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INTRODUCTION Immediately after Independence, the government of India initiated measures to play an active role in the economic life of the nation. In pursuance of this policy, government adopted Industrial Policy Resolution in 1948 in which it envisaged a mixed economy. From now onwards, government decided to play an active role in different segments of an economy including banking and finance. The Government of India, in a major step nationalized Reserve Bank of India in 1948. In 1949, the Banking Regulation Act was enacted which empowered the Reserve Bank of India (RBI) "to regulate, control, and inspect the banks in India. Government in order to have firm grip over this sector nationalized the private banks first in 1969 and later in 1980. With the second dose of nationalization, the GOI controlled around 91% of the banking business of India. After this, until the 1990s, the nationalized banks grew at a pace of around 4%, closer to the average growth rate of the Indian economy. In the early 1990s the then Narsimha Rao government embarking on a policy of liberalisation, gave licenses to a small number of private banks, which came to be known as New Generation tech-savvy banks, which included banks such as Global Trust Bank, UTI Bank, (now re-named as Axis Bank), ICICI Bank and HDFC Bank. This almost kick started the banking sector in India, which has seen rapid growth with strong contribution from all the three sectors of banks, namely, government banks, private banks and foreign banks. FDI in Banking Sector The next stage for the Indian banking has been setup with the proposed relaxation in the norms for Foreign Direct Investment, where all Foreign Investors in banks may be given voting rights which could exceed the present cap of 10%, at present it has gone up to 49% with some restrictions.

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A) Commercial Bank: Among the banking institution in the organized sector, the commercial banks are the oldest institutions having a wide network of branches. They were established as corporate bodies with share holdings by private individuals. They were mainly engaged in financing organized trade, commerce and industry.

1) Public Sector Banks: Public Sector in Indian banking reached its present position in three stages. 1. The conversion of the existing imperial bank of India into the State Bank of India in 1955. 2. The nationalization of 14 major commercial banks in 1969. 3. The nationalization of 6 more commercial banks in 1980 and one of them New Bank of India was later on merged with Punjab National Bank. Thus 27 banks constitute public sector in Indian commercial banking.

2) Private Sector Bank: The Narasimham Committee on Financial Sector (1991) recommended the establishment of Private Banks in India. The Reserve Bank of India provide guidance for the setting up of new private sector banks have been established mainly by the financial institution such as a UTI, ICICI, IDBI, HDFC. They improve the image of new commercial banking system and to win confidence of the depositing public. B) Regional Rural Banks: Regional Rural Banks have been established by the Government of India in terms of the provisions of the Regional Rural Banks Act 1976. They grant loans & advances to

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artisans, small entrepreneurs and persons who are engaged in trade, commerce or industry or other productive activities.

C) Co-Operative Banks: Registered under the Co-operative Societies Act of the Respective States, the banking related activities of the co-operative banks are also regulated by the Reserve Bank of India. They are governed by the Banking Regulations Act 1949 and Banking Laws (Cooperative Societies) Act, 1965. The Co-operative banks are an important constituent of the Indian Financial System. The Co-operative movement originated in the West, but the importance that such banks have assumed in India is rarely paralleled anywhere else in the world. Their role in rural financing continues to be important even today, and their business in the urban areas also has increased phenomenally in recent years mainly due to the sharp increase in the number of primary co-operative banks. While the co-operative banks in rural areas mainly finance agricultural based activities including farming, cattle, milk, hatchery, personal finance, etc. along with some small scale industries and self-employment driven activities. The co-operative banks in urban areas mainly finance various categories of people for selfemployment, industries, small-scale units, home finance, Consumer finance, personal finance, etc. The co-operative banks have a three tier set up : The state co-operative banks. Central co-operative banks. Primary Credit Societies. The co-operative banks proceed on the principle of co-operation. Some of the co-operative banks are quite forward looking and have developed sufficient core competencies to challenge state and private sector banks. According to The National Federation of Urban Cooperative Banks and Credit Societies (NAFCUB) the total deposits & lending of co-operative banks is much more than Old Private Sector Banks & also the
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New Private Sector Banks. This exponential growth of Co-operative Banks is attributed mainly to their much better local reach, personal interaction with customers, and their ability to catch the nerve of the local clientele

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INTRODUCTION ICICI Bank is an Indian multinational bank and financial services company headquartered in Mumbai. Based on 2013 information, it is the second largest bank in India by assets and third largest by market capitalization. It offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialized subsidiaries in the areas of investment banking, life and nonlife insurance, venture capital and asset management. The Bank has a network of 3,350 branches and 10,486 ATM's in India, and has a presence in 19 countries. ICICI Bank is one of the Big Four banks of India, along with State Bank of India, Punjab National Bank and Canara Bank. The bank has subsidiaries in the United Kingdom, Russia, and Canada; branches in United States, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar and Dubai International Finance Centre; and representative offices in United Arab Emirates, China, South Africa, Bangladesh, Thailand, Malaysia and Indonesia. The company's UK subsidiary has established branches in Belgium and Germany. In March 2013, Operation Red Spider showing high ranking officials and some employees of ICICI Bank involved in money laundering. After a government inquiry, ICICI Bank suspended 18 employees and faced penalties from the Reserve Bank of India in relation to the activity.

Key people- Ms.Chanda Kochhar (MD & CEO) Products- Credit cards, Consumer banking, corporate banking, finance and insurance, investment banking, mortgage loans, private banking, wealth management Revenue- US$ 13.52 billion (2012) Operating Income- US$ 2.117 billion (2012) Profit- US$ 1.597 billion (2012) Total assets- US$ 98.99 billion (2012) Total equity- US$ 12.62 billion (2012) Employees- 81,254 (2012)

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ICICI Bank was established by the Industrial Credit and Investment Corporation of India, an Indian financial institution, as a wholly owned subsidiary in 1994. The parent company was formed in 1955 as a joint-venture of the World Bank, India's public-sector banks and public-sector insurance companies to provide project financing to Indian industry. ICICI's shareholding in ICICI Bank was reduced to 46% through a public offering of shares in India in fiscal year 1998, an equity offering in the form of ADRs listed on the NYSE in fiscal year 2000, ICICI Bank's acquisition of Bank of Madura Limited in an all-stock amalgamation in fiscal year 2001, and secondary market sales by ICICI to institutional investors in fiscal year 2001 and fiscal year 2002. The principal objective was to create a development financial institution for providing the medium-term and long-term project financing to Indian businesses. In the 1990s, the ICICI transformed its business from a development financial institution offering only single project finance to a diversified financial services group offering a wide variety of products and services, both directly and through a number of subsidiaries and affiliates like ICICI Bank. In 1999, the ICICI become the first Indian company and the first bank or financial institution from nonJapan Asia to be listed on the New York Stock Exchange (NYSE). The bank was initially known as the Industrial Credit and Investment Corporation of India Bank, before it changed its name to the abbreviated ICICI Bank. The parent company was later merged with the bank. ICICI Bank launched internet banking operations in 1998 ICICI's shareholding in ICICI Bank was reduced to 46 percent, through a public offering of shares in India in 1998, followed by an equity offering in the form of American Depositary Receipts on the NYSE in 2000. ICICI Bank acquired the Bank of Madura Limited in an all-stock deal in 2001 and sold additional stakes to institutional investors during 2001-02. In the 1990s, ICICI transformed its business from a development financial institution offering only project finance to a diversified financial services group, offering a wide variety of products and services, both directly and through a number of subsidiaries and affiliates like ICICI Bank. In 1999, ICICI become the first Indian company and the first bank or financial institution from non-Japan Asia to be listed on the NYSE. In 2000, ICICI Bank became the first Indian bank to list on the New York Stock Exchange with its five million American depository shares issue generating a demand book 13 times the offer size. In October 2001, the Boards of Directors of ICICI and ICICI Bank approved the
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merger of ICICI and two of its wholly owned retail finance subsidiaries, ICICI Personal Financial Services Limited and ICICI Capital Services Limited, with ICICI Bank. The merger was approved by shareholders of ICICI and ICICI Bank in January 2002, by the High Court of Gujarat at Ahmedabad in March 2002 and by the High Court of Judicature at Mumbai and the Reserve Bank of India in April 2002. In 2008, following the 2008 financial crisis, customers rushed to ICICI ATMs and branches in some locations due to rumours of adverse financial position of ICICI Bank. The Reserve Bank of India issued a clarification on the financial strength of ICICI Bank to dispel the rumours.

To be the leading provider of financial services in India and a major global bank.

We will leverage our people, technology, speed and financial capital to: be the banker of first choice for our customers by delivering high quality, worldclass products and services. expand the frontiers of our business globally. play a proactive role in the full realisation of Indias potential. maintain a healthy financial profile and diversify our earnings across businesses and geographies. maintain high standards of governance and ethics. contribute positively to the various countries and markets in which we operate. create value for our stakeholders.

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Private banking is a concept which is new and fast emerging in the world of banking where changes have become a necessity in order for banks to survive in this competitive environment vis--vis not only from the public and private sector banks but also from the foreign banks. The objective of the research is to explore the various products, which a private banker deals into and the systematic process involved to match client requirements with the right kind of product.

Through this research one of the main objectives is to explore the reason why most of the banks are injecting private banking as business profile to their set of service offerings. Though private banking evolved in late 80s in Asia, in India its not more than 5 years old. ICICI started it in Aug 2002 and since then it has been a remarkable success. Today there are enormous solutions to cater client needs but what suits best to a client is where private banking fits in. Every client will have different needs, liking and preferences. So a customized portfolio for every client is the need of the day.

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SERVICES ICICI Bank offers products and services tailored to meet customers industry's unique needs. 1) Automotive: The automotive sector in India is booming as Indians take to cars and two-wheelers like never before. The worlds biggest brands are already here, with many more to follow. India is also fast becoming an important manufacturing hub for the major players in the world. Their OEM suppliers are also following in their footsteps to set up base in India. Recognising the unique needs of automotive & auto component manufacturers, ICICI Bank has set up a team of automotive specialists who can tailor-make a solution that suits customers business. The banks long-term relationships with leading auto-manufacturers ensure customers get the quickest turnaround times possible, with the network of more than over 600 branches and 1800 ATMs giving them 24/7 accessibility. A single-window access to all the banking solutions customers may need ensures quick approvals and minimal paperwork. ICICIs modern approach to business banking backed by their superior technology helps provide swift anytime, anywhere banking services via our branch/ATM network, phone, mobile and Internet. With a Relationship Manager always at customers beck and call, there will be nothing to stop customers business from speeding ahead. 2) Construction: The Indian economy is growing at a rapid pace. Predictably, the construction sector estimated at Rs.3, 00,000 crores is booming as well, be it infrastructure or commercial retail and residential space. An outlay of over Rs.18, 00,000 crores is projected over the next 10 years. ICICI Bank has pulled out all stops to ensure customers get all the financial support they need to take advantage of the opportunities and face the unique challenges in this sector. The banks in-house construction industry specialists will customize end-to-end solutions for customers right from the bidding process and implementation of the project through to
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the defect liability period. These range from Performance & Financial Guarantees to term loans for Equipment Financing & working capital facilities to buy raw materials. ICICIs modern approach to business banking backed by our superior technology helps provide swift anytime, anywhere banking services via the branch/ATM network, phone, mobile and Internet. Whether customers are a small contractor striving to grow, or an established player seeking to grow globally, ICICI Bank provides the foundation to grow their business. 3) Pharmaceuticals: Whether it's the challenges of Schedule M or awareness of best practices, nobody understands the fundamental issues of the pharma business better than customers. Except, perhaps,ICICI Bank. Recognising the need to stay abreast of the latest developments in this rapidly evolving sector, the banks team of pharma specialists bring to the table just the expertise customers business needs. Whether customers are involved with formulations or APIs for local or global markets, what customers get is a potent mixture of industry understanding backed by working capital facilities, forex services and special lending programs customised for you. It is a platform to provide value to the pharmaceutical manufacturing customers of ICICI Bank through focus, innovation and sharing. The banks modern approach to business banking backed by their superior technology helps provide swift anytime, anywhere banking services via their branch/ATM network, phone, mobile and Internet. 4) Apparels: The export quota regime has been dismantled ushering in an era of open competition. China may be the leader by far in terms of sheer volume. But there are plenty of value opportunities both as a mass manufacturer and as a leading player in the value-added premium segments. Many Indian suppliers are already modernizing and diversifying their operations to meet pressures of scale and speed of delivery. The Indian domestic market too is witnessing a huge transformation and growth in organized retail space across malls, departmental stores and premium boutiques.

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Customers are brand-hungry and ready to pay premiums to make lifestyle and personal statements. New players are emerging in regional and national markets. ICICI Bank is geared to meet customers requirements in the apparel sector through strong solutions for all their needs: 1) Term loans in rupee and foreign currency with TUFS benefits for financing of expansion and modernisation plans. 2) Competitively priced working capital and other products (including export finance in foreign currency) in order to optimise costs of lending. 3) Sophisticated derivative product delivered in a simplified and convenient manner as a source of hedging and optimising profits. Finally, ICICI Bank has cut down approval time by standardising the assessment process through use of scoring models. 5) Transport: Indian road transport industry is witnessing a sea-change. Infrastructure investments in highways and ports, entry of professional 'outsourced' logistics service companies in the corporate sector, introduction of tracking technology, better quality and more choice of vehicles - all this is opening up new opportunities and challenges. The growth of domestic tourism and migration is leading to increase in travel while the growth of connectivity is creating new paths of commerce and business. ICICI Bank offers those in the transport business a host of advantages. From faster sanction due to parameters-based approach, to interest cost savings according to usage. A Relationship Manager is the single point contact for all customers needs. ICICI Bank's Roaming Current Account makes a powerful difference to customers business. Bank and withdraw money in any branch or ATM across the country. Bank anytime from 8 a.m. to 8 p.m. at any of the branches. It helps in transferring funds without a cheque or a DD, through a phone call or through Internet Banking. It uses the cash management services for collections and payments across the country.

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6) Gems & Jewellery: The Gems & Jewellery industry in India is witnessing downstream integration into the retail space, alliance marketing with end customers in the export arena, and overall dynamic growth in domestic and international markets, across the B2B and B2C space. ICICI Bank has been serving firms in gems and jewellery sector with comprehensive services and in-depth expertise. ICICI have a range of credit facilities and derivative products at competitive rates. The banks Gems and Jewellery experts know exactly the customers business needs. Or, if it's convenience customers require, banks vast network of branches and ATMs are just the thing for the customers. Additionally, ICICI Bank's international experience and expertise in the global jewellery trade gives customers the most complete forex products and advisory services you need to stay ahead of competition. 7) Travel & Tourism: ICICI Banks industry-specific solutions help customer leverage every opportunity for growth and maximize their profits. Banks team of industry experts customizes solutions designed to fit customers unique business requirements. Customers leverage the anytime anywhere business banking advantage to manage their finances efficiently and easily. With the national reach and global network, the bank can now take the business places. Industry solutions Funding solutions for Hotels, Travel & Tourism sector: ICICI provide project finance in the form of term loans or working capital against card receivables. Rapid Travellers Cheque Program: The bank purchase TC's from Money Changers on prefixed transaction exposure/volume. Special Foreign Currency Tour Operators Account: The bank handle collections of foreign currency and remittances from the outbound tour operators and inward remittances, for hotels and tour reservation made abroad. Derivatives for Risk Mitigation: ICICI help customers hedge the foreign currency inward remittances and local currency outward remittances through our forex services.

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PRODUCT ICICI Bank offers wide variety of Deposit Products to suit your requirements. Coupled with convenience of networked branches/ ATMs and facility of E-channels like Internet and Mobile Banking, ICICI Bank brings banking at your doorstep. Select any of our deposit products and provide your details online and our representative will contact you for Account Opening.

SAVING ACCOUNTS ICICI Bank offers you a power packed Savings Account with a host of convenient features and banking channels to transact through. So now we can bank at our convenience, without the stress of waiting in queues

SENIOR CITIZEN SERVICES ICICI understand that as the person reach the age to retire, he/she do have certain concerns whether his/her hard earned money is safe and secure whether his/her investments give you the kind of returns that you need. That's why ICICI have an ideal Banking Service for those who are 60 years and above. The Senior Citizen Services from ICICI Bank has several advantages that are tailored to bring more convenience and enjoyment in life.

YOUNG STARS It's really important to help children learn the value of finances and money management at an early age. Banking is a serious business, but ICICI make banking a pleasure and at the same time children learn how to manage their personal finances.

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FIXED DEPOSITS Safety, Flexibility, Liquidity and Returns!!!! A combination of unbeatable features of the Fixed Deposit from ICICI Bank.

RECURRING DEPOSITS When expenses are high, we may not have adequate funds to make big investments. But simply going ahead without saving for the future is not an option for us. Through ICICI Bank Recurring Deposit you can invest small amounts of money every month that ends up with a large saving on maturity. So we can enjoy twin advantages- affordability and higher earnings

HOME LOAN The No. 1 Home Loans Provider in the country, ICICI Bank Home Loans offers some unbeatable benefits to its customers - Doorstep Service, Simplified Documentation and Guidance throughout the Process. It's really easy!

PERSONAL LOANS If we're looking for a personal loan that's easy to get, our search ends here. ICICI Bank Personal Loans are easy to get and absolutely hassle free. With minimum documentation we can now secure a loan for an amount up to Rs. 15 lakhs.

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CAR LOAN The NO 1 financier for car loans in the country. Network of more than 1500 channel partners in over 780 locations. Tie-ups with all leading automobile manufacturers to ensure the best deals. Flexible schemes & quick processing. Hassle-free application process on the click of a mouse.

COMMERCIAL VEHICLE LOANS Range of services on existing loans & extended products like funding of new vehicles, refinance on used vehicles, balance transfer on high cost loans, top up on existing loans, Extend product, working capital loans & other banking products.

TWO WHEELER LOANS Avail attractive schemes at competitive interest rates from the No 1 Financier for Two Wheeler Loans in the country. Finance facility up to 90% of the On Road Cost of the vehicle, repayable in convenient repayment options and comfortable tenors from 6 months to 36 months. Ride home on Dream Two Wheeler with ICICIs hassle free finance.

FARM EQUIPMENT LOANS Preferred financier for almost all leading tractor manufacturers in the country. Flexible repayment options in tandem with the farmer's seasonal liquidity. Monthly, Quarterly and Half-yearly repayment patterns to choose from. Comfortable repayment tenures from 1 year to 9 year

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CREDIT CARDS ICICI Bank Credit Cards give us the facility of cash, convenience and a range of benefits, anywhere in the world. These benefits range from life time free cards, Insurance benefits, global emergency assistance service, discounts, utility payments, travel discounts and much more. DEBIT CARDS The ICICI Bank Debit Card is a revolutionary form of cash that allows customers to access their bank account around the clock, around the world. The ICICI Bank Debit Card can be used for shopping at more than 100,000 merchants in India and 13 million merchants worldwide. TRAVEL CARD Presenting ICICI Bank Travel Card. The Hassle Free way to Travel the world. Traveling with US Dollar, Euro, Pound Sterling or Swiss Francs; Looking for security and convenience; take ICICI Bank Travel Card. Issued in duplicate. Offers the Pin based security. Has the convenience of usage of Credit or Debit card. PREPAID CARDS ICICI Bank brings to you a complete bouquet of pre-paid cards providing payment solutions at your fingertips. ICICI Bank pre-paid cards are a safe & convenient way for associate payments, disbursements, gifting & small ticket transactions. Pre-paid cards are available on a VISA platform thus providing accessibility to over one lakh merchant establishments & cash withdrawal from all VISA ATMs in India.

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INTRODUCTION Standard Chartered is the worlds leading emerging markets bank. It employs 32000 people in over 500 offices in more than56 countries in the Asia Pacific region, South Asia, the Middle East, Africa, United Kingdom and Americas. The bank serves both consumer and wholesaler banking customers. The consumer bank provides credit cards, personal loans, mortgages, deposit taking activity and wealth management services to individuals and medium sized businesses. The wholesale bank provide service to the multinational, regional and domestic corporate and institutional clients in trade finance, cash management, custody, lending foreign exchange, interest rate management and debt capital markets. With nearly 150 in emerging markets the bank has unmatched knowledge and understanding of its customers in its markets. Standard Chartered recognizes its responsibilities lies to its staff and to the communities in which it operates.

Chartered Bank The Chartered Bank began when Queen Victoria granted a Royal Charter to Scotsman James Wilson in 1853. Chartered opened its first branches in Mumbai, Kolkata and Shanghai in 1858, followed by Hong Kong and Singapore in 1859. The Bank started issuing banknotes of the Hong Kong dollar in 1862

Standard Bank The Standard Bank was a British bank founded in the Cape Province of South Africa in 1862 by Scot, John Paterson. Having established a considerable number of branches, Standard was prominent in financing the development of the diamond fields of Kimberley from 1867 and later extended its network further north to the new town of Johannesburg when gold was discovered there in 1885. Half the output of the second largest gold field in the world passed through The Standard Bank on its way to London. Standard expanded widely in Africa over the years, but from 1883 to 1962 was formally known as the Standard Bank of South Africa. In 1962 the bank changed its name to Standard Bank Limited, and the South African operations were formed into a separate subsidiary which took the parent bank's previous name, Standard Bank of South Africa Ltd.

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HISTORY Standard Chartered is the worlds leading emerging markets bank headquartered in London. Its businesses however, have always been overwhelmingly international. This is the summary of main events in the history of standard chartered and some of the organizations with which it merged. The early years Standard chartered is named after two banks which merged in1969. They were originally known as the standard bank of British South Africa and the chartered bank of India, Australia and china. Of the two banks, the chartered bank is the older having been founded in 1853 following the grant of a royal charter from Queen Victoria. The moving force behind the chartered was a Scott, James Wilson, who made his fortune in London making hats. James Wilson went on to start the economists, still one of the worlds pre-eminent publications. Nine years later, 1962, the standard bank was founded by a group of businessmen led by another Scott, John Paterson, who had immigrated to the Cape Province in South Africa and had become a successful merchant. Both banks were keen to capitalize on the huge expansion of trade between Europe, Asia and Africa and to reap the handsome profits to be made from financing that trade. The chartered bank opened its first branch in 1858 in Chennai and Mumbai. A branch opened in shangha is that summer beginning standard chartered sun broken presence in china. The following year the chartered bank opened a branch in Hong Kong and an agency was opened in Singapore, a privilege to continue to exercise up until the end of the 19thcentury. Over the following decades both the standard bank and the chartered bank printed bank notes in a variety of countries including chin, south Africa, Zimbabwe, Malaysia and even during the siege of marketing in south Africa. Today standard chartered is still one of the three banks, which prints Hong- Kongs bank note.

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1. PERSONAL FINANCE. Mortgages In many of the markets where standard chartered operate, especially in key markets of Hong Kong, Singapore, Malaysia, they are reported to be the market leader for mortgages. Their experienced and dedicated teams will guide the individual in every single step to enable him a smooth and hassle-free experience, offering him rates and repayment packages most suitable, start by trying our instant approval service.

Unique features: Low interest rates, option of flat or reducing interest rates. Low EMI (equated monthly installments). No hidden costs like processing charge. Everything is done up front. Quick approval and realization. Tax benefits No unfair collateral demands. A simple mortgage process.

Personal loans Standard Chartered bank helps the customer to be in control of his/her own finances. Personal loans, without any guarantees or collaterals, are available to customer to meet specific credit needs. Choose installment loan or Revolving loan, whatever suits best. Whether planning a vacation, re-decorating home, paying for childs college education, or simply wish to have a standby line of credit for unforeseen expenses, Standard Chartered Banks personal loans can help fulfill the dreams. Personal loan is specially designed to get the money need in time, without having to answer unnecessary questions, and without any collateral or mortgages.

Unique features: Choose the repayment plan most convenient, ranging from a compact 12-months period to a comfortable 36-monthspan. Free to use the money for renovating house or meeting some unexpected expenses etc.
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No collateral or security.

2. CREDIT CARDS Standard Chartered visa and MasterCard credit cards Standard Chartered credit cards provide financial flexibility, worldwide acceptance, and round- the- clock convenience. Benefits: Welcomed at the largest number of merchant outlets across the world. Revolving credit facility, allowing repaying card outstanding over time, at a convenience. Cash withdrawal in local currency at Visa and Master Card linked ATMs across the world. Platinum, Gold or Classic cards to suit lifestyle and needs. Smart credit cards with special privileges and security. Attractive rewards programs. Affinity and co-branded credit cards that give additional benefits from our partners. World-class service assistance and 24-hour customer help line.

3.PRIORITY BANKING Experience new Standards in banking. And lead a life of privilege and preferred financial solutions tailored perfectly for you with priority banking from Standard Chartered. Designed specially for those who appreciate only finest things in life, priority banking offers the very highest levels of personalized banking to match unique status. By embracing a holistic approach to financial well being and commitment to personal Wealth Management with a full range of innovative products and services, a customer will find banking with a reassuring and secure experience .Bank is committed to helping a plan, build and protect wealth by offering individual attention as well as international and investment opportunities to meet current and future needs .Standard Chartered bank priority banking is created specifically for a chosen few individuals, who will settle for nothing but the best and demand the highest Standards of services in all your banking relationships.

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Unique features: Personalized priority card will give instant recognition of priority status at all branches of Standard Chartered bank, worldwide. A dedicated customer relationship Manager trained to understand specific financial Needs and help to manage assets at home and abroad. It is as personalized as can be. Preferential pricing on our various products. Entitled to exclusive benefits. A complimentary pre-approved Gold Standard credit card. Special foreign exchange rates. Special invitations to exclusive events .Many account facilities, which are absolutely free of charge.

4. INVESTMENT ADVISORY SERVICES The Standard Chartered investment advisory services are comprehensive process that assists in planning for future. With this service, they can help to review financial goals, conduct a financial health check, evaluate risk profile and asset allocation plan to realize financial aspirations.

5. PERSONAL INVESTMENTS Standard Chartered is the leading independent distributor of unit trusts and mutual funds in Asia. Because they dont actually manage their own investment funds, they are absolutely objective in fund evaluation process. Bringing unmatched around the world, it can be assured of different investment options and a wealth of informative and relevant updates. With trained investment services consultants from countries around the globe, they can help to make the right investment decisions. Using a unique risk evaluation to gauge the level of risk customer can be comfortable with, coupled with a proprietary fund evaluation process to identify funds, assess risks and shortlist top-performing funds; customer can be ensured of a personalized investment portfolio catered to needs Standard Chartered Bank investment services put a whole new whole new world of possibilities within the reach of people who would like to achieve their financial goals but have many other demands on their time.

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Unique features: A one-stop offering a wide range of investment options to grow your wealth. Available across 8 cities. Trained investment services counselors. Sophisticated research franchise. Impartial and unbiased analysis on options best suited. Tailor made investment plans suited to risk taking ability.

Standard Chartered recognizes the things important to customer and his family. They are dedicated to protecting the customer, his family, and his hard earned assets and even his future earning giving him the assurance he needs. Their strategic alliance with prudential and CGU insurance puts us in a very strong position to provide for life and General Insurance needs. With a comprehensive range of products, Standard Chartered is set to protect the world.

7. DEPOSITS AND RETAIL SERVICES Deposits Standard Chartered offers a wide array of deposit products in both local and foreign currencies to help to earn competitive interest rates. Their international network offers an extra convenience while abroad. In some countries, they offer premium interest savings plans like Higher Education Funds to turn the dreams into reality. Retail services Standard Chartered offers a comprehensive range of retail services in many countries. These include: Automated banking services. Demand drafts. Foreign exchange services. Local and foreign currency cheques. Safe deposit boxes.
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8. RETAIL FX PRODUCTS Standard Chartered is now offering valuable customers an easy and flexible way to invest in foreign currencies. They provide high flexibility to enable sophisticated investors to capitalize on opportunities in the currency markets. Some of the Retail FX products include: FX Margin Trading. Currency Trading. Premium Currency Deposit. Principle Protected Currency Deposit

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Sc No 1

MAR'13 ( Cr.) 1,153.64 4.48

MAR'12 ( Cr.) 1,152.77 2.39 59,250.09 60,405.24


SOURCES OF FUNDS Share Capital Share warrants & Outstandings Total Reserve Shareholder's Funds Deposits Borrowings Other Liabilities & Provisions TOTAL LIABILITIES 3 4 5 2 0.08% 87.96% 10.63% 10.43% 14.53% 3.69% -2.62% 9.76%

65,547.84 66,705.96

2,92,613.63 2,55,499.96 1,45,341.49 1,40,164.91 32,133.60 32,998.69

5,36,794.68 4,89,068.80

APPLICATION OF FUND Cash and balance with Reserve Bank of India Balances with banks and money at call and short notice Investments Advances Gross Block Less : Accumulated Depreciation Less : Impairment of Assets Net Block Lease Adjustment Capital Work in Progress Other Assets TOTAL ASSETS Contingent Liability Bills for collection

6 7 8 9 10

19,052.73 22,364.79

20,461.29 15,768.02

-6.88% 41.84% 7.42% 14.39% 2.33% 3.88% 0.00% 0.70% 0.00% 0.00% -16.74% 9.76% -13.71% 63.69%

1,71,393.60 1,59,560.04 2,90,249.44 2,53,727.66 9,643.58 4,996.53 0.00 4,647.06 0.00 0.00 9,424.39 4,809.70 0.00 4,614.69 0.00 0.00 34,937.10



5,36,794.68 4,89,068.80 12 7,89,989.31 9,15,465.11 12,394.53 7,572.06

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Sc No 13 14

MAR'13 ( Cr.) 40,075.60 8,345.70 48,421.30

MAR'12 ( Cr.) 33,542.65 7,502.76 41,045.41


INCOME Interest Earned Other Income Total Income EXPENDITURE Interest Expended Operating Expenses PBIDT Provisions and Contingencies Profit Before Tax Taxes Total PROFIT & LOSS PAT Extraordinary Items Profit brought forward Adjusted Net Profit Total Profit & Loss Appropriations Equity Dividend (%) Earnings Per Share (in ) Book Value (in ) 8,325.47 0.00 7,054.23 0.00 8,325.47 15,379.71 200.00 72.17 578.22 6,465.26 0.00 5,018.18 0.00 6,465.26 11,483.44 165.00 56.09 524.02 28.77% 0.00% 40.57% 0.00% 28.77% 33.93% 21.21% 28.68% 10.34% 15 16 26,209.18 9,012.88 13,199.23 1,802.54 11,396.69 3,071.22 40,095.82 22,808.50 7,850.44 10,386.47 1,583.05 8,803.43 2,338.17 34,580.15 14.91% 14.81% 27.08% 13.87% 29.46% 31.35% 15.95% 19.48% 11.24% 17.97%

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PARAMETER Net Profit Before Taxes Adjustments for Expenses & Provisions Adjustments for Liabilities & Assets Cash Flow from operating activities Cash Flow from investing activities Cash Flow from financing activities Effect of exchange fluctuation on translation reserve Net increase/(decrease) in cash and cash equivalents Opening Cash & Cash Equivalents Cash & Cash Equivalent on Amalgamation / Take over / Merger Cash & Cash Equivalent of Subsidiaries under liquidations Translation adjustment on reserves / op cash balalces frgn subsidiaries Effect of Foreign Exchange Fluctuations Closing Cash & Cash Equivalent

MAR'13 ( Cr.) 11,396.69 1,737.27 1,166.95 11,102.01 -9,431.56 2,989.72 528.03 4,660.17 36,229.31 0.00 0.00 0.00 0.00 41,417.52

MAR'12 ( Cr.) 8,803.42 2,113.48 -24,033.75 -15,238.00 -12,280.17 28,751.76 905.63 1,233.60 34,090.08 0.00 0.00 0.00 0.00 36,229.31

CHANGE 29.46% -17.80% 104.86% 172.86% 23.20% -89.60% -41.69% 277.77% 6.28% 0.00% 0.00% 0.00% 0.00% 14.32%

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Sc No 1

MAR'13 ( Cr.) 2,725.80 00

MAR'12 ( Cr.) 675.80 00 13,467.08 14,142.88 63,964.70 12,618.21 30,910.81 1,21,636.59


SOURCES OF FUNDS Share Capital Share warrants & Outstandings Total Reserve Shareholder's Funds Deposits Borrowings Other Liabilities & Provisions TOTAL LIABILITIES 3 4 5 2 303.34% 0.00% 21.98% 35.43% -3.07% 43.78% -33.81% -1.54%

16,427.30 19,153.10 62,001.67 18,142.26 20,460.93 1,19,757.97

APPLICATION OF FUND Cash and balance with Reserve Bank of India Balances with banks and money at call and short notice Investments Advances Gross Block Less : Accumulated Depreciation Less : Impairment of Assets Net Block Lease Adjustment Capital Work in Progress Other Assets TOTAL ASSETS Contingent Liability Bills for collection

6 7 8 9 10

3,140.09 2,373.79 30,747.11 61,954.29 2,868.23 422.55 0.00 2,445.68 0.00 3.77

3,335.33 1,527.14 27,323.88 55,570.01 2,852.89 332.06 0.00 2,520.83 0.00 6.13 31,353.27 1,21,636.59 16,78,747.38 23,526.00

-5.85% 55.44% 12.53% 11.49% 0.54% 27.25% 0.00% -2.98% 0.00% -38.59% -39.10% -1.54% -28.43% 275.47%


19,093.24 1,19,757.97


12,01,490.01 88,332.84

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Sc No 13 14

MAR'13 ( Cr.) 9,083.49 2,807.22 11,890.71

MAR'12 ( Cr.) 7,943.23 2,988.22 10,931.46


INCOME Interest Earned Other Income Total Income EXPENDITURE Interest Expended Operating Expenses PBIDT Provisions and Contingencies Profit Before Tax Taxes Total PROFIT & LOSS PAT Extraordinary Items Profit brought forward Adjusted Net Profit Total Profit & Loss Appropriations Equity Dividend (%) Earnings Per Share (in ) Book Value (in ) 2,960.22 0.00 1,211.32 0.00 2,960.22 4,171.54 200.00 10.86 66.56 1,735.77 0.00 1,475.84 0.00 1,735.77 3,211.61 165.00 25.68 193.52 70.54% 0.00% -17.92% 0.00% 70.54% 29.89% 21.21% -57.72% -65.61% 15 16 4,069.20 2,904.09 4,917.42 250.95 4,666.47 1,706.25 8,930.49 3,690.37 2,740.82 4,500.27 1,955.46 2,544.80 809.04 9,195.69 10.27% 5.96% 9.27% -87.17% 83.37% 110.90% -2.88% 14.36% -6.06% 8.78%

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PARAMETER Net Profit Before Taxes Adjustments for Expenses & Provisions Adjustments for Liabilities & Assets Cash Flow from operating activities Cash Flow from investing activities Cash Flow from financing activities Effect of exchange fluctuation on translation reserve Net increase/(decrease) in cash and cash equivalents Opening Cash & Cash Equivalents Cash & Cash Equivalent on Amalgamation / Take over / Merger Cash & Cash Equivalent of Subsidiaries under liquidations Translation adjustment on reserves / op cash balalces frgn subsidiaries Effect of Foreign Exchange Fluctuations Closing Cash & Cash Equivalent

MAR'13 ( Cr.) 4,666.47 364.07 -4,655.80 -1,267.14 -48.20 1,966.76 0.00 651.41 4,862.47 0.00 0.00 0.00 0.00 5,513.88

MAR'12 ( Cr.) 2,544.81 1,900.30 -3,994.83 -1,298.93 69.86 -711.68 0.00 -1,940.75 6,803.23 0.00 0.00 0.00 0.00 4,862.47

CHANGE 83.37% -80.84% -16.55% 2.45% -169.00% 376.35% 0.00% 133.56% -28.53% 0.00% 0.00% 0.00% 0.00% 13.40%

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1. Debt Equity Rato : standard 2:1 Borrowed Fund / Proprietors Fund ICICI BANK: Borrowed fund= 1,45,341.49 Proprietors Fund= Sh. Capital + Reserve & surplus = 1,153.64 + 65,547.84 = 66701.48 Thus, BF / PF= 145341.49 / 66701.48 = 2.17( 2)

STANDARD CHARTERED BANK Borrowed fund= 18,142.26 Proprietors Fund= Sh. Capital + Reserve & surplus = 2,725.80 + 16,427.30 = 19153.1 Thus, BF / PF= 18,142.26 / 19153.1 = 0.947

Comment: ICICI banks ratio is almost equal to standard while Standard chartered banks ratio is below the standard. Thus, Standard chartered bank have High safety margins for lenders, less interest

payments, scope for more loans, no tading on equity. Debt Equity shows the said amount on debt is obtained for each 1 Rs. From shareholders thus,ICICI banks ratio shows a comparitively lower margin of safety for lenders than that of Standard chartered bank which has the ratio lower than the standards.
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1. Earning Per Share Profit attribute to equity shareholders / No. of Equity Shares ICICI BANK 83254727000 / 1153587175= 72.17

STANDARD CHARTERED BANK 29602214000 / 27257992000= 10.86

Comment: ICICI Bank has commparitively high EPS than Standard Chartered Bank this shows that ICICI bank has very large returns available to pay as equity dividend, large transfers to reserves, etc. whereas bank has a very low increase in net worth or equity shareholders funds and less scope to attract fresh funds by issue of equity shares. Thus,ICICI bank has a very good price for equity share. If traded on stock exchange.

2. Dividend Payout Ratio Dividend to Equity Shareholders / Profit Available to Equity shareholders * 100 ICICI BANK 20 / 72.17 * 100 = 27.71% STANDARD CHARTERED BANK 0

Comment: ICICI Bank has given a very high rate of dividend then bank to make happy the shareholders, this can retain the profits to be kept as reserve for future contingencies or gowth. Scope to attract fresh from short term investors is more here for ICICI bank then Standered Chartered bank.. Whereas scope to attract more of long term investors is more in ICICI bank and profits retained must be sufficient or large for future financial growth or for issuing bonus shares in future.

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RETURN ON ASSET = Net Profit / Total Asset ICICI BANK 8325.47 / 536794.68*100 = 1.55%

STANDARD CHARTERED BANK 2960.22 / 119757.97 * 100 = 2.47%

Comment This ratio shows the ability of management to acquire deposits at a reasonable cost and invest them in profitable investments. Higher ROA the more profitable the bank. Comparing the both ratio, we came to know Standard Chartered Bank is preferable.

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(* till 23rd Aug)


During the month of May & June we can see double top which shows a resistance line for ICICI bank after that we can see the constant fall in market. On 22

Aug we can see candlestick hammer which is sign of reversal trend. It means

trend going to shift from bear to bull run. On 23


Aug we can see spinning top with upper & lower shadow that have greater

length than bodys length. This candle shows complete indecision between bull & bear. The actual length of shadow is not important but the actual body relates to the shadow is what makes spinning top.

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The market trend is in continuation pattern its look like Pennant. On the starting of August month we can see Bullish Harami pattern. Harami is an old Japanese word for pregnant women. Long red candle is mother & white is baby. It is sign of disparity about market health. While market is characterized by downward & bearish mood, there is heavy selling reflects by long red real body. However it is followed by small green body in next day. This may signal trend reversal. Since, the second day shows bearish power is diminishing.

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Fiscal 2013 has been a challenging year for the Indian economy. Growth has slowed to levels lower than we have seen in a long time. The current account deficit has increased substantially, which along with other factors has put pressure on the currency. Credit and deposit growth have moderated, and interest rates remain high, albeit lower than a year ago. While policy measures by the Government during the second half of the year, most notably the reining in of the fiscal deficit, have begun to address the economic challenges, there continues to be widespread pessimism about Indias future economic prospects and to get back to 8% GDP growth.

The ICICI Group under its able executive management team is focused on strengthening its franchise, capitalising on new opportunities and investing in growth while exercising prudence where required in the context of challenges in the environment. They believe this strategic approach will drive continued strong performance in the years ahead.

By being a high-performing bank, helping people and companies borrow, save and make transactions, Standard Chartered Bank naturally play a role in creating wealth and stimulating growth. From the perspective of shareholder value creation, the more successful a country becomes, the more bank successful bank can be. But long-term growth depends on how well bank all manage risk, including the social and environmental issues that can impede or undermine sustainable growth.

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Website:www.rbi.org.in www.moneycontrol.com www.nseindia.com www.icicibank.com www.google.com Economic times Business world

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