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INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION SUMMER 2014 Name NetID Group Number: Website Link: Tutorial Details Time Spent on Assignment: Laurelin Okan Loka002 21
http://heartenterprises.blogspot.co.nz/2014/01/presentation.html

Tutor: Claris 10 hours

Day: Time: Tuesday/Friday 1 2 PM Word Count: 1643

H.E.A.R.T. ENTERPRISES
INTRODUCTION

Around three thousand people die in New Zealand each year from heart related problems. They die in public places because less than 2% of bystanders know to help H.E.A.R.T. is a heart monitor in the form of an easy to wear strap worn around the chest that can record heart activity and communicate with a cloud system. The cloud system allows for communication with emergency services in the event of cardiac arrest/palpitation/heart attack and summons them to the patients location.
3. BUSINESS SECTION 3.1 Vision

To provide a life saving service to people, no matter where in the world they may be.
3.2 Industry Analysis: Medical heart rate monitor industry

Industry: There are a lot of heart monitoring devices available but they range for a large variety of different purposes, the main ones being Fitness/health, and then medicinal. Due to the fact that the target customers greatly differ between this range, our industry is specifically the Medical heart rate monitor industry. As this is more specific to the customer/clients we are looking to serve

Force:

High/Low:

Justification:

Buyer power:

High

Buyer power is high due to the large variety of heart monitors on the market (such as BLT International, Custo med, Contec medical system etc). All the monitors serve the same basic purpose, so the main customer decision can be based on price or on the products point of differentiation should it have one. Thus buyer

power is high (Medical Expo: (2014)

Supplier power:

Low

Supplier power is low. This is due to the fact that there are a lot of companies that can supply the same technologies/services. This is due to the fact heart monitoring systems have been around for a long time and there are a large variety of companies developing the same technology for this use (such as Medtronic inc, Instromedix Inc, Siemens medical solutions etc) (ThomasNet: (2014)

Threat of new entrants:

Low

While the market is currently flush with competitors and the supplier power is low, due to the start-up difficulties in entering the medical industry, the threat of new entrants is also low. (Parliamentary Counsel office: (2013).

Threat of substitutes:

Low

The threat of substitutes is nearly non-existent, as there is no other alternative for monitoring your heart unless you step outside of the medical industry and start looking at sporting/fitness. However, a lot of the non-medical wear (eg Polars sport strap) do not work on patients with medical conditions (Dr James Pemberton (cardiologist), personal communication, 5/2/2014).

Rivalry among existing High competitors:

The rivalry is high among existing competitors as being able to dominate the main hospitals would be a major financial boost for any company. You can see the competition when you enter
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Auckland City Hospital. Both the ambulances, Cardiology Ward, and Emergency Ward all use different heart monitoring devices from each other. (Dr James Pemberton (cardiologist), personal communication, 5/2/2014) Overall attractiveness of the industry: There are a lot of existing competitors and the barriers to entry are high, thus attractiveness is average. However, due to H.E.A.R.T.'s major point of differentiation (it is the only device that will call an ambulance for you) it would give the company a major competitive advantage allowing it to enter the industry and prove to be a major competitor.
3.3 Customers and Their Needs

Our target market are people suffering from heart-related illnesses who are likely to suffer a heart attack and/or cardiac arrest. The way to get to these patients is through selling our device to hospitals and private doctors so as they can distribute the product to people who may need monitoring.
3.4 The Product and Service

The H.E.A.R.T monitor is a strap designed to be worn around the body with the sensors over the bottom chambers of the heart. The two sensors monitor the heart rate while the strap communicates to a cloud server. Should there be an irregularity in heart rate, such as those seen in a palpitation or the heart rate spike and suddenly drop, as in the event of cardiac arrest then a trend monitor will recognize this and alert the cloud. The cloud will then send an alert back to the patient so that in the event of a non-attack; (e.g. the patient has removed the strap.) they will be able to cancel the process with the press of a button. Should no cancellation order be placed, the users GPS location and medical information will be sent to the emergency services. All of this allows for an immediate, fast and life-saving response service.
3.5 Suppliers and Partners

There are a variety of suppliers available to get the materials needed for the development of the hardware

For the GPS technology we can choose from: Steelmate Co. Ltd, Wonde Proud Technology Co Ltd, and more. For the portable heart rate monitor we can choose from: ECOMAN Technology Corp, GlobalSat WorldCom Corporation, and more. For internet suppliers we could contract Telecom or Vodafone. For our database we could contact Microsoft for Windows Azure etc

In terms of partners, H.E.A.R.T. could contact St Johns. We do not wish to charge them for the service. Communication protocols would be similar to that of the St Johns Button already in use.
3.6 Strategy: focused high cost

We are targeting people who suffer from heart conditions or are in danger of suffering from a heart attack/cardiac arrest. This means we are looking at a narrow group of people. We wish to offer quality service that is new to the market, while maintaining a reasonable price. Overall, we are looking at quality over quantity, so a high cost focus would provide the best service possible and stay ahead of the competition. The overall strategy is therefore focused high cost
3.7 Value Chain Activity: Delivering the service

The most important value chain activity for this business is the delivery of the actual service. While there is manufacturing involved, and of course having the actual product is important, H.E.A.R.T.'s product really adds value for the customer after the purchase. This is because H.E.A.R.T.'s competitive advantage is to do with being able to contact emergency services on the client's behalf. Thus only after purchase can we provide the service of monitoring and obtaining the emergency assistance for the client.
3.8 Business Processes
3.8.1. SYSTEM SUPPORT PROCESS As H.E.A.R.T. provides a service to the patients wearing

the device, and also emergency services and hospitals/GPs etc, it is crucial that there is a easy and efficient process in place for effectively dealing with problems that may arise with the software and/or hardware.
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Problem Reported

Record and analyse help desk call

Solution identified?

NO

Identify solution

YES

Implement solution
Help desk manager and staff Troubleshooting system

Review required?

YES

Review Solution

NO NO Test

Solution resolved?

YES Log problem and solution used

End
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3.8.2. EMERGENCY CON TACT PROCESS

The emergency contact is a major part of H.E.A.R.T

as it not only provides H.E.A.R.T. with its competitive advantage but is also is directly linked to saving the client's life. Thus there must be a fast and efficient way to deal with the retrieval and delivery of an emergency call. There must also be a way of logging the information, to help provide these services better and faster for future episodes.

Emergency detected

Send alert to user

Emergancy confirmed?

NO

End

YES

Access database
Database management system Client database manager and staff

Database management system

Access client information

Client database manager and staff

Access GPS location

Send Information to Emergency services

Was the client collected?

NO

Log reason why For further investigation

YES

Log information in database

End

3.9 Functionalities 3.9.1. SYSTEM SUPPORT PROCESS

Access key words from the complaint made to sort through the database to find likely solutions Feed solution to a helpdask member so as to implement the solution.

3.9.2. EMERGANCY CONTACT PROCESS

3.10 Systems

Pull relevant information from clients profile, given the code from the rdevice. Access clients GPS location in real time

3.10.1. INFORMATION MANAGEMENT SYSTEM

This is a Decision Support System. With the

H.E.A.R.T. device constantly monitoring the clients heart rate and GPS location in real-time, the device will be handling a lot of data. This system would benefit H.E.A.R.T. as it can, store, compress, and present the data to anyone who wants to access it in a readable format. Doctors and emergency services can access the data to see how a patient is doing and whether action is needed.
3.10.2. GPS LOCATING SYSTEM

This is a Transaction processing system as it just transacts

data. By being able to locate the client's GPS location simply by the unique code of their device, it allows H.E.A.R.T. to contact emergency services faster and help save their life.
3.10.3. AUTOMATED INTERNAL MESSAGING SYSTEM

This is a Transaction processing

system as it just transacts data. By being able to message help desk staff, after obtaining the likely solution through the information management system, this will allow for fast and more efficient service.

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3.11. Summary Table: Value Chain to Systems

Value Chain Activity

Processes 1. System support process

Functionalities 1. Access keywords from the complaint made to sort through the database to find likely solutions. 2. Feed solution to a helpdesk member so as to implement the solution. 1. Pull relevant information from clients profile, given the code from the device. 2. Access clients GPS location in real time.

Delivering the service

Specific Information System(s) Information management system

Broad Information System(s) DSS

TPS Automated internal messaging system Information management systerm GPS locating system

2. Emergency contact process

DSS TPS

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CONCLUSION

H.E.A.R.T. has a major competitive advantage over other heart monitors available today. The reason for this is H.E.A.R.T.s point of differentiation (the fact that it will call you an ambulance without the aid of any third party) The industry may be difficult to enter at first, due to the medical machine regulations and existing competitors, but due to H.E.A.R.T.s competitive difference H.E.A.R.T. could strive once entered. Through the use of information systems and Information technology a device such as heart is not only able to be developed but is able to be maintained and work at an efficient speed and capability. This means both IS and IT add value, not only to H.E.A.R.T., but to the industry as a whole as it allows for devices of this nature to be developed and available to the public.
REFERENCES

1. Medical Expo: (2014). Retrieved from http://www.medicalexpo.com/medicalmanufacturer/cardiac-holter-monitor-1116.html 2. ThomasNet: (2014). Retrieced from http://www.thomasnet.com/products/cardiacmonitors-52253903-1.html 3. Parliamentary Counsel office: (2013). New Zealand Legislation, Medicines (database of medical devices). Retrieved from http://www.legislation.govt.nz/regulation/public/2003/0325/latest/DLM224223.ht ml

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