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INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION SUMMER 2014 Name NetID Group Number: Website Link: Tutorial Details Time Spent on Assignment: Ashlyn Nair Anai527 060 http://infosys110group060.blogspot.co.nz/ Tutor: Day: Time: Tuesday and Claris Chung 1pm Thursday 27 hours Word Count: 1403

ONE STOP SHOP

INTRODUCTION

There is a big dent in the online apparel shopping industry, this is due to low-fit confidence. Many cutomers ar dissatisfied with apparel purchased online and are most likely to return their items, which causes an increased amount of sales returns and a high number of nonrepeat customers. One stop shop allows customers to purchase goods feeling confident that they will fit which will increase online purchasing confidence and create a competitive advantage.
3.BUSINESS SECTION 3.1 Vision

To be the worlds most convenient converting application that g urantees quality service and satisfied customers at all times.
3.2 Industry Analysis:

Industry: Online shopping conversion application industry

Force:

High/Low:

Justification:

Buyer power:

High

Buyer power would be high because there are many shopping applications avaliable to

customers to choose. There is a growing number of online businesses, which has resulted in continual innovation to create a competitive advantage for businesses in this industry

(Fashionscollective, 2013). Their are many suppliers for a shopping application that businesses can choose from,
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Supplier power:

Low

therefore, resulting in low supplier power. Threat of new entrants: High This is high as it is rather easy for businesses to enter the online shopping application industry due to low barriers to entry such as low start up costs. The demand for smartphones and smart devices is increasing swiftly, Thus many new shopping application businesses enter the market to fulfill that demand (PwC, 2014).

Threat of substitutes:

Low

Their are a few substitutes to this industry but not many, as people do not have to purchase online they can just go instore and purchase nesscessities (Fashionscollective, 2013).

Rivalry among existing High competitors:

There is high competition in this market as their are many firms in this industry and also because this industry is fast growing which results in further competition (PwC, 2014).

Overall attractiveness of the industry: This industry is not the most ideal industry to be in although, it is also not the worst industry to be in. Therefore this industry can be seen as an average industry.
3.3 Customers and Their Needs

Customers would be anyone shopping apparel (specifically clothing) online. According to (OreganStateUniversity, 2013) with online shopping, customers claim to have a large height of risk due to the fact that they are unable to examine or try on items prior to purchase. Therefore if purchases fall through then this results in customers having low online purchasing confidence. The main need for consumers is to purchase online items that fit, they desire the same fit confidence they would get if they walked into a boutique as stated
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in (Fashionscollective, 2013, para. 2). Customers have the need for conveinient online shopping that provides good quality items that fit.
3.4 The Product and Service

One stop shop service is created so that unsatisfactory purchases are reduced and online shoppping increases. One stop shop provides a service in which customers enter their measurements in once which is then stored, so when consumers purchase items online the app will directly recommend the aproppriate size for the buyer.The service One stop shop increases the customers online shopping confidence, as it ensures the correct fit for the consumer which will lower their risk for shopping online, thus meet their need to purchase conveinent apparel that fit. This is because The product fulfills the customers needs by improving customer satisfaction as it reduces bad online purchases which evitantly increases online purchasing confidence.
3.5 Suppliers and Partners

The suppliers for One stop shop would be the mannequin providers as they supply the business with many different shaped and sized mannequins that the firm then uses to match the consumers correct size. Another supplier to the business would be the Application updaters who would update and fix problems with the application. A potential partner could be ASOS the clothing website who could offer discounts to customers who buy items using one stop shop app, as this reduces sales returns for ASOS and increases the use of one stop shops service. Another potential partner could be apple/android. One stop shop could well form a strategic alliance with app store and play store who would promote the use of this service app in order to increase customer relationships.
3.6 Strategy: Differentiation

One Stop Shop would follow the differentiation generic strategy, as the app is avaliable to a broad market, therefore is accessible to everyone, resulting in a high competitive scope and has a high cost strategy.
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3.7 Value Chain Activity: Deliver the product or service

The most important value chain activity for this business is Deliver the product or service. One stop shop is a service orienated business and by providing this service it generates revenue. Deliver the product or service is the most important value chain activity for one stop shop because in order to meet its vision of always having satisfied customers one stop shop must deliver their service to a high standard which guarentees high quality service, thus aligns with their vision. This value chain activity also aligns with one stop shops generic strategy of differentiation as it is accessable to many people and therefore targets a broad market which also ties into there vision to be the worlds most convenient coversion appliction.
3.8 Business Processes
3.8.1. CUSTOMER SIZE MATCHING PROCESS

This process is important because this is where

the business provides its main service by matching the customers size with the items of which they are interested in purchasing. The process involves the collection of the customer information such as measurements, name, contact details and so on. This would consist of customer measuring themselves and then entering those measurements along with contact details which allows them to be identified when matching is requested.

CUSTOMER SIZE MATCHING PROCESS MODEL

Start

Customer enters measurements, contact details and so on

Business analyses details

Store information in database. Customer Service department Customer Recognition System

Customer requests size match

Customer size available?

no

Inform customer of situation

End

yes

Send to size modelling process

3.8.2. SIZE MODELLING PROCESS This

is the process of presenting customers with a visual

model to show how well the size will potentially fit the customer and based on that the customer will make their decision on purchase. This process involves retreiving information from the customer size matching process and placing the item on the customers size matched mannequin, giving it a 3D effect, if size does not fit mannequin then we return the item back to the customer size matching process but if it does then we present the visual model to the customer and await decision.

SIZE MODELLING PROCESS MODEL

Start

Receive size and item from size matching process Sales and marketing department Marketing system

Place item on customers matching mannequin

Does it fit the mannequin?

no

Return back to sizing matching process

yes

Model display to the customer

End

3.9 Functionalities
3.9.1. CUSTOMER SIZE MATCHING PROCESS

Size matching software Good communication with online businesses

3.9.2. SIZE MODELLING PROCESS

3.10 Systems

3D installation software Good communication between departments

3.10.1. CUSTOMER RECOGNITION SYSTEM This system allows the business to efficently and

successfully find information about customers such as who they are, their measurement information, how frequently they use the application and so on. This system directly supports the functionality size matching software as it controls cutomers inform ation such as measurement, which is then used to match clothing sizes. This therfore satisfies the customers need for the appliction thus meeting the business vision of continually providing satisfied customers.
3.10.2. COMMUNICATION SYSTEM - The system allows the business to communicate with

other departments, potential suppliers and partners which is needed to ensure the success of this business. This supports the functionalities of communication with partners and other departments as easier and faster access to information that allows the firm to provide better quality service for the customers which evidently is the vision of the business.
3.10.3. SOFTWARE INTEGRATION SYSTEM -

This system supports the business processes by

increasing the speed of the processes by providing software that quickens performance and allows more conveinence for customers of the firm. This aligns with the firms vision to make their coversion application most conveinient.

3.11. Summary Table: Value Chain to Systems

Value Chain Activity

Processes 1. Customer size matching process 2. Size modelling process

Functionalities 1. Size matching software 2. Good communication online businesses 1. 3D installation software 2. Good communication with departments

Specific Information System(s) Customer recognition system Communication system Software integration system

Bavarian bergkase fromage queso

Broad Information System(s) Customer relationship management system Collaboration system Enterprise resource planning system Collaboration system

Communication system

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CONCLUSION

One stop shop is part of a rapid growing industry that provides customers with the opportunity to purchase apparel reliably and confidently, which provides the business with a competitive advantage. This business satisfies customers needs by increasing online purchasing confidence. One stop shop uses information systems to deliver value.
REFERENCES

1. Fashions Collective. (2013). Bridging the Confidence Gap to Unlock Growth: How Online Fit Solutions are Impacting the Bottom Line. Retrieved January 23, 2014, from http://fashionscollective.com/FashionAndLuxury/10/bridging-theconfidence-gap-to-unlock-growth-how-online-fit-solutions-are-impacting-thebottom-line/

2.

Mobile App Loader. (n.d.). Benefits of Apps. Retrieved January 24, 2014, from http://mobileapploader.com/myapp/WhyHaveMobileApp.aspx

3. Oregon State University. (2013). Consumer Responses after an Unsatisfactory Online Apparel Shopping and Return Experience: Shopping Orientation and Perceived Justice Approaches. Reteived January 30, 2014, from http://ir.library.oregonstate.edu/xmlui/handle/1957/13299?show=full

4. PwC. (2014). Australian and New Zealand online shopping market and digital insights. Retrieved January 28, 2014 from http://www.pwc.co.nz/retail-consumerindustry-sector/publications/australian-new-zealand-online-shopping-market-digitalinsights/

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