How To Collect Web Content

Andrew McCauley: On today's podcast, we're talking about content collection.
Not curation, but how do you collect content. Andrew McCauley: Hey, everybody, this is Andrew McCauley. Welco e to podcast nu ber !". #his is nu ber !" is our series o$ podcasts, and today we are talking about content collection. How do you get content% &o eti es it's hard to think o$ content $or your blog posts and your social posts' how one (arth can you co e up with content that you need to co e up with on a regular basis% #o help e break all this down and give you the run)down o$ where we get our content $ro , the $abulous Heather *orter+ Heather Porter: Ah yes, here , a . Hello Andrew, hello everybody. #hanks again $or tuning in. We love having you -oin us. Andrew McCauley: .eah, re e ber we were talking about what are we going to do on our podcast, and we're like, /&hould we do this, should we do that%/, and we thought, you know, we've spoken a lot about content creation, how to create content $or your listeners, your readers, or your $ollowers, but we never really spoke about how so eti es you get stuck. &o eti es you -ust don't know where on (arth you're going to get that ne0t inspiration $ro . &o, today's podcast is all about the places that we use to get our content, our ideas, to keep it $lowing, to get our news i$ you like, and we thought we'd share so e o$ those with people today. Heather Porter: .eah, because you know what ,'ve $ound is one o$ the biggest things that holds people back $ro actually creating their web presence online is the whole issue o$ content. , don't know what it is, but we all struggle, or at least ost o$ us struggle, with trying to talk about ourselves, or our business, or where to get ideas, and it can be a huge road block. #hese tools that we're about to share are incredibly help$ul and handy and they're not only going to help you $ind places to get a a1ing content in your industry, but also ake it easy $or you to share in$or ation as well. 2ecause when it's at your $ingertips and it's really great content and you really want to share it, it's easy to share at that point. Andrew McCauley: .eah, and you know so eti es these aren't even tools, they ay be even -ust parts o$ a tool that you already know and use and love, which we're going to show you so e other aspects o$ how you can use so e o$ these plat$or s or tools. Heather Porter: #hat we are, but be$ore we start sharing these little orsels with you, hey, Andrew... what did you learn this week%
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Andrew McCauley: Hey, Heather... , learned a stack o$ things this week, actually. , a digging back into y arketing books and y arketing brain is back on because, as you know, we've got a nu ber o$ products co ing up on the arket and we've got a whole range o$ other things that we want to get out and tell people about, so ,' learning so e arketing stu$$. 2ut, , also, as part o$ our Online 7ootprint aga1ine, do a regular hangout with our very good $riend (laine 3indsay all about 6oogle 8 and 6oogle Hangouts, and we were speaking yesterday about all o$ the changes that 6oogle unleashed -ust yesterday. #here's 9: new changes that they've spat out in 6oogle Hangouts and 6oogle 8. One o$ the , want to tell you about which is really $ascinating and , -ust told you be$ore the show and , know it sort o$ blows your ind about what can be done, but so, to give you an idea, you know when you get a digital ca era, everyone's got a digital ca era or even your i*hone or your s artphone, and you take a photo and that photo has a label, it has to have a na e. ;sually it's so ething like i g<=!>!, you know, so e rando nu ber. &o, you download the all onto your desktop and i$ you want to go and $ind the photo o$ your dog playing at the beach with the 6olden 6ate 2ridge in the background, $or instance, you've got to go through and look at each one o$ those photo, right% 2ecause you didn't tag it properly, you didn't na e it, , ean, let's $ace it, who really na es all o$ their photos% Heather Porter: .eah. Andrew McCauley: ,n the old days when you used to take photos and print the up, you would write on the back o$ the , or so e people would, write on the back o$ it who was in the photo. 2ut these days, because we're taking so any photos, it -ust doesn't ake sense to tag every single photo with a relevant description. What 6oogle are doing now is they're using achine learning and what's it's doing is it?s going through photos and it can now recogni1e things like a dog. ,t knows what a dog is, it knows what a bridge is, it knows what a sunset it, what a @apanese ki ono looks like. &o, when you type in /looking $or dog with bridge in the background/ sort o$ thing, it will know which photos to deliver in the search results. Heather Porter: #hat's a bit creepy, but also really cool at the sa e ti e. Andrew McCauley: Well, you know what% And, you can also start ) and , believe that this is also happening ) is you can train it. We've got all o$ this $ace recognition stu$$, so i$ ,'ve got a bunch o$ photos and ,' like, , want to $ind Heather *orter, photos o$ Heather *orter, it will spit
back all o$ the photos with you in it because it's already recogni1ed your $ace. Heather Porter: Wow... Andrew McCauley: .eah, scary stu$$, but a a1ing what's happening. #his is stu$$ that you only thought about, , ean, this is stu$$ you only thought about. , re e ber thinking about this ten years ago, thinking we'll never be able to do that, it would take so eone $orever to progra so ething like that. 2ut hey, it didn't take $orever, it took ten years, so that's what , learnt this week is the world is getting cra1ier, s aller, and creepier. Heather Porter: AlaughsB Nice one, Andrew. #hanks $or sharing that. Andrew McCauley: What about you, what did you learn this week% , know you've been busy doing a whole bunch o$ stu$$, too. What crossed your desk% Heather Porter: .eah, ,'ve been straight into syste s all week, doing ad e ail auto)responders and syste setups, so ,' not e0actly in a creative head)space, but what has co e across as a the e this week is turning around a negative e0perience with a client into a positive one. And, as a business owner, , know all o$ you guys know what ,? talking about. .ou know, you get the client that co es in, you and the client have the best intentions $or a brilliant working relationship, and then so ething happens, whether it's the $ault o$ you or your tea , or isco unications, there's so uch stu$$ that can happen really, let's $ace it. 2ut, what's incredibly power$ul is when you are able to take responsibility $or what's happened and turn it into positive and actually get ore research on how to i prove what you're doing as a business. What happens is, , suppose when these clients co e across and they tend to be a bit o$ a challenge. , have a personal vendetta to actually turn around the situation. , think /How can , turn this situation around so they co e out a raving $an, and whatever's happening here, how can , i ple ent this in y business to ake our syste s better, our sta$$ ore hands on with the client%/, you know, whatever we need to have happen. &o there's two clients in particular that , know, Andrew, you and , were talking to, and one o$ the has been really, it's been a long and ongoing challenge, and -ust today , think we $inally turned hi around. He's $inally saying things like you guys are incredible, , still want to work with you guys, so that's one. #hen there's another one that re$ers us an incredible a ount o$ business and we were doing stu$$ $or her and un$ortunately so e things
slipped through the cracks, so we actually used it as an opportunity to tighten our syste s and really reach out to her and build a better relationship with her, and she ca e back and said, /, love how you guys take responsibility./ And since then, she's already re$erred three new clients. &o what ,'ve learned is, don't try and run away $ro these negative e0periences and stress yoursel$ out and hide your head under the covers, use the as an e0perience to reach out even ore to that client because in the end, i$ you can turn the around into a raving $an, your whole business is going to turn around as a result. Andrew McCauley: .eah, you know that's a good point. ,'ve spoken at a $ew events where so ebody put their hand up and they were like, /.ou know, , don't want to be on 7acebook because , don't want people writing negative stu$$ about our business./ ,' like, that's a really interesting attitude to take on that sort o$ stu$$ because so e people have this old view that i$ you're on 7acebook people are going to write negative stu$$. Well, y opinion o$ that sort o$ thing is, give the so ewhere to write it because then you control it. ,$ you control the plat$or , then you can control how the outco e eventuates. What , said to this person is, /,$ you don't do that, they are still going to write so ething bad about you so ewhere where you're not going to know o$. And you'll never know where to go and $i0 it./ 2ut, give the so ewhere to write i$ where you can show it, and o$ten , hear people who take that approach and they give a plat$or like a 7acebook page, or a 6oogle 8 page, or a 3inked,n group, or whatever, they give it, but when they publicly $i0 the situation, other people say, /Wow, , like way that those people reacted to the situation and ,' going to go and do business with the now, too./ And they actually collect ore business $ro it rather than trying to push it under the carpet and say it doesn't e0ist because it's going to e0ist. Con't, , ean, you don't want to have these situations in the $irst place, but they're going to pop up. .ou know, we didn't plan to have these situations $or our business, but $or whatever reason we didn't have control over the reasons that these situations eventuated, but we still had to take responsibility and say, well, at the end o$ the day it really is our responsibility because we're doing so e work $or the and it didn't turn out the way we wanted it, but we needed to ake it work because i$ we put it under the carpet, these people we work with are very well connected, you know, all o$ our custo ers are well connected in their industries. We don't want that word getting out to people saying that we -ust push things under the carpet and run away.
Heather Porter: Absolutely, and the bigger you get as a business owner and the ore people you work with, the ore criticis you're going to $ace. ,t's -ust part o$ how it works, so , love what you suggested about allowing the to have a space to tell you where you can i prove and the power is in really really listening to that because there is validity in ost co ents that co e through the door i$ you kind o$ read between the lines and look at what really is upsetting the about, perhaps, the working relationship. .ou can $i0 it. #ake responsibility, that's part o$ being business owner is to take responsibility $or your business and your sta$$, and everything that you're doing. &o, it's been a good little learning and ore wonder$ul learning we were able to turn this around and ake it really positive $or all involved. &o let's get into it+ ,'d love $or you to start leading this little bit because these three tools are actually things that you taught e about when we were together in &ydney $or our latest event, our 7ireside Chat even we -ust did, and you actually showed e how to set the up and talked e through it, and as a result , have it on y i*ad, so talk it through. What are these a a1ing little tools that you have% Andrew McCauley: Well, , guess it ca e about because there's )) aybe ,'ll take a $ew steps back be$ore , get into the tools and -ust talk about how they work. Most websites these days have those little orange icons, the D&& icons, and aybe ,'ll talk a little bit about D&& right now because a lot o$ people don't understand what D&& really does. #hey're not sure what the point o$ it is. #hey see so e weird code and say what does that do% Now, D&& is basically having your own newspaper. &o, , want you to think about this4 you go to the local newspaper wherever you live, you go to the news agent or wherever you buy your newspaper $ro . .ou wouldn't read 9EEF o$ that newspaper, there will be section you read, you ight read the $ront page, you ight read the business section or the sports section. .ou ight leave out the classi$ieds in the iddle. .ou ay not even look at the $inancial part o$ the paper, but there will be parts o$ that paper that you don't read. What D&& does is basically lets you al ost create your own news source o$ the things that you want to read and not all o$ the stu$$ that so e publication is pushing onto you. &o, when you go to a website and you see so e interesting in$or ation $ro so ebody, so eone is writing a blog and you really like what they write and they're writing regularly, and we're talking about content creation, they're writing regular pieces o$ in$or ation that you really want to see ore o$, clicking on the D&& icon lets you put it into
what they call a reader, and a reader collates all o$ the in$or ation to one spot $or you so that you don't have to keep going back to that website. When that owner writes a new blog post the ne0t day, you don't have to go back to that website to see i$ he's written a new blog post, it auto atically gets put into this thing called a reader, and you can have as any di$$erent blog posts all sending their in$or ation directly back to your reader, so you've got one easy spot to read your news $or the day or the week or however o$ten you want to read it. Now, 6oogle had a very, very good reader and they called it 6oogle Deader, and they decided, as 6oogle can and do, to close it down because they didn't want to use it any ore. #housands and thousands o$ people got really up in ar s about it because it was a great product, a really good tool that a lot o$ people used, but they didn't care, they didn't ask people, they -ust said today we're shutting it down, you've got si0 weeks to get rid o$ all o$ your $eeds, ove it out, and $ind so ething new. &o now, all o$ these new readers have popped up, so there are a ountain o$ readers out there that you can use. ,' not going to tell you every one o$ the because that would be cra1y and we'd go $orever, but the ones that , do like are 7eedly, 7eedly is a good reader, so when , go to a new blog post and , see so ething new, , look $or the D&& icon and , click on that to add it to y 7eedly reader, and , can, -ust letting you know, inside a reader you can read the article. ,t will look like a website or a news article. .ou can use 7eedly in a lot o$ these apps you can use on an i*ad or an i*hone, you can even read it on your desktop, as well. #here's a nu ber o$ di$$erent places to read it. My pre$erred choice is using y i*ad so , can sit down on the couch and use it like a newspaper, , -ust read y newspaper in the orning and , see what's up to date. &o, there's another one called Mr. Deader. Now, Mr. Deader, , believe, is only and i*ad app, and the way , use it is it actually sucks y 7eedly $eeds into y Mr. Deader app. Now, why would , want to do this% , like the way that Mr. Deader is structured so , can Guickly look at the ain headlines and the snippets which are the key $irst sentence or two o$ that article and , Guickly deter ine whether , want to read that article or not. &o, the way , do it is, , $lick through it because ,'ve actually -oined a lot o$ blogs, so ,'ve got a lot o$ in$or ation co ing through every single day. ,$ , don't read y reader $or three or $our days , ight have 9,EEE articles piled up. Heather Porter: Wow, that's a lot. Andrew McCauley: A lot o$ it , don't read. A lot o$ it , -ust $lick through, and so eti es , -ust need to read headlines to get the gist o$ the story because ,' into it that uch. &o, ,'ll $lick through Mr.
Deader and ,'ll $ind out what is it that , need to read. ,$ there's so ething that , want to read later, ,'ll share it and ,'ll share it to a place called *ocket. *ocket is another $or o$ reader. , like *ocket $or the layout that it has. , can read it the way , want to read it i$ ,'ve got ti e to read stu$$, so y Mr. Deader, basically in the ornings lets e go through and Guickly deter ine what , want to read later in the day or that night. &o , share it to *ocket. 7ro there, $ro y Mr. Deader, , can also share it to other places. , can share straight to y #witter $eed and y 3inked,n $eed. , can share it to y 7acebook, , can put it to y (vernote account i$ , want to use (vernote. ,' not sure i$ people have used (vernote, but it's like a scrapbook i$ you like o$ collecting in$or ation, so ,'ll put it in there. 2ut, that's one o$ the ain things that , use to collect in$or ation. Heather Porter: , love the and they reason why , think $or those that are newer to $eeds and trying to even understand what that is, basically what it -ust eans is you don't have to go scouring around the internet and trying to even re e ber which websites you like to read or which e0perts you like to $ollow. .ou use things tools so you're literally one ti e and one ti e only $inding the ;D3s to their $ee, which are websites, and that's a whole other little topic, but basically as Andrew was saying, there's nor ally an orange button on the site that says D&&. .ou're $inding these once and one ti e only, and your adding the into your reader so then now you have all the in$or ation at your $ingertips right there in that one place and it saves you a tre endous a ount o$ ti e, but , know $or e, when , start to, whenever ,' at a live event, or whenever ,' learning so ething new, , always want to collect that e0pert into y inner circle o$ in$or ation, and o$tenti es i$ , don't have a tool like this ,'ll $orget who that person is, or ,'ll $orget to go to their website or $orget to read up on the in their social edia. What this episode is all about is basically saying one ti e you set so ething up, then you have news at your $ingertips $ro all the places that you value ost, and by having that in $ront o$ you, you're not only learning constantly about what's going on in your industry or in your space, but you're very easily able to share this in$or ation and use it in your own blog post or your own social edia posts. &o , love these tools and ,' now using the on y i*ad as well since Andrew ca e through and taught e how, so thank you $or sharing that in$or ation. Andrew McCauley: .eah, , thought ,'d clari$y, i$ that all sounds really con$using, go to one. @ust use 7eedly, -ust use one o$ the and -ust use 7eedly. .ou can get 7eedly on your app, -ust have a look at 7eedly
and check out what's going on. .ou don't need to have it all synced up like , do. ,' a bit o$ a techie geek like that, so , like to do that sort o$ stu$$, but -ust use one and it's going to keep you up to date on your industry. 7eedly would be the one that , would use $ro the start. Heather Porter: *er$ect. Andrew McCauley: &o that's news, H. #hat's how to get news $ro various blogs, but there's a couple o$ other places, too, that you can go and $ind in$or ation i$ you want to go to their site, which is actually like a curator o$ in$or ation, as well. One o$ y $avorites is called alltop.co . Have you ever been to that% Heather Porter: , have, yeah, , absolutely have been there and , get ideas $ro that site, so it's kind o$ like, what, little snippets o$ newsworthy in$or ation that is rising in trends around the internet% Andrew McCauley: No, well alltop does a couple o$ things. 2asically, it's a collation o$ news everywhere, but it will actually send you to the $ull article, so i$ you go to alltop and you're looking $or, say you're looking $or horses and you want to $ind out about the , you type horses in the search bar and it will co e back with a whole range o$ di$$erent blogs that have been written about horses. .ou can go and check it out and that way you ight $ind so e relevant horse in$or ation that you ight want to go then and put into your D&& $eed. Heather Porter: Would you say that this is a good discovery place $or not only getting ideas but also discovering e0perts and people talking about things in your space, as well, right% Andrew McCauley: .eah, de$initely. .ou can go and $ind hot topics o$ all o$ the content about hot topics that are relevant to that sub-ect, you can $ind new topics, you can $ind recent topics, so there's a whole range o$ di$$erent things that you can $ind out, and , love alltop because it does collect the in$or ation very well. Heather Porter: And there's another one that , like to use, which is a little ore general, but it's called upworthy.co , and it's a curation site, so basically they have all these contributors that post positive upbeat, sort o$, hu anity pieces, so things that ake you laugh or s ile or reconnect with hu ans that way. 2ut it's a great place i$ you're looking $or e otive pieces to put on your blogs or social edia, because, as we know, the e otional pieces work really well $or getting engage ent. #his is a great site to get ideas o$ things to share, it akes it very easy, as well, $or you to share the across all o$ your
networks. &o, upworthy is another great one -ust $or general $eel)good sort o$ content. Andrew McCauley: Hey, now , want to go back to -ust, you -ust said a couple o$ things be$ore about you're at an event and you're listening to the speaker and you want to $ind out ore about it, one o$ the things that a lot o$ people don't reali1e that you can do is use so e o$ your social sites to start collating in$or ation, too. &o, $or instance, let's say you're at an event and you've got Mary & ith as a speaker and you like what she's talking about, let's say she gives out her #witter na e. &he says it's HMary& ith, $or instance. .ou go and $ind Mary & ith, you can $ind her to a list, you can start creating a list o$ people that you want to $ollow on #witter. .ou ight $ind other e0perts -ust like Mary & ith and you can put the all into a #witter list $or you, so you can go into your #witter account, click on that list and you'll see only tweets that are $ro those people on the list. ,t's a great way to $ind out what your industry leaders are talking about on a regular basis and how you can use that in$or ation to share with your people, as well. Heather Porter: , love this tool because, so basically in so ebody's pro$ile there's a little option $or you when you're logged into, say, #witter, and then you -ust, you can add the to a list that you create, and you have ultiple lists so you ight have entors, overs and shakers in your industry. .ou na e these lists and then you add the into lists, and then on the ho epage o$ #witter, correct e i$ ,' wrong, and then you can sort by the list so that everybody added to the list only their tweets show up. ,s that right% Andrew McCauley: Absolutely, yeah. And, what you can also do is, there ay be so ebody who's created lists with your $avorite e0perts in there already, so you can actually, there are lists out there that are public, so you ay go out there and $ind other lists that already have those people in it, and you can say , want to $ollow this list as well. .ou can -ust see what that person's created $or you. #hey've created a list already done $or you. #here's that on #witter. .ou can do the sa e on 7acebook, as well. .ou can create people that you $ollow on 7acebook and put the into a list. ,'ve got a list o$ people that , $ollow regularly on y 7acebook account. ,'ve tagged the , ,'ve put the into the list, and , know that as soon as , click on that, y news $eed is only those people that , wanted in that list so , can Guickly see what that group o$ people are doing and , can respond to the without having to si$t through thousands and thousands o$ posts because once you start getting ore than a couple
o$ hundred people, another thing , learnt today is that the 7acebook person has <<E $riends now on 7acebook. A couple o$ years ago, $our or $ive years ago it was 9<E, now it's <<E, so once you start building up that list, i$ you want to clean out your news $eed, put lists in place to help you do that. Heather Porter: .eah, looks, it's a great tool, and like you were saying, when you are at an event what you guys ight want to do -ust to start, -ust put a list together called entors, $or e0a ple, or people that you want to learn $ro , and then -ust ake it a ental note every ti e you co e across one to add the into these lists. ,$ you do nothing ore, this way not only are you getting their newsworthy in$or ation, but you can also co unicate, share their posts, co ent on their posts uch easier because you're screening out all the other stu$$ that's happening. Andrew McCauley: .eah, absolutely. 6oogle 8 has circles, you can do the sa e with 6oogle 8. &o, put people in circles, you can watch circles and look at co unities now. 6oogle 8 has brought in co unities. .ou can put people in co unities and create your own co unities to bring people in. 2ut circles is a way to really concentrate and $ollow people in those circles. 3inked,n has groups, $ollow the people in groups on 3inked,n. 6o to groups and check out who's in a speci$ic group and see what they're posting. #here's a great place $or inspiration about content $or your arketing there, as well. &o that's 3inked,n, H, do you use groups $or your 3inked,n stu$$% Heather Porter: No, but , actually use ,n$luencers, which is under another area o$ 3inked,n. , believe it's under ,nterests i$ you're logged into your 3inked,n account. ;nder ,nterests there's a drop down that says ,n$luencers. ,t's -ust overs and shakers around the world in business, pri arily pro$essionals and it co es up on a page that al ost looks like *interest where it's a pin board o$ all o$ these visual posts. , can at a very Guick snapshot see what the heads o$ di$$erent industries and di$$erent businesses are doing around the world. And , love that because, again, 3inked,n is used uch ore $or pro$essional space, so to get news at a snapshot $ro the pro$essional space is always handy $or e. Andrew McCauley: .eah, those ,n$luencers are very good. .ou know what% #hey start o$$ with about 9EE ,n$luencers and what they did was they've increased the nu ber o$ ,n$luencers, so there's all sorts o$ di$$erent people around the world now who's been added to that 3inked,n ,n$luencer list, so pretty power$ul stu$$. One o$ the other things , was going to talk about is you can tag your $riends and your connections in 3inked,n as well, so i$ you've et certain people, you've
connected with people on 3inked,n as various e0perts in di$$erent $ields, you can tag the on your connections so that you can do a search by your tagged connections. ,t lets you $ilter people on your 3inked,n list that way, too. Heather Porter: , love it+ , ean, who would have known that, looking at social edia, it overwhel s all o$ us in the best o$ ti es, you know, so i$ you look at these tools, gosh, it allows us to e0tract the in$or ation that we really want to hear really easily. Andrew McCauley: .eah, and it's pretty power$ul. 2e$ore we wrap up this call because , know we're getting to the end o$ it, there's one other tool that you and , both use $or collation, and we both o$ use it in di$$erent ways, and that is a thing called paper.ly. , think we've spoken about this on our podcast be$ore. Hey, tell us how you use it. Heather Porter: We have, it's a great tool. Well, right now, currently, ,'ll talk about a couple o$ our clients and how they're using it. We have set up paper.ly, which essential is al ost like a reader but this ti e it's packaged into a newsletter which allows you, i$ you want to, not only do you pull $eeds in but you can use it as a newsletter that you give to your own database or your list. 2ut, a couple o$ our clients don't even use it like that, they actually use it as a reader and what they've done is put it on a page on their website, they've chosen a whole bunch o$ $eeds $ro websites in their industry, and everything co es through into that newsletter and they use it internally $or their tea as step one so that their tea actually has access to this hidden webpage that's not part o$ the enu on their website, and the tea can go in and see what's going on in the industry, but then they also use it to build co entary $or their own newsletter. &o, instead o$ setting up, because not everyone's a technical whi1 kid like Andrew is, instead o$ setting up the 7eed.ly and all these cra1y readers and all these tools which they would get co pletely lost with, instead they -ust have the paper.ly and they use that as their reader and then they go and write co entary based on what's going on. &o, both o$ the clients are using it like this, and it's an incredible tool. Who would have thought you'd use paper.ly in that way% #alk to e a little bit ore about so e other ways we use it. Andrew McCauley: Well, , guess one o$ the things is al ost reader where a reader collects blog posts and that sort o$ stu$$. you can do with your paper.ly and how , use it is it collects a lot social co entary and the social in$or ation that's being sent, put people's #witter accounts ,C in there and that will collate tweet that they do. ,'ll put in 7acebook $eeds and that sort o$
like a What o$ the so ,'ll every thing.
,' collecting people's social signals as well as a $ew blog posts at the sa e ti e, but it gives e another point to read people's collective in$or ation that they're sending out to the world. .ou can have your own paper.ly, you can have your own paper $or all o$ your co petitors, right, so all o$ your co petitor?s in$or ation is co ing to you in one newspaper. , agine having that. , agine having a newspaper o$ your co petitor?s in$or ation o$ what they're doing every inute o$ the day. *retty cool stu$$, hey% Heather Porter: ,t's a a1ing+ , think that's the power o$ in$or ation right now as we are in an in$or ation age is how you get it, how you process it, and how you use it in your business, and using your co petitors in$or ation to do arket research is brilliant. Now it's never been easier to $ollow what all o$ your co petitors are doing because you literally have all o$ their $eeds going into one place. Andrew McCauley: , know, it's aweso e. ,t's a cool tool that , can tell you not any people are using. #hink about that, think about what you're putting out and what other people could be potentially looking at what you're doing, too, or lack o$, so keep that in ind, as well. Heather Porter: .eah. Now guys, as always, we put the links to all these little resources and apps and things that we've talked about today on our website in our show notes. And you can pop on over to autopilotyourbusiness.co 5podcasts and -ust $ind this episode and in the show notes we'll have all the links there waiting $or you. Andrew McCauley: .ay... , was at an event recently and , heard a guy who ca e up and said, /Hey , love the show and , love the podcast,/ his na e is #o and he's $ro 2risbon )) shoutout to #o , thanks $or listening #o , we appreciate you giving us the $eedback and hope you are listening to this show, too. Heather Porter: #hanks, #o + And thanks everybody $or all o$ your support on our social edia accounts. *lease pop on by and leave us a review on our i#unes or a co ent on our website. We'd love to hear what you think, and ask us a Guestion because we're ore than happy to bring it into our ne0t episode and answer it $or you. Andrew McCauley: ,t was $un, H, , liked doing that episode. ,t was good to talk about content collection, and i$ you've got any other ways you collect content, let us know, we'd love to hear the . *ut the in the co ents o$ the blog post $or this podcast. #hat would be aweso e. Con't $orget to leave us a review on i#unes as well. Heather Porter: .es, please.
Andrew McCauley: Hey, H, get back into that syste and you lead such an e0citing li$e, , tell yaI
stu$$ o$ yours
Heather Porter: #his week, yeah, not been that e0citing. AlaughsB 2ut, ne0t week hope$ully , can cross back over into content creation where , like to live. Andrew McCauley: soon. .ay, alright. Cool, have $un, we'll talk to you
Heather Porter: #hanks, Andrew, thanks guys. #alk soon. Andrew McCauley: 2ye bye+

How To Collect Web Content

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How To Collect Web Content

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Andrew McCauley: On today's podcast, we're talking about content collection.

like a What o$ the so ,'ll every thing.

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