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UTAH COUNTY

Style Guide
For staff and volunteers writing about and for Habitat for Humanity Utah County

December 2013

Habitat for Humanity


Habitat for Humanity Utah County is a non-profit organization that enriches peoples lives. Through volunteer labor, professional expertise and tax-deductible donations, we obtain land and build simple, decent homes in Utah County. Families who meet our qualifications help build, then purchase the home at no profit to our organization. Their monthly payments go into a revolving fund to help build more homes. Families must have need, be able to pay, and be willing to partner with our organization. New homeowners have a unique pride in this home, which has given them a hand up, not a hand-out. Families and communities thrive when everyone has a sturdy, safe, nurturing place to call home.

Style Guide A
accept To receive. Example: Accept donations. Do not use except.

accessible house acronyms When a word or term is formed by taking the first letter of each word in the meaning. For example: Habitat For Humanity becomes HFH or H4H. The first time you reference a Habitat for Humanity, it should be completely spelled out. On the second reference and all references following, you may use the accepted acronym but it is preferred you just use Habitat. In reference to Habitat for Humanity Utah County, it becomes H4HUC or HFHUC. In reference to Habitat for Humanity International, it becomes H4HI or HFHI. adaptable house affiliate Affiliates are community-level Habitat for Humanity offices that act in partnership with and on behalf of Habitat for Humanity International. Each affiliate coordinates all aspects of Habitat home building in its area. Do not capitalize affiliate. DO NOT use chapter. See Utah County affordable housing Preferred to cheap housing. Means the house could be adapted to be handicap or disability accessible. Meaning the house is handicap or disability accessible.

Americans with Disabilities Act Always spell out on first reference. On second reference, ADA is acceptable. ADA is a federal legislation protecting individuals with disabilities.

Style Guide
applicant family Term for a family between the time they contact Habitat for Humanity and when their application is accepted or rejected. Do not capitalize. Crew Leader

Style Guide
Blue: For Pantone, use PMS294. For RGB, use R:0, G:63 and B:135. For CMYK, use C:100%, M:53%, Y:0% and K:47%.

B
blitz build build Can be used as a noun. Example: They will build the house. Can also be used as a verb. Example: They participated in the build. builds with, (not builds for) them. Never say a house was built for someone. Always say a house was built with When a home is built very quickly. Do not capitalize these words.

Should have some construction experience, especially with power tools, and

be able to lead small groups of 3-5 volunteers on their project during the shift. This title should always be capitalized. This title should be used in place of volunteer if applicable.

D
donor capitalize. down payment Two words. A person or organization that donates supplies or funds to Habitat. Do not

C
Cars for Homes Program offered by Habitat for Humanity International. Do not capitalize for. Always capitalize Cars and Homes. Only add the word program at the end if it needs to be included for definitive reasons. Do not capitalize program if it is added. chapter Community-level Habitat offices are called affiliates. The word chapter cannot be used in place of affiliate.

drywall One word.

F
families in need of decent, affordable housing Use this phrase instead of needy families or families in need

FAM Club colors Official colors are green and blue. Green: For Pantone, use PMS361. For RGB, use R:30, G:181 and B:58. For CMYK, use C:83%, M:0%, Y:67% and K:29%. flier Proper spelling for a brochure. Not flyer. FAM is always capitalized. FAM Club is two separate words. FAM Club stands for Five-$-A-Month Club. It is only done by Habitat for Humanity Utah County.

Style Guide
Font Use Verdana at all times, except in videos. For video font see video format. Alternates fonts for text: Univers Roman, Helvetica. Habitat for Humanity Utah County ReStore

Style Guide

The ReStore is a second hand building material store. Items such as extra wood

or paint cans may be donated and later sold a cheaper price. May refer to the store as ReStore. Make sure the R and the S are always capitalized.

G
Getting Ahead in a Just-Gettin-By-World Class offered by Habitat. Capitalize the first letter of every word. On the second reference of the word Getting, omit the G and add an apostrophe. Include hyphens.

a hand up, not a hand out Theme and slogan used to dispel myths about Habitat. Never say someone received a hand out from Habitat. hands-on always hyphenated

H
Habitat Abbreviation for Habitat for Humanity. Acceptable on second reference. Preferred over HFH and HFHUC. Habitat for Humanity Spell out Habitat for Humanity on first reference. On subsequent references, Habitat is preferred, when standing alone. If referring to an affiliate, use affiliates acronym on subsequent references. Habitat for Humanity International This is the parent company that all affiliates belong too. Use Habitat for Humanity International, HFHI or Habitat for Humanity. Never use Habitat International. Habitat for Humanity International is the proper usage when referring to the international organization. Habitat for Humanity is used when referring to the ministry and its work in broader terms, not affiliate specific. When referring to the organization for the first time in a sentence or paragraph, use the full name. On subsequent uses, Habitat is acceptable.

HFH preferred. homeowner one word Acronym for Habitat for Humanity. Acceptable on second reference. Habitat is

homebuyer one word

house a month Unless a specific program is being referenced, these words are not capitalized or hyphenated

L
logo Only use official Habitat for Humanity Utah County logos. Logos can be obtained by emailing soundvisionsigns@gmail.com.

Style Guide

Style Guide
sweat equity A family receiving a home from Habitat is required to put in a certain amount of time in sweat equity, meaning, time they spend physically working on their home.

M
Most Valuable Player Club or MVP Club The acronym MVP is permitted. The word club should be capitalized in this context. When appropriate, the MVP Club logo should be used for consistency.

U
Utah County When referring to Habitat for Humanity Utah County, capitalize Utah and County. Always put Utah and County and not one or the other. When referencing Utah County, the county in Utah, always capitalize both words.

N
National Women Build Week A weeklong build that is the signature event of the Women Build program. The purpose is to help recruit volunteers, attract donors and raise awareness of how women can address housing needs. Do not use the acronym NWBW. Neighborhood Revitalization Initiative Always capitalize the first letter of each word. Do not use acronym NRI.

V
volunteer Someone who gives of their time for no pay to benefit Habitat. Do not capitalize. Volunteers do not donate money, otherwise they would be referred to as donors.

P
program This word is not capitalized unless it is in the title of a specific program and you are writing out the full program name. Do not add program to the end of proper nouns, unless it makes sense, and do not capitalize the word in that instance.

video format Colors: Use blue Pantone294 and green Pantone361. Blue: C-100 M-58 Y-0 K-21 R-49 G-77 B-137 Hex: #005596 Green: C- 69 M- 0 Y- 100 K- 0 R-84 G-185 B-72 Hex: #54B948

Font: Clearface Gothic Regular and Bold (logo font). Alternates fonts for text: Univers Roman, Helvetica Logo: Obtain from emailing soundvisionsigns@gmail.com Music: Obtain from emailing soundvisionsigns@gmail.com

S
Site Host Greet, check-in, organize and set up water and snacks for the volunteers, and watch for safety issues. This title should always be capitalized. This title should be used in place of volunteer if applicable.

Style Guide

Appendix A
History and Mission Statements
Mission Statement
Seeking to put Gods love into action, Habitat for Humanity of Utah County brings people together to build homes, communities and hope.

W
Women Build program A program targeted towards women. The purpose is to help recruit volunteers, attract donors and raise awareness of how women can address housing needs. Do not use the acronym WBP or WB. website Use www.habitatuc.org

Brief History
Habitat for Humanity is a non-denominational Christian organization affiliated with Habitat for Humanity International. Habitat for Humanity International was founded in 1976 by Millard and Linda Fuller in Americus, Georgia, on the belief that everyone deserves a decent place to live.

Appendix B
Guidelines for Publications and Fliers
When printing or publishing any type of print for Habitat, follow these guidelines where possible. -Always print on white paper -Use only three paper sizes; standard letter (8x11), brochure, or 5x7 handout -Only use black, or the standard blue and green font colors -Always include a visible Habitat Utah County or ReStore logo -Always use Verdana font for main document text, and use no more than two other fonts if necessary (i.e. headline/title, sub-headline, quotes or interesting facts)

Quick Reference
USE
1. affiliate 2. built with 3. flier 4. Affordable housing

1. chapter 2. built for 3. flyer 4. Free or cheap housing

NOT

OFFICIAL COLORS
Use blue Pantone294 and green Pantone361. Blue: C-100 M-58 Y-0 K-21 R-49 G-77 B-137 Hex: #005596 Green: C- 69 M- 0 Y- 100 K- 0 R-84 G-185 B-72 Hex: #54B948

PREFERRED FONTS
Use Verdana at all times, except in videos. Clearface Gothic Regular and Bold (logo font) Alternates fonts for text are Univers Roman, Helvetica

REFERENCING HABITAT
Spell out Habitat for Humanity on first reference. On subsequent references, Habitat is preferred when standing alone. If referring to an affiliate, use affiliates acronym on subsequent references. Abbreviation: Habitat on second reference, preferred over HFH and HFHUC.

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