Vous êtes sur la page 1sur 17

Andrew McCauley: Heather Porter, welcome to Autopilot Your Business.

Heather Porter: Andrew McCauley, welcome to Autopilot Your Business. Andrew McCauley: This is going to be a bit of fun I think. Heather Porter: I think so too. I mean, you and I have been doing this now for a while and there is so much to learn and so much to share with lots of uickest ways to get this out there, all of our knowledge collectively, to everybody very uickly and very easily and it can be a !odcast. Andrew McCauley: "eah, I guess, let the listeners know that we have been, as you said, working together for a while and I think a cou!le of weeks ago we were sitting around and talking about what sort of things that we know as far as a!!lications and tools in the internet marketing industry and I guess between us we have covered a lot of information. Heather Porter: It#s actually insane how much knowledge that we have, $ust everybody. %e were talking the other day on the !hone and we thought between membershi! sites and e&mail !rograms and different marketing tools, what we have actually the two of us individually done to work with our clients is cra'y. I mean, it#s a list of !robably a hundred different tools. (o, we want to share them with you and how they can work in your business and auto!ilot your business so you can actually start doing more of what you like to do and scale your business and grow it into something ama'ing. Andrew McCauley: "eah. I guess, a lot of our clients say to us, they gives us sort of indication of what they want and we go ahead and learn what these !rograms and these !latforms are and one of the common things that comes u! for a lot of the clients is that all the tools that we use, they don#t necessarily want to know how to use it, they are not interested in using it but they know that they need these tools for their business. (o, I guess that#s where we come into is that we can a!!ly these tools to all these businesses and make it work for them so that they don#t have to go and be a tech head and stick their head in geek books like we like doing sometimes. Heather Porter: And the other thing too is like we have found a lot of !eo!le have been really taking advantage of by su!!liers and they are being charged ridiculous amounts for very basic websites that they don#t even have access to, they don#t even have the login details to. (o, I think now is the time for !eo!le to know truly how easy, how accessible these tools are to them and if you have the right ones working for you, you can create something ama'ing using the internet.

www.autopilotyourbusiness.com

Andrew McCauley: "eah. I guess, a lot of the tools we are going to be talking about are generally free tools although nothing is ever free in life, really, and one of the tra!s that !eo!le think about these free tools ) *acebook is a free tool and Twitter is a free tool and that sort of stuff ) but the tra! about these things is that it may be free as far as money goes but it#s uite costly in terms of time and learning how to use it and how to use it effectively. (o, I think !eo!le get caught u! in the fact that because it#s free, they shouldn#t be having to !ay for any services involved with it and one of the things we like to tell !eo!le from the beginning is $ust be careful about what#s free and how you determine what free really is. Heather Porter: "eah and remember between Andrew and I, we have collectively something like +, years of knowledge in this area ) +, years, that#s a long time and a lot of hours to study, to know what to use and how to use it ) and actually with that said, Andrew, let#s $ust tell everybody who we are and where we came from and how do we know what we know. (o, Andrew, Andrew McCauley, who are youAndrew McCauley: I guess it#s !robably a good thing to introduce ourselves. My background initially was in hotels, running !ubs, running !ubs and clubs around Melbourne in .ictoria. I did that for /&0 years and I learnt a lot about dealing with !eo!le, building relationshi!s with !eo!le and running businesses and businesses that really1 sometimes we are on a bit of a shoestring too. (o, I learned effectively how to use my dollar wisely in terms of marketing and getting !eo!le to come inside my business because like any business, if I didn#t have foot traffic coming in the door, I wouldn#t have a business at all. (o, I s!end a lot of time doing that and at around +,,2, I got out of the industry finally and I started my business consulting com!any and at around that time, one of my early clients said to me, 3Hey, what#s this stuff that !eo!le are doing on *acebook- How can I use that for business-4 and I am like 3%ell, I don#t know what *acebook is.4 (o, I went and investigated and I found a few case studies of how !eo!le were using *acebook for business and I fell in love with it. I $ust thought that it was such a game changer in terms of communication and how !eo!le are doing business and also the fact that how many !eo!le can be reached via the internet for some businesses that were $ust locali'ed businesses. (o, I got involved with *acebook early +,,2 and Twitter soon followed, 5inkedIn, and now it#s an absolute !assion of mine dealing with all these social media and internet marketing stuff and one of the things I really love is !utting strategies in !lace and I think one of the things that most businesses miss is that you can go and get a high school kid to set you u! a *acebook !age or a Twitter account but at the end of the day if you are not having successful strategies, then you are not going to be successful at using these tools at all.

www.autopilotyourbusiness.com

Heather Porter: .ery good !oint and that#s how you come to be known as the 6social media bloke# because you know social media from a !ers!ective of getting traffic in the door to your business using it in a very strategic way that doesn#t take a lot of time because you are really not fast, like you want to get in, get out, get it working as uickly as !ossible. Andrew McCauley: "eah, e7actly, e7actly. (o, that#s been my life for the last five years. I now live in the 8(, funny enough, but the advantage of living in the 8( is that the technology over here is a little of the curve in Australia although a lot of my clients are in Australia which is great because I can bring this new technology to Australia and these clients are at the forefront of anything that#s coming out because I am able to learn it over here before it even hits anyone else in Australia. (o, now, I live in the 8( with my wife and my son, travel a lot, I go to a lot of events, I s!eak at a lot of events but it#s a !assion of mine and I don#t find it as a hard work because it#s fun and it#s engaging and that#s it. I am traveling the world, loving what I am doing and now I am talking to you in a !odcast which is awesome. Heather Porter: *antastic. I love it. And I am in Australia, funny enough, and I am in (ydney and I am sitting here staring out of my home office at this beautiful ocean in the northern (ydney as we are doing this as we s!eak. And my little $ourney of getting to Australia, I started back in events as well. I have always worked, running events, !roducing, managing on site, offsite, all sorts of different events and way back in around 9::0, I had a small business where I !roduced art, fashion and music shows in southern California and being that bootstra!!ing sort of girl I am, I figured out how to teach myself web design way back then and how to actually embed videos when "ouTube wasn#t really even in e7istence. (o, self taught with the internet over 9, years ago. Andrew McCauley: ;efore you go on, self taught versus being educated !ro!erly, what#s your thoughts on thatHeather Porter: <h =osh> (elf taught, you tend to s!end a lot more time doing self taught and the reason why is because you are constantly running around trying to find credible resources to teach you and you $ust don#t know, it#s com!letely trial and error and like $ust for me to get a home!age u! on a website, like a basic home!age where you go .com and you hit a !age, it took me !robably a week $ust to learn something as basic as that way back then. (o, yeah, time consuming and make a lot of mistakes but because of those mistakes, understand what mistakes not to make and what tools are out there because I tried everything ) ?reamweaver, HTM5 code, you name it. %e will go into that later. That#s kind of techie.

www.autopilotyourbusiness.com

Andrew McCauley: It is !retty techie. Heather Porter: (o, from there, basically, really dived into events and running really massive seminars all over the world with the whole gamut of s!eakers and authors and e7!erts and something about the internet ke!t calling me back. (o, I started !ursuing that again about four years ago and self taught once again, self taught myself on membershi! site. %hat is a membershi! site- It#s basically a !lace where a whole bunch of members can go, hang out, have a chat, get familiar with your brand and access great content. (o, I had to figure out what is this out there in the internet and s!ace to create something like that and I tried so many different tools, I enlisted in so many different courses and mentors and I really got to learn the environment of the internet, how uickly it#s moving, how many great free resources there are and most im!ortantly what you can do to link them all together. (o, I guess I have really become known as a systems e7!ert, like you are in social media and I am more 3what#s your business doing right now- %hat#s not working for you- How can we make it really easy-4 and link systems u! together to give you an automated business using the internet and by automated I mean something that ticks over when you are slee!ing, generating sales and generating new clients for you. Andrew McCauley: "eah, e7actly. It#s great. That#s what I guess these !odcasts are all about is to hel! business owners1 %ho is this !odcast really aimed at- I guess it is business owners and !eo!le that need to work out what is it in their business that they need from the internet to make their business grow. %ould that be rightHeather Porter: "eah, e7actly, yeah. (o, anybody listening to us, we are here to hel! demystify the scary world of the internet, the tools that e7ist and social media and e7!lain to you how really im!ortant it is for you to be using it. @,, million !eo!le use *acebook, is that rightAndrew McCauley: "eah, 2,,A now. Heather Porter: "eah, it#s cra'y. Andrew McCauley: "eah, 2,, million !lus. Heather Porter: It#s like the world#s second largest country in the world and if you are not hanging out in that country, having a chat with !eo!le and the citi'ens of that country, your business does not e7ist there.

www.autopilotyourbusiness.com

Andrew McCauley: "eah, yeah, it#s !retty insane numbers. All these social media numbers that you are s!itting out right now1 they say there are + billion videos watched everyday on "ouTube, there are +,, million !eo!le on Twitter and 9@, million on 5inkedIn or something and as you $ust said, if you are not s!eaking of these large sites and these large !latforms, then you are not doing business with any of these !eo!le. That#s $ust social media stuff and then you start talking about the websites and traffic and that sort of stuff which we will get into a little bit later. It becomes a !henomenal !lace not to be involved with if you are not on those !latforms. Heather Porter: "eah, yeah. And we are here to make it easy for you guys. (o, how about we dive into some of the things we are going to be talking about in the u!coming shows- %hat do you thinkAndrew McCauley: (ure. This sounds good, this sounds good and we will have lots of uestions and lots of re uests as well as we go along but I guess we have got a rough outline of some of the general uestions that !eo!le have been asking us in their day&to&day businesses anyway and we thought that we are getting a number at the end as we are !itching. (o, we thought, well, let#s cover those in a !odcast because if those cou!le of !eo!le are asking those uestions, then there is a fair chance that other !eo!le are trying to think of the answers for those uestions as well. Heather Porter: B7actly, yeah. Andrew McCauley: (o, I guess, one of the things we are going to try and cover is membershi! sites. ?o you want to give us an overview of what a membershi! site isHeather Porter: "eah. *unny that that#s one of my self&taught areas and right now I am actually working on three membershi! sites for three different clients on using three different ty!es of software of !latforms to make these sites. (o, membershi! site is basically a really cool tool that you can use on the internet. It#s a !lace to send your clients where they can access ongoing discounts, videos, e&books which are digital books, articles, comments, things that you want to give to them on an ongoing basis to have brand loyalty to you and ho!efully continue to buy additional things and what#s really e7citing about a membershi! site is you can actually charge for access to these sites. (o, it#s called a continuity !rogram and what that means is that on an ongoing basis, $ust by creating new content and sticking it into site and at a!!ro!riate time, you have !eo!le !aying you every single month to access this content and imagine how scalable is that ) you can create one video and suddenly you have 9,, !eo!le !aying you a monthly fee for that. It#s a brilliant tool.

www.autopilotyourbusiness.com

Andrew McCauley: That was alright if I was a business but what I was $ust a solo entre!reneur and what if I was1 let#s say I was a business CCinaudibleDD or I was a chiro!ractor or something, how can I even make a membershi! site if I was $ust doing that by myselfHeather Porter: That#s a really great uestion actually because in solo!reneurs, those are as we know to be e7!erts. (o, you are an e7!ert in your industry or your area and that#s really an easy way to actually design a membershi! site because solo!reneurs generally sell their time for money, so you can#t really scale. "ou are seeing a client one by one and you have all this knowledge in your head and you can only be !aid by the hour. (o, membershi! sites are great way to $ust literally e7tract that knowledge in videos and different ty!es of articles and things like that, audio like what we are doing and !utting it somewhere on the internet and suddenly you have a global market!lace coming to you to access your knowledge that !reviously only your individual clients could have. Andrew McCauley: Cool, okay. %ell, I look forward to talking about that in future e!isode coming u!. %e hear a lot about digital !roducts. %hat are digital !roducts and how could they be good for our businessHeather Porter: "eah, great uestion and digital !roducts, some !eo!le call them info !roducts, information !roducts. It#s a big !icture descri!tion of numerous ty!e of different !roducts which include e&books which are electronic books, which include !odcasts, which include videos, which include different little audio cli!s, you have articles, s!ecial re!orts, anything that is digitally delivered on the internet, that#s a digital !roduct and something that you sell basically. And really uickly on this !oint, something that#s really e7citing has $ust ha!!ened, in A!ril of this year, +,99, e&books have sur!assed the sales of hard co!y books on Ama'on. Andrew McCauley: Eeally- I didn#t know that. Heather Porter: "es, as in A!ril of this year, $ust very recently. (o, this is a huge o!!ortunity to !ackage your knowledge in information !roducts using the internet to sell them. Andrew McCauley: %ow> That#s ama'ing. It#s !retty ama'ing. I guess that#s got to do with all the Findles and those e&book readers that are in the market right now. Heather Porter: And iPads and all1 "eah, I mean, how many business !eo!le do you see now sitting on the bus or train or $ust out and about reading books or

www.autopilotyourbusiness.com

news!a!ers on their iPads. There is a lot of that going on. Have a look around and you will see what we mean. Andrew McCauley: I went to a hairdresser the other day and instead of maga'ines to read while you are waiting for your hair cut, they issued iPads. Heather Porter: That#s fantastic. Andrew McCauley: Isn#t it also1 This is !retty uncommon back here $ust to read on iPad. I came and got my haircut yesterday, I am coming to do it again today. Heather Porter: 5ike, seriously, out of all the solo!reneurs and small business owners, mid&si'ed business owners that e7ist all over the world, everyone has a story to tell, everyone has area of e7!ertise and there is a s!ecific way that you can !ackage this e7!ertise and create these ty!es of digital !roducts and it#s not hard, you $ust need to know how to do it. Andrew McCauley: "eah, right. covering in these !odcasts<kay. %hat are the things we are going to be

Heather Porter: I love this one ) video marketing like "ouTube and making videos of yourself and !ushing it out all over the internet and with your knowledge in this area, actually tell us a little bit more about what is video marketing, how do you use1 Andrew McCauley: %ell, I guess video marketing is one of the things now that#s really !owerful and it#s so easy to do. There is a number of a small video cameras that came on the market about two years ago, digital cameras, but all of a sudden now they are being !ulled off the market because the !hone technology that#s going out there ) the new iPhoneG and all these new =oogle !hones and that sort of stuff ) the video ca!abilities of these !ones is becoming really, really !owerful. (o, nearly everybody now has got a video camera in their !ocket, !robably CCinaudibleDD listening this !odcast now has a fair chance that you got your !hone within a meter of you and it#s through these videos and these cameras that video is becoming so !o!ular. (o, it#s very easy to !ull out your camera and film yourself, film your business, film your !roducts or your services and then work it u! on to "ouTube. How, there is a little bit more to it than $ust !utting the video u!. "ou want to make sure that !eo!le find the video because of so many videos being out there on "ouTube right now. "ou want to be able to make sure that you are addressing the video !ro!erly so that when !eo!le ty!e in that !articular to!ic that they are searching for, your video !o!s u!.

www.autopilotyourbusiness.com

(o, video marketing is e7tremely !owerful. It#s got some really good !ulling !ower if you like when !eo!le do searches on =oogle. I am not going into that too much right now but1 Heather Porter: "ou know one uestion that we always get in 3I don#t like myself in front of the camera. Is there any way using video without me actually s!eaking in front of the camera-4 Andrew McCauley: "eah, absolutely. I think there is a ton of videos out there that don#t have anyone in front of the camera. It can be !eo!le talking, it can be slide shows, it can be !hotos. "ou can make !hotos1 I did some work for a client recently where they took some !hotos, they send them to me, turned that into a I&minute video and they loved it and they got a great feedback about it. (o, you don#t have to be in front of the camera. If you head for radio, as they say, then you don#t necessarily have to be in front of camera if you don#t want to be. Heather Porter: And another really cool thing about videos I thought I would bring u! is that it takes longer to build a website, make it be found in =oogle or somebody, say somebody ty!es in 3hairdresser in ?allas, Te7as4, it will take a little bit more time for that to be found in the rankings in =oogle or search engines but for video, often times, you can get a video, if it has the right words, descri!tions, and title on it, it could be found within +G hours sometimes. Andrew McCauley: %ell, I have had it in 9, minutes once. Heather Porter: 9, minutes> Andrew McCauley: It came u! within 9, minutes and so I was very ha!!y about that, I got to tell you. Heather Porter: "eah. (o, video is king. It is something like digital !roducts. It#s $ust a mandatory thing now to actually have this as a !art of the business. Andrew McCauley: Absolutely and we will dig into video marketing and ti!s and tricks on video marketing, I guess, in one of our future !odcasts. Heather Porter: "eah. Andrew McCauley: Cool. %hat else- I guess we can talk about1 if we are talking about "ouTube, we are going to be talking about Twitter and *acebook too. I guess, what can we say about Twitter and *acebook in I minutes1

www.autopilotyourbusiness.com

Heather Porter: I will start briefly about Twitter. It seems to be somehow a tool that so many !eo!le are turned off by. They $ust think it#s ) and I have heard this many times before ) 3a waste of my time4. (o, why is it not a waste of somebody#s time, AndrewAndrew McCauley: %ell, here is a thing with Twitter. Twitter has got one of the best instantaneous search tools on it. How, I am going to give you an e7am!le. If I was to ty!e into =oogle 3Manchester 8nited *ootball Club4 and 3Manchester 8nited *ootball Club4 would give me a whole bunch of results, many of which would be web !ages and websites ) web !ages, websites from last week, the month before, that sort of thing. How, I were to ty!e in 3Manchester 8nited4 on Twitter, it would give me the most recent information that somebody talked about 3Manchester 8nited4 in their tweets. (o, let#s say they were !laying a game that they wanted to find out the score, when you ty!e in their name and instantly you would come back with !eo!le tweeting about 3Manchester 8nited4 within the !revious few minutes basically, sometimes it#s milliseconds, de!ends on how big the to!ic is but you can easily find out instantly what#s going on in the world by looking through Twitter. How, this is !retty cool because you can start narrowing down searches into to!ics, into keywords, into industries as much as you like and the fact is that you can do some research, very !owerful research on a cou!le of key areas ) one is who is talking about you, who is talking to your com!etitors, what your com!etitors are saying to their customers, and who is integrating with anybody else and you care to look at ) and this is all stuff that you can find instantaneously without having to go and do too much work at all. Heather Porter: And another thing too ) you mentioned the search functionality of Twitter. Market research is often times something that#s uite scary for business owners and they don#t really know how to easily go about it, getting data on their !otential clients, and Twitter is brilliant for this and really what#s so great about it is that you can tweet two little u!dates time to time with links in them, sending !eo!le off to different websites and web !ages, often times web !ages that you create on your website and you can actually track to see how many !eo!le have clicked on those links and where they come from in the world and a little bit about their demogra!hic. (o, what that allows you to do is find out what !eo!le want so you can go out and get more and give it to them, like you $ust find out which !ages are they going to the most, which to!ics are they most interested in. (o, some great CCinaudibleDD research tools as well. Andrew McCauley: "eah, I love it for that reason and I guess many !eo!le, as I said, don#t get it and that#s great if I get it because this module is to teach them how to get it1

www.autopilotyourbusiness.com

Heather Porter: "eah, it#s also great for you guys who are listening because all your com!etitors know all but a large !ercentage of them have no idea how to use this ama'ing tool as you can. How, you can use it when we get to that !odcast at least. Andrew McCauley: (o, we are talking about Twitter. %e are going to be talking about *acebook too, I am assuming, somewhere along the line. (o, *acebook, you talk to us about *acebook. *acebook section%hat would you like to cover in

Heather Porter: (o, the most im!ortant thing about *acebook is that you can actually collect somebody#s email address directly from our *acebook !age and a lot of !eo!le don#t know this and they are not using this tool and the reason why that#s im!ortant is because it#s great to have your *acebook community and it#s very im!ortant that you have that but it#s also im!ortant that you are !ulling the user#s details that come to your *acebook !age and kee!ing them se!arate in your own database or your own list of e&mails and it#s $ust a safety mechanismJ I mean, $ust a cou!le of things ) what ha!!ens if *acebook goes down. I mean, chances are it !robably won#t but what ha!!ens if it does- (uddenly you lose all your fans and secondly you can continue to e&mail these fans of yours se!arately from *acebook and it#s $ust another great way of communicating with them. (o, *acebook, one im!ortant thing ) how do you use it to collect e&mailsAndrew McCauley: "eah, tell how to !ut the strategies together to make it work for you. Heather Porter: And we are $ust doing some really cool things for some local businesses in Australia actually and whatever we are doing using *acebook for them. Andrew McCauley: %ell, we are collecting the names and addresses and integrating some brand new stuff which may talk about a little bit later but some of the new technologies coming out of the 8( is $ust !henomenal and using that to integrate with the *acebook had gained some !henomenal results actually. Heather Porter: ;asically, we are allowing our clients to give s!eciali'ed discounts and cou!ons to !eo!le that come to their *acebook !age that they can only get on their *acebook !age and there is some really cool little tools to do that. Andrew McCauley: "eah and I was going to show an e7am!le. "ou said earlier that if your *acebook account ever got shut down1 my account got shut down a cou!le of weeks ago, my account got shut down and *acebook CCinaudibleDD didn#t know what ha!!ened. It turned out that it had nothing to do with me at the end of the day but it

www.autopilotyourbusiness.com

really didn#t matter. My *acebook was shut down and my life as I knew it was on hold for a short !eriod of time but I wasn#t too worried about it because of all the things that we do, we !ractice and I knew that I had all my database backed u! off *acebook by using some strategies that I im!lemented with my clients and my biggest concern was that what time of the day would I have to $ust log on and u!load all this stuff again. It would have taken me maybe a cou!le of days to get back to where I was but I really wasn#t worried. =etting your stuff off *acebook, it#s not giving you information such as your followers, you likes and all that sort of stuff and you do get closed down because it has ha!!ened through s!amming and that sort of stuff. If you get closed down, you are back to ground 'ero and all the hard work you !ut into ac uiring those !eo!le can be lost in an instant. %e will talk about how to do that in a future !odcast. Heather Porter: <ne last really cool thing I get about *acebook is it#s a great tool to build networks and relationshi!s and !otential $oint venture !artners or !eo!le that will hel! !romote your stuff basically. (o, es!ecially as a solo!reneur or even as a small business, you are going to want to find !eo!le out there that believe in your !roduct and that want to hel! !romote your !roduct for you and *acebook is a really great !lace to hang out and meet these ty!es of !eo!le, these movers and shakers, !eo!le in your industry, your raving fans and it#s $ust getting your brand out there. Andrew McCauley: %e have got a number of clients that have come through *acebook that we didn#t know, !eo!le from all over the world actually, who know what we have done and found us and done some work with us. (o, these things are ama'ingly great tools for your business. Heather Porter: "eah. (hall we move onAndrew McCauley: "eah, we shall move on. Heather Porter: Head on over to blogging. Andrew McCauley: ;logging ) yeah, where do we start at blogging- I guess we can kee! this !retty brief but essentially a blog can be interchanged with the world 6website# these days because so many websites are now blogs and vice versa. In the old days, a blog was $ust that, it was a web blog which meant !eo!le would !ut in it time, date stam!, like entry on the website and that#s how it would be but now blogs have become so so!histicated that they are an entire website in themselves. And the good thing about blogs is that you want to make sure you are kee!ing your information current u! to date because that#s what the search engines love and we are going to talk about search engine o!timi'ation soon but you want to make sure that the information you are giving is fresh and new. (o, every time someone goes to your website, think about it like this ) if you went to a website and it had some information

www.autopilotyourbusiness.com

on one day, that would be fine. If you went back to the website a week later and the information was still the same, would you go back again on the third week- ) "ou !robably wouldn#t but if you knew that the information changed every week on a regular basis, then there is more chance of you going back and visiting or more chance of your customers going back and visiting your website. How, why would you want to go back and visit on a regular basis- ) %ell, you may have different office, different things to sell via a website and if you change that regularly but you didn#t have anyone going back regularly, then it would be waste of your time. Heather Porter: And that#s a great e7am!le, actually e7actly it hel!s the search engines work ) same e7act !oint. They have what#s called robots and these little robots go out on the internet and they look for websites that are constantly being u!dated and have valuable information. (o, think of the robot as client as well. If you are not giving this robot e7citing u!dated information all the time, it#s $ust going to not go anymore and that means your website is $ust going to dro! off the search, !eo!le would $ust not find you using your search words. Andrew McCauley: %e s!oke about search engine o!timi'ation. ?o you want to give us a run&down on what that would be- %ould that be too technical because I don#t want to fry !eo!le#s brains $ust yetHeather Porter: %e will kee! it really easy and more of a se7y version of (B<. (earch engine o!timi'ation ) whenever I say those words to clients or $ust anyone, they $ust gla'e over their eyes1 3I $ust give that to somebody else to do4 and often times what they mean by that is that the !erson that set u! their website stuck some little what we call keywords or little descri!tion in their website and then $ust let it sit there and haven#t ever changed it since and now it#s not setting your site u! to be o!timi'ed. %hat (B< really is, it#s like we $ust talked before, one com!onent is lots of u!dated information that#s going on to your site on an ongoing basis. It#s also being active e7ternally of your site. (o, going out there, having a chat on other !eo!le#s sites by !utting comments on their sites, it#s !utting comments in different forums. There is a whole bunch of different forums. A forum is basically $ust where you can go to seek out information and !ost KLA uestions about stuff. (o, you go out there. There are !ress releases and articles that you can actually have written or write yourself and submit all over the internet and you may or may not heard 6back link# but basically what that means is the reason why you want to do is these is articles or !ress releases, they link back to your website. (o, you suddenly have all these links all over the internet saying 3This site here is cool because that has a whole bunch of links and

www.autopilotyourbusiness.com

a whole bunch of !eo!le and websites talking about it4 and that#s basically search engine o!timi'ation. Andrew McCauley: <kay, I am falling over $ust thinking about it. Heather Porter: It#s being active on the internet and give you a lot of great information on your site on an ongoing basis. Andrew McCauley: =ood one, good one. And I guess we got a few other things that we can maybe mention now or later, whenever you like, but1 Heather Porter: (ome of the big !icture things I think that are most im!ortant is there is the whole thing of selling stuff on the net, like what do you need to sell stuff on your website and one of the big things is, you might have heard the world 6sho!!ing cart# or 6PayPal# and all those things1 Andrew McCauley: "eah. Heather Porter: (o, there are little systems that you can use to basically stick a !roduct u! on your website and sell it. Andrew McCauley: things. Cool. (o, we will share how to do that, how to use those sort of

Heather Porter: "eah, de!ending on what you want to sell, e7actly. (o, there is a whole bunch of great little tricks with that and using free systems that are already out there to su!!ort you. Andrew McCauley: And we are going to talk about collecting names and addresses and how that#s going to work and what ha!!ens when you see those little bo7es where you !ut your name and your e&mail address and how do you work those and how do you set them u! and what they are all about. Heather Porter: Here is a great e7am!le too. A lot of !eo!le that set those bo7es out and collect a list of e&mail addresses from their website and then they $ust don#t do anything with it. I was $ust talking to somebody yesterday. They have 9I,,,, e& mail addresses that they have never sent any e&mail to !ast the time that they !ut for !eo!le to sign u! on their website. (o, there is a whole strategy or a way of using these e&mails once the !erson signs u! to get something off your site or whether it#s a newsletter or free re!ort, whatever you are going to give them in e7changing for collecting their e&mail address. There is a way of communicating with them on an ongoing basis to build that ra!!ort, that relationshi!, so eventually they are $ust going to think of you as the go&to !lace or !erson to buy !roducts or services in your s!ace.

www.autopilotyourbusiness.com

Andrew McCauley: ?o you always have to give away something that costs1 like, if it was my website, do I have to give away something that#s going to cost me moneyHeather Porter: Ho, no, not at all, not necessarily. (ome great e7am!les of what !eo!le are using are they currently have a newsletter and they !ut really great discounts in their newsletter and they $ust basically !ut a form u! and say 3(ign u! for our newsletter and every single month you could save 9@M on our circuses4 or !robably all of us out there have something that we have written or an article or whatever, you can easily !ackage that into a free thing to give away, whether it#s as an article or e&book ) most !eo!le call those 6*ree Ee!orts#, by the way ) or you can $ust literally sit there and film yourself reading off what you have written in the !ast and make a video out of it and give that away as a free thing. Andrew McCauley: (o, are we going to talk about some of the develo!ment of that for !eo!le, some of our listenersHeather Porter: "eah, how to use what you already have, so it#s not going to cost you a lot of money. Andrew McCauley: Cool, cool. %hat else- I think we will be doing this for a year with all that information. Heather Porter: The most im!ortant thing with all this ) we will have other to!ics to come ) to not overwhelm you. There is a way to use these !latforms and kind of set them u! in !hases as to not overwhelm you. There is a very sim!le way of $ust setting one thing u! after another and then hooking them all together so there is a little system that#s working for you and again, as we said before, don#t e7!ect to learn this by yourself because then you are going to be stuck in a way from what you are good at and that#s where a lot of small business owners fail is that they are trying to be everything to everyone and they can never really truly e7cel at anything. (o, for you to be the business owner, to grow your business, to get more clients, stick with what you are good at and then come listen to us. Andrew McCauley: "eah, good. I think that#s what really $uices me is the strategies and the systems that !ut this stuff together so that you are not s!ending hours u!on hours u!on hours either trying to learn it or do it because you are not doing it the right way. It#s so much hel!ful when you have got someone who can direct you on how to do things the right way the first time rather than, as I said, s!end years and years and years ) we have both s!ent years and years and years doing it ourselves and it#s time to $ust dum! our brains out if you like...

www.autopilotyourbusiness.com

Heather Porter: Think of us like your !ersonal trainer, like if you are going to go into the gym and do some e7ercises, if you are $ust slightly misaligned or +M $ust not moving in the correct way, you may not get the effect that you could or build the muscle that you couldJ a !ersonal trainer could $ust literally move your body, slight little tweak and suddenly within two weeks you notice a massive difference. (o, we are trainers. %e are here to hel! navigate you through this messy, cra'y online world and hel! you know what to use so you get the most muscle in your business. Andrew McCauley: "es. %ell, I am looking forward to it. It#s going to be fun. %here can !eo!le get some more information- I guess we are going to have some resources as well available for !eo!le to download or look at. Heather Porter: "eah because a lot of times guys will actually tell you where to go on the internet to get free things, to get the stuff we talk about and we will !ut these links on the !age. (o, Autopilot Your Business is our business and we are here to auto!ilot your business and you could find us in two !laces. "ou can go to *acebook and you can in 3auto!ilot your business4 and we are there and we often give u!dates about our !odcast there but you can also go to www.Auto!ilot"our;usiness.comN!odcast. Andrew McCauley: Podcast, easy. Heather Porter: "aay. Andrew McCauley: Basy. There will be big buttons on there to find. If you can#t remember the word 6!odcast# at the end of it, $ust remember www.Auto!ilot"our;usiness.com and you will find us there but that#s where we are going to be directing you to get some great information, some great resources, kee! u! to date with what#s going on. If you want to share some information, you want to share some uestion, you want to ask some uestions, we will be ha!!y to answer those on the future !odcasts. Heather Porter: "es. Andrew McCauley: (o, I guess, that#s about it from this side of the world. Heather Porter: "eah and from this side of the world as well. Andrew McCauley: going to be on1 Alright then, it#s been great chatting and the ne7t !odcast is

Heather Porter: I think we should start with how to clean u! your website if you have one so it#s actually doing the $ob for you instead of $ust sitting there and looking

www.autopilotyourbusiness.com

!retty or not so !retty in so many !eo!le#s cases. *irst, yeah, we want to talk about how to get your website working for you. Andrew McCauley: I think that#s a great idea because many of my clients that I have come through are like 3<h, we have got this website and it was built in +,,G4 and it#s so old and out of date and it#s not doing anything for them. (o, that#s !robably a great way to start. 5et#s do some s!ring cleaning in their websites and then we can go from there. Heather Porter: And that#s a nice foundation we can set and we will start stacking u! the other things on to! of what they need from there. Andrew McCauley: website again"eah, love it, love it, love it. Alright, well, what was that

Heather Porter: www.Auto!ilot"our;usiness.com. Andrew McCauley: Alright, we will chat to you later. Heather Porter: Alright, guys. Thanks for listening. %e look forward to chat ne7t time. Andrew McCauley: Ciao. Heather Porter: ;ye, Andrew> **End of Audio**

www.autopilotyourbusiness.com