San Miguel Corporation and A.

Soriano Corporation Background of the Study In the early 1980 the San Miguel Corporation (SMC) and A. Soriano Corporation (ANSCOR) Group of Companies, under the leadership of Andres Soriano, Jr. addressed a long felt need for an effective formal planning system for the two companies. According to Soriano, the companies had developed their budgeting and long-ranged planning systems several years earlier but, despite the many advantages these gave them they still were not satisfied with their ability to respond to the rapid changes in the environment around them. The therefore, search for a process that would enable them to upgrade their planning capability. In November 1982, Dr. Lorange addressed a joint dinner-meeting of SMC and ANSCOR Group and shares his insights on the implementation of the strategic planning of the two companies. Following are excerpts from an article prepared by Lorange during the meeting. Time Frame 1982 The time of Marcos regime. In which the control of the ownership has been turned political. Rapid changes to environment merely occurred. Viewpoint A. Andres Soriano He has fully supported the Strategic Plan and encourages employees to participate in the implementation of the plan. He was convinced and believed that the Strategic Plan to be implemented will largely help the company to solve its problem regarding environmental changes and the competition. B. Dr. Peter Lorange Dr. Peter Lorange was glad about how the company responds to the Strategic Plan he proposed. The Strategic Plan became successful according to him because it gathered support not only from the Top Management but also from the lower level of management. Statement of the Problem The company implemented a new strategic planning to answer the problem. The problem is how the company asses the success of the strategic plan in order to develop the implemented system.