Vous êtes sur la page 1sur 103

Rakuten Institute of Technology

Envision a future Third Reality

Director Masaya Mori 2007/10/02

We will meet

Interaction, Fusion, Collaboration


(to be described)

Could you give me your time?


Please make yourself at beach.

Todays topic
In the near future, the way of service and business centering Web.

Abstract
Reality will be one of the most important topics in the near future.
Reality hasnt been cared about well although important. It was not appropriate as the subject in Mathematics and Science. However, users are getting power and creating new Reality, and society and system must take some strategic measures for that influence.

3 big changes
Interaction: Web is evolving more and more. Fusion: Users and Reality are evolving more than Web. Collaboration: All Relations are changing into Co-Creation style. Net business and Real business Company and Users

Reality not existing before is emerging via 3 big changes.

Whats Next?

Reality

We should focus on Reality.


Whats Next?
Web3.0, Ubiquitous, Ambient, SensorNet Virtual Reality, Metadata Network, Terrestrial Internet New various applications, systems and businesses will emerge from now on.

In the future, however, what should be focused as high priority matter is Reality in any domains such as Academic, Technology, Service and Business.

What is Reality?
Feeling
Actual feeling, actual societal experience Utility in Economics where people live Different between teenager and adult

World

Value, lifestyle, communication, community How is a world where user lives? How does user feel?

Virtual Reality?
Users feel another Reality different from Real World. Virtual Reality is one of Reality.

10

History, Religion
Either shows world and gives feeling.

11

Playing
Children also have Reality.
Playing at keeping house Fairy tale

12

Feature Invisible, Semantic


No hyperlinks between books Private, Family, Community, Society Economy, Culture, Common sense

Share Group / Share level Social system

Open End

13

Users create Reality. Users always create new Reality continuously.


Communication (Ex. Emoticon) Community & Complement (Ex. Comic market, Costume Play) Combination (Ex. Socks & Starch) Augmentation (Ex. Sports watching)

Relieved (^o^; Sad (T_T;


000015
W T

14

Beyond is the essence. Users go beyond. Reality is created beyond existing frameworks.

15

Why Reality?
Reality is visceral all around us.
Reality made influence on the business and the society strongly. Ex. Heian Eras Dream Interpretation in Japan. However, Reality wasnt cared about well. The difference between Realities may make big conflicts. No Reality, No business/life/future. Reality always is created continuously.

We should know about Reality more.


Whats Next Reality?

16

3 Steps, 3 Layers

17

3 Steps
1st: Real World Reality 2nd: Net World Reality
ex. Virtual World / Net Community ex. Web2.0 Technology combines Real & Net. After Web2.0

3rd: Real & Net World Reality

18

3 Layers
Interaction Fusion : Web will evolve more and more than in the now. : User and Reality will evolve more than Web.

Collaboration : Relation between Real & Net will change to collaboration.

Interaction, Fusion, Collaboration


19

First, the changes of Technology


Extension Organic Intelligence Online

Interaction

20

Extension

21

Web is extending. Contact points are increasing. Other isolated IP networks will be linked with Web in some way.

22

Net use explosion Pervasion with


Interfaces, Devices Sensors, Camera, Broadcast Desktop/web application AIR, Silverlight

23

Net unconscious use Wireless


Nicon COOLPIX S7c, Fon, iPhone Digital Pen & Paper Powercast

24

Easy devices to access Net Tangible devices


Tablet PC Digital Pen & Paper Touch Panel, Microsoft Surface Game Machine, Information Appliance

25

Collaborative Panel & Microsoft SurfaceTM

26

Cross media & TV Portal

27

Setamaru & Tokyo Ubiquitous Plan GINZA

28

And, to Seamless System supports Seamless.


Not Multi-device, but Cross-device Device Autochange FMC, CompanyNs Mobile, Car / Person-navigation Rakuten Messenger User Free Access ThinClient (SunRay)

29

And, to Silent interaction Pervasion + Wireless + Seamless = Silence Ex. RFID


Much silence makes a powerful noise African proverb

Silence means beyond the border between Real and Net.

30

Check Point Time is properly? And hopefully you will not be sleepy from next page.

31

Organic Intelligence

32

System Powered for Huge Data System can control more and more huge various data. Computing Power
Petabyte storage, Quadcore, Network band Grid, P2P Parallel crawling & processing Aggregation & Data mining Feedback, dynamic interaction Highly automation

Data Processing Power


Dynamic Automation

33

Web is getting sensors as Eye and Ear.


Web is Extended by Sensors and more.
Web is no longer a set of documents & contents hyperlinked. More kinds of data will be linked with Web. Digital, Network, Ambience Sensor Net 2.0 Tokyo-Amesh Recognition Technology, Metadata service

Sensor Network, Sensor Information System


Web extended

34

Everything Sensor Devices and Interfaces are also networked. Every contact point (interface) is sensor.
Also Music Player, WebAPI

35

New Intelligence is coming. All via sensors will be data and organized in multilevel. We call that Organic Intelligence
New clue of data Beyond Collective Intelligence Cf. Google Suggest, Google Translate Discover difference producing difference Reality integrated from fragmented information

Hugh raw information itself can be Insight.


How will we create Organic Intelligence DB?

36

Features Space
Mapped to Space Real time, Dynamic Update Stored in Archive Any activity is logged. Lead to Prediction Promote Personalization & Optimization

Time

Optimization

37

Rain mapped Tokyo-Amesh


http://tokyo-ame.jwa.or.jp/

38

Work resource linked to business Location Value

39

Optimized Agriculture Pickberry Vineyard by Accenture

40

Optimized Delivery and Maintenance Metro St. Louis

41

Approach Smart signal technology


Non-Intrusive Monitoring Increased Visibility for Planning

J1708 Data

Weather Data

Earlier Warning

42

Personalized Insurance TripSense

43

Personalized Agent Personalized Agent


Auto transaction program in stock market. Agent system handles flood of information. Aggregate information

Summary Interface

44

Any Online

45

Any Online - Always connected Anytime, Anywhere, Anything, Anyone


Ex. Printer is always on-line. Everyone has mobile phone with GPS service. Ambient Findability

46

Blogject Blog + Object

47

Remote health care Lifeshirt by VivoMetrics

48

Project BlackBox

49

no longer only in Real world We can touch Real World via Net.

50

As if The whole world is on line.

51

JV2020 Battlefield

52

So

Reality Interaction

53

As if Human Interface Reality Interface Reality Interaction

54

Nobody wants definitely But pervaded in progress. RFID attached to Number plate
US. French. Singapore Japan (experiment by using TAXI)

55

Participatory Reality More people are linked regardless of digital literacy.


Even baby is connected. Most of people participating net will not use PC/mobile well.

Social Longtail

56

And As technology changes, larger paradigm shift begins.

57

That is

Fusion
Not Real, Not Net

Third Existence
58

View
What does pilot see? Augmented

59

Augmented Virtual World The WORLD / Blude Bird Journey Benny K.


Google Maps + Virtual Bird + Blog Parts

Drecom

60

Identification
Printer Mixi, offline meeting with handle name Multiple-ID
Net : Mail, Blog, Mixi, Messenger Real : Mobile, Credit Card

61

Experience Dining Blog Sports watching


Nintendo DS

Densha-Otoko

000015
W T

62

Place Residence Workplace


Call center

63

TV CM Webpisode

64

Redefinition Money & Point system Exchange-system will produce New Economy. Business, Market and Economy would be redefined.

65

Creativity Machinema = Machine + Chinema

66

Politics YouTube, Second Life Not just Virtual World

67

Intelligence IME
User can write more characters.

Wikipedia

68

It means

Fusion Real and Net are fused.

69

And

Reality not existing before is Created.

70

We will meet

Interaction, Fusion, Collaboration

71

to Collaboration

72

Fragmentation Contents
YouTube, Mobile novel Mobile communication, Mixi diary, Twitter Work style Next Market

Communication Business

73

Resolved vs. Restructured Everything is resolved into parts.


Blog parts, WebAPI Dining experience SecondLife + YouTube Bulletin Board Communication (Zenryaku-Prof.)

Everything is used as parts for restructure.

74

Parts Second life is also one of parts for users.

75

To Collaborative Creation
Real and Net are fused. And Users get power. Or To get Uses supports is becoming better. Relationship changes to co-creation of New Reality all around User & Reality.
From A -> B to A & B Broadcast & Viewer Supplier & Consumer big change of production Wikinomics Application & Users Not only Company and People Search Engine changes. Context-base / interaction Real & Net

76

Mutual Augmented
Net -> Real
To support the Real Rakuten Travel To support the Net Rakuten Card encouraging Net shoppoing

Real -> Net


Mutual Augmented
Point System Encouraging Real shopping And encouraging Net shoppoing

77

Augmented Net Rakuten Books & FamilyMart

78

Augmented Real Business Webstar Japan

79

Interaction, Fusion, Collaboration Sony CSL

80

Next Reality We must consider the importance of Next Reality in a broader context and in every level.
Person, Community, Society Culture, Economics, Politics

Holistic approach to Reality is required to understand that nature, not analytic/assemble approach.

81

Business Strategy

82

Guide

83

For users Easy, Comfortable, Seamless


Sentimental Interface WebAPI, SOA Fun to use, fun to develop

Parts provided

Acknowledged Secure base Share experience


Share of Share Famicom, TV program Hitoke

84

For providers
What is the role of each technology seed like in 3rd Reality world? Context-base Interaction Collaboration-support Online-support Automation Agile Low cost Improve productivity
User is faster.

85

Strategies Third Reality Eco-system


Synergy, Mutual augmented Third Value from Real & Net Personalization By financial planner Open, Collaboration OSS/Comunity Dynamic interaction cf. Wikinomics

86

Application
context base, context share
A-Un communication, Community, Share of Share, Hitoke Frequency of mail use can be decreasing recently. Accept users natural response Life planner Car-navi, Nittendo-DS, IME

interactive approach

supportive, visualize navigator applications Easy sentimental interface, RIA


From huge information to Reality

open, provide parts

87

Know Reality
Reality is invisible.
It is invisible that people who have read Book A are recommended to read Book B. Recommendation system can link Book A with Book B.

How do we reach to invisible reality? Know how reality is impacted?


By our business/service/system How reality is supported? What parts our business/services/system become of reality?

Respect for Users who change Reality.

88

Social Issues

89

Social Issues
Users & Reality evolutions vs. Social Regulations

90

Security & Privacy How do you distinguish?


Family Security vs Husband Privacy

91

Security Network is open. Authentication


Biometrics and Privacy

92

Monitoring Camera Stereo Camera - Dual Lens

93

Spatial Tracking

94

Privacy Street Display, Google Street View Users are very sensitive.
Benetton & Gillette cases, Japanese security company case. Correct PR: Dont invoke misinterpretation. Avoid uncomfortable. Not over personalization. Federation Data Model for privacy Fake Poisoning, Anti-SEO (Google)

Countermeasures

95

Authority Media Literacy


Blog, CGM: Frank appeal/comment/opinion, Feeling Share not correct information Reliability Feeling

Collective Intelligence, Organic Intelligence


What do you think of the reliability/authority of aggregated information via sensors Branding Personal Blogs can be founded via Search Engine, and can get brand.

Blogger, Opinion Leader

96

Education Privacy & Authority Third Education is needed.

97

Others Health, Mental-health Environment


greenhouse reduction

98

And more Relation between Reality and Brain

99

We will meet

Interaction, Fusion, Collaboration

100

Q&A Do you have any questions or any comments?

101

Rakuten Institute of Technology Masaya Mori (masaya.mori@mail.rakuten.co.jp)

102

103