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perspective
177
N. Duru Ahanotu
Stanford University, Stanford, California, USA
Introduction
In 1994 and 1995, Saturn aired an automobile commercial to demonstrate the
company’s commitment to the empowerment of production workers. The
advertisement depicted a production worker who, on recognizing an anomaly
on the assembly line, stops the line and alerts the resident manufacturing
engineers to the problem. The engineers quickly locate and repair what turns
out to be a minor problem, and the production worker expresses pride in his
contribution to the problem-solving effort. Even though he recognized an
aberration, he lacked the knowledge to diagnose and/or fix it. In fact, the
engineers in the advertisement make no attempt to share or transfer some of
this knowledge: they simply display the malfunctioning part. Of course, a
television advertisement is a snapshot image rather than a comprehensive
study, but as a representation of empowerment for production workers, this
scenario seems to be missing the substance of empowerment.
What the previous example demonstrates is dependence under the guise of
empowerment: there certainly exists a degree of participation in the problem-
solving activity, but empowering knowledge, the knowledge that builds the
capacity to handle value-added job enrichment and/or enlargement, is absent.
While organizations have achieved some success in empowering today’s white-
collar and other professional workers, they have had less success with
production workers. I argue that, too often, production workers remain captive
to external sources of design knowledge: managers, engineers, and other
manufacturing professionals. This design knowledge constructs production
processes and controls the direction of innovation. Even efforts to bring
continuous improvement to the factory floor relegates workers to improve
quality and productivity under the given production paradigm, but it does not
provide them with enough tools or opportunities to alter, much less challenge,
that same paradigm.
Ultimately, production workers will not feel empowerment until they are
participants in the innovative processes of a manufacturing company. This
participation goes beyond quality programs and continuous improvement
efforts. This level of participation requires that production workers actively
contribute to innovative manufacturing practices, gain freer access to design
knowledge, and acquire more design knowledge (formal and theoretical) Empowerment in Organizations,
Vol. 6 No. 7, 1998, pp. 177-186.
through operative, experimental, and absorptive (collaborative) activities. I © MCB University Press, 0968-4891
Empowerment in have elsewhere called these activities the tripartite of production tasks (TPT)
Organizations (Ahanotu, 1998); they establish a bi-directional flow of knowledge between the
6,7 factory floor and the design sources of knowledge. Otherwise, production
workers will remain dependents of the production system and not become
active participants in a process of evolving manufacturing core competencies.
The knowledge-based perspective on empowerment presented in this paper
178 reveals the essential role that knowledge and innovation play in making
empowerment a reality for production workers.
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