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Walter MHLONGO Client Solutions Executive IBM East Africa 03/03/2011 waltermh@ke.ibm.

com

IBM Banking Industry Framework

Building a smarter planet

Reasons to be optimistic there is an extraordinary opportunity !

5.8% CAGR
Growth in world GDP1 from 2010 thru 2025 will put the current crisis in context.

2.5 billion
Half the world is unbanked. Just over half of worlds adult population do not use formal financial services to save or borrow.2

$1,264 trillion
The value of global assets3 will quadruple by 2025 calling on a vibrant global financial system to intermediate and manage.

1 - Nominal 2 - http://financialaccess.org/sites/default/files/110109%20HalfUnbanked_0.pdf 3 - Assets = deposits, equity and fixed income

2010 IBM Corporation

Building a smarter planet

Dramatic forces changing the worlds most complex system.


A global system moves more than $74T of money each day A financial supply chain that is massively interconnected and interdependent Public and private partnerships are suboptimal cross-border and within borders System requires 24/7 continuous flow of information Rapid increase in types of data entering financial system from real economy digitization A criminal element that grows more sophisticated In total the system intermediates the needs of billions of people in 190 countries in thousands of languages.
Financial institutions

Compliance

Surveillance and monitoring

Regulators

Soundness Stability

Supervisors

Laws and rules

Standards

Policy makers

An adaptive system evolving organically

2010 IBM Corporation

Building a smarter planet: Banking & Financial Markets

Growth requires smart institutions to think and act in new ways


Winners will focus on three key imperatives (2011)

Reinvent the business model Drive a simplified and streamlined agile enterprise that balances growth, efficiency and business resiliency

Focus on the customer Optimize data and leverage analytics to cultivate clientcentricity, build trust and drive profitable growth

Integrate risk management Achieve compliance objectives while mitigating operational risk, fighting crime and optimizing financial returns

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2010 IBM Corporation

Building a smarter planet

Inflexible, complex operations and silod data hinder progress in using data as a strategic asset

Commercial banking

Retail banking

Corporate finance

Sales and trading

Asset management

Custody and agency services

Payments Processing

Anti-Money Laundering

Compliance Reporting

Account Opening

Trading Systems

General Ledger

Partners

Service Providers
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Customers Regulators
2010 IBM Corporation

Building a smarter planet

These complexities increase cost, lengthen delivery time and increase project risk
Hard-coded links between applications Duplicate systems and redundant processes

Relevant information difficult to access real-time


Inability to track transactions through processes High degree of manual intervention in processes Technology not aligned with business needs

slowing deployment of solutions and decreasing agility


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2010 IBM Corporation

Building a smarter planet

Smarter banking solutions have a common set of attributes

INSTRUMENTED

INTERCONNECTED

INTELLIGENT

SMARTER BANKING

+
Financial products are decomposed and managed at the atomic level, allowing the participants to measure, control, sense and respond quickly and precisely based on a single source of truth.
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+
A smart bank is built on systems that advance processing to better automate transactions with counterparties, partners and suppliers to enable innovation across the value chain.

=
A smart bank enables the rapid, intelligent analysis of a vast mix of structured and unstructured data to improve insight, enable informed judgment and fight abuse. A smart bank anticipates client needs and delivers innovative products more quickly and consistently than the competition. It can respond nimbly to changes in market conditions.
2010 IBM Corporation

Building a smarter planet

A comprehensive framework that delivers accelerates solution deployment

IBM Banking Industry Framework

The framework provides a bankingspecific software platform with


Customer Care and Insight Core Banking Transformation

Banking extensions and pre-built solution accelerators to speed deployment


Best practices and business- specific usage patterns to lower risk Support for adoption of open and industry standards

Integrated Risk Management

Payments and Securities

A choice of business applications from IBM business partners An approach to align technology with business needs

The framework gives you speed, flexibility and choice in deploying solutions while reducing cost and risk!
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2010 IBM Corporation

Building a smarter planet

Framework projects in four domains provide the capabilities to address banking pain points
IBM Banking Industry Framework

Customer Care and Insight

Core Banking Transformation

The core banking transformation domain allows you to modernize and renovate the legacy applications that support core banking functions while aligning with the changing needs of the business The payments and securities domain helps you progressively transform your payments operations to become more flexible and efficient

Integrated Risk Management

Payments and Securities

The integrated risk management domain supports taking a holistic approach to managing financial risk, financial crimes, operational and IT risk, and compliance

The customer care and insight domain helps you build a foundation for creating a single view of the customer and enabling more effective and efficient sales and service
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2010 IBM Corporation

Building a smarter planet

The framework can re-use software assets across projects to increase ROI

Example

Entity Analytics Software


Enables Identity Management Who Is Who? Who Knows Who? Who Does What?

Improved Customer Service Discover non-obvious relationships in real-time Get a full view of a customers activities and relationships with the bank
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Better Risk Management Identify potential conflicts of interest Prevent financial crimes activity by detecting fraudulent identities
2010 IBM Corporation

Building a smarter planet

Speed solution deployment with software extensions and accelerators


Core Banking Transformation

Payments & Securities

Banking Vocabulary

Banking Message Model

Banking Extensions for MDM Server

Common Shared Services

WebSphere BI for FN

Financial Transaction Manager

WTX Industry Packs

Services Component Building Blocks

Solution Templates

Development Tools / Methodology

Design Rules

pureXMLTM Payments Bundles

Corporate Payments Scenario

IBM Foundational

Information FrameWork (IFW) & Banking Data Warehouse (BDW) Process and Data Models

SOA Banking Scenarios

WebSphere Banking Content Pack

COGNOS Banking Performance Blueprints

WebSphere Modeler with IFW

Rational Software Architect with IFW

Integrated Risk Management

Customer Care & Insight

Banking Data Integration Accelerators

Customer Identification Solution

Account Opening Scenario

Common Business Language Services Accelerator

COGNOS Banking Performance Blueprints

WebSphere Multichannel Bank Transformation Toolkit

COGNOS Banking COGNOS Risk Risk Performance Adjusted Profitability Credit Risk Blueprint IBM Service Management for IRM Finance and Integrated Risk Management (FIRM) Entity Analytics and Global Name Recognition
2010 IBM Corporation

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Building a smarter planet

The framework provides the software foundation for end-to-end IBM banking solutions

Banking solutions address the diverse business and IT needs of our clients through integrated IBM offerings Applications are provided by IBM best-inclass independent software vendor (ISV) business partners Software that supports banking solutions is delivered by the IBM Banking Industry Framework Services help clients maximize their investments, decrease costs, and realize value more quickly Technology, including hardware and storage, supports flexible and scalable solutions in a dynamic infrastructure

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2010 IBM Corporation

Building a smarter planet

IBMs Investment in the future through acquisitions continues to extend our Industry Value through the Banking Industry Framework

Marketing and Customer Management Customer

IT Systems and Operations

Care and Customer Care Insight


and Insight

Core Banking Transformation


Core Banking Transformation Business and Finance Administration

Payments
Integrated Risk Management Supply Networks Payments and and Securities Merchandising Securities and Product Management

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2010 IBM Corporation

Building a smarter planet

Major Reasons for IBM SWG Acquisitions

Strategic
Extend portfolio into new or related markets Targeting of high value, high growth segments Market Consolidation

Technology
Provide capabilities we do not have & compliment existing portfolio

Skills
Infusion of fresh innovative talent

Synthesis of new talent with IBM talent makes for a better company

Industry Relevance
Line of business value proposition industry specific assets Fills whitespace in IBM and partner portfolio

2010 IBM Corporation

Building a smarter planet

Providing integrated marketing optimization solutions through web analytics


Complete Marketing Optimization Solution

Leading web analytics used to accurately measure marketing effectiveness

Suite of capabilities to optimize marketing ROI

Business Highlights

230 employees with headquarters in San Mateo, CA Over 565 direct customers SaaS business hosted on data centers in the US and UK Top brands across various industries, transacting more than $20 billion/year Decade of expertise and innovation
2010 IBM Corporation

Building a smarter planet

Coremetrics Line of Business


Delivering Value to IBM through Continuous Marketing Optimization

2010 IBM Corporation

Building a smarter planet

Meeting marketing challenges with a rich, interactive marketing suite

Unica Financial

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2010 IBM Corporation

Building a smarter planet

Start simplifying and realizing benefits with a framework project

IBM Banking Industry Framework


Architecture Transformation Process Agility Application Modernization

Core Banking Transformation

Insight Information Multi-Channel Transformation Sales Service Compliance Marketing

Customer Care and Insight

Integration Optimization Analytics Collaboration Security Resiliency

Payments and Securities

Regulatory Compliance Corporate Services SWIFTNet Modernization Retail Payments Payments Process Efficiency Digital Payments Conversion

Integrated Risk Management


Financial Risk Financial Crimes Operational and IT Risk Governance and Compliance

select from 20 project areas across 4 framework domains


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2010 IBM Corporation

Core Banking Transformation Transforming back office legacy systems


As banks seek to grow revenue and improve operational efficiency through product innovation, globalization, and M&A activities, legacy back office systems often become inhibitors Mismatch between the horizontal business processes and the vertical application silos leads to everincreasing IT integration complexity

Heavily customized and inflexible legacy systems make it hard and expensive to support regulatory changes

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2010 IBM Corporation

Building a smarter planet

Core Banking Transformation Framework Projects

Architecture Transformation Customer Care and Insight Integration Optimization Analytics Collaboration Security Resiliency Integrated Risk Management Payments and Securities Application Modernization

Single View of Customer Integration Platform Infrastructure Scalability Model Driven Development

Core Banking Transformation

Process Agility

Dynamic Relationship Pricing Bundled Offerings Product Agility Flexible Core Business Process Performance Monitoring

Replace outdated legacy applications with best-of-the-breed application components Replace outdated legacy applications with packaged applications Develop next generation applications Renovate existing legacy applications

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2010 IBM Corporation

Building a smarter planet

The framework approach supports alignment of business needs with IT transformation efforts

Define line of business priorities

Component Business Model

Develop

Develop as-is and to-be models of new core processes and services components

IFW Process and Data Models


Data Models Process Models

SOA Solution Model

Renovate

Integrate

Determine how existing applications can be service-enabled to support SOA-based processes

Legacy Analysis and Discovery

Hybrid

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2010 IBM Corporation

Building a smarter planet

Core Banking Transformation Methodology


Transformation Workbench Component Business Model. This step determines WHAT to do

IFW Process & Data Models This step determines HOW to do

SOA Solution Model This step is the WAY to implement

Runtime This step is for WHEN it is operational

Legacy Analysis & Discovery This step provides for HOW to transform the legacy

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2010 IBM Corporation

Building a smarter planet

A major Korean bank enables dynamic product bundling for more targeted customer offers Major Korean Bank
Client Challenges This bank needed to provide more customer-centric and innovative product offerings to retain existing customers and attract new customers Solution Developed business service components to support dynamic product bundling & relationship pricing and integrated components with clients legacy applications

Smarter Business Outcomes Consolidated customer data More agile product management with dynamic product bundling Ability to price based on relationships Greater business agility & flexibility
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2010 IBM Corporation

Building a smarter planet

Four Pillars of Core Banking Transformation (CBT) 1. Architecture Architectural work products that describe the design rules that govern solution creation using the framework 2. Integration Platform Software foundation on which solutions are deployed 3. Methodology & Tooling Integrated Tooling that links business & IT 4. Solution Accelerators Software extensions and solution templates that make it easier to create solutions Industry Models Best practices

Architecture

Integration Platform

CBT

Methodology & Tooling

Solution Accelerators

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2010 IBM Corporation

Building a smarter planet

Architecture of the Next Generation Core Banking Systems

Master Data Business Service Components

Party

Product

Contract

Core Transactional Components


Loan

Integration Platform
(Business Process Mgmt, Business Rules Mgmt, Service Mediation. Complex Event Processing) Deposit Cards

General Ledger

It is more than transactions It is also about: Master Data Mgmt Business Process Mgmt Business Rules Mgmt Service Mediation, Composition, & Choreography Common Services Complex Event Processing Analytics

Common Services

Fees & Charges

Analytics & Data WH

Interest Rates

This Leads to Several Business Benefits:


Product Agility Product Innovations Product Performance Mgmt Dynamic Relationship Pricing Maintainability Performance Flexibility
Architecture Integration Platform

CBT
Methodology & Tooling Solution Accelerators

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2010 IBM Corporation

Building a smarter planet

Banking Integration Platform


Technology foundation to build next generation banking systems Start simple and grow driven by business needs - Connectivity - Mediation - Logging, Security, Audit - Registry - Process choreography - Business rule execution - Complex event processing - ETL - Partner Integration - Event based routing Pre-populated with Banking specific message models Optimized on IBMs Dynamic Infrastructure

Architecture

Integration Platform

CBT
Methodology & Tooling Solution Accelerators

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2010 IBM Corporation

Building a smarter planet

Banking Transformation Workbench Collaborative banking solution development platform Integrates core transformation methodology and assets with IBM development and modeling tools
Implementation & Deployment

Collaborative Requirements Management (RRC)

Requirements Repository

Banking Vocabulary

Banking Asset Repository (RAM)

Business Modeling

Process modeling

Solution Modeling

Legacy Analysis & Discovery

CBM

WBM

RSA

RAA

WID

Methodology
Collaborative Solution Development Platform (RTC)

Used to implement framework-based solutions in conjunction with a core transformation project


Architecture Integration Platform

Integrated, end-to-end tooling to create, manage, and adapt banking solutions.


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CBT
Methodology & Tooling Solution Accelerators

Operationalizes IFW models


2010 IBM Corporation

Building a smarter planet

Solution templates organize framework assets to accelerate application to a specific business problem
Solution Templates

Addresses a specific business problem Refined through customer engagements An accelerator for core transformation projects Delivered, serviced and supported through services engagements

Business Requirements

Platform Independent Solution Design

Reference Implementation
Product Bundling Loan Life Cycle
(future)

Account Opening Trade Finance


(future)

Product Factory Account Management


(future)

Architecture

Integration Platform

CBT
Methodology & Tooling Solution Accelerators

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2010 IBM Corporation

Building a smarter planet

Core Banking Transformation Framework Extensions and Accelerators


A common vocabulary using Business Glossary and pre-populated with Banking Vocabulary IFW terms A canonical data/message/service model based on IFW to simplify integration
Solution Templates

Reusable application components (e.g., interest rates, price optimization) plus composable building blocks Services Components Building Blocks (e.g., arrangement, campaign) Specific solution accelerators (e.g., product bundling, loan origination); includes architecture, design, and a reference implementation

Banking Data/Message/Service Model

Extensions for MDM Server that include core banking specific concepts such as loan, Banking Extensions for credit card, and deposits
MDM Server

A collaborative integrated solution development platform for core banking that integrates transformation methods, tools, Banking Transformation and assets Workbench Proven architectural design work products for core banking projects
Design Rules
2010 IBM Corporation

Common Shared Services


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Common foundational IT services such auditing, logging, and security to speed solution development and deployment

Payments and Securities Banks need flexible and efficient operations


Commoditization of payments services resulting in shrinking returns Need to specialize and innovate to drive revenue growth Market harmonization across the global payments infrastructure drives need for integration with third parties Increased merger, acquisition and disposal activity has resulted in redundant operations Sophisticated fraud and anti-money laundering activity drives need for transparency and security

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2010 IBM Corporation

Building a smarter planet

Payments and Securities Project areas

Regulatory Compliance

SEPA Infrastructure SEPA Mandates Management SWIFT / SEPA Process Integration Corporate Financial Supply Chain Optimization Corporate Payments Hub Global Liquidity Management

Customer Care and Insight Integration Optimization Analytics Collaboration Security Resiliency Integrated Risk Management

Core Banking Transformation

Corporate Services

SWIFTNet Modernization SWIFTNet Modernization

MERVA Modernization Single Window for SWIFT Processing Standards Management

Payments and Securities

Retail Payments Retail Payments Payments Process Efficiency

Retail Processing Payments Card Industry Compliance International ACH and Consumer Remittances Payments Process Renovation Least Cost Routing Payments Processing Hub Faster Mass / High Value Payments Account Validation

Digital Payments Conversion

IBM Payments Director Implementation Imaged Check Processing Duplication Detection


2010 IBM Corporation

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Building a smarter planet

Payments and securities Framework projects

Payments and securities


Regulatory Compliance SWIFTNet Modernization Payments Process Efficiency

Regulatory Infrastructure Regulatory Mandates Management SWIFT / RegulatoryProcess Integration

MERVA Modernization Single Window for SWIFT Processing SWIFT / SEPA Integration Standards Management

Payments Process Renovation Least Cost Routing Payments Processing Faster Mass / High Value Payments Account Validation

Corporate Services Corporate Financial Supply Chain Optimization Corporate Payments Hub Global Liquidity Management

Retail Payments Retail Processing Payments Card Industry Compliance International ACH and Consumer Remittances

Digital Payments Conversion IBM Payments Director Implementation Imaged Check Processing Duplication Detection

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2010 IBM Corporation

Building a smarter planet

Wholesale Payments Hub Reference Architecture with SOA


Payment Process Flows
Human Workflow Payment Entry
Payment Repair Investigation Disputes Etc

Sophisticated Payment Processing Flows Liquidity management


Risk & Fraud Exception Handling Accounting Fee calculations DDA Interface Etc

Settlement Networks

Payments Origination
Partner Gateway

User Interfaces

Industry Transformation Libraries

Rules Engines

RTGS or Hi-Val Net

Bulk Net Settlement


Interfaces for Discrete Payment Services (e.g. OFAC, etc.)

Payments ODS & Log

Payments Data Warehouse Reporting & Analytics

Systems Management Security & Monitoring Infrasctructure

External Parties 33 33

2010 IBM Corporation

Building a smarter planet

Wholesale Payments ESB Reference Architecture (SOA)


Payment Process Flows
Human Workflow Payment Entry
Payment Repair Investigation Disputes Etc

Sophisticated Payment Processing Flows Liquidity management


Risk & Fraud Exception Handling Accounting Fee calculations DDA Interface Etc

Settlement Networks

WPS, WID, WSRR


User Interfaces
Industry Transformation Libraries

Payments Origination
DataPower Partners

Rules Engines

WBM

WTX & Libraries

STP .

Toolkit ILOG

RTGS or Hi-Val Net

Bulk Net Settlement


WMB WESB (included in WPS)
Interfaces for Discrete Payment Services (e.g. OFAC, etc.)

Payments ODS & Log

Payments Data Warehouse Reporting & Analytics

DB2 Cognos

DB2
Systems Management Security & Monitoring Infrastructure

Tivoli
2010 IBM Corporation

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Building a smarter planet

Payments and Securities Framework Extensions and Accelerators


Provides a single window to SWIFTNet services and reliable processing of high volume messages Enables data transformation to industry standards (e.g., NACHA, SWIFT, FIX) Provides efficient XML data management to industry standards (e.g., SWIFT, FIX, FpML, TWIST ) SOA-based templates for faster development of payments business services Assets for building an enterprise payments service bus that provides transaction-level visibility to payments

IBM Payments Best Practices Payments Integration Use Cases

IFW-Based Data Model

Reference Payments Process Models

Reference Payments Services Interfaces

Payments Objects User Interface

Assets

State Engine

Timer Services

Flow Coordinator

ISO20022-Based Internal Canonical Format

WebSphere Business Integration for Financial Networks

Assets for WebSphere Message Broker

Assets

WTX Industry Packs

Common banking process and data models speed requirements definition IFW / BDW Process and implementation
& Data Models

pureXMLTM Payments Bundles

Best practice business and technical patterns for implementing a corporate Corporate Payments payments solution
Scenario

WebSphere Banking Content Pack


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and more
2010 IBM Corporation

Building a smarter planet

Integrated Risk Management Holistically manage risk across the enterprise

Banks need to: Understand market and credit risk exposure across multiple silos Secure all transactions and forms of interaction Proactively prevent increasingly sophisticated internal and external prohibited activities Effectively manage detected events Proactively manage internal and external potential risks Understand and manage increasingly complex compliance requirements at optimal cost
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2010 IBM Corporation

Building a smarter planet

IBMs Strategic Direction for Risk Solutions


Optimized end-to-end solution
Information Sources

1a 1b
Feeds & Data Models

Risk Data Mart

Analytics & Optimization

3a Risk Analysis
and Reporting Drill down capability

Diverse risk calculators Multiple fraud detection engines

Operational Discovery

Counterparty Information ETL & Quality Industry Models Master Data Risk related information

4
Analytics Integration

Aggregation

External

Integrated reports & Dashboards

3b Optimized decisions embedded


in business processes

IBM strengths 1. 1.

Customer, ISV or partner

Strategic direction

Trusted data: Completeness & accuracy of data for risk aggregation and calculation
Single information source for multiple stake holders

Best of breed partners for the highly diverse types of risk calculators Generate value from the result of an analysis by feeding them to
a. Decision makers for planning supported by BI tools like Cognos b. Business processes for optimized automated and workflow oriented transactional decisions

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2010 IBM Corporation

Building a smarter planet

Integrated Risk Management Framework Projects

Get Your Risk Data in Order Risk Insight and Control Real Time Risk Insight and Control Risk Optimization Risk Modeling and Scenario Analysis

Financial Risk Customer Care and Insight Integration Optimization Analytics Collaboration Security Resiliency Integrated Risk Management Payments and Securities Core Banking Transformation

Suspicious activity reporting Integrated Fraud and Financial Crimes platform Transaction Monitoring & Detection Integrated Case and Investigation Management
Comprehensive Security Control, Enforcement, Management Trusted Identity Management Configuration/Incident/Problem/Change/Release Management Continuous, comprehensive fault monitoring Data Protection Application Integrity and Security Operational Risk Platform Compliance Information Lifecycle Management Corporate Governance and Internal Control Sales and Market Conduct Compliance Regulatory Compliance Prudential Compliance Collaboration for Legal and Compliance

Financial Crimes

Operational and IT risk

Governance and Compliance

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2010 IBM Corporation

Building a smarter planet

Integrated Risk Management Project Example

Financial Risk Risk Insight and Control Project

Client issue

Lack of trusted and integrated risk information makes it difficult to understand actual risk exposures facing the bank and also results in inaccurate reporting of exposures to regulatory bodies and executive management
Consolidate data to create a trusted and accessible source of information Apply analytics and business intelligence to generate enterprise risk reporting Apply portal and collaboration technologies to give end users easy access to information

Solution

Framework project partners


Data warehousing and master data management Common banking data models Enterprise dashboards, scorecards, and reporting templates Alerts based on business events Access via web, email, mobile Enhanced visualization capabilities from IBM Research More timely and better decision-making Improved accessibility to risk information across the enterprise Reduced costs
2010 IBM Corporation

Framework technology capabilities

Benefits

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Building a smarter planet

One of the worlds top global banks manages risk across the enterprise Top Global Bank
Client Challenges A tighter focus on retail credit risk management at the corporate level required new centralized risk capabilities Solution Developed a scalable, comprehensive risk analytics, intelligence, and reporting platform - and a streamlined process to ensure accurate data collection and management

Smarter Business Outcomes Centralized and efficient risk analysis, intelligence, and reporting Integration with Basel II, traditional, and emerging risk metrics Broad, deep, and reliable view of risk from many perspectives Risk managed at multiple levels -- from the Board of Directors to line of business
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2010 IBM Corporation

Building a smarter planet

Integrated Risk Management - Extensions and Accelerators

COGNOS Banking Risk Performance Credit Risk

Provides industry-leading credit risk insight with specialized templates to create executive dashboards and reports

Entity Analytics and Global Name Recognition

Provides real time identity and relationship recognition and resolution

COGNOS Finance & Integrated Risk Management (FIRM)

Consolidates credit / underwriting, market, and operational risk information into an enterprise-wide view

IFW / BDW Process & Data Models

Risk-specific banking process and data models speed requirements definition and implementation

COGNOS Risk Adjusted Profitability Blueprint


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Blueprint for integrating risk information with enterprise-wide, distributed profitability management

Access and identity management, change management, and fault monitoring capabilities simplify audits for IT IBM Service Management governance, risk and for IRM compliance regulations
2010 IBM Corporation

Building a smarter planet

Customer Care and Insight Optimizing the customer experience

Consumers Demand innovative and more customized products and services Want a consistently high quality customer experience across all touch points Banks Must be able to identify their most profitable customer relationships Need an enterprise view of customer relationships to optimize the customer experience Need to balance managing cost, risk, security and compliance with meeting customer needs
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2010 IBM Corporation

Building a smarter planet

Customer Care and Insight Framework Projects


Customer Data Integration Common Data Warehousing and Models Enable Information as a Service
Information

Customer Analytics Business Insight Search & Discovery Analytics Threat & Fraud Intelligence
Multi-Channel Transformation

Insight

Common Channel IT Architecture Channel Renovation (including Internet, Mobile, Teller and Branch, Contact Center, ATM and Kiosk) Cross Sell / Up Sell Lending Optimization Dynamic Product Bundling Customer On-boarding (aka Account Opening)

Sales

Customer Care and Insight Integration Optimization Analytics Collaboration Security Resiliency Integrated Risk Management

Core Banking Transformation

Case Management Contact Center Optimization Disputes Event-Based Decisions

Service

Customer Segmentation and Profitability Campaign Management Marketing Communication Customer Preferences Know Your Customer 43 43

Marketing

Payments and Securities

Compliance

2010 IBM Corporation

Building a smarter planet

Customer Care and Insight Project Example

Customer Information Optimization Customer Data Integration Project


Client issue Customer data is duplicated and spread across multiple silod databases, leading to an inconsistent experience for customers dealing with the bank Build an integrated data warehouse to create a consolidated customer profile and enable customer-centric processing Banking data warehouse models Data warehousing Master data management tools Reporting tools Process choreography Implementation expertise

Solution

Framework capabilities

Benefits

Projects can be implemented in as little as 6 months Improved customer satisfaction and retention, reduced maintenance costs

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2010 IBM Corporation

Building a smarter planet

A top ten U.S. bank enables customer-centric processing with integrated data Top 10 U.S. Bank
Client Challenges The bank needed to provide a more consistent customer experience based on trusted and actionable enterprise customer data Solution Assisted the bank in implementing a customer data integration initiative, providing the bank with a roadmap to sunset its legacy customer file systems

Smarter Business Outcomes Created a consolidated customer profile and enabled customer-centric processing Ability to manage new ATM customer preference data Reduced maintenance costs while preserving existing application interfaces
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2010 IBM Corporation

Building a smarter planet

Customer Care and Insight Framework Extensions and Accelerators


Customer-oriented banking process and data models speed requirements definition and implementation Provides services references templates for building dynamic customer care processes Proven pattern and capabilities to accelerate the creation of integrated retail delivery applications Best practice business and technical patterns for an account opening SOA-based solution

IFW / BDW Process & Data Models

WebSphere Banking Content Pack

Detailed design templates for accelerating data Banking Data Integration warehouse development
Accelerators

Process and integration models provide a higher order composite services in Common Business Language relation to Master Data Services Accelerator Management Server

WebSphere Multichannel Bank Transformation Toolkit

Account Opening Scenario

Banking Performance Blueprints


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Pre-defined data, process and policy models for enterprise planning, and financial management and control

and more
2010 IBM Corporation

Benefits of a framework approach

Business Architecture

Speedof implementation with repeatable architectural patterns and accelerators Flexibilityto progressively transform to a simplified architecture one project at a time Choiceof how to get started and who to partner with for business capabilities Cost Reductionthrough re-use of services and assets and through faster implementation

Business Processes

Technology Architecture & Infrastructure

Alignmentof business and IT priorities for more effective results from solution implementation
2010 IBM Corporation

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Building a smarter planet

Accelerating Solutions for Smarter Banks


Thank You

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2010 IBM Corporation

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