inclusive of counters, shelf & chairs along with spotlights Package B Rs. 375,000
Octonorm stand Size-B (check floor plan for size) One Half-page color advertisement (nationwide) in DAWN special report on International Property Investment Show 1400-word article with pictures in the Special Report Stall Description: Octonorm inclusive of counters, shelf & chairs along with spotlights Package C Rs. 735,000
Octonorm stand Size-C (check floor plan for size) One Full-page color advertisement (nationwide) in DAWN special report on International Property Investment Show 2000-word article with pictures in the Special Report Stall Description: Octonorm inclusive of counters, shelf & chairs along with spotlights
Dawn All about Lifestyle: Packages National Combined (Karachi, Lahore, Islamabad):
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3m x 3m stall in Karachi, Lahore and Islamabad A 20cms x 3cols. colour advertisement in DAWN special report. A full page color advertisement in HERALD. Stall description: Octonorm inclusive of 1 counter, 2 chairs along with 3 spotlights Package 2 Rs. 385,000
4m X 4m stall in Karachi, Lahore and Islamabad A quarter-page color advertisement in DAWN special report. A full page colour advertisement in HERALD. A brief write-up in the special report Two Banners space on the outer grill of Expo Center Karachi. Stall description: Octonorm inclusive of 1 counter, 2 chairs along with 4 spotlights Package 3 Rs 620,000
One 240/ 252/ 256 sq ft. marked bare space in Karachi, Lahore and Islamabad A half-page colour advertisement in DAWN special report. A full page colour advertisement in HERALD. A brief write-up in the special report Three Banners space on the outer grill of Expo Center Karachi.
Stall description: Bare space with area marked Package 4 Rs. 890,000.
One 312 / 324 sq ft. marked bare space in Karachi, Lahore and Islamabad A full-page colour advertisement in DAWN special report. A full page colour advertisement in HERALD. A brief write-up in the special report Four Banners space on the outer grill of Expo Center Karachi.
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Packages Karachi Only: Package 1 Rs. 190,000
One 3m x 3m stall. A 20cms x 3cols. colour advertisement in DAWN special report. A full page colour advertisement in HERALD. Stall description: Octonorm inclusive of 1 counter, 2 chairs along with 3 spotlights Package 2 Rs. 285,000
One 4m X 4m stall. A quarter-page colour advertisement in DAWN special report. A full page colour advertisement in HERALD. A brief write-up in the special report One-banner Space on the outer grill Expo Center Stall description: Octonorm inclusive of 1 counter, 2 chairs along with 4 spotlights Package 3 Rs. 490,000
One 240/ 252/ 256 sq ft. empty marked space. A half-page colour advertisement in DAWN special report. A full page colour advertisement in HERALD. Two-banners space on the outer grill Expo Center
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One 312 / 324 sq ft. empty marked space. A full-page colour advertisement in DAWN special report. A full page colour advertisement in HERALD. A brief write-up in the special report Three-banners space on the outer grill Expo Center Stall description: Bare space with area marked
Lahore- Karachi only: Package A : Rs.184,000 2 x 3 m stall 20x3 color advertisement in DAWN special report A full page colour advertisement in SPIDER A brief write-up in Dawn Special Report (100-150 words) Stall description: Octonorm inclusive of 1 counter & 2 chairs along with spotlights
Package B: Rs.254,000 3 x 3 m stall Quarter Page Color advertisement in DAWN special report A full page colour advertisement in SPIDER A brief write-up in Dawn Special Report (100-150 words) Stall description: Octonorm inclusive of 1 counter & 2 chairs along with spotlights
Package C: Rs. 432,000
3 x 4 m stall Half Page Color advertisement in DAWN special report A full page colour advertisement in SPIDER A brief write-up in Dawn Special Report (150-200 words) Stall description: Octonorm inclusive of 1 counter & 2 chairs along with spotlights
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Package D: Rs.750,000
4 x 5 m stall Full Page Color advertisement in DAWN special report A full page colour advertisement in SPIDER A brief write-up in Dawn Special Report (150-200 words) Stall description: Octonorm inclusive of 1 counter & 2 chairs along with spotlights
Distribution:
Circulation at DAWN: DAWN is ranked to be the No.1 newspaper regarding circulation figures. It is the most widely distributed English newspaper throughout the nation and its market is so much diverse and extensive. To cater to the needs of such a sophisticated and expanded consumer base, DAWN puts serious efforts to reach from larger metropolis to smaller and more challenging country sides.
Major Stations: Karachi: This station covers Karachi region, whole Sindh province and all destinations of Balochistan province. Islamabad: This station covers Islamabad region, Federally Administrated Northern Areas and Azad Jammu and Kashmir Lahore: This station circulates the newspaper to all destinations of Punjab province. As I did my internship work in this very station, I will be presenting before you the details of distribution (We should better say it Circulation as the product is newspaper) polices, procedures and strategies implemented by the Circulation Department of this very station,
Geographical Stratification: Printing and press work is carried out by the Production department at DAWN Lahore office. Then newspaper is distributed to the following THREE smaller stations.
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Lahore Region:
Along with controlling and regulating the circulation activities of DAWN newspaper to the whole larger station of Lahore, this station also supplies to the following smaller stations: Gujranwala Gujrat Faisalabad Jehlum Okara Sahiwal Mandi Bahauddin Qasoor
Multan Region
The office of this station operates and circulates the newspaper in following destinations; Multan Muzaffar Garh Dera Ghazi Khan Rajan pur Bahawalpur Khanewal Bahawalnagar
Rahim Yar Khan: This is comparatively less expanded sub-station and manages the circulatory operation of the following destinations. Khan pur Liaqat pur Sadiq abad Rahim Yar Khan
Circulation Procedure
Circulation department is the main coordination nucleus of whole distribution channel. First of all it coordinates with marketing and sales department to gauge the demand of news paper in the market. After that it conveys the demanded quantity of newspaper to the production department. Efficient
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and effective coordination with production department is the in this process because production department has to meet the time lines aswel as quality. As soon as the newspaper is in finished form, it is moved to market from where it is picked up by transport to move it further.
DAWN uses following types of logistics to transport the paper; DAWN mini-cabs (for local circulation) Pick-ups Public transport Air ways
On the receiving end there are following types of intermediaries, depending upon the nature of destination and volume of consumption; News agencies Hawkers
The News Agencies are usually responsible to circulate the paper through hawkers and independently deal with them in each and every situation. These act as final joints in circulation chain. These usually do not exist in much smaller destinations, where hawkers act solely in the business.
News agencies and hawkers are given Commission on the basis of their sales figure. Following percentages are given to news agents:\ 37.33% (Large Cities) 33% (Small Cities)
Circulation department also arranges Annual and semi-annual get-to-gathers for planning a better and more effective consumer service.
Circulation department also manages activities like accounts, client services, subscription and regulating the whole supply chain. Semi-annual and annual meetings are arranged at central office Karachi, to mix up human resource for better coordination and brilliant ideas. Thus whole procedure completes its cycle in an integrated way.
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Circulation of Magazines; Circulation of Herald, Spider and AURORA usually takes the same route. In addition to this, these magazines are also placed at different book stores to enhance the outreach.
Human Resource at Circulation Department: The circulation department of DAWN Lahore is headed by Umair Majeed. His designation is Manager Circulation and he is answerable to General Manager. The department has a team of
members with following designation; these work under Manager Circulation: Sales Promotion Officers Night Incharge Circulation Officers Special Assistants In addition to these, people at Multan and Rahim Yar Khan are also included. News Agencies
On the basis of their nature DAWN deals with two kind of news agencies: Exclusive Independent
Independent news agencies work for all the players in the industry; these are not legally bound to entertain with special services. To get an Exclusive News Agency status for DAWN, one has to qualify certain criteria. These, usually are: No. of copies to sell Amount of security
At DAWN, Rs.10,000 are required to be deposited for security against one copy. This amount is credited to Sales Account Register of the circulation department. Exclusive agencies are customary in large stations.
Honorary or Free of Cost Circulation DAWN also distributes free copies to different sections of society to promote awareness and promotion. These copies are customarily called complementary copies. DAWN circulates some of these free copies on humanitarian basis to the people or groups who can not even afford to buy it.
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TRAINING PROGRAMME
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TRAINING PROGRAMME
An intern is someone who works in a temporary position with an emphasis on on-the-job training rather than merely employment, making it similar to an apprenticeship. Interns are usually college or university students. Student internships provide opportunities for students to gain experience in their field, determine if they have an interest in a particular career, create a network of contacts, or gain school credit. Internships provide employers with cheap or free labor for (typically) low-level tasks, and also the prospect of interns returning to the company after completing their education and requiring little or no training.
INTERNSHIP AT DAWN:
RECOMMENDATION:
This exposure of internship starts from the point when it was told by IBA official about my internship at Dawn.
Interview:
A brief interview was taken by a personnel at Dawn who were actually Mrs. Rabeea Salman, Marketing and Planning Manager at Dawn and also responsible for handling internship programs at Dawn. It was a great experience as it was my first interview ever, but the person made me feel very comfortable. That was actually a very brief discussion and she told me to wait for her Mail. After a couple of days, I got a mail from her mentioning dates and timing of internship.
Joining at Dawn:
I was there at Dawn on the mentioned date and time. Some other interns were also there. We were welcomed very warmly. We are told that, it was a five week internship and we are going to visit five departments, one week for one department. These were; Marketing and Planning Department Advertisement Department Supplements and Special Events Department Circulation Department Production Department
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1 - Marketing and Planning Department:

First department to work in was marketing and planning department. Mrs. Rabeea Salman was the Manager Marketing and Planning and were going to be our supervisor for this first week.
She gave us assignments to learn about marketing mix of Dawn and learning about its competitors.
The assignments are as follows.
Task # 1 Content Analysis DAWN Newspaper

You have to study and scan the DAWN Newspaper thoroughly and prepare a presentation of not more than 2-3 pages. Following are a few points to give you an idea of the basic framework of the presentation. You are expected to be concise and to the point, however the presentation should reflect your understanding of the DAWN Newspaper.
Daily DAWN
Masthead Layout Various Section/Content News Sources Advertising Target Reader (Gender, age, group, SEC) (give the percentages)
DAWN In Paper Magazines (Weekly Package)

Issued On Cover/Masthead Format Regular Sections Advertising Target Reader
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Daily DAWN Newspaper Masthead:

Left Ad Middle FOUNDED BY QUAID-E-AZAM DAWN Logo website, volume number, date and price Right Ad (mostly with some quotation)
Regd #
Layout:
Broadsheet Style that is regarded as more serious as compared to tabloids. Black & White Text in the form of Columns (8 columns mostly). News - Headings, Details & Pictures (if any) along with the name of the person reporting. Advertisements are incorporated within text (usually located in masthead & lower halves).
News Sources:
DAWNs Agents & correspondents. White star (DAWNs owned news agency). National & International News Agencies AFP, APP, AP, Reuters. Other Source (Internet, Public, politicians, bureaucrat & other officials etc).
Sections:
COMPONENTS Front and Back page National Opinion Editorial PAGE # 1 & 12 resp. 2-5 & 8-9 6 7 CONTENTS Most Significant National & International News of previous day. Front page contains Inside, Plus & Tomorrow. Covers news from all over the country. Letter To Editor contains public views and stance on particular issues. Friday Feature covers Islamic issues. Page covers articles from writers/journalists/political analysts from Pakistan & all over the world. Other Voices covers articles from other newspapers Sometimes substitutes National page, contains public notices, ads etc. The page(s) also appear on random days between Metropolitan and Business Pages. Covers news & Analysis from all around the globe. Names of the writers are mentioned. Covers International news only. Names of persons reporting are not mentioned News from & for specific major cities of the country, includes Karachi, Islamabad, Lahore & Peshawar. Middle Page of this section contains weather, horoscope, comic and games, today on DAWNNEWS. Covers news related to Business world, Industry, Finance, Stocks and Commodities. Forex rates & Stock Exchange rates are also given. Page is issued on Sundays only (in place of a business page). Pages cover specifically Sports News (National & International). 113
Miscellaneous
World in focus International Metropolitan
10 11 13-16
Business
17-19
Encounter Sports
19 20-22
Advertisement:
Ads are given randomly; mostly the first page contains an ad of quarter page in the lower portion. Categories of Ads are FMCG, Banks & Companies (telecommunication mostly). Specific pages of advertisement are also there for example; Miscellaneous page is comprised majorly by ads of tender notices, admissions & Announcements etc. Ads of certain products are given in related pages to that product for example; Ads of sports goods are given in Sports Pages. Some companies place their ads in Business pages. While Pages of opinions and editorial are free of ads.
Target Readers:
ON GEOGRAPHICAL BASIS readers of DAWN are mostly located in major cities, Small cities, suburban and rural areas has very nominal amount of DAWN Readers.
ON DEMOGRAPHICAL BASIS AGE of target market varies from around 16 to 70. Different age groups are concerned with different sections. For example; Young people are more concerned with Ads and sports pages, mature persons are more concerned with Business and International pages etc. GENDER wise almost 80% readers of DAWN are male. PROFESSIONALLY DAWN readers are mostly Bankers, Business Persons, Employees holding managerial positions & students etc. On EDUCATION basis DAWN readers include highly educated class (at least intermediate level) and anyone fluent in English and wants to keep him/her self updated with current issues. ON SOCIO ECONOMIC BASIS Among DAWN readers most of the people belongs to upper middle class to upper class. A minor amount of middle class is also there. * If people are given both DAWN and a leading Urdu newspaper, out of 8 persons only one will choose DAWN to read. Sale of DAWN on Sunday is almost twice as compared to other working days due to its ADBUZZZ Portion. People read DAWN due to its quality, authenticity, Diversification &for the purpose of learning. People do not choose DAWN because it is difficult to understand, price factor, habitual. 114
Task # 2
DAWN In Paper Magazine
Following are the In Paper Magazines along with the days of Issuance;
The Economic and Business Review Young World Books and Authors Images The National Advertiser
o ADBUZZZZ o REAL ESTATE o CAREERS
Every Monday Every Saturday Every Sunday Every Sunday Every Sunday
THE ECONOMIC AND BUSINESS REVIEW:

Format: Pages Color Orange, text color Black, Broadsheets style, usually 6 pages. Regular Section: Economy & Business, Agriculture & Technology, experts analysis & comments on investment trends and stock exchange movements. As Mondays edition does not contain regular business pages, contents of those pages are also included in this special edition. Advertisement: No Advertisement at all. Target Readers: Business and financial communities or the persons related to it.
YOUNG WORLD:
Format: Tabloid style, very Colorful, 12 Pages, It aims at educating as well as entertaining. Regular Sections: world Buzz, Showcase, Hot shot, poets, in season, Time Check, Myth & Mystery etc. Advertisement: Complete pages of Advertisement are placed somewhere within the Magazine. Ads are particularly related to the target market i.e. kids & teenagers. Target Readers: Children between 9 -16 are targeted irrespective of the gender.
BOOKS AND AUTHORS:

Format: Tabloid style, Green as Theme color, Comprises of 8 Pages, reviews on books on various topics in English, Urdu and regional languages. Regular Sections: Fiction, Non-Fiction, Column, reviews etc. Advertisement: Ads are given only on the last page, Mostly of Publishers or related to books, digests. Target Readers: Book lovers, Intellectuals & scholars, and literary persons.
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IMAGES:
Format: Broadsheet style, very Colorful Pages, majorly pictorial, inside is given at the top of 1 st page. Regular Sections: Youth tube, Magazine, Fashion Feature, Sci-Tech, Gallery, Review. Advertisement: Randomly placed, related to target group, mostly FMCG. Target Readers: Attracts Fashion Lovers & youngsters.
THE NATIONAL ADVERTISER:

Format: Broadsheet style, mostly Black & white, Articles are Colorful incorporated within Ads. Regular Sections: Real Estate that includes Ad of real estates and Rentals (residential & Commercial). Careers include Ads about career opportunities, and admissions. Adbuzz includes general Ads like Automobiles, Rentals, Marriage bureau, Kids, Tutors. Some Miscellaneous pages are there. Advertisement: The whole section comprises of Advertisements except articles at some places. In these sections ads are placed by public as well as by companies. Target Readers: All those who are concerned and interested in above categories. For example; students, real estate sellers and buyers, property dealers, automobile buyers and sellers and so on.
Comparative Analysis of DAWN and THE NEWS DAWN

L A Y O U T
Broadsheet style Black & White Font is soft, dim & not much bright 8 columns Less Pictorial Not much Colorful (only pictures & ads have color) News in Single Heading with Details No continuation of News Details Ads at the lower portion (Max. Page ad on 1 st page) 1st page has 3-7 headlines (inner pages have up to 10) Inside is given on 1st page. No separate blocks are seen.
THE NEWS
Broadsheet style Black & White Font is Stronger, Darker & much brighter as compared to DAWN 8 columns More Pictures than DAWN More Colorful pictures, borders, separator, lines & ads. In most cases Heading, Subheading & then details are given. On 1st page most of news item has continuation. No restriction about placement of ads. Sometimes ads are incorporated within text. Front page ads usually cover half page. 1st Page has 10-15 headlines (inner pages are nearly the same). No Inside A prominent vertical column is given on almost every page.
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Regular Sections are
C O N T E N T S
C O V E R A G E
Regular Sections are

Main Pages (Front & Back) National Editorial Opinions World Class Ads (a regular page) Business News Sports News City News (Lahore, Karachi, Islamabad, Peshawar) Leisure (Horoscope, Crossword, Chess, Bridge & cartoons) Instep Today (covers Hollywood & bollywood News)
Main Pages (Front & Back) National Editorial Opinions World In Focus International Miscellaneous (not a regular page) Business Sports Metropolitan (Lahore, Karachi, Islamabad, Peshawar) No separate portion for Showbiz News
News Coverage
More International More Social Issues Less of showbiz item No special focus on any issue -
News Coverage
More Political Less Social Issues Much about showbiz (both bollywood and hollywood) amen ki asha Is a very regular item news.
Style
Objective Reporting Maturity in writing Lesser mistakes Unbiased Neutral, they let people make their own opinion & view point
Style
Mirch Masala is added in News Items. Exaggerative Many mistakes in typing and sentence making Indian influence Mostly partial (pro or anti about an incident)
M A G A Z I N E S
Economic & Business Review --- Monday Covers Economy & Industry, agriculture & technology, reviews. Young World --- Friday Items related to kids like; world Buzz, in season Myth & Mystery etc. Books and Authors --- Sunday Books related items like; Fiction, Non-Fiction, Column, reviews Images --- Sunday Attractions for youngsters ( Youth tube, Magazine, Fashion Feature) The National Weekend Advertiser --Sunday ADBUZZZ Real Estate Career
Business and Finance --- Monday Business, Finance, Economy, Experts analysis & comments Disney Discoverer --- Saturday Section for kids, very attractive, colorful & interesting. Us --- Friday Target youngsters, contains celebrity interviews, movies, music, GURU. Shehr --- Sunday City News, problems & section of Political Economy. Encore --- Sunday DIALOGUE, LITERATI & FOOTLOOSE Instep --- Sunday For female youth specifically, Its about fashion, Gallery, Styles etc.
R E A D E R S
Similarity:
Readers of both the news papers are educated, financially well off, located in urban areas.
Difference:
DAWNs readers are more mature as compared to that of THE NEWS. Readers of THE NEWS belongs to young generation (particularly female) are more as compared to DAWNs Professionally readers of DAWN include more bureaucrats, Employers, Bankers & Top Management than THE NEWS. DAWNs readers are more learned, THE NEWS are just educated. As THE NEWS is in easy English, proportion of new English readers can be more with respect to DAWN.
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Task # 3
Group Publications of Pakistan Herald Publications Limited Brief Overview Price Periodicity Category Target Readers Strengths Weaknesses Suggestions Identify its competitors. List down their names, Price, Periodicity and their competitive edge, if any.
Task # 4
Proposal for a new in-paper or separate magazine Name Category Size Frequency/periodicity Main focus of the content Paper quality Price (if its not an in-paper magazine) Target market Prospective advertisers
A complete dummy magazine has to be submitted.

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Proposal for a new In-paper magazine

Name: Technology Horizons Category: Technology (In-Paper) Size; 55/34 cm
Broad sheet style
Frequency: Weekly publish on Mondays Paper Quality: Newspaper Print Price: Price of the Newspaper will be Rs.20 Main focus of Content:
The content will focus on the news and happenings regarding technology, includes Mechanical/Physical equipments, Gadgets and Information Technology in order to update the readers about new inventions.
Target Market:
The magazine will cater most specifically the youth, business persons, management related to production or manufacturing, students engineers, IT professionals and generally to all readers who wants to keep themselves updated.
Advertisers:
Telecommunication companies Electronic and digital devices Gadgets Manufacturers of Industrial Machinery
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Task # 5 Field Work:

Message Advertising Agency:
Advertising agency deals with words that will effect clients. For example. Like dramatic words and words get shapes in the form of movies.
Agency works on different products deals with different peoples. Agency has 3 major department.
1) Accounts Department.
A client strat working with company its a account for agency. It is like business development department. The basic function of this
department is to maintain and manage the account. When client wants to do anything it reffered to advertising agency to make TVC, posters,banners and etc.
2) Creative Department.
Stratedgy and words are key in this department. Bsically it trapes the clients by words. When creative department is done it must be locked by client.
3) Art Department.
When tvc is final it goes to director and director make designing. This same thing goes to radio,posters,magazine and pill boards by art department.
Media Department.
The advertising is relay on this department. This department working with different media like geo, dawn and express. This department is planning Wheteher advertising to send it to dawn or not. 120
Task # 6
Spelling Bee:
In 1998, DAWN became the first newspaper in Pakistan (and so far the only one) to launch a Newspaper in Education Programme (NIE). Such Programmes are widely practiced by leading newspapers in Europe, North and South America and Asia.
Spelling bees organised worldwide are a common phenomenon at both regional and national levels in various countries. A Spelling Bee is essentially a spelling competition amongst school children and is organised at school level. Winners then participate in a regional / national inter school-spelling contest. As part of DAWN In Education Programme, DAWN conducted the first ever National Spelling Championship in Pakistan in Jan-Feb 2005. I worked on the preparations for the spelling bee contest to be held by DAWN. It was wonderful experience.
The most thrilling DAWN in Education Spelling Bee Championship to date which started on 27th January, 2009 and came to an end on 20th February, 2009 left the audiences amazed in all three regions. Over 630 schools participated from throughout the country, in an extremely competitive and engaging contest. The competition was viewed by thousands of people as live audiences. The competition was also televised as a 4 series program on DAWN News TV Channel.
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Almost participated
120 from
schools the
Islamabad Region of which 20 were from outstations such as Kharian, Kohat, Mirpur,
Muzzarafabad, Peshawar etc and 100 from the twin cities of Islamabad and Rawalpindi.
There were 142 schools from the Lahore Region. 93 schools of these were from Lahore and 49 schools from other cities of Punjab namely Faisalabad, Multan, Sialkot, Okara, Hafizabad, Layyah, Jhang etc. A total of 368 schools participated from the Karachi Region of which 48 schools were from areas like Hyderabad, Thatta, Ranipur, Quetta etc while the rest from Karachi. The National Championship was held in Karachi on February 20, 2009. The drama at the nationals hyped up when some of the winners from last year secured positions as National Champions of the competition and others found tough competition in maintaining theirs.
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Financial Analysis
123
Financial Analysis
DAWN Newspaper has two sources of income one from the sale price of the newspaper and second from the advertisements. It also incurs two types of costs one the paper and ink cost and second the salaries of the editors and other staff. The price of the newspaper is used to cover the paper and ink cost while the
advertisement income is used to pay the handsome salaries of the editors and the staff as well as to earn profit for shareholders.
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SWOT Analysis
125
SWOT Analysis
Strengths
Dawns editorial team comprises of Pakistans most respected and distinguished journalists providing comprehensive coverage of the main political, business and human interest stories, also contributing features on education, environment, health, lifestyle, science, technology and sports. It is to our credit that at times issues touched upon have had a substantial impact on the relevant authorities and have subsequently been acted upon.
DAWN provides accurate, credible and extensive information with an added and unique dimension that speaks to our readers from a national point of view. Bringing to them a complete and unbiased picture of what is happening in Pakistan as well as abroad, assisting our readers in forming opinions and making decisions that are balanced and well informed.
DAWN never encourages or welcomes sensationalism. Its forte has been its credibility hence serving as valuable reference material for authors and researchers.
A balanced point of view is its most cherished characteristic. Objective analysis and impartial opinion have been the hallmark of DAWN.
It has always followed an independent and impartial policy in the presentation and projection of news items & reports. Its greatest asset has been its adherence to its principles.
The dedication and sustained interest of the DAWN Staff is the spirit that distinguishes the paper from the others. It is a newspaper whose influence and credibility is recognized nationally and internationally. It has never wavered from its commitment to report the news truthfully, accurately and without prejudice. Any changes that have occurred in the layout and design of DAWN have been in complete harmony with the contents of the newspaper. Changes have been introduced in the newspaper in response to the changing demands of the times. What has remained unchanged is the spirit of DAWN. On issues of vital concern it always assumes a firm and uncompromising position.
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Weaknesses:
There are no obvious weaknesses of the Dawn as it is the leading English daily with unbiased approach which makes it unique from others English dailies. Its magazines are also unique in their nature and style. Aurora is the only marketing and advertising magazine and is taught in the educational institutes as reference book , so is the Spider and Herald .The areas where they need to focus are as under
Comparatively less coverage to the international events.
No coverage of the hot and happenings of the entertainment industry on a daily basis.
Only selective sports are covered and there is need of the comprehensive coverage of all the sports.
Opportunities:
Events: DAWN media group is so dynamic and vibrant organization in locating untouched areas of the industry and the planning and executing them to a greater level of success. Special events are one of the best example in this regards.
Nevertheless, there are still many ideas which should be materialized. Some of them are as under:
DAWN has yet not organized any Events related to health and fitness industry. They should focus on this section of economy because of its growth and development patterns. Especially the mechanizing of health industry has opened new horizons not only for the very industry but also advertising agencies, media buying houses and obviously for media groups.
Even though economy is at the peak of recession, Fashion has become a mature and more developed industry in Pakistan. An avalanche of new and young entrepreneurs with a healthy amount of capital is ensuring leaps and bounds in this industry. To add to this is the positive consumer response.
DAWN is somewhat lenient toward the idea of arranging such activities because of its policies. Carefully giving proper importance to this industry can be so beneficial.
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Some of the other important and emerging areas which demand proper time and efforts are given below. By organizing events related to each of these industries DAWN can secure greater amount of revenues and recognition.
Book Exhibition Sports industry and manufacturers of related accessories Music and cultural events Food industry, both treated and fresh. Film festival, award shows.
Supplements Similarly supplement section has not yet touched some of the promising corners of economy. For example, Marble industry Cement Guarders and tier industry Cold drinks Agro-chemicals Traditional and cultural dresses, foot wares and accessories.
During internship in supplements and special events department, I with my other colleagues suggested above areas to be given suitable importance and they appreciated our efforts related to research on this section.
MAGAZINE, Daily & Weekly sections: There are lots of opportunities in maximization of revenue as well as quality in all Daily, weekly and Magazines section. Even new portion can be added in each and every product. New product e.g. magazine can be issued on various social issues.
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Threats
Although DAWN has established diversified portfolios which are backed by loyal customer base, still there are some obvious threats in addition to latent and hidden threats. Some of them are mentioned below:
Economic downfall is a threatening danger and is the major reason of some lethal results. It causes, Loss of clients to advertise Severe effects on business and portfolio development A dwindling sales volume Sales returns Some of other major threats are: Power crisis Increasing cost of production Upcoming and present competitor whose major focus is on copying and stealing DAWN initiated efforts. Entrance of the News and Express into the events which are cheap and attracting the small clients. Placement
DAWN Readers The DAWN family of readers consists of bankers, bureaucrats, managers, civil servants, lawyers, doctors, professionals, housewives, industrialists, farmers, investors, media personnel, armed forces, students, academics, entrepreneurs, financers, policy makers, opinion shapers, decision makers, ministers, prime ministers and presidents.
Promotion DAWN Events All About Lifestyles Exhibition (Lahore, Karachi & Islamabad) Education Expo (Lahore, Karachi & Islamabad) Wedding Extravaganza (Karachi only) Fuelling Pakistan (Lahore & Karachi) Spelling Bee Competition (Lahore, Karachi & Islamabad)
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Karachi under the Raj: 1843 1947 - Jewel in the Crown (Raj Library Books compiled and published by DAWN are for sale at the DAWN offices in Lahore, Karachi & Islamabad only) Asia Finance Conferences (Karachi only) DAWN has been the Media partner for Karafilm Festival and other events like Art Festival by Rafi Peer Theatre Workshop, TIE Entrepreneurs Competition, and Shakespeare Festival by Ali Institute etc.
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Suggestions and Recommendations
131
Suggestions and Recommendations

DAWN provides accurate, credible and extensive information with an added and unique dimension that speaks to our readers from a national point of view. Bringing to them a complete and unbiased picture of what is happening in Pakistan as well as abroad, assisting our readers in forming opinions and making decisions that are balanced and well informed.
In my point of views I will suggest that they must focus on International events. As well as less coverage to entertainment industry. And for education system like study in abroad. And what are problems in abroad for students and families. They must highlight these things.
The DAWN family of readers consists of bankers, bureaucrats, managers, civil servants, lawyers, doctors, professionals, housewives, industrialists, farmers, investors, media personnel, armed forces, students, academics, entrepreneurs, financers, policy makers, opinion shapers, decision makers, ministers, prime ministers and presidents.
DAWN media group is focusing on dawn print and electronic media. In print media they have newspaper in the form of English language. If they have Urdu newspaper it will increase their readership and they can increase their earning. In electronic media they have dawn news TV channel which is Urdu channel. If they have started English news channel it will enhance their viewership in Pakistan as well in abroad.
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Conclusion
133
Conclusion
This is acknowledged fact that "Media industry" is the product of modern age. Now a day "Media industry" is a developing business. But after analyzing the ways of "communication" we come to know that this way is as old as human civilization itself. In order to communicate widely and the globally, man started to think of novel ways of communication and as a result media industry started to flourish first as print media and then in the form of electronic media.
Now a days media has become the necessity of the human being as being the source of information. New ways of communication are evolving with the passage of time but the importance of print media is an established fact and no one can deny its importance as when you need to read something in detail about any event you need to consult newspaper.
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The art of communication started late in the sub continent as of foreign occupation. The English tried to oppress the media I order to control the people, because if there was easy flow f information then there would have been resentment in the people. Especially the English newspapers started very late .In 1941 Dawn was established as the mouth piece of the Muslim community.
The DAWN Group of Newspapers, published by the Pakistan Herald Publications (Pvt.) Limited (PHPL) is Pakistan's oldest, and most widely-read English-language newspaper. One of the country's two largest English-language dailies, it is the flagship of the Dawn Group of Newspapers, published by Pakistan Herald Publications, which also owns the Herald, a magazine and Spider, an IT magazine.
Founded by Quaid-e-Azam on 14th August 1941, DAWN is the first newspaper to be published in Pakistan. It is the largest selling English language daily newspaper in Pakistan and at present it is published simultaneously from Karachi, Lahore, Islamabad & Peshawar. DAWN is printed on one of the most advanced color presses in the country.
In1996 DAWN became the first newspaper available daily on the World Wide Web. DAWN has an extensive syndication and wire service network.
It played an important role in the economic, social and moral development of Pakistan by dispersing the true information , preaching the national and social values.
On December 26, 1996 DAWN was launched in Lahore to become the most widely circulated and influential paper in the Punjab. March 23, 2001 saw the launch of DAWN in Islamabad.
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DAWN has its main offices in Karachi, Lahore and Islamabad and regional offices in Quetta, Peshawar and Multan.
After 1947 a lot of development has taken place in the field of media industry, the establishment of so many newspapers, the associated press to regulate the print media , APNS a mediating body for the press and advertising agencies and PEMRA.
Dawn newspaper is making progress with the passage of time, entering into new portfolios, developing its market share and the new products like Aurora, Herald, Spider, Dawn.com and the Dawn television network.
The DAWN e-paper was made available on the internet in 2007. City FM 89 was launched in 2004. DAWN NEWS was launched in 2007.
DAWN Newspaper is divided into two main sections: the National Pages and the Metropolitan.
DAWN Weekly Package which includes The Economic and Business Review is issued on Every Monday,The Review issued on Every Thursday, Sci-Tech World is issued on Every Saturday, Young World on Every Saturday, Gallery Fortnightly on Every Saturdays, Books and Authors on Every Sunday, Images on Every Sunday, The Magazine on Every Sunday and The National Weekend Advertiser on Every Sunday.
Pakistan Herald Publication (Pvt) Limited also publishes some Group Publications i.e. THE HERALD is Monthly magazine. SPIDER is another Monthlymagazine. AURORA is Bi-Monthly magazine. These magazines contributes a lot in sale volume.
The Economic and Business Review (EBR) is been published on Mondays is considered essential reading by Pakistans business and financial community and by multi-national companies. The EBR has established itself as the most widely read and
136
quoted source of business information in Pakistan. Its almost cover all the financial news of a week. The Young World targets Dawns under 15 readers and is published on Saturdays in tabloid format as a separate magazine within DAWN.It aims at educating as well as entertaining and is liked by both young readers and parents. Young children like to read this.
Sci-Tech World focuses on the new developments/innovations in the information technology and science sector. It contributes a lot to the people who are related with information technology.
Gallery is an 8 page tabloid size fortnightly feature that serves as an editorial reflection of Contemporary Art in Pakistani society. It highlights the significance of modern art and architecture in addition to an insight into th e countrys ever popular heritage. It covers the aspects of art and craft in comprehensive details with extensive editorial contributions from writers.
The Magazine aims at a sophisticated and informed readership, The Sunday Magazine, addresses the issues of topical interest. It presents an overview of recent developments affecting the quality of life, the environment and the society. People like to read this out.
Images are published as a separate colour broadsheet, and ranks among the most popular entertainment features published by any newspaper in Pakistan. Film, fashion, theatre, dramas, music and documentary are given in an in depth and lively scrutiny. But most of the readreship of DAWN loves to watch this because image cover the idea.
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Books & Authors is published as a tabloid size weekly feature, the magazine features reviews on books on various topics in English, Urdu and regional languages. As an informative magazine it includes excerpts from books and introductions to authors along with information about publishers of the books. Herald is Pakistans most widely read and respected monthly news -magazine. A monthly news magazine that captures thought provoking and controversial issues, features political flash points, business ventures, financial volatility, environmental crisis, entertainment etc. Winner of many prestigious awards, the Herald has distinguished itself with a proven track record in investigative reporting, with accurate and independent, crucial and in depth stories and analysis. Spider is Pakistans first internet magazine. It caters to a vast audience interested in computers and science and technology, features stories and issues on current trends in computing and technology. Highly informative and easy to read for all ages. Especially very important for people involved in computer and technology related careers and studies. It has a circulation 40 to 45000 Nation wide. There are lots of advertisements in spider but these are contractual.
Aurora is an advertising and marketing based bi-monthly with a vast readership. It proposes to give the marketing, media and the advertising industry an inside view of how campaigns are conceived and executed along with other latest developments in the industry.
The prime objectives of Aurora are to initiate a dialogue among advertising and marketing professionals, to generate ideas and promote standards in advertising. The publication devotes 50% of its editorial to DAWN related advertising activities and other articles aiming to provide critical appraisal of what is being done in terms of creativity and marketing.
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In November and December Aurora publishes an annual issue to offer complete market data to the businessmen who read it. Who is in and whose been left. Every time there is a different topic for market. Its like a hot cake in market. The annual issues provide statistical data on the media spend of different companies and ratings of advertising agencies.
1996 saw the launch of the DAWN on the internet. It is accessed by an average of 37,477 readers living in 66 countries across 6 continents. DAWN internet edition was rated among the privileged top 5% of all websites by the Lycos Review, making it the only website from Pakistan to have achieved this distinction. Read by the widest possible concentration of foreign investors, entrepreneurs and affluent Pakistanis abroad. DAWN. COM is the web portal launched in 2007.
The Director HR of Dawn Media Group is responsible for selecting the employees for the organization. He uses several methods to choose the right personnel. DAWN likes to place right person at right job.
Whenever there is a vacancy at Dawn, advertisement is published in newspaper, and candidates are interviewed by a panel consist of Hameed Haroon (CEO), Mr. .Asif Raza (Director HR) and some other senior managers of the relevant department of Dawn. Than eligible candidate is selected and appointed for Dawn.
Another method is through reference. It is a method which is widely practiced at Dawn while selecting an employee. If any employee or Dawn related person refer a candidate, he is selected after interviews.
Dawn selects the employees who are qualified but there is no compulsion of degree from any particular institute. Recruitment source in Dawn is employee promotion and cross functional transfer. Base for selection is skill, experience, interview and sound reference.
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Production at DAWN is crucial yet simple. Pre press refers to all the preparations before printing. The news material and pictures etc are scanned and uploaded to the computer by Scanning process. Graphics relates to the ads, pictures etc by computer.
Page making is placement of the news, editorials, advertisements and pictures on the pages by computer. Imposition refers to division of material on the pages as per their print. For example page 2 & 11 are printed on a single tier, so they are arranged in this way and this process is called imposition.
CTP (computer to plate) is used in the conversion of the pages as planned on the computer on to aluminum sheets which are then sent to press for printing. All the prepress work is done mostly in Karachi (head office) except for the CTP process which is done in Lahore. These are headed by the Assistant Manager Production Coordinator. At night the press team is headed by the Production Coordinator, who coordinates with all the departments such as advertisement, editorial, communication etc.
The DAWN newspaper is the flagship publication of the PHPL. Dawn is Pakistan's oldest, and most widely-read English-language newspaper. It is published from Karachi, the largest business hub of the country, Lahore, the second largest and the most fast developing business sector of Pakistan, and Islamabad, the capital of the nation. It also has representatives abroad.
Throughout Pakistan, the DAWN is the most widely circulated English language newspaper of Pakistan, enjoying a nation-wide influence. It has a week-day circulation of over 138,000 and a total readership base in excess of 759,000. Dawns editorial team comprises of Pakistans most respected and distinguished journalists providing comprehensive coverage of the main political, business and human interest stories, also contributing features on education, environment, health,
140
lifestyle, science, technology and sports. This is its greatest strength. It is to our credit that at times issues touched upon have had a substantial impact on the relevant authorities and have subsequently been acted upon.
DAWN provides accurate, credible and extensive information with an added and unique dimension that speaks to our readers from a national point of view. Bringing to them a complete and unbiased picture of what is happening in Pakistan as well as abroad, assisting our readers in forming opinions and making decisions that are balanced and well informed. DAWN never encourages or welcomes sensationalism. Its forte has been its credibility hence serving as valuable reference material for authors and researchers. It is a newspaper whose influence and credibility is recognized nationally and internationally.
There are no obvious weaknesses of the Dawn as it is the leading English daily with unbiased approach which makes it unique from others English dailies. The areas where they need to focus on comparatively less coverage to the international events. No coverage of the hot and happenings of the entertainment industry on a daily basis. Only selective sports are covered and there is need of the comprehensive coverage of all the sports.
DAWN media group is so dynamic and vibrant organization in locating untouched areas of the industry and the planning and executing them to a greater level of success. Special events are one of the best examples in this regards. Nevertheless, there are still many ideas which should be materialized. DAWN has yet not organized any Events related to health and fitness industry. They should focus on this section of economy because of its growth and development patterns. Especially the mechanizing of health industry has opened new horizons not only for the very industry but also advertising agencies, media buying houses and obviously for media groups.
141
DAWN has established diversified portfolios which are backed by loyal customer base, still there are some obvious threats in addition to latent and hidden threats. Economic downfall is a threatening danger and is the major reason of some lethal results. It causes, Loss of clients to advertise, severe effects on business and portfolio development, A dwindling sales volume, Sales returns. Some of other major threats are Power crisis, Increasing cost of production, upcoming and present competitor whose major focus is on copying and stealing DAWN initiated efforts.
This is acknowledged fact that "Media industry" is the product of modern age. Now a day "Media industry" is a developing business. But after analyzing the ways of "communication" we come to know that this way is as old as human civilization itself. In order to communicate widely and the globally, man started to think of novel ways of communication and as a result media industry started to flourish first as print media and then in the form of electronic media. Now a days media has become the necessity of the human being as being the source of information.
New ways of communication are evolving with the passage of time but the importance of print media is an established fact and no one can deny its importance as when you need to read something in detail about any event you need to consult newspaper.
The art of communication started late in the sub continent as of foreign occupation. The English tried to oppress the media I order to control the people, because if there was easy flow f information then there would have been resentment in the people. Especially the English newspapers started very late .In 1941 Dawn was established as the mouth piece of the Muslim community.
142
It played an important role in the economic, social and moral development of Pakistan by dispersing the true information, preaching the national and social values.
After 1947 a lot of development has taken place in the field of media industry, the establishment of so many newspapers, the associated press to regulate the print media , APNS a mediating body for the press and advertising agencies and PEMRA.
Dawn newspaper is making progress with the passage of time, entering into new portfolios, developing its market share and the new products like Aurora, Herald, Spider, Dawn.com and the Dawn television network.
DAWN Newspaper is providing accurate, credible and extensive information with an added unique dimension that speaks to its readers from a national point of view. Bringing to them a complete picture of what is happening in Pakistan as well as abroad. It assists its readers in forming opinions and making decisions that are balanced and well informed.
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Annexure
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Sales Letter Property Investment Show - 2008 December 19, 20 & 21, 2008 Karachi Expo Centre Karachi, Pakistan
Dear Sir, The DAWN Media Groups flagship title is DAWN, Pakistans largest selling and most influential English language newspaper. Founded by the Quaid-e-Azam, Mohammad Ali Jinnah (the founder of Pakistan) on August 14, 1947, DAWN was the first English newspaper published in Pakistan.
DAWN has evolved into the most credible source of information and a leading advertising medium in Pakistan. A claim substantiated by the fact that DAWN is the first choice for all sectors of advertising. The DAWN Media Group is organizing its 3rd DAWN Property Investment Show 2008 on December 19, 20 & 21, 2008 at the Karachi Expo Centre, Pakistan.
The exhibition will attract targeted buyers whose income level is higher than the national average. Well informed and well traveled, the DAWN reader has the kind of buying power that allows for the acquisition of value added products and services.
Your participation as an exhibitor at Property Investment Show 2008 will enable you to promote your investment or development opportunities and services to the wealthiest and most liquid group of investors.
This is particularly true for the real estate advertisers. Over the past six years, real estate advertising in DAWN has grown by leaps and bounds. In fact, the real estate sector has been one of the top three advertisers in the country for the past few years. Investing in DAWN will prove to be extremely beneficial to your company; it will provide you with direct access to Pakistans affluent sector, all the while ensuring that your advertisements receive the highest response rate possible.
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In addition, the exhibition comes with a host of value-added marketing and advertising options as well as a comprehensive media package that includes editorial coverage and advertisements in a 20page DAWN Special Report, which will be published nationwide to attract targeted visitors.
For further information and booking, please log on to our website www.dawnpropertyshow.com or contact us on the numbers given below.
Sincerely yours, Bilal Malik Assistant Manager Marketing Special Events & Supplements Phone: +92-42-111-444-777 Cell: +92-346-4634214 Email: events1.lhr@dawn.com, Website: http://dawnpropertyshow.co
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TOP TWENTY ADVERTISING AGENCY.

1) Orient mecann. 2) Midas advertising (pvt) Ltd. 3) Interflow communication (pvt) Ltd. 4) Cross check communication (pvt) Ltd. 5) Manhattan Pakistan. 6) Evernew concepts. 7) JWT Asiatic. 8) Mind share Pakistan (pvt) Ltd. 9) Adcom (pvt) Ltd. 10) 11) 12) 13) 14) 15) 16) 17) 18) 19) 20) M.communication. Synergy advertising. Maxim advertising. Message communication. Futre vision advertising Lahore. Ad group advertising (pvt) Ltd. Manhattan International Karachi. TNI (the next icon) communication. Spectram communication. Manhattan communication. Channel 7 communication (pvt) Ltd Islamabad.
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List of newspapers in Pakistan

Following is the list of newspapers in Pakistan. With Urdu as the national language and English as the official one, majority of the newspapers cater to such demographics. However, regional language newspapers also maintain a sizable circulation, with Sindhi language newspapers leading the way.
The following newspapers in bold are the ones with largest circulation.
English-language newspapers
Newspaper Business Recorder The Daily Mail Daily News Daily Times Dawn The Financial Daily The Friday Times The Frontier Post The Nation National Herald Tribune The News International Pakistan Observer City(ies) Karachi, Islamabad and Lahore Islamabad Karachi Lahore, Karachi and Islamabad Karachi, Islamabad and Lahore Karachi Lahore Peshawar, Quetta and Lahore Lahore, Karachi and Islamabad Rawalpindi and Lahore Karachi, Lahore, Islamabad and London Islamabad, Karachi, Lahore, Peshawar, Muzaffarabad and Quetta Lahore, Islamabad and Karachi Karachi, Hyderabad Karachi Foun ded 1965 Official Website www.brecorder.com www.dailymailnews.com www.jang.com.pk www.dailytimes.com.pk www.dawn.com www.thefinancialdaily.co m www.thefridaytimes.com Weekly newspaper www.frontierpost.com.pk www.nation.com.pk www.dailynht.com www.thenews.com.pk www.pakobserver.net Notes Pakistan's first financial daily Jang Group's evening daily
1962 2002 1947
1989 1985 1986 2005 1991 1988
The Post The Regional Times of Sindh The Star
2005
www.post.com.pk www.regionaltimes.com
1951
www.dawn.com
Dawn Group's evening newspaper
The Statesman
Peshawar
2002
www.statesman.com.pk
Daily Messenger(English Newspaper from Pakistan ) (www.dailymessenger.com.pk)

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Urdu-language newspapers
Newspaper Aaj (Urdu: ) Aaj Kal Al Akhbar (Urdu: ) Asas (Urdu: ) City(ies) Peshawar, Abbottabad and Islamabad Lahore, Karachi and Islamabad Islamabad and Peshawar Rawalpindi/Islamabad, Karachi, Lahore, Faisalabad and Muzaffarabad Islamabad, Multan, Lahore, Muzaffarabad, Frankfurt and London Karachi Rawalpindi/Islamabad and Karachi Karachi, Lahore and Islamabad Karachi, Lahore, Islamabad, Peshawar, Multan, Faisalabad, Gujranwala, Sargodha, Rahim Yar Khan, Sukkur and Quetta Karachi, Lahore, Rawalpindi, Multan, Quetta and London Karachi Islamabad/Rawalpindi and Lahore Karachi Lahore, Islamabad, Multan, Karachi, Hyderabad, Sukkur and Muzaffarabad Lahore and Islamabad Peshawar Karachi, Hyderabad and Quetta Foun ded 1989 2008 Official Website www.dailyaaj.com.pk/ www.aajkal.com.pk www.alakhbar.com.pk / www.dailyasas.com.p k www.dailyausaf.com/ Notes
1995
Ausaf (Urdu: ) Awam (Urdu: ) Azkaar Din Express (Urdu: ) Jang (Urdu: ) Jasarat (Urdu: ) Jinnah (Urdu: ) Juraat (Urdu: ) Khabrain (Urdu: ) Masafat (Urdu: ) Mashriq (Urdu: ) Mashriq Evening Special(Urdu: ) Musawat Pakistan (Urdu: ) Nawa-i-Waqt (Urdu: ) Naya Akhbar Qaumi Akhbar Riasat (Urdu: )
1997
www.jang.com.pk 2004 1997 1998 www.dailyazkaar.com .pk www.dinnews.tv www.express.com.pk
Evening newspaper
1937 1970 2002 1995 1992
www.jang.com.pk www.jasarat.com/ www.dailyjinnah.com www.juraat.com/ www.khabrain.com/
1995 1983
dailymashriq.com.pk/
Lahore Lahore, Peshawar, Multan and Karachi Lahore, Karachi and Islamabad Lahore, Islamabad, Karachi, Multan, Sukkur and Hyderabad Karachi and Hyderabad Karachi
1970 1990 1940 2000 1990 1999
www.dailypak.com/ nawaiwaqt.com.pk/ nayaakhbar.khabrain.c om/

Under Khabrain Group
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Sada-e-Waqt (Urdu: Rawalpindi and Muzaffarabad ) Islamabad and Lahore Sahafat (Urdu: ) Taqat (Urdu: ) Lahore, Islamabad/Rawalpindi, Karachi, Quetta, Bahawalpur, Faisalabad, Gujranwala and Sialkot Karachi Ummat (Urdu: ) Lahore Waqt (Urdu: ) Gujarati Newspaper Millat (Gujarati: Vatan (Gujarati: ) )
2008 1996 2006
www.sadaewaqt.com/
Fortnightly newspaper
www.dailytaqat.com/
1996
www.ummat.com.pk/ www.dailywaqt.com/
City(ies)lahore Founded1996 Karachi Karachi 1946 1947
Official Websitewww.dailylahorepost.com www.millatgujarati.com/ www.dailyvatan.com/
Pashto Newspaper City(ies) Founded Official Website www.dailywahdat.com.pk/ Wahdat (Pashto: )Peshawar 1983 Punjabi Newspaper City(ies) Founded Official Website 2004 Khabraan (Punjabi: )Lahore Saraiki Newspaper City(ies) Founded Official Website Kook (Saraiki: )Karachi Sindhi Newspaper Alakh (Sindhi: ) Awami Awaz (Sindhi: ) Hilal-e-Pakistan (Sindhi: ) Ibrat (Sindhi: ) Kawish (Sindhi: ) Khabroon (Sindhi: ) Koshish (Sindhi: ) Mehran (Sindhi: ) Sach (Sindhi: ) Safeer (Sindhi: ) Shaam (Sindhi: ) Sindh (Sindhi: ) Sindhu (Sindhi: ) Sobh (Sindhi: ) Tameer-e-Sindh (Sindhi: ) City(ies) Hyderabad Karachi Karachi Hyderabad Hyderabad Karachi, Sukkur Hyderabad Hyderabad Karachi Hyderabad Hyderabad Hyderabad Hyderabad Karachi Karachi Foun ded 1989 1946 1958 1990 2003 1998 1957 Official Website
www.awamiawaz.com/ www.dailyibrat.com/ www.dailykawish.com/
www.dailymehran.com/
1999 1995 1989
www.sindhhyd.com/ www.dailysobh.com/ www.dailytameer-e-sindh.com/
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Dawn Internship Report

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Submitted To:

MR. NAZIK HUSSAIN

ADNAN SHOKAT ROLL #: 05 BBA 6th (Morning) Session (2007-2011)

Department of Management Sciences

Published by the Pakistan Herald Publications (Pvt.) Limited

Submitted By: Adnan Shokat

The Department of Management Sciences

Published by the Pakistan Herald Publications (Pvt.) Limited

Submitted By: Adnan Shokat

The Department of Management Sciences

Published by the Pakistan Herald Publications (Pvt.) Limited

Submitted By: Adnan Shokat

Published by the Pakistan Herald Publications (Pvt.) Limited

Submitted By: Adnan Shokat

79 86 88 106 110 123 125 131 133 144

The Department of Management Sciences

Published by the Pakistan Herald Publications (Pvt.) Limited

Submitted By: Adnan Shokat

Material and Inputs:

The Department of Management Sciences

Published by the Pakistan Herald Publications (Pvt.) Limited

Submitted By: Adnan Shokat

The Department of Management Sciences

Published by the Pakistan Herald Publications (Pvt.) Limited

Submitted By: Adnan Shokat

The Department of Management Sciences

Published by the Pakistan Herald Publications (Pvt.) Limited

Submitted By: Adnan Shokat

The Department of Management Sciences

Published by the Pakistan Herald Publications (Pvt.) Limited

Submitted By: Adnan Shokat

The Origins of Newspapers:

The Department of Management Sciences

Published by the Pakistan Herald Publications (Pvt.) Limited

Submitted By: Adnan Shokat

English Newspapers in Indian subcontinent:

The Department of Management Sciences

Published by the Pakistan Herald Publications (Pvt.) Limited

Submitted By: Adnan Shokat

NEWS PAPERS IN PAKISTAN:

Associated Press agency (AP).

The Department of Management Sciences

Published by the Pakistan Herald Publications (Pvt.) Limited

Submitted By: Adnan Shokat

Published by the Pakistan Herald Publications (Pvt.) Limited

Submitted By: Adnan Shokat

The Department of Management Sciences

Published by the Pakistan Herald Publications (Pvt.) Limited

Submitted By: Adnan Shokat

The Department of Management Sciences

Published by the Pakistan Herald Publications (Pvt.) Limited

Submitted By: Adnan Shokat

The Department of Management Sciences

Published by the Pakistan Herald Publications (Pvt.) Limited

Submitted By: Adnan Shokat

Introduction of DAWN Newspaper

DAWN has an extensive syndication and wire service network.

The Department of Management Sciences

Published by the Pakistan Herald Publications (Pvt.) Limited

Submitted By: Adnan Shokat

March 23, 2001 saw the launch of DAWN in Islamabad.

The DAWN e-paper was made available on the internet in 2007.

City FM 89 was launched in 2004

DAWN NEWS was launched n 2007