IBM Software Group Data Sheet

Enterprise Marketing Management

IBM eMessage OnBoarding Services

Highlights

Effective and quality email management services for both new users and experienced clients Helps customers react to ever-changing industry and mailing practices for organizational efficiency, productivity, growth and profitability Offers value and services for email compilation, delivery and analysis of digital communications Helps customers to successfully transition to IBM eMessage and become self-reliant users that can optimize email communications from creation to deployment to post campaign analysis Delivers thought leadership and best practice guidance to help further customer success and satisfaction

Are you a new IBM eMessage customer struggling to achieve inbox delivery? Or are you an established eMessage client that wants to take advantage of unused features to improve processes or campaign ROI? Whether you are new to eMessage or a long-time user, IBMs Email Account Services Team (EAS) can help you realize your goals. The mission of EAS is to deliver effective and quality email management services designed to react to an ever-changing industry. Additionally, EAS focuses on mailing practices for organizational efficiency, productivity, growth and protability. EAS aims to provide customers with real solutions, add value to adapt to evolving technology and protect clients brands. IBM offers value and services for email compilation, delivery and analysis of digital communications. Primary service objectives include:

Educating clients and transitioning them to be successful with IBM eMessage Providing thought leadership to help build condence with industry knowledge while increasing usage of the eMessage feature set Providing best practice consultation and guidance to drive customer satisfaction and success

With IBM eMessage OnBoarding services, IBM can help you successfully transition to IBM eMessage and become a self-reliant user that can optimize email communications from creation to deployment to post campaign analysis.

IBM Software Group Data Sheet

Enterprise Marketing Management

Overview of the IBM eMessage OnBoarding process

When you install the IBM Enterprise Marketing Management (EMM) Platform and IBM Campaign in your local network environment, you will create an email account. You can then enable eMessage features in IBM Campaign to conduct highly targeted and trackable email marketing campaigns. IBM Campaign uses email functions provided by IBM eMessage. IBM provides eMessage features hosted in data centers in the U.S. and United Kingdom. You must create an email account so that your EMM Platform and IBM Campaign installations can securely access these hosted resources.

A dedicated EAS consultant provides special assistance for email-related issues. Creating a favorable email reputation among major Internet Service Providers (ISPs) is critical to ensuring that your email marketing campaigns consistently reach their target recipients. As you begin emailing with eMessage, the EAS consultant reviews your email deliverability performance and advises you on the best ways to gradually build your email reputation.

The IBM eMessage OnBoarding Services package in detail

The IBM eMessage OnBoarding package costs $15,000 and includes up to 45 hours. The services are delivered in the rst 90 days after receiving login credentials. The following information provides a detailed overview of the package:

Conference call for kickoff Welcome Kit sent IBM Planning You Dene your email requirements

IBM provides email reputation guidance

Email Account Services remains engaged for ongoing consultation

Email account provisioned Create reputation Congure access to hosted email

Hand off to Support as primary contact Production

Send production volumes

Complete startup worksheet

Build your email reputation

Approximately 90 days

Figure 1: There are three phases to creating an email account. The IBM Professional Services and EAS teams guide you along the way.

The Professional Services consultant is your primary point of contact with IBM for your installation of the IBM EMM Platform and IBM Campaign. When the account startup process completes, the Professional Services consultant transfers primary support responsibility to the IBM Product Support team.

Reputation Identity provisioning, setup and warm-up for IP Addresses and Domains Client domain/IP pair(s) setup: Includes technical setup, ISP compliance, authentication Establish email reputation: Send small daily batches of email to establish pattern of sending behavior before beginning production mailing Develop the framework, strategy, and measured process to sending the rst production emails via eMessage until client has hit peak volume eMessage Service, Setup and Feature Review Provide an overview and denition of eMessage Account Services; Review eMessage standard setup features review top level components and highlights of eMessage Provide top level eMessage advisor sessions on using the eMessage interface, process walkthroughs, sample documents, rendering, reporting, data & system table review Provide overview of the IBM support portal, customer message boards and networking sites, and IBM provided educational resources Post-Click Analytics setup (if parts sold)

IBM Software Group Data Sheet

Enterprise Marketing Management

Dene mailing practices, requirements, objectives and measures Establish client email marketing objectives and eMessage requirements; Understand previous email habits and practices; Determine eMessage success criteria and objectives Develop the framework, strategy, and measured process to sending the rst production emails via eMessage through peak volume eMessage feature review of simple personalization and dynamic content setup Walkthrough setting up dynamic content and personalization elds in selected eMessage templates Review asset management strategy and framework Review current production and document creation process provide recommendations Weekly status meetings with client 1 hour weekly status meetings with client Rampup Report Analysis and delivery Provide client with weekly report and analysis for rst series of production campaigns

eMessage Content Service Optimize html templates to maximize personalization Content analysis for email client and device Review content to ensure optimal delivery Provide methods for creating landing pages eMessage Best Practice Service Campaign analysis review Develop multi-wave campaigns How to properly re-engage or deactivate segments How to analyze unsubscriber/spam complaints with other channels Brand and reputation strategy management A/B split setup review Advanced scripting review eMessage Custom Email Service Pick a total of any two items across any pre-dened eMessage service offering

For more information

To learn more about IBM eMessage On Boarding Services please contact your IBM marketing representative or IBM Business Partner, or visit the following website:
ibm.com/software/marketing-solutions.

IBM eMessage Add On Services

IBM Email Account Services offers a number of Add On Services to IBM eMessage customers that have completed the OnBoarding process. The cost is $7,500 per package which includes up to 15 hours and three items per offering within 90 days of purchase. The following information provides an overview of the Add On Services:

About IBM Enterprise Marketing Management

The IBM Enterprise Marketing Management (EMM) Suite is an end-to-end, integrated set of capabilities designed exclusively for the needs of marketing and related organizations. Integrating and streamlining all aspects of marketing, IBMs EMM Suite empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more protable, efficient, timely, and measurable business outcomes. Delivered on premises or in the Cloud, the IBM EMM Suite of software solutions gives marketers the tools and insight they need to create individual customer value at every touch. The IBM EMM Suite helps marketers to understand customer wants and needs and leverage that understanding to engage buyers in highly relevant, interactive dialogs across digital, social, and traditional marketing channels.

eMessage Delivery Service Analyze mailing reputation with recommendations to sustain a positive mailing reputation Review and discuss methods to improve inbox delivery Analysis and recommendations to minimize spam complaints Consumer Experience Assessment/Review Acquisition Sign-up forms/data collection Opt in Welcome process Email identity assessment Landing page optimization Integration with other channels

Designed to address the specic needs of particular marketing and merchandising users, the IBM EMM Suite is comprised of ve individual solutions. Digital Marketing Optimization enables digital marketers to orchestrate relevant digital interactions to attract and retain new visitors and grow revenue throughout the customers lifecycle. With Customer Experience Optimization eCommerce professionals can turn visitors into repeat customers and loyal advocates by improving the digital experience of every customer. With Cross-Channel Marketing Optimization customer relationship marketers can engage customers in a one-to-one dialogue across channels to grow revenue throughout the customers lifecycle. Price, Promotion and Product Mix Optimization allows merchandisers and sales planners to make price, promotion and product mix decisions that maximize prot and inventory utilization. And with Marketing Performance Optimization, marketing leaders, planners and decision-makers can model and assess mix, and manage marketing operations to maximize ROI. Over 2,500 organizations around the world use IBM EMM solutions to help manage the pressures of increasing marketing complexity while delivering improved revenue and measurable results. IBMs time-tested and comprehensive offerings are giving companies such as Dannon, E*TRADE, ING, Orvis, PETCO, Telefonica | Vivo, United Airlines and wehkamp.nl the power and exibility required to provide their customers and prospects with what they expect todaya more consistent and relevant experience across all channels.

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