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Ann Marie Cryer, CTSM

Waldorf, MD 20602 Home: 301.374.9553 Cell: 410.271.7821 cryerwaldorf@gmail.com

Highperformance marketing and event planning expert with more than 10 years of success planning and executing corporate and government events including all components of trade shows, conferences, and seminars. Highly adept at leading crossfunctionally to complete complex projects from inception to completion, deftly translating strategy into actionable initiatives. Proven track record of fostering and fortifying strategic relationships, partnerships, and sponsorships to drive return on investment across commercial and government environments. Catalyst for strong, sustainable revenue growth driven by seamless execution of event operations, branding, and product marketing. Change agent who thrives in fast-paced environments. Proactive planner with keen eye for detail and quality, motivational communicator, capable of building cohesion and engagement across all levels of management, staff, and clients to align organizational systems and unleash individual talents.

Brand Management Budgeting & Allocation Business Development Contract Negotiation Corporate Brand Development CrossFunctional Leadership Customer Relationship Management Direct Marketing Techniques E-mail Marketing Event Planning and Execution Inventory Management Lead Generation Market Analysis Marketing Communications Process Improvement and Optimization Product Marketing Project Management Revenue Generation Strategic Marketing & Sales Strategic Partnerships and Sponsorships Team Building and Leadership Trade Show Marketing Vendor Relations

Increased marketing campaign volume 146% and marketing e-mails 102% while reducing budget by 15%. Grew lead generation 112% year-over-year and introduced direct Salesforce.com lead integration. Delivered award-winning annual 48+ domestic/international trade shows and events with only $1.5M annual budget. "Army of One" - Negotiated, executed, and evaluated trade shows and events, including outside vendor contracts, exhibit space deliverables, accommodations, equipment, design, and logistics.

TeleCommunication Systems, Inc. February 2008 to November 2013 Senior Marketing Manager, Corporate Events and Trade Shows Annapolis, MD Partnered with senior stakeholders, product managers, and engineers to develop marketing strategies, trade show presence, communications, and product promotions. Coordinated multiple strategic marketing communication plans, defining product and service offerings, increasing revenue goals, profiling target audience and competition as well as product launch deliverables for all events. Collaborated with marketing team to ensure alignment of critical deadlines and budgetary requirements with expectations and quality standards. Led marketing and digital graphic design team to deliver highquality graphics, booth design, product collateral, e-mail campaigns, presentations, videos, and interactive demonstrations to represent productbranding initiatives. Built and maintained relationships with conference organizers, vendors, staff, and key stakeholders to ensure the integration and execution of program messages, strategies and tactics.

Coordinated comprehensive exhibit, event details, including: staff accommodations, procuring booth space, show services (i.e., electrical, internet, rigging, furnishings, audio visual, labor, attendee registrations, etc.) while maintaining close communication with show staff. Created integrated planning timelines to coordinate pre-show logistics, booth design, set-up, transportation and allocation of services. Launched creative strategies to increase, facilitate, and track attendee traffic, lead retrieval and event metrics analysis. Collected leads from sales and demo staff in a timely manner to establish campaigns in Salesforce to ensure leads are entered correctly to facilitate effective follow up and outreach. Tracked and reported metrics for all trade shows and events, benchmarking and measuring effectiveness through surveys, budget actuals, Key Performance Indicators (KPIs) and other accountability metrics. Supervised conference, exhibit and event staff, and designed and implemented staff guides and postshow surveys, compiling reports illustrating return on investment (ROI) and recommendations for prospective participation for management. Drove design of new and existing booth properties up to 80' x 50'. Managed inventory of exhibit, event materials (e.g. promotional items, collateral, premiums, demos, etc.) Prepared and monitored all trade show and event budgets, ensuring top quality while consistently coming in under budget. Managed post- event account reconciliation, created and tracked purchase orders and submitted coded invoices to accounting in a timely manner. Created detailed budget forecast for each trade show and event. Hosted on-site, preand postshow-planning sessions with sales team, product managers and senior business unit team. Researched and proposed new trade shows, events, sponsorships and conference opportunities that aligned with company objectives. Maintained and updated events, trade show calendar. Lockheed Martin February 2007 to January 2008 Trade Show Coordinator Rockville, MD Planned and executed events for 40+ national and international trade shows. Prepared monthly reports; managed and tracked event budgets. Facilitated onsite event management. Secured exhibit space and negotiated hotel contracts. Developed meeting materials and worked with digital design team to develop conference websites and email campaigns. SoftMed Systems, Inc. Meeting, Event, and Trade Show Planner Silver Spring, MD July 2005 to September 2006

Guided 49+ annual events, trade shows, conferences, and seminars for more than 5,000 attendees, including $2.5M budget. Composed detailed event timelines. Selected and tracked onsite activities including, accommodations, catering, entertainment, and attendee ground transportation; procured speakers and coordinated speaker travel arrangements. Steered comprehensive event details, including securing venues and locations, procuring AV contractors, overseeing production and development, venue management and certificates of insurance. Collaborated with client, marketing team and digital graphics design team to create event brand. Secured exhibit space and facilitated onsite event management. Key contributor to design of updated 30 x 50 trade show booths and graphics. Delivered monthly reports regarding status of all events.

Professional Development
Trade Show Marketer (CTSM) Certification Northern Illinois University Outreach DeKalb, IL.