Assignment 1

Case study: The Brunt hotel

Akash Malik(Q1204,1121084), Ishan s Cho ra (Q220!, 11210""0), #an$%a& 're& (u&ar(Q!201,1120128")

Homework Title / No) : Case study Brunt hotel) Course Code: #*M+2" Course Instructor: Mrs) ,ur%hi Course Tutor (if applicable): ------------------ate of Allotment: 24)01)14 ate of submission: 01)02)14

!tudent"s #oll No$ 1121084, 11210""0, 1120128" !ection No$ : Q1204, Q220!, Q!201 eclaration:

I de.lare that this assi/n&ent is &y indi0idual 1ork) I ha0e not .o ied 2ro& any other student3s 1ork or 2ro& any other sour.e e4.e t 1here due a.kno1led/&ent is &ade e4 li.itly in the te4t, nor has any art %een 1ritten 2or &e %y another erson) ,tudent3s ,i/nature ----------------------------50aluator3s .o&&ents:

---------------------------------------------------------------------------------Marks o%tained: -------out o2 ------

Content
!$N%$ 1 ) * + , T%&IC Introdu.tion Challen/es( ro%le&s) ,olutions *e.o&&endations Questions &A'( N%$ ! ! 4 " "

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Assignment 1:- 'lobal .uman resource management$

1) Introduction
Brunt hotels is one o2 the %est hotel .hains in the united kin/ do&e) The .hie2 e4e.uti0e Mr) M * %runt is lannin/ to a.6uire ne1 hotel .hain in 7ran.e) 8e.ided that hal2 o2 the ne1 hotel .hain 1ill %e retained, re%randed as a art o2 Brunt hotels ne1 strate/y to &eet the %ud/et .onstraints and &akin/ sure that ne1 0enture 1ill o en on ti&e 1ithout any delay) They are .onsidered %ud/et a..o&&odation, 7un.tional, .lean and reasona%ly rised) All the hotels are lo.ated in the do1nto1n lo.ations 1hi.h are easily a..essi%le %y &ass trans ortation)

)) C.allenges (problems)
1) #ecruitment and !election factors for t.e workforce$ 9es this 1as one o2 the &a$or ro%le&s that .o& any 2a.ed) It 1as the 2irst ti&e 2or the Brunt3s or/ani:ation to a.6uire hotels a%road in so&e other .ountry (7ran.e)) ;a.k o2 ti&e 1as an issue, they had only one &onth o2 ti&e in 1hi.h they had to re0a& the ne1ly a.6uired hotels on ti&e) )) (mplo/ee de0elopment and Training needs re1uirement$ Tannin/ < de0elo &ent is also one o2 the &a$or issues) The 1ay in 1hi.h the eo le 1ork in one .ountry &ay %e di22erent in other .ountry, their %elie0es, 0alues, .ultural nor&s, la1 et. &ay %e di22erent 1hi.h a22e.t so&e ti&e ositi0ely and so&e ti&e ne/ati0ely) ,o the trainin/ and de0elo &ent ro.ess need to %e ro erly desi/ned) It .ould %e on $o% and o22 $o% de endin/ u on the 0arious 2a.tors) It in.ludes trainin/ o2 the e4 at, his 2a&ily and s ouse) Trainin/ in.ludes the in2or&ation a%out the ne1 $o%, the $o% ro2ile, a%out the 1ork .ultural nor&s et. o2 the host .ountry) *) Compensation plans for e2pats and local emplo/ees$ Co& ensation is the &a$or .on.ern then e4 at is /oin/ a%road on a 2orei/n assi/n&ent) It &ay ha en

that in arent .ountry 20000 (=!1>) is enou/h %ut in the .ountry like ?(, A&eri.a, Australia et. 20000 (=!1>) is 0ery less 2or the sur0i0alist) ,o 1e need to lan ro er .o& ensation so that he .an &ana/e in the 2orei/n .ountry) The le0el o2 li0in/ standard 1ill re&ain sa&e) 7or e4a& le in this .ase the e4istin/ salary 2or &ana/ers is @!0,000 (4",000 5uros) lus %onuses)

,ur0eys sho1 that the a0era/e salary 2or hotel &ana/ers in 7ran.e is +0,000 5uros 1ith no o ortunity to earn %onuses 1hi.h is 6uite hi/h and &ust 2or the sur0i%ality in 7ran.e)

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+) #emuneration and incenti0e benefits for workforce$ *e&uneration and in.enti0e %ene2its are also 0ery i& ortant in the a%o0e e4a& le the e4istin/ salary

2or &ana/ers are @!0,000 (4",000 5uros) lus %onuses %ut the a0era/e salary 2or hotel &ana/ers in 7ran.e is +0,000 5uros 1ithout %onuses)

*) !olutions
Ahat or/ani:ation a.tually didB *$1) The or/ani:ation has hired a tea& o2 inde endent &ana/e&ent .onsultants to ad0ise the& on ho1 to ro.eed) And in the 2irst &eetin/ the .onsultants /a0e the a0aila%le solutions to the Brunt #otels like C They .an send their e4istin/ &ana/ers, as they are 1illin/ to 1ork a%road, D0E o2 the e& loyees ha0e le2t so they ha0e to re.ruit &ore eo le, The e4istin/ &ana/er should %e 2le4i%le enou/h (i)e) i2 any ro%le& o..urs then heFshe should %e a%le to &o0e %et1een .ountries)) *$)) Mana/e&ent o2 Brunt de.ided to ha0e 'CGs %e.ause this is their 2irst 0enture outside the .ountry) They 1ant 'CGs 2or in.or oration o2 the or/ani:ation3s .ore 0alue at the ne1 hotels and a%le to sele.t < retain the ne1ly hired e& loyees, #CGs 1ill %e hired at the ti&e 1hen the hotels 1ill run s&oothly) *$*) The &ana/e&ent o2 Brunt has ne0er hired &ana/ers to 1ork on 2orei/n assi/n&ents due to 1hi.h they don3t kno1 ho1 &u.h to ay to the&, so they 2ound the in2or&ation on the internet (i)e) a..ordin/ to sur0ey the a0era/e salary 2or hotel &ana/ers in 7ran.e is +0000 5uros)) But the dire.tor 1ants to ha0e a /ood ran/e o2 in.enti0es so that the Brunt .an e4 e.t their %usiness to %e e4 andin/ in the 2uture) *$+) There are 10 &ana/erial ne1 ositions a0aila%le and !0 .andidates ha0e a They asked the inde endent .onsultants, to desi/n an a lied 2or it, %ut the

C5H o2 the Brunt 1ants a 2air sele.tion ro.ess so that the e4istin/ e& loyees don3t /et de&oti0ate) ro riate sele.tion &ethodolo/y 1hi.h takes into a..ount the &arital or 2a&ily situation o2 the e4 atriate .andidates) *$,) Go1 Brunt has hired si4 .andidates to 1ork on this 2orei/n assi/n&ent %e.ause they don3t 2eel that other .andidates are a%le to deli0er the sa&e .ore 0alues 1hi.h they 2ollo1 in ?() The Brunt &ana/e&ent also de.ides to train those &ana/ers and di0ides the trainin/ into t1o arts: reI

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de arture trainin/ and on the $o% trainin/ in the ne1 .ountry and .onsider the lan/ua/e trainin/ as an i& ortant art o2 the trainin/ ro/ra&) It is also di0ided in t1o arts:1) Basi. Business 7ren.h, 2) Ad0an.ed 7ren.h) *$3) Brunt &ana/e&ent ro0ides the e4ternal su ro2essional le0el su ort) ort 2or the ne1 e4 atriates in order to &ake their

transition to the ne1 .ountry as s&ooth ossi%le, and this in.ludes %oth the ersonal as 1ell as the

+) #ecommendations
Mana/e&ent should /o 2or the 'CGs 2irst on key or/ani:ation3s .ore 0alue and 1orkin/ style) Mana/e&ent should not 2o.us on the internal re.ruit&ent, %e.ause it 1ill not 2ull 2ill lon/ ter& #* needs) ,hould /o 2or sele.tin/ 6uali2ier 7ren.h sta22 (#CGs) later on 1hen the syste& is 1ell esta%lished) Mana/e&ent should /o 2or head huntin/ to hire 6uali2ied e4 erien.e e4e.uti0es (#CG or 'CG)) 'ro0ide trainin/ and de0elo &ent ro/ra& 2or the e22i.ien.y %y the e& loyee Co& any &usk kee these sele.tion .riteria they are:I a) Cultural Ad4ustment (8i0ersity a..e tan.e , Jlo%al e4 erien.e ) %) %rgani5ation re1uirements ( Hr/ani:ation (no1led/e , $o% related skills) .) &ersonal c.aracteristics ( 5Q , stress .o in/ ) d) Communication skills (;an/ua/e , listenin/ , .on2li.t resolution ) e) &ersonal concerns ( Career /ro1th , .onsiderations ) ersonal li2e de&ands , 2a&ily ositions to in.or orate the

,) 6uestions
61)$ 7ased on t.e information /ou .a0e in part one of t.e case$ 8.at do /ou t.ink t.e ke/ priorities s.ould be9 !.ould t.e/ go for &CN: HCN or bot.9
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Answers: - The &ana/e&ent should /o 2or the &i4 o2 %oth 'CG < #CG 1ith ethno.entri. a roa.h) Ahi.h &eans the &ana/ers &ust %e 2ro& ?( the arent or/ani:ation) It is 2irst ti&e 2or the Brunt hotels 1ho has a.6uired hotels in 7ran.e) They dot kno1 &u.h a%out the .ultural 0alues, %elie2s, &orals, 1orkin/ .ulture, la%our la1 et.) But at the sa&e ti&e &ana/e&ent has only one &onth o2 ti&e in 1hi.h they ha0e to re0a& and reo en the hotels) A2ter a.6uisition o2 hotels in the 7ran.e, D0 E o2 the 7ren.h e& loyees already le2t the or/ani:ation) The re&ainin/ !0 E are still there) Mana/e&ent &ust &ake a tea& to/ether 1ith 7ren.h e& loyees to de loy initial 1ork 2or.e 1ith the sele.ted + e4 at) 7ren.h e& loyees 1ill hel these e4 at to /et 2a&iliar 1ith the 1orkin/ style o2 the 2or&er or/ani:ation, 1ork .ulture o2 the 7ren.h hotel industry, .ultural 0alues, %elie2s, &orals, .ulture, la%our la1, lan/ua/e et.) This 1ill assist Brunt &ana/e&ent to 2or& the .urrent < 2uture strate/y, .o& ensation, de0elo &ent ro/ra&&e 2or the e4 at) 6))$ 8.at t/pe of recruitment ; section process s.ould compan/ follow9 Answers: - The Brunt hotels &ust /o 2or the internal re.ruit 2or de loyin/ the e4 at %e.ause o2 the %ud/et and ti&e .onstrain) Mana/e&ent has only one &onth o2 ti&e in 1hi.h they ha0e to re0a& and reo en the hotels) Internal *e.ruit&ent is a re.ruit&ent 1hi.h takes la.e 1ithin the or/ani:ation) There are three sour.es o2 internal re.ruit&ent these are trans2ers, ro&otions and *eIe& loy&ent o2 e4Ie& loyees) *eIe& loy&ent o2 e4Ie& loyees is one o2 the internal sour.es o2 re.ruit&ent in 1hi.h e& loyees .an %e in0ited and a ointed to 2ill 0a.an.ies in the or/ani:ation) Internal re.ruit&ent &ay lead to in.rease in e& loyee3s rodu.ti0ity as their &oti0ation le0el in.reases) It also sa0es ti&e, &oney and e22orts) But a dra1%a.k o2 internal re.ruit&ent is that it re2rains the or/ani:ation 2ro& ne1 %lood) Also, not all the &an o1er re6uire&ents .an %e &et throu/h internal re.ruit&ent) er2or&an.e a raisal, trainin/ <

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6*)$ &lan pre-departure and on t.e 4ob training program e2patriate9 Answers: <irst manager A:7:C etails of &re-departure Training T.is s.ould include 1) #o1 lon/ the trainin/ 1ill take) 2) Aho should deli0er it) !) Ahere it should take la.e) 4) #o1 it should %e stru.tured) ") The to i.s that should %e .o0ered) +) #e trainin/ &ethods that should %e used) etails of on t.e 4ob tanning in t.e new countr/ T.is s.ould include 1) Ahen the trainin/ should %e/uine) 2) Aho should %e/uine it) !) #o1 lon/ it should take) 4) Ahere it should take la.e) ") #o1 it should it is stru.tured) +) To i. that should %e .o0ered) D) Trainin/ &ethod that should %e used) Ker%al, 2ollo1ed %y 0ideo < ''T) Basi. 7ren.h lan/ua/e H22 $o% 1" < on $o% ne4t 1" days Ker%al, 2ollo1ed %y 0ideo < ''T) Basi. 7ren.h lan/ua/e H22 $o% 1" < on $o% ne4t 1" days Page | 7 54 ert 2ro& e4ternal a/en.y Hne hour .lass ea.h day) 7ren.h head 6uarter 54 ert 2ro& e4ternal a/en.y Hne hour .lass ea.h day) 7ren.h head 6uarter In the e0enin/ In the e0enin/ H22 $o% 1" < on $o% ne4t 1" days) H22 $o% 1" < on $o% ne4t 1" days) Ker%al, 2ollo1ed %y 0ideo < ''T) Basi. 7ren.h lan/ua/e Ker%al, 2ollo1ed %y 0ideo < ''T) Basi. 7ren.h lan/ua/e 1 #our .lass daily 2or 1 &onth) 54 ert or e4ternal a/en.y) 1 #our .lass daily 2or 1 &onth) 54 ert or e4ternal a/en.y) !econd manager :(:<

Training e0aluation criteria$

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