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EXECUTIVE SUMMARY

The World wide communication market has progressed significantly. Cable and satellite companies have introduced high speed data and telephony services, and are expanding into delivery of mobile phone service. In defense, telephone companies are expanding in to the delivery of television services. In the rapidly evolving world of communications, customers require the ability to receive any service or content, anywhere at any time. This need for content flexibility is not ust for television programs!all forms of media must be accessible via T.", Computers, #obile $evice and beyond. Top operators must deliver triple play services to stay competitive. %ccording to pyramid research, the number of triple play subscribers will more than double. What was once a &' ( channel world when people scheduled their day around the T." guide has rapidly morphed into more than )'* channels of targeted programming with on demand and digital video recording +$",- capabilities. .orgot to set the $", to record your favorite program before heading out of the house/ This is no longer a problem, as service provides enable customers to use their mobile phone to set the $",. %nd that is ust the beginning. 0ew products allow the consumer to take Television programming on the go. 1ne example is when a viewer is only partially through watching a movie but needs to leave home. Instead of turning the movie off and watching the remainder. 2ater, new technology enables the viewer to transfer the movie to a mobile device and continue watching on the move. This multi device, content intensive revolution is well underway. 3owever, this complex area is filled with challenges for today4s top operators. 5ome of the key challenges, how to introduce and market new services, up sell and provide excellent customer service.

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%t the centre of this challenge is the billing and customer care system. 5ervice providers need to ensure they have the right solution in place to bring all of the pieces together, including tracking customer purchases, making a purchase ,ecommendation based on previously watched programs, tracking customer details at the individual level or simply providing accurate billing and flexible payment options. Without these key components new revenue opportunities will be missed.

The horizon for cable and satellite


7undling multiple services is simply the start service provides also must integrate these services. .or instance, linking telephone services to the T" to see called I$ information displayed, providing the ability to program a set top box through a mobile device, integrating voice mail to all devices and offering and offering television on a cell phone. This multi service integration is imperative to creating cross and up sell opportunities for operators. %n example of this type of cross product integration is happening today with a consortium of cable T" provides in the 8nited 5tates teaming up with sprint90extel to offer mobile phone services in a combined quadruple ( play offer. :articipants include Comcast, time Warner Cable, cox communications and advanced new house communications. The concept is not to simply add a ;metoo< cell phone service component from the cable companies= rather this consortium has agreed to work together to offer nearly developed services that leverage the strengths of cable and mobile networks. %mong the products and features being developed include integrated "oicemail, the ability to program digital video recorders remotely, and the ability for customers to call up their television program guides on their cell phones. The quadruple ( play is also unfolding in the 8nited >ingdom where ntl incorporated and virgin mobile have combined forces. This deal will bring a wireless component to ntl4s current offer of voice, video and gigh speed internet service and may rove to be a differentiator.

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75ky7, the 8>4s leading pay T" provider, has also announced plants to trail ?ualcomm4s #edia .21 technology providing ten sky channels over mobile phones. 0ot only in convergence offering new ways of generating revenue, it also brings new challenges such as maintaining advertising revenues with services such as $",5 allowing customer to skip commercials, advertiser need innovative ideas to raise interest in new products. @merging models require operators to track the number of customer ;click through< to an advertisement, and manage sophisticated revenue share the agreements with the advertiser. These changes in the delivery of products and services by communication providers are the basis for differentiation. To capitaliAe of these opportunities, the billing and customer care solution must be flexible and robots as well as extend with solutions such as settlement with partners. 1ther considerations when delivering convergent services are scalability and future ( proofing the back office. The following factual points must be governed. a- :rovide a unified view of the subscriber, so that all contact points have access to the same information, regardless of service type or payment type. b- .acilitate choice in products and packages. c- 1ffer customers multiple ways to interact with the operator for service. d- Identify if a customer is eligible to receive certain services. e- Track equipment from warehouse to technician to customer and back. f- 0egotiable the best time for installation of service or a service call. g- #anage pay!per! view +::"- and on demand event ordering, authoriAation and charging. h- Track customer usage and take action at present thresholds. i- :roactively notify customer of balances and offers. - .inancially settle with Brd party content providers and advertisers. k- :rovide open and flexible interfaces.

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Thus, systems must be flexible enough to support rapid subscriber growth, without having to change processes or upgrade software. %nd once a system is in place, operators will need the ability to quickly create and launch new services. 0ot only is convergence offering new ways of generating revenue, it also brings new challenges

INTRODUCTION
#arketing occupies an important position in the organiAation of business unit. It is the potential force that commands high significance for the society as a whole. Customer is the central point and all activities revolve around him. #arketing has covered yesterday4s luxuries in today4s necessaries. #ost of the nation4s world wide, regardless of their degrees of economic development or their political philosophy is recogniAing the importance of marketing activities. #arketing is perhaps the most complex and challenging function performed by every b9s firm. The term marketing is a very comprehensive one. #arketing thinking starts well before production, commences and ends only after rendering sales satisfaction. It is the set of those activities necessary and incidental to bring about exchange relationships. It encompasses the entire economic process by means of which goods and services are exchanged and their values are determined in monitory units. It is the phase of business activity through which human wants are satisfied by the exchange of goods and services. It is the skill of selecting fulfilling consumer desire in such a way that a does of money put in brings back maximum return. The %merican marketing association defines a market as the aggregate demand of the potential buyers for a product9service.

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Importance of marketing in todays world


#arketing is considered to be soul business and society. #arketing generates revenue to the firm. It is the art of earning profit through profitable sales. It gives up to date information to the top mgt about nature and character to demand. %ll managerial decision is taken on the basis of marketing information. Tremendous changes are taking place around us. The tastes, preferences and attitudes of consumes are ever changing. Therefore it becomes essential to introduce new products, to make necessary changes in the product C to find new uses for the existing product. #arketing is the

Channels of communicating the changing fashions, changing preference, changing styles, etc., to the top mgt. arketing Information #arket information includes all fact, estimation, opinion C other information used in the marketing decision which affect the marketing of goods. 5uccessful marketing requires correct and timely decision. The decision are taken on the basis of information relating to consumer wants, their habits, live purchasing, power supply and demand, market trend, pricing policy of competitors, etc. arket Condition .irms differ in their capacity to generate profit from business operations. 5ome firms en oy dominant position due to quality product or good marketing management or monopoly power in the market and earn a high profit margin. 5ome other firms may have to operate in an environment of intense competition C may even earn low margin profits. The principles of mixed economy are now put in to effect in today4s concept. If a business firm has ambitious plan for expansion than it can achieve its goal. 6rowth and expansion in business is more essential to exploit the available business opportunity C to increase the existing market share. To take advantage of unexpected opportunities a firm holds cash for investment on profit making opportunities a firm
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holds cash for investment on profit making opportunities. 5uch a motive is purely speculative in nature. !rod"ction !olicy % firm marketed by pronounced seasonal fluctuations in its, sales may pursue a production policy. This may reduce sharp variations in business. The degree of competition prevailing in the market has tremendous effects. If the market is strong and competition weak, then their exists many effects.

!RODUCTION CO !#N$ ORI%NT%D #N&'%R

#R(%T ORI%NT%D #N&'%R ). We market entertainment &. we sell hope +of looking goodB. We market communication system D. We provide comfortable climate at home and offices. '. We offer

). .ilm 5tudios &. 6arnier 5tudio B. : C T $epartment D. Eellow ( Eellow %ir Conditioner. '. 5#5T :arcel 5ervice

). We make movies &. We make cosmetics B. we operate letters and telephone facilities D. We sell %ir! conditioner '. We run lorries to

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transportation and carry things materials handling system Thus marketing is said to be the circulatory system of the economic body, making possible the needed co!operation. #arketing is the agent that produces the result. #arketing is the process of exchange involving two distinct aspects namely mental and physical. #ental involvement is that the seller must know the buyers want/ %t what price/ 1f What quality/ In what quantity/ 5imilarly the buyers must know what is there for sale/ %t what price/ When/ Where/ The physical involvement implies the actual movements of goods and services from the point of production to the point of consumption to use economic .agan. CON&U %R Consumer is the king in the modern market. The producer fate is decided by the action of consumer. % producer tries hard to gain competitive efficiency over the other by adopting new technologies in production and cost reduction measures. The aim of modern business is to satisfy the consumers and thereby to earn profit. 3is main intention or aim is to provide quality product at cheaper rates to the consumers. C"stomer &atisfaction Today in the customer driven economy, firms are engager in a net space to attract customer and build a long term relationship with their loyal customer. The key to customer loyalty is through customer satisfaction. % satisfied customer will act as a spokes person of the components product and brings in more buyers. There is also a high co!relation between loyalty and profitability. #arket has to ensure customer value satisfaction. arketing !lanning and #nalysis

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:lanning is always referred to the future course of action. This solves the operational problem of management. #ere preparation of plan is not sufficient. It should be implemented in word and spirit and the results are to be analyAed. %nalysis and interpretation is another technique. This technique makes the data more meaningful. The main ob ective is to produce the fact9information for decision making to those who are interested in the affairs of a business concern. #nalysis !roced"re %nalysis involves certain steps. The data as it is cannot be interpreted. The analysis has to select data and make a close examination of such data and then comes to the final conclusion. The following steps are usually followed.

To decide the scope The analyst should first know as to what he has to analyAe. This means he should first determine the depth of the analysis. !ooling rele)ant data %fter deciding the scope of the work, the analyst should collect the relevant information available. If need he should also collect the concerned information from the management. Understanding The information so collected should be studied. The analyst should go through the other documents and understand clearly. Classification
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The data to be analyAed should find a correct solution. This means that the required data are to be classified or rearranged in such a manner so as to focus on the basic issue. #dopting Techni*"es The rearranged data has to be further processed by adopting analysis techniques. Interpretation 0ow, the processed information will be interpretated and results are obtained. The whole analysis procedure will be compiled in the form of report and submitted to the concerned authorities. Ob+ecti)es The main ob ective is a- To determine the progress. b- To measure the operational efficiency. c- To udge the position. d- To ascertain the future prospects of the concern. Therefore, goals are set so as to carry out the work planning is the act of decision making. #arketing activities of a business firm are effected by a large number of factors that surrounds the company. These factors influence the decision making capability of the enterprise. In addition to these the company has to consider its manufacturing capabilities in terms of production capacity, technology used, distributors, tax structure, finance, sales force etc. The study have made for the pro ect have exposed the maximum salient aspects of the product. It is showing a positive trend in the mere future. The pro ect report offers detailed study regarding consumer attitude towards ,eliance 7ig T.". in Chitradurga. Chitradurga is one of the developing city of >arnataka. It is a good business centre.

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R%&%#RC, D%&I-N
% research design is a logical and systematic plan prepared for directing a research study. It specifies the ob ective of the study, the methodology and techniques to be adopted for achieving the ob ectives. In fact the research design is the conceptual structure within which collection, measurement and analysis of data can be conducted. .or the :urpose of study a student researcher has selected both qualitative and quantitative researches. %part from this information pertaining to receivable management was collected through response forms and data about the company and form magaAines.

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In .rief Research Design Contain a- % clear statement of research problem. b- % specification of data received. c- :rocedure and techniques to be adopted for data collection. d- #ethods of processing and analysis. Research design in specific for this st"dy incl"des the following a- collection of information fro various ournals to understand the industrial background of study. b- 5canning through standard text books to understand the theory behind. c- $ecision regarding the period of study. d- Collection of companies specific literature. e- Conducting an investigative analysis as per stated and agreed ob ectives. Title of the &t"dy % study of ;Consumer %ttitude towards ,eliance 7ig T." in Chitradurga ( a case study of ,aghavendra T.". Centre<. This pro ect report summariAes the survey, findings methodology adopted and observation in the form of analysis of the performance and suggestions for improvement both from general of view and from individual point of view. 5uch

report may help the market to modify strategy so as to get maximum profit in the available marketing conditions. #ims of the st"dy The main aims of this study are as follows a- To give detailed report of marketing survey conducted on consumer attitude towards ;,eliance 7ig T."<

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b- To study the sales performance of ;,eliance 7ig T."< by ,aghavendra T.". Centre. c- To make a comparative analysis of ,aghavendra T.". Centre in relation with other dealers in Chitradurga. d- To know the marketing strategy adopted by the ,aghvendra T.". Centre for improvement of sale of ;,eliance 7ig T."< e- To identity the different factors affecting the buying behavior of consumers towards ;,eliance 7ig T.".< Ob+ecti)es of the &t"dy a- To know the consumer attitude towards ,eliance 7ig T.". b- To know the existing problems faced. c- To verify sales performance of ,eliance 7ig T.". d- To study the market characteristics. e- To know about the quality of product. f- To know the consumer satisfaction towards the price and quality of the product. g- To know the popularity of the brand. h- To know the advertisement effect. i- To study the efficiency with which the firm manages its resources. - The most important factor which focus the study is the need of student is to know about practical aspect of the functioning of the company.

k- The study provides the necessary exposure and also bridges the connection between theoretical and practical world. l- %nother ob ective is also to suggest recommendations to suit the requirement.

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&cope of the &t"dy The marketing is not a simple sub ect to understand. It involves a number of complications. The study of the ,eliance 7ig T." has a wide scope in the #arket. The scope of marketing of these products involve high efficiency and high quality products. The price of these products also matters in this case. The study has been restricted to Chitradurga. The report gives information in general regarding attitude of consumer towards ,eliance 7ig T.". 3owever the survey is conducted on random basis to know the attitudes and view of respondents towards the ,eliance 7ig T.". In addition to information for the survey secondary data has been collected. ethodology The one of the organiAational third study deals with the sources of data, that is the collection of both primary data and secondary data. ethods of Collecting the Data $ata is most important source for any decision making purpose. $ata are the facts, which can be expressed in quantitative and qualitative tems. %ccurate and reliable data helps the organiAation, which are required over a period of time. 5o data is basic activity in business decision making process. $ata are classified in many ways. &o"rce of Data The analysis of the performance and the accurate and reliable data, therefore are the sources for collection of the data includes primary and secondary.

!rimary :rimary data are the data collected for the purpose of gathering the information that is required for the specific research ob ectives.
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&econdary When the data is not collected by the investigator but is derived from other sources, then the data is called as secondary data. To prepare this pro ect report both primary and secondary data is collected. :rimary data is collected on hand from ,aghavendra T.". Centre by giving questionnaire and asking questions about the company and their product. Interview with the dealer include to know the sales methods adopted by them, to get advice about the products of the company, to get advice about marketing strategy adopted by the company, to know any complaints they have towards the company and to know about new technology coming into market pertaining to product. Interview with the consumers include to know the consumers attitude towards the product. ?uestionnaire was prepared and distributed to consumer of different age groups and with different occupation to assess their view regariding ,eliance 7ig T.", that is the fact affecting consumers to buy ,eliance 7ig T.", opinion about the product, type of product preferred by respondents, to get opinion about the quality and other aspect of the product, to get suggestion for the improvement of product and secondary data has been collected through company4s catalogues and booklets, text books, interenet, encyyclopeedis, magaAines and news paper ( The Times of India. Importance of the &t"dy ). &. B. D. It helps to access the performance of product and organiAation in general. It facilities to takes sound managerial decisions. It helps to ascertain the strength or weakness. It helps to access the capital structure.

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/imitations of the &t"dy %s the ,eliance 7ig T.". Companyu has its own goodwill in market all over the country for convenience sake Chitradurga was selected was selected as the sample market. 3owever, the available information regarding company was fully used in the preparation of this pro ect report. Consumer selected as a sample was interviewed. 5ome of the consumers hesitated to provide information. Therefore, the accuracy of this survey and report is limited to that extent. a- The study is restricted to Chitradurga City. b- The information obtained from the consumer may change with changing conditions. c- The data collected from respondents is assumed to be authentic. d- Interview is of general kind and no depth interview. e- 3owever, we feel that about suggestions and conclusions are partially realistic. f- The questionnaire cannot provide full details about the product because people hesitate to answer the questionnaire. 5ome of them even have no time to answer. @ven though answered we cannot say it fully correct. Thus the pro ect report prepared by collecting primary and secondary data is aimed at giving detail report of marketing survey conducted on ;Consumer %ttitude towards ,eliance 7ig T.".< in Chitradurga ( % case study of 5ri ,aghavendra T.". Centre. This pro ect report brings information about fundamental components, history, company profile, development and lates innovations. In this analysis has been made and conclusion is given for the development and promotion of sale in future.

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Chapter &cheme ). @xecutive summary. &. The .irst Chapter deals with the marketing viA introduction, importance, market condition, market information, production policy, consumer, consumer satisfaction, marketing planning and analysis. B. The 5econd Chapter deals with researche desighn that includes title of the study, aims, ob ectives, scope, limitations, methodology. D. The Third Chapter deals with $istrict :rofile. '. The .ourth Chapter is deals with Company profile F. The .ifth chapter is deals with :roduct 3istory C :rofile. G. The 5ixth chapter is deals with $ealer :rofile. H. The 5eventh chapter deals with Consumer 7ehaviour. I. The @ight Chapter is deals with 5urvey %nalysis and Interpretation. )*. The 0inth Chapter is deals with 5ummary of .indings, suggestions and conclusions based on 5W1T analysis. )). The Tenth Chapter is deals with annexure that includes questionnaire and 7ibliography.

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DI&TRICT !RO0I/%
,istory
% rock cut edict of %mperor #shoka1 near 7haramagiri reveals that Chitradurga was part of the #auryan @mpire dating to the Brd century 7.C. %fter the fall of the #auryans, this land was under the rule of royal dynasties like the Rashtrak"tas1 Chal"kyas and ,oysalas2 7ut it really achieved eminence, as a feudatory state of the 3i+ayanagar %mpire1 under the dynastic rule of the Nayakas or 4!aleyars51 known for their heroic exploits. The most eminent of the feudatory chieftains, was adakari Nayaka1 who after the fall of the "i ayanagar @mpire, declared his suAerainty and consolidated his power. This hill fortress built by the 0ayakas during the "i ayanagar era, became their stronghold later. In )GGI, the fort was captured by ,aider #li1 who along with his son Tip" &"ltan1 was responsible for its expansion and strengthening. %fter Tipu 5ultan4s defeat by the .ritish1 the fort came under the rule of the Royal ysore family2 Chitradurga features bold rock hills and picturesque valleys, huge towering boulders in unimaginable shapes. It is known as the Jstone fortressJ +>allina >ote-. The landscape looks much like a mischievous giantKs playground, with boulders thrown around, forming silhouettes against the sky. %ccording to a story in the @pic #ahabharatha, a man!eating gaint named 3idimbasura lived on the Chitradurga hill and was a source of terror to everyone around. When the :andavas came with their mother >unti in the course of their exile, 7hima had a duel with 3idimba. 3idimba was slain by 7hima and peace returned to the area. 2egend has it the boulders were part of the arsenal used during that duel. In fact, the boulders on which ma or part of the city rests belong to the oldest rock formation in the country. Timmana 0ayaka a chieften under the "i ayanagar empire rose to the rank of governor of Chitradurga as a reward for his excellence in military achievements, from the "i ayanagara ruler. This was the beginning of the rule of the 0ayakas of Chitradurga. 3is son 1bana 0ayaka is known by the name #adakari 0ayaka )'HH C@.

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#adakari 0ayakaKs son >asturi ,angappa )F*& succeeded him and consolidated the kingdom to rule peacefully. %s he had no heirs to succeed him, his adopted son, the apparent heir was enthroned but was killed in few months by the $alavayis.

Chikkanna 0ayaka)FGF the brother of #adakari 0ayaka II sat on the throne, and his brother succeeded him with the title #adakari 0ayaka III in )FHF. The unwillingness of $alawayis to accept #adakari 0ayaka IIIKs rule gave an opportunity to one of their distant relatives, 7haramappa 0ayaka to ascend the throne in )FHI. 3e is known as dthe greatest of the 0ayaka rulers. 5omehow, the sub ects of Chitradurga did not experience a good reign of the successive rulers as they ruled on the throne for very brief periods. The 3iri #adakari 0ayaka I" )G&), >asturi ,angappa 0ayaka II )GDH, #adakari 0ayaka " )G'H ruled this area but there is not much to mention of their rule. 0amo"s !eople ). T.,. 5ubba ,ao +Tarasu- ! 5ahitya academy award , )IH' &. #adakari 0ayaka ! Chieften under "i ayanagar @mpire B. 7aramanna 0ayaka D. 1nake 1bavva ! 2egendary woman who fought 3yder %liKs army. '. 5.0i a2ingappa ! .irst C# of >arnataka, ex!#: and ex!%ll India Congress 2eader F."enkata 5ubba Iyengar the musician based on whom 3amsageethe movie was made. -eography The district is hilly, with lots of forts and villages. The district is bounded by Tumkur $istrict to the southeast and south, Chikmagalur $istrict to the southwest, $avanagere $istrict to the west, 7ellary $istrict to the north, and %nantapur $istrict of %ndhra :radesh state to the east. $avanagere $istrict was formerly part of Chitradurga. The district is divided into 5ix taluks, namely Chitradurga, 3iriyur, 3osadurga, 3olalkere, Challakere and #olakalmuru. It is rich in mineral deposits, including gold prospecting

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at 3alekal, >otemardi or 7edimaradi, etc., and open cast copper mines at Ingaldhal. In and %round Chitradurga

C,ITR#DUR-#2 Chitrad"rga 0ort67 The old walled Town houses the impressive fort, built on the north eastern base of a cluster of rocky hills, qualifying it to be a Giridurga, or hill fortress. >nown as Yelu Suthina Kote, the fort is fortified by seven circular walls, three of which are on the ground and four on the hill. Chitradurga fort is said to have had )I ma estic doors, BH smaller doors, B' special entry points and four secret entrances. The fort is entered through four gateways of the outermost wall. The foothills of the fort constitute the main residential area of the town. The Mel Durgas, forts on the hill are embellished with extensive fortifications, ramparts, bastions, batteries, watchtowers and entrances located at strategic points and house fourteen temples. 5ome of the fort4s important landmarks are Thuppada >ola 7etta, 3idimbagiri, Ladaa 7attery +.lag battery-, >ahale 7attery +Trumpet battery-, 2al 7attery +,ed battery- and 0ellikai 7attery +6ooseberry battery-. The main entrance to the fort, Kamanbhavi, has carvings of the seven ( hooded cobra the legendary twin headed bird, Gandaberunda, the royal swan, Rajhamsa and lotus flowers.

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.anashankari Temple1 located in a little cave still has worship going on. % little further, in a large stone walled pit, are four massive -rinding stones2 These stones, used to crush gunpowder, were turned by buffalo power. %t the entrance of the place are Enne Kolas, large cauldrons used for storing oil. 1n the left of the hillock is the Bombe Chavadi Mantap. +toys pavilion- that has sculptures of elephants and horses with their mahouts. The ma+estic teak door is one of the finest features of the Chitradurga fort. 5culptures of >alinga mardhana +>rishna salying the serpent >alinga-, 3anuman, tiger fights and elephant fights adorn the doorway. The %kanatheshware Temple1 built by atti Thimmana Nayaka in the )'th century, has a deepastambha +lamp pillar- and a swing arch in the forefront. 0earby is the ,idimbeshware Temple1 that was previously a 7uddhist monastery. The .rihanmatha +monastery- consisting of B** columns was built on the hillock by ;7ichugatti 7aramanna 0ayaka<, the sword wielding chieftain of the )Gth century. The &ampige &idheshwara Ca)e Temple and the -opalakrishna Temple are nearby. 0o account of Chitradurga .ort would be complete without mention of the Vanake Obavva Kindi, a secret entrance associated with the heroic tale of a 7eda woman,

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1bavva. 5ingle handed, she vanquished hundreds of 3aider %li4s soldiers, who were stealthily trying to enter the fort Chandra)alli67 5uituated at the north easterly axis of the Chitradurga hill, the Chandravalli is an ancient archaeological site. $igs revealing bricks, painted pottery and coins are traced to the 5atavahana period as well as well as prehistoric times. The 7asavanagondi region has the 7yraveshwara Temple #nkali "tt67 0estling amongst a group of rugged hills, west of Chitradurga, this

mutt is known for its subterranean chambers. 0ear the :anchalinga cave +Wonder cave- entrance, is an inscription dated )&HF %.$. executed in the reign of the 3oysala >ing 0arasimha III.

.r"hanm"tt67 2ocated about three kms from Chitradurga this mutt, also known as 5ri. #urugara endra #att was built in honour of an eminent guru of the "eershaiva Community. The main ob ect of worship is the Gudduge +tomb- of lmmadi #uruga 5wamy. #ad"malleshwara67 2ocated ' kms. from Chitradurga, is a 5hiva Cave temple built by %adooru #allapa. %n interesting feature is a perennial stream that flows through the Nandis (buills- mouth. Ingaladal"M! Two kms from Chitradurga, this village is known for its copper mines. It is believed, that ancient times gold and silver mines were here Thamatekall"67 2ocated H kms from Chitradurga, this place has the oldest hero stone in >arnataka. %ncient rock cut inscriptions are also found her.

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8ogimatti67 Ten kms. south of Chitradurga is this hill resort, situated at a height of BH*B ft. +The highest point in the district-. The place is named after a yogi, who was well known for his social service. Himavat edra, a waterfall that flows through the rocks, has created a natural cave, that has a 5hiva 2inga and idols of "eerabhadra and 7asavanna. &irigere67 2ocated northwest of Chitradurga, 5irigere is well known for the "eershaiva #utt of Taralabalu Nagadguru. The monastery is noted for the educational and religious centers run by them. Neerthadi67 Thirty eight kms. from Chitradurga, this village has the famous ,anganathaswamy Temple in the "i ayanagar style

Challakere2 Challakere6 It is east side of the Chitradurga, this is one of the main industrials area of the chitradurga because in this district the most of the industries or huge amount of industries are located in this. The industries are locatded like oil industries, Nute industries, rice mills and many more are located in this area. This is one of the ma or business place of the district. It is Twenty nine kms from chitradurga. Nayakanahatti67 Thirty five kms Chitradurga, this place has the temple dedicated to the sage, Thipperudraswamy. The fact that his Samadhi +tomb- is also located here makes it a popular religious center. %n annual jatra +fair- takes place here during the month of !halgun" ,iriy"r2

6ovt. %rts College, Chitradurga

,iriy"r67 5ituated on the right bank of the river "edavati, this town is famous for the Terumalleswara Temple, built in the $ravidian style, with lofty #peras +:yramdal towers- piercing the sky. The ceiling of the Mu hmantap +#ain hall-, is painted with scenes from the 5hivpurana and the ,amayana. 3ani 3ilas &agar 6 9#anrikanvie: Thirty two kms, from Chitradurga, this is an artificial lake, also called #arie >anive, built by the #ahara a of #ysore, built across the river "edavathi. #easuring )F& ft. by )B** ft., this reservoir has two mantapa +pavilion halls- built in the saracenic style and is considered an engineering marvel -ayatri 8alashaya6 This reservoir, was built, also by the #ahara a of #ysore built across the river 5uvarnamukhi. It is a pleasant picnic spot.

,olalkere2 ,olalkere67 Thirty five kms. from Chitradurga and taluk headquarters, this was an important ain settlement in the )*th century %.$. it is also famous for its nine foot high statue of the child god 7aal %ntipathy, built by 6allops 0%%C1. alladihalli6 .orty five kms. from Chitradurga, this new village is well known for the ,aghavendra 5wamy 5eva %shram that runs an orphanage, Eoga education and %yurvedic Centre. Ramagiri6This palce is known for the "eerabhadraswamy temple and the >arisiddeshwara #utt, built on a hillock.
6ovt. %rts College, Chitradurga

Doddahotterangappas hill6 The ,anganathaswamy temple is situated on top of a hill. Climbing the steep hill can be a delight for trekkers ,al"rameshwar6 2ocal lore has it that once wishes can be fulfilled and once future predicted by looking into the well, ;Udbavagange$, which makes it a popular place for visitors. Called as %Varava Koduva Bhavi$" 8ankal6 This is the birth place of the Chitradurga4s last chieftain, #adakari 0ayaka. .agoor"6 5eventy kms. from Chitradurga, this place is known for the ancient Chennakeshava temple. ,eggere6 The Nain monastery, located here and the >alleshwara temple are the attractions. Dasaratha Rameshwara6 This is a peaceful religious center, in the midst of a picturesque forest area.

olakalm"r"2 olakalm"r"67 %bout H* kms. from Chitradurga, this town is renowned for its hand woven silk textiles. Kugo &ande, or 5houting ,ock, is a huge rock, where you can experience your voice resounding as an echo. N"nke alae67 This is a small hillock, covered with lush vegetation, with a ancient

temple of 7yraveshwara.

6ovt. %rts College, Chitradurga

.rahmagiri67 FB kms. from Chitradurga, this village is famous on account of @mperor %shoka4s earliest rock edicts in the 7rahmi script and :rakrit language dating to the Brd century 7.C. it is also the ancient site of Ishila, one of %shoka4s provincial capitals. #shoka &iddap"ra67 %bout forty kms. from 7haramagiri, this is an importantarch aneological site where %shoka4s edicts have been found. 0earby, there is a hillock, known as ,amagiri. #yth has it that when ,avana was abducting 5ita to 2anka, the legendary eagle, Natayu made a heroic sruggle to save here, but lost his life in the ensuing fight. Thereafter, ,ama performed its last rites and installed a 5hiva performed its last rites and installed a 5hiva linga on the spot. The place was henceforth called Nattinga ,ameshwara 2inga and a temple dedicated to ,ameshwara built in I&F %.$. exists. ,al"rameshwar6 2ocal lore has it that oneKs wishes can be fulfilled and once future predicted by looking into the well, ;Udbavagange$, which makes it a popular place for visitors. Called as %Varava Koduva Bhavi$" 8ankal6 This is the birth place of the Chitradurga4s last chieftain, #adakari 0ayaka. .agoor"6 5eventy kms. from Chitradurga, this place is known for the ancient Chennakeshava temple.

,eggere6 The Nain monastery, located here and the >alleshwara temple are the attractions. Dasaratha Rameshwara6 This is a peaceful religious center, in the midst of a picturesque forest area.

6ovt. %rts College, Chitradurga

C,ITR#DUR-# UR.#N D%3%/O! %NT #UT,ORIT$ ;C2U2D2#< The Chitradurga 8rban $evelopment %uthority constituted vide 0otification 0o. 38$ )H) TT: HH datedM)'!D!)IHH under the >arnataka 8rban $evelopment %uthorities %ct, )IHG. The urisdiction of the %uthority is the 2ocal :lanning %rea of Chitradurga city consisting of Chitradurga city and #adakaripura, #allapura, :illekerenahally, #edehalli, #egalahalli, #atadakurubarahatti, #allanakatte, 5eebara, 5iddapura, >avadigarahatti, Cholaghatta, %gasanakallu, >enchanakatte, 0eralegundi, 3uligundi, >irubanakallu, Nalikatte, %ttikatte, 7ahadurpura, >unchiganahal, Ingaladal "illages. The ob ects of the %uthority shall be planning and promoting and securing the development of the urban and for these purposes the %uthority shall have the power to acquire, hold, manage and dispose off movable and immovable property, whether within or outside the urban area under its urisdictions, to carry out building, engineering and other operations and generally to do all things necessary or expedient for the purpose of such development and for purposes incidental there to.

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6ovt. %rts College, Chitradurga

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6ovt. %rts College, Chitradurga

# dreams come tr"e 6 The 2ate $hirubhai %mbani dreamt of a didgital India ( and India where the common man would have access to affordable means of information and communication. $hirubhai, who single!handedly built India4s largest private sector company virtually from scratch, had stated as early as )IIIM ;#ake the tools of information and communication available to people at an affordable cost. They will overcome the handicaps of illiteracy and lack of mobility<. It was with this belief in mind that ,eliance Communications +formerly ,eliance Infocomm- started laying F*,*** route kilometers of a pan!India fibre optic backbone. This backbone was commissioned on &H $ecember &**&, the auspicious occasion of $hirubhai4s G*th birthday, though sadly after his unexpected demise on F Nuly &**&. ,eliance Communications has a reliable, high!capacity, integrated +both wireless and wireline- and convergent +voice, data and video- digital network. It is capable of delivering a range of services spanning the entire infocomm +information and communication- value chain, including infrastructure and services ( for enterprises as well as individuals, applications and consulting. Today, ,eliance Communications is revolutioniAing the way India communicates and networks, truly bringing about a new way of life. .ew men in history have made as dramatic a contribution to their country4s economic fortunes as did the founder of ,eliance, 5h.$hirubhai 3 %mbani. .ewer still have left behind a legacy that is more enduring and timeless. %s with all great pioneers, there is more than one unique way of describing the true genius of $hirubhai M The corporate visionary, the unmatched strategist, the proud patriot, the leader of men, the architect of India4s capital markets, the champion of shareholder interest.

6ovt. %rts College, Chitradurga

7ut the role $hirubhai cherished most was perhaps that India4s greatest wealth creator. In one lifetime, he built, starting from the proverbial scratch, India4s largest private sector enterprise. 'hen Dhir"bhai embarked on his first b"siness )ent"re1 he had a seed capital of barely U&= >?? 9aro"nd Rs2@A1???:2 O)er the neBt three and a half decades1 he con)erted this fledgling enterprise into a Rs2C?1??? crore coloss"s D an achie)ement which earned Reliance a place on the global 0ort"ne E?? list1 the first e)er Indian !ri)ate Company to do "s2 $hirubhai is widely regarded as the father of India4s capital markets. In )IIG, when ,eliance Textile Industries 2imited first went public, the Indian stock market was a place patroniAed by a small club of elite investors which dabbled in a handful of stocks. 8ndaunted $hirubhai managed to concince a large number of first!time retail investors to participate in the unfolding ,eliance story and put their hard!earned money in the ,eliance Textile I:1, promising them, in exchange for theis trust, substantial return on their investments. It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian markets. 8nder $hirubai4s extraordinary vision and leadership, ,eliance scripted one of the greatest growth stories in corporate history any where in the world, and went on to become India4s largest private sector enterprise. Thro"gh o"t this amazing +o"rney1 Dhir"bhai alwas kept the interests of the ordinary shareholder "ppermost in mind1 in the process making millionaires o"t of many of the initial in)estors in the Reliance stock1 and creating one of the worlds largest shareholder families2 We will also generate value for our capabilities beyond Indian borders and enable millions of India4s knowledge workers to deliver their services globally<. We will also generate value to create customer delight and enhance business productivity.

6ovt. %rts College, Chitradurga

We will also generate value for our capabilities beyond Indian borders and enable millions of India4s borders and enable millions of Indian knowledge workers to deliver their services globally<. >2F2 O"r 0o"nder 6 Indias leading integrated telecom company 6 ,eliance Communications is the flagship company of the %nil $hirubhai %mbani 6roup +%$%6- of of companies. 2isted on the 0ational 5tock @xchange and the 7ombay 5tock @xchange. It is India4s leading integrated telecommunication company with over G) million customers. 1ur business encompasses a complete range of telecom services covering mobile and fixed line telephony. It includes broadband, national and international land distance services and data services and data services along with an exhaustive range of value!added services and applications. 1ur constant @ndeavour is to achieve customer delight by enhancing the productivity of the enterprises and individuals we serve. ,eliance #obile +.ormerly reliance India #obile-, launched on &H $ecember &**&, coinciding with the oyous occasion of the 2ate $hirubhai %mbani4s G* th birthday, was among the initial initiatives of ,eliance Communications. It marked the auspicious beginning of $hiruvhai4s dream of ushering in a digital revolution in India. Today, we can proudly claim that we were instrumental in harnessing the true power of information and communication, by bestowing it in the hands of the common man at affordable rates. We endeavour to further extend our efforts beyond the traditional value chain by developing and deploying complete telecom for the entire spectrum of society. >2> 3ision 6 ,eliance ( %nil $hirubhai %mbani 6roup, an offshoot of the ,eliance 6roup founded by 5hri $hirubhai 3 %mbani +)IB& ( &**&-, ranks among India4s top three private sector business houses in terms of net worth. The group has business interests that range from telecommunications +,eliance Communications 2imited- to financial
)

6ovt. %rts College, Chitradurga

services +,eliance Capital 2td- and the generation and distribution of power +reliance Infrastructure 2imited-. ,eliance ( %$% 6roups flagship company, ,eliance Communications, is India4s largest private sector information and communications company, with over G) million subscribers. It has established a pan!India, high!capacity, integrated +wireless and wireline-, converting +voice, data and video- digital network, to offer services spanning the entire infocomm value chain. Other ma+or gro"p companies D Reliance Capital and reliance Infrastr"ct"re D are widely acknowledged as the market leaders in their respecti)e areas of operation2 >2A Corporate -o)ernance 6 1rganiAations, like individuals, depend for their survival, sustenance and growth on the support and goodwill of the communities of which they are an integral part, and must pay back this generosity in every way they canP This ethical standpoint, derived from the vision of our founder, lies at the heart of the C5, philosophy of the ,eliance ( %$% 6roup. While we strongly believe that our primary obligation or duty as corporate entities is to our shareholders ( we are ust as mindful of the fact that this imperative does not exist body of stakeholdersM .rom employees, customer and vendord to business partners, eco!system, local communities, and society at large. We evaluate and assess each critical business decision or choice from the point of view of diverse stakeholder interest, driven by the need to minimiAe risk and to pro!actively address long!term social, economic and environmental costs and concerns . .or us, being socially responsible is not an occasional act of charity or that one! time token financial contribution to the local school, hospital or environmental 061. It is an ongoing year!round commitment, which is integrated into the very core of our business ob ectives and strategy.

6ovt. %rts College, Chitradurga

7ecause we believe that there is no contradiction between doing well and doing right, Indeed, doing right is necessary condition for doing well.

>2E Chairman !rofile 6 ,egarded as one of the foremost corporate leaders of contemporary India, 5hri %nil $ %mbani, DH, is the Chairman of all listed companies of the ,eliance %$% 6roup, namely, reliance Communications, reliance Capital, reliance @nergy and ,eliance 0atural resources 2imited. 3e is also Chairman of the 7oard of 6overners of $hirubhai %mbani Institute of Information and Communication Technology, 6andhi 0agar, 6u rat. Till recently, he also held the post of "ice Chairman and #anaging $irector of ,eliance Industries 2imited +,I2-, India4s largest private sector enterprise. %nil $ %mbani oined ,eliance in )IHB as Co!Chief @xecutive 1fficer, and was centrally involved in every aspect of the company4s management over the next && years. %nil %mbani oined ,eliance in )IHB as Co!Chief @xecutive 1fficer, and was centrally involved in every aspect of the company4s management over the next && years. 3e is credited with having pioneered a number of path!breaking financial innovation in the Indian markets. 3e spearheaded the country4s first forays into the overseas capital markets with international public offerings of global depositary receipts, convertibles and bonds. 5tarting in )II), he directed ,eliance Industries in its efforts to raise over 85Q & billion. 3e also steered the )**!year Eankee bond issue for the company in Nanuary )IIG.

6ovt. %rts College, Chitradurga

>2E .oard of Directors 6 5hri %nil $.%mbani ( Chairman :rof. N ,amachandran 5hri 5.:.Talwar 5hri $eepak 5hourie 5hri %.>.:urwar

>2C2 Reliance -ro"p6

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%nil $hirubhai4s %mbani 6roup

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%nil $hirubhai4s %mbani 6roup

,eliance 6eneral Insurance


%nil $hirubhai4s %mbani 6roup

,eliance
%nil $hirubhai4s %mbani 6roup

6ovt. %rts College, Chitradurga

,eliance :ortfolio #anagement


%nil $hirubhai4s %mbani 6roup

,eliance 7ig entertainment


%nil $hirubhai4s %mbani 6roup

6ovt. %rts College, Chitradurga

!RODUCT #ND ,I&TOR$ G !RO0I/% %$%6 group company ,eliance Communications today officially announced the launch of ;7ig T" $T3< service across India F,'** towns. 7ig T" will offer around &** channels in the initial days and will increase them to around &'* channels. 7ig T" will offer &* dedicated movie channels and )* interactive channels and gaming channels. Company is planning to offer 3igh $efinition channels within & months. Company redesigned their official website on the launch date but still some sections are far from complete. ,!Com set a target of D*O market share within ) year for its launch. $ish T" is the current market are the only platforms that are now available on high quality #:@6!D technology.

3ision
,eliance 7ig T" aims to revolutioniAe Indian entertainment by offering superior $"$ quality picture and C$ quality sound. Tata sky envisions. Connecting every television home @mpowering television viewer revolutioniAing home entertainment @xtensive customer service network Tata sky has established and extensive customer service network across the country. It has engaged a field force of approximately B*** service engineers who are complemented by high!end &DxG call centers problems. ,eliance 7ig T" takes direct responsibility for installing and servicing the hardware at every subscriber home, thereby ensuring the highest levels of customer service. ,eliance 7ig T" retails its hardware and prepaid recharge vouchers through popular consumer electronic a stores to enhance convenience. 7ig T" subscription offersM +8nofficial sources). )DI*!B moths subscription free to the top end package. &. &DI*!F moths subscription free to the top end package. B. BII*!I moths free subscription free to the top end package. D. DII*! )& moths free subscription free to the top end package

6ovt. %rts College, Chitradurga

:ackage :rices ,s.)**!)G'. ,egional packages! ,s.B* per package. 7ig T" will be available across ) lakh retail outlets in F,'** towns. Click here to locate local 7ig T"dealer.

: !olitical factors have an important impact on the pattern of consumption. In a controlled economy, the consumption pattern by the 6overnment. 7ut in a free capitalistic economy, consumers have economic freedom by the wider choice and are free to spent their income. b: /egal 0actors In every country, consumer expenditure is governed by the legal factors like taxes, tax law etc. If the taxes are low and legal restrictions are less, consumer expenditure will be more. 1n the other hand, if taxes were high and restrictions on the purchases are more consumer expenditure will be less. c: Technology Consumers usually prefer more up!to!date and sophisticated goods. Technology advances contribute to the production and availability of modern goods. %s more and more modern goods are released in the market the more will be the consumer expenditure on those goods. d: %thical Considerations @thical considerations have an important effect on the buying behavior of the consumers. .or instance if people are religious and spiritual minded they spen less on

modern comforts and luxuries. 1n the other hand if people are educated, civiliAed and advance they spent more on comforts and luxuries. The ."ying Decision !rocess #arketers have to go beyond the various influences on buyer and develop an understanding of how consumers actually make their buying decision. @specially marketer must be identifying who make their buying decision. @specially marketer must be

6ovt. %rts College, Chitradurga

identifying who makes the buying decision. The types of buying decision and its stops in the buying process. ."ying Roles We can distinguished ' roles people might play in a buying decision. ). service. &. B. D. '. InfluenceM % person whose views are advised influences the decision. $eciderM % person who decides on any component of a buying decision= whether to buy what to buy= how to buy or where to buy. 7uyerM The person who makes actual purchases. 8serM % person who consumers or uses the product or service. InitiatorsM % person who first suggest the idea of buying the product or

The marketing manager has to ad ust his marketing mix there programs according to consumer behavior. 5ellers must understand buyers behaviour it is essential in marketing planning and program. ). 7uyer 7ehaviour involves both individual process and group process. &. 7uyer behaviour includes communication purchasing and consumption behavior. B. 7uyer behavior is reflected from awareness right through past purchases evaluation indicating the buyer4s satisfaction and non satisfaction from purchases. D. 7uyer behavior is basically social in nature. '. 7uyer behavior includes the act of industrial buyer behvaiour. Customer is the king in the market. 3e is ust like a vote in democracy. The study of consumer behaviour is the study of how individuals make decisions to spend their available resources on consumption. 3oeever it involves the following.

).

!rod"ction !olicies6 The consumer behavior gives an insight into the various factors, which prompt him to purchase a particular product. If it is known that it is the packing or taste or habit or fashion, which attract the
)

6ovt. %rts College, Chitradurga

buyer then the producer, will pay special attention to these attributes in his product these consumer behaviour helps a great deal in formulating production policies. &. !rice !olicies6 The buyer behavior is equally important in having price policies. The buyers of some product purchase only because particular articles are cheaper that the competitive articles available in the market. I0 such a case other articles are purchased because it enhance the prestige and social status of a person. The price of such things can easily be raised on fixed higher. 5ome articles are purchased under particular attitudes and emotions such as khadi, garments are purchased who think themselves as followers of 6andhi etc., B. Decision Regarding Channel of Distrib"tion6 The goods, which are sold is purchased solely on the basics of low price, must have cheap and economical distribution channel. In case of those, which require after sale services, such as T." 5ets, refrigerators etc. must have different channels of distributions are taken on the basis of consumer behaviour. D. Decision Regarding &ales !romotion6 The study of consumer behavior is also vital in making decision regarding sales promotion. It enable the procedures to know that motive prompts consumer to make purchase and the save are utiliAed in advertising media to awaken desire to purchase. The marketer who takes decision regarding brand, packaging, discount, gifts etc., on the basis of consumer behvaiour in promotion of sale of the product.

Thus study on consumer behavior plays a very important role in decision(making.

6ovt. %rts College, Chitradurga

Who is the consumer / Who is the ultimate consumer of the product / What does the customer want to buy / Where does the customer want to buy / When does the customer want to buy / 3ow does customer want to buy / Why does customer want to buy / % customer may be an extravert who is social, cheerful, talkative, avoids arguments, he may be an intervene who is reserved. 5uspicious, curious and calculative. 1n this basis he finds the following types of customerM The impressive customer Timed mercy customer $eliberate customer :rice minded customer Woman customer Talkative customer 5nobbish customer 5ilent customer 5uspicious customer The models of buyer behavior all stimulus response models. ,esponse may be decision to purchase or not to purchase.

6ovt. %rts College, Chitradurga

&UR3%$ #N#/$&I& #ND IN%R!R%T#TION


This chapter deals with the analysis of data collected from the survey of consumer attitude towards ,eliance 7ig T". #nalysis and Interpretation #ere preparation of plan is not sufficient, it should be implemented in word and spirit and results are to be analyAed. %nalysis and interpretation is another technique. This technique makes the data more meaningful. The main ob ective is to produce the fact9information for decision making to those who are interested in the affairs of a business concern. #nalysis !roced"re %nalysis involves certain steps. The data as it is cannot be interpreted. The analysis has to select the data and make a close examination of such data and then comes to the final conclusion. The following steps are usually followedM To decide the scope The analyst should first know as to what he has to analyAe. This means he should first determine the depth of the analysis. !ooling rele)ant data %fter deciding the scope of the work, the analyst should collect the relevant information available. If need he should also collect the concerned information from the mgt. Understanding The information so collected should be studied. The analyst should go through the other documents and understand clearly. Classification The data to be analyAed should find a correct solution. This means that the required data are to the classified or rearranged in such a manner so as to focus on the basic issue. #dopting Techni*"es
6ovt. %rts College, Chitradurga

The rearranged data has to be further processed by adopting analysis techniques.

Interpretation 0ow, the processed information will be interpreted is results are obtained. The whole analysis procedure will be compiled in the form of report re submitted to the concerned authorities. Ob+ecti)es The main ob ective is To determine the progress. To measure the operational efficiency. To udge the position. To ascertain the future prospectus of the concern. The data has been analyAed with reference to the stage involved in consumer decision making process namely need, surrounding, information, evaluation of behaviour decision is post purchase feelings of consumer. This analysis aims at ascertaining the co!relation of the various factors with the buying behaviour, brand preference of reliance 7ig T" and profile study of ,eliance 7ig T" users. $emographic characteristics have great influence on buying behaviour of consumers. % profile study of the ,eliance 7ig T" is made in order to have knowledge of their demographic features like age, relation, education, income etc., prior to analysis of the co relation between their demographic factors and the purchase behaviour of consumer with reference to ,eliance 7ig T" has been made.

6ovt. %rts College, Chitradurga

6ovt. %rts College, Chitradurga

T#../%& #ND -R#!,& T#./% 7@ Title6 Table showing opinion of the respondents towards different brands .rand ,eliance 7ig T." Tata sky $ish T" 5un direct Total &o"rce6 :rimary $ata #nalysis6 .rom the above table we can see that ma or portion of the respondents have expressed a positive attitude towards ,eliance 7ig T" No2 of Respondents B' G ' B '* !ercentage G*O )DO )*O *FO )**O

Interpretation6 .rom the above mentioned we can interpret that the respondents are showing a positive attitude towards the brand ,eliance 7ig T". ,eliance 7ig T" is ranking first with G*O, 5un $irect with )DO and $ish T" with )*O and 5un $irect *FO.

6ovt. %rts College, Chitradurga

T#./% D F Title6 Table showing opinion of the respondents towards ,eliance 7ig T" according to 5ex. .rand #ale .emale Total &o"rce6 :rimary data #nalysis6 .rom the above table we can see that ma or portion of the respondents showing positive trend are .emales. No2 of Respondents BB )G '* !ercentage FFO BDO )**O

Interpretation6 .orm the above mention information we can interpret that females are showing more positive response with FFO than males with BDO

6ovt. %rts College, Chitradurga

0INDIN-& #ND &U--%&TION


The study I have made for my pro ect has exposed all the salient aspects of product, as far ratio is concerned, it is showing a positive trend in the mere future. In the years to follow ,eliance 7ig T" is bound to occupy the peak point on the pyramid of public sector undertaking in India.

0INDIN-&
The .indings of ;% study on consumer attitude towards reliance 7ig T"< in Chitradurga can be explained through the 5W1T analysis. &'OT &trength 'eaness Opp"rt"nity Threat &trength The company has its own brand reputation for its quality products and varied product lines. The company and its product has its own franchise ceters in ma or ceites. ,eliance 7ig T" marketing processes are highly competitive and quality standards are meeting the international quality requirements. The company has a sound financial position in the country and is having sufficient working capital to meet day to day expenses. 'eakness The ,eliance 7ig T" has a weakness in marketing the customer satisfaction. ?uick servicing facility is needed by the customer. The ,eliance 7ig T" company is having sufficient dealer and customer promotion schemes, but it is not sufficient to

6ovt. %rts College, Chitradurga

broaden to get the market leadership. The company has another problem of lack of motivation to its sales force for marketing its goods.

Opport"nity The ,eliance 7ig T" company is famous for its quality products and services. It has been suggested to improve and expand its market share through extra dealer promotions. The ,eliance 7ig T" company is having sufficient finacncial support for expansion programs in our country. The reliance 7ig T" is one of the best among the Technology leader. Threat The ,eliance 7ig T" Company and its products are facing several problems on competition. The prices of the products are fluctuating according to demand and supply. #ass production and mass marketing efforts of different companies leads to advertising wars in marketing and promotion of products. The rivalry is another threat. &"mmary of 0indings The survey conducted has following findings. .rom the survey conducted on ,eliance 7ig T", it is found that there is a great demand for the brand and it is popularly growing. The brand image of ,eliance is excellent. The dealer of ,eliance 7ig T" is also providing good service. #ost of the consumers purchase this product for its good quality.

6ovt. %rts College, Chitradurga

&U--%&TION&
This survey has helped to get a lot of valuable information with regard to ,eliance 7ig T". The survey is limited only to Chitradurga. The respondents are randomly selected. The following suggestions are observed from the consumers of Chitradurga. ,eduction in price of product The company should give promotional measures It has to implement its advertising policy The company must give term guarance to the consumers The company has to give incentive and offer contest and free service camps at regular intervals to consumers .ree offers should be given %ttractive sales promotion tools and distribution techniques should be used. &"ggestion to dealers They have to inform the customers about the product They have to give lot of importance on advertising and sales promotion which is helpful in boosting the sales.

6ovt. %rts College, Chitradurga

They must supply the product wherever there is demand because if may lead to diversion of mind. They must also study the strategy of other products i.e. its competitors. They must be very alert to changing situation. The dealer should improve the service for the product.

&U

#R$ #ND CONC/U&ION

We have discussed ;Consumers %ttitude Towards reliance 7ig T"< in Chitradurga. % case study on ,aghavendra T" Centre. Through our the course, our main concern was to analyAe the current market situation for ,eliance 7ig T". The ,eliance 7ig t" with its tag ;Isko laga daala toh life Ningalaala< is growing tremendously in the market. The result of this survey is sufficient enough to prove that the product ,eliance 7ig T" has good reputation in the market. It has been successful in maintaining its quality and performances. The ,eliance ha attracted the consumers towards the product. 7ut to increase the sales of the product the company should give importance to the advertisement of the product in Television, 0ewapapers, Nournals, etc., by this the sales of the product ;reliance 7ig T"< may increase.

6ovt. %rts College, Chitradurga

2ooking into the growing brand many foreign and somestic companies are gearing up their promotion to capture as much as the share in the market. #any institutional brands are competating with Indian companies, but ,eliance 7ig T" has given them a stiff competition. The analysis shows that the company is the leader in the field because it knows that Indian consumer is one who wants quality at affordable prices. ,eliance 7ig T" has degfinitely tuned out to be a strong contender for the leader position. The survey conducted in Chitadurga which is one of the fast growing city and famous business field has provided a very good market. The respondents were randomly selected. In the present competitive market the consumers are described as the king. Thus, it is very essential that the company should manufacture products and services that satisfy present consumer needs consumer orientation of immense importance for creating by and for image in the minds of the consumer, thus it is very imprtannt on the part of the ,eliance 7ig T" Company, that it may consider, this survey analysis and suggestions to achieve higher market performance in future.

#NN%HUR% IU%&TIONN#IR% G .I./IO-R#!,$


QUESTIONNAIRE
Respected &irJ adam

6ovt. %rts College, Chitradurga

#y

name

is

!radeep2 2&2

7usiness

#anagement

5tudent,

-o)ernment #rts College1 Chitrad"rga. %s a part of our curriculum , I have undertaken a pro ect on Cons"mer &atisfaction Towards Reliance .ig T23 in Chitrad"rga2 I request you kindly answer these questions. I shall be grateful if you would give me your valuable time in answering the following questions. I assure that information is only of the account purpose and will be kept confidential. Thanking yo" Eours 5incerely !radeep2 2&2

). 0ameM PPPPPPPPPPPPPPPPPPPPPPPPPP &. %ddressMPPPPPPPPPPPPPPPPPPPPPPPPP. PPPPPPPPPPPP.................................................... PPPPPPPPPPPP.................................................... B. 5ex M D. %ge M a- 7elow &* c- B* to D* '. 1ccupation M a- 7usiness man c- :rofessional b- 6ovt. @mployee d- 1ther b- &* to B* d- D* and above #ale .emale

6ovt. %rts College, Chitradurga

F. #onthly income a- 7elow )*,*** c- &*,*** to B*,*** G. $o you own a satellite television / Ees a- ,eliance 7ig T." c- $ish T.". Ees )*. If it is yes state the below reason / a- 6ood :icture c- :rice 2ess than ) year )&. Why did you purchase this product / a- Clarity c- :rice a- %dvertisement b- Company image b- 0o. Channels d- 2ess problems c- .riends d- less problems b- 6ood 5ound d- 1ther specify )!' years 0o b- Tata 5ky d- 5un $irect 0o H. If yes of which brand / b- )*,*** to &*,*** d- B*,*** and above

I. %re you satisfied with the brand you have /

)). 3ow long you have been using this product /

)B. 3ow did you come to know about the product /

)D. What is your opinion on about the price of product / a- @xpensive a- :rice c- $urability a- "ery 6ood c- :oor b- low c- ,easonable b- ?uality d- 1ther b- 6ood d- 7ad )'. Which factors influence you to buy the product /

)F. 3ow do you feel about the services the local dealers/

)G. $o you recharge your account online or manual /


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6ovt. %rts College, Chitradurga

1nline Ees If Ees, What /

#anual 0o

)H. 3ave you face any problems until now /

PPPPPPPPPPPPPPPPPPPPPPPPPPPPPP. PPPPPPPPPPPPPPPPPPPPPPPPPPPPPP.. )I. When you face a problem how much time do the executives take to serve / a- 2ess than half day b- % day c- #ore than & day &*. What is your opinion about the product / a- @xcellent c- 5atisfactory Ees b- 6ood d- 7ad 0o

&). Will you recommend this product to others / &&. 6ive your suggestions for the improvement of the product / PPPPPPPPPPPPPPPPPPPPPPPPPPPPPP... PPPPPPPPPPPPPPPPPPPPPPPPPPPPPP...

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&ignat"re

.I./IO-R#!,$

arketing

anagement

.2&2Raman &onnatakki

6ovt. %rts College, Chitradurga

!hilip /otler 'ebsite 6 www2Reliance .ig T32com www2-oogle2com www2websearch2com News !aper agazine 6 6 4The Times of India 4Cable I"est5

6ovt. %rts College, Chitradurga