STRATEGIES OF HDFC BANK

Operational strategy
HDFC bank has been a consistent player in the banking industry and has always been trying to produce the well balanced and right mix of products and services for both of its customers in retail base and corporate base. HDFC bank operates in a highly automated environment in terms of information technology and communication systems. All the bank's branches have online connectivity which enables the bank to offer speedy funds transfer facilities to its customers. !ulti"branch access is also provided to retail customers through the branch network and Automated #eller !achines $A#!s%. #he &ank has made substantial efforts and investments in ac'uiring the best technology available internationally to build the infrastructure for a world class bank. #he &ank's business is supported by scalable and robust systems which ensure that the clients always get the finest services bank offer. #he &ank has prioriti(ed its engagement in technology and the internet as one of its key goals and has already made significant progress in web" enabling its core businesses. )n each of its businesses the &ank has succeeded in leveraging its market position expertise and technology to create a competitive advantage and build market share. )n the era of globali(ation each and every sector faced the stiff competition from their rivals. And world also converted into the flat from the globe. *rivate sector banks today used the latest technology for the different transaction of day to day banking life. As we know that )nformation #echnology plays the vital role in the each and every industries and gives the optimum return from the limited resources. &anks are service industries and today )# gives the innovative #echnology application to &anking industries. HDFC bank is the leader in the industries and today )# and HDFC bank together combined they reached the sky. +ew technology changed the mind of the customers and changed the 'ueue concept from the history banking transaction. #oday there are different channels which are available for the banking transactions.

#here are drastically changes seen in the use of )nternet banking in a year ,--. $,/% and in the year ,--0 $,1/%. #his type of technology gives the freedom to retail customers. +ew and improved technology results in the advantageous functioning of the bank smoothly and efficiently. HDFC &A+2 is the very consistent player in the new private sector banks. +ew private sector banks to withstand the competition from public sector banks came up with innovative products and superior service. Customer segments $retail 3 wholesale% account for 04/ of +et revenue both segments. $F5 ,--6% .Higher retail revenues partly offset by higher operating and credit costs. HDFC has tried to e'ually well position itself to grow

Competitive Strengths
#he bank attributes its growth and continuing success to the following competitive strengths7 a% HDFC an! is a lea"er among In"ian an!s in the #se o$ te%hnology 8ince the bank9s inception it has made substantial investments in technology platform and systems. &ank has built multiple distribution channels including an electronically linked branch network automated telephone banking )nternet banking and banking by mobile phone to offer customers convenient access to our products. #echnology platform has driven the development of innovative products and reduced operating costs. b% HDFC an! "elivers high &#ality servi%e 'ith s#perior e(e%#tion &ank tries to deliver efficient service with rapid response time. &ank9s focus on personali(ed service tries to draws customers to the products and increases existing customer loyalty. c% HDFC o$$er a 'i"e range o$ pro"#%ts

:hether in retail or wholesale banking the bank tries to be a ;one"stop shop< for the Customers9 banking needs. #he wide range of products creates multiple cross"selling opportunities for bank and improves customer retention rates.

d% HDFC %laims to have an e(perien%e" management team According to HDFC many of the members of senior management team who have been with the bank= since inception seem to have substantial experience in multinational banking.

B#siness strategy
HDFC &A+2 mission is to be ;a :orld Class )ndian &ank< benchmarking themselves against international standards and best practices in terms of product offerings technology service levels risk management and audit 3 compliance. #he ob>ective is to build sound customer franchises across distinct businesses so as to be a preferred provider of banking services for target retail and wholesale customer segments and to achieve a healthy growth in profitability consistent with the &ank's risk appetite. &ank is committed to do this while ensuring the highest levels of ethical standards professional integrity corporate governance and regulatory compliance. Continue to develop new product and technology is the main business strategy of the bank. !aintain good relation with the customers is the main and prime ob>ective of the bank. HDFC &A+2 business strategy emphasi(es the following7 ?)ncrease market share in )ndia9s expanding banking industry by following a disciplined growth 'uantity and delivering high 'uality customer service. and financial services strategy focusing on 'uality and not on

?@everage our technology platform and open scalable systems to deliver more products to more customers and to control operating costs. ?!aintain current high standards for asset 'uality through disciplined credit risk management.

?Develop innovative products and services that attract the targeted customers and address inefficiencies in the )ndian financial sector. ?Continue to develop products and services that reduce bank9s cost of funds. ?Focus on high earnings growth with low volatility

)ar!eting strategies
Distribution Choice of channels for services !odern technology !aintaing public relationship )nternet services Advertising 8trong marketing position *ersonal banking for the customers Focus on Aelationship banking &ank tries to establish a customer relationship management in almost every branch. Customer centric technologies

)ar!eting %ampaigns la#n%he" y HDFC an!

HDFC &ank has launched neighborhood marketing initiatives in tier"two cities and towns to create awareness about its various products and services. #hese initiatives are especially targeted at those consumers who are not aware about the bank's various value" added services such as direct banking facilities. #hese campaigns demonstrated the advantages of net banking and mobile banking as these concepts are relatively new to people living in smaller towns and cities. #he bank has also launched another initiative called ;&usiness 2i &aten< which is targeted at areas where the bulk of the population comprises small businessmen. #he bank would get experts to talk on a number of issues such as value"add tax and sales tax. According to an article in Hindu business line dated +ovember 4 ,--0 these campaigns provide bank with information about customer preferences that can be used for mass media communication making it more effective. HDFC can measure the result of a campaign through the sales that they generate and the customers that are added. #here is a clear return on investment which from a functional point of view gives the team a stronger voice. HDFC has also been able to reduce ad spends by about .-".1 per cent and has also reduced the cost of ac'uisition. HDFC wants to create an environment that is re'uired to support customer intelligence that leads to database marketing. HDFC bank has invested in many cross" selling activities. HDFC strategy has been not only the ac'uisition of new customers but at creating product awareness enhancing usage and also providing value"added services to customers to reward them for their faith and loyalty. HDFC also sends personali(ed mailers about their various products to the data base which they ac'uire. HDFC tries to sell itself as one" stop financial super market.

C#stomers an" )ar!eting* ho' is it "one $or retail pro"#%ts o$ the an!
#he target market for retail services comprises upper" and middle"income persons and high net worth customers. HDFC also target small businesses trusts and non"profit corporations. #he marketing of products is done through branches telemarketing and a

dedicated sales staff for niche market segments. HDFC also use third"party agents and direct sales associates to market certain products and to identify prospective new customers. Additionally bank obtains new customers through >oint marketing efforts with our wholesale banking department such as our Corporate 8alary Account package. #he marketing of auto loan and two"wheeler loan products are done through >oint efforts with relevant manufacturers and distributors. #here are programs that target other particular segments of the retail market. For example the private and preferred banking programs provide customi(ed financial planning to high net worth individuals in order to preserve and enhance their wealth. *rivate banking customers receive a personal investment advisor who serves as their single"point HDFC &ank contact and who compiles personali(ed portfolio tracking products including mutual fund and e'uity tracking statements. HDFC bank private banking program also offers e'uity investment advisory products. :hile not as service" intensive as the private banking program preferred banking offers similar services to a slightly broader target segment. #op revenue"generating customers of the preferred banking program are channeled into bank9s private banking program.

CO)+ETITI,E ANA-.SIS
ICICI an!
)C)C) &ank is )ndia's second"largest bank with total assets of As. B CB4.-- billion $D8E 0. billion% at !arch B. ,-.- and profit after tax As. 4-.,1 billion $D8E 06C million% for the year ended !arch B. ,-.-. #he &ank has a network of , --6 branches and about 1 ,.6 A#!s in )ndia and presence in .0 countries. )C)C) &ank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its speciali(ed subsidiaries in the areas of investment banking life and non"life insurance venture capital and asset management. #he &ank currently has subsidiaries in the Dnited 2ingdom Aussia and Canada branches in Dnited 8tates 8ingapore &ahrain Hong 2ong 8ri @anka Fatar and Dubai )nternational Finance Centre and representative offices in Dnited Arab Gmirates China 8outh Africa &angladesh #hailand !alaysia and )ndonesia. Hur D2 subsidiary has established branches in &elgium and Iermany. #he bank has a presence in around .0

countries across the globe. #hey offer a wide gamut of retail products to its retail customers and as well as other banking products related to the corporate segment. #hese include )C)C) personal loan )C)C) home loan )C)C) car loan )C)C) credit cards )C)C) @A* etc. #hey also offer financial services that span asset management venture capital investment banking life and non"life insurance. )C)C) e'uity shares find a place in the &ombay 8tock Gxchange and +ational 8tock Gxchange in )ndia with its American depositary receipts listed in the +ew 5ork 8tock Gxchange. )C)C) &ank is one of the most popular banks in recent times with its presence felt through a huge network of . 461 branches and 4 0.C A#!s across the country with profits running into 0.0 billion in the 'uarter ended June ,--6. #he bank also has a presence in around .0 countries across the globe. #hey offer a wide gamut of retail products to its retail customers and as well as other banking products related to the corporate segment.

)ilestones
)n .666 )C)C) become the first )ndian company and the first bank or financial institution from non"Japan Asia to be listed on the +58G. !erger of )C)C) &ank with &ank of !adura @imited in fiscal ,--. and ,--,. )n Hctober ,--. )C)C) *ersonal Financial 8ervices and )C)C) Capital 8ervices wholly owned by )C)C) @imited were allowed to be merged with )C)C) &ank which was formally approved by the A&) in April ,--,. 2.K. 2amath is the Chairman of the )C)C) group. Chanda D. 2ochhar the !anaging Director 3 CGH of )C)C) &ank was recently named in Forbes list of the :orld9s .-- !ost *owerful :omen and ranked in the top ,- of the list compiled by Forbes sharing the honor with 8onia Iandhi Congress *resident who ranked .Bth.

ICICI an! retail pro"#%ts A%%o#nts an" "eposits Savings a%%o#nt

)C)C) bank savings account offers the customers following features7" Debit"cum"A#! Card !oney !ultiplier Facility )nternet &anking Customer Care !obile &anking 8tanding )nstructions +omination facility DD Call and Collect

De it*%#m*AT) Car" * :ith )C)C) &ank Savings A%%o#nt the customers will get a debit card that one can use to withdraw cash from any A#!. Customers may also use their debit card to directly make purchases through a KisaL!asterCard *H8 $*oint of 8ale% machine available at most stores according to the bank this will help customers access their money from anywhere. #he )C)C) &ank )nternational debit card is a debit" cum"A#! card providing customers with the convenience of acceptance at merchant establishments and cash withdrawals at A#!s. )f the customers want to withdraw cash from their )C)C) &ank 8avings account they can walk into any bank's A#! and use their )C)C) &ank A#!"cum"Debit card for free. #he above benefit is available free of cost for the first 1 transaction per month upto As .- --- per transaction. )oney )#ltiplier Fa%ility*#he !oney !ultiplier feature gives customer the li'uidity of a 8avings Account coupled with high earnings of a Fixed Deposit. #his is achieved by creating a Fixed Deposit linked to customers 8avings Account providing them the following facilities.

)a(im#m ret#rns / According to the bank the customer9s money is never idle. Creation of a linked FD ensures higher rate of interest on their 8avings &ank Deposits. Hne can issue instructions through any channel such as the )C)C) &ank &ranch )C)C) &ank *hone &anking and )C)C) &ank's )nternet &anking for creation of Fixed Deposit$s% from the surplus funds in your 8avings &ank Account $sub>ect to a minimum of As. .- ---%. #he Fixed Deposits will be created in multiples of As. 1 --- for tenure of one year or more as instructed by the customer.

)a(im#m -i&#i"ity M #he customers can withdraw the funds from their savings account through any channel such as the )C)C) &ank A#! )C)C) &ank )nternet &anking or by issuing a che'ue etc. All linked Fixed Deposits will be enabled for automatic Aeverse 8weep in multiples of As. 1--- on a @ast")n"First"Hut $@)FH% basis when the balance in the 8avings Account falls below As..- ---. #he amount reverse swept will earn interest rates at the applicable rate for the period that the deposit was held with the &ank. #he remaining amount will continue to earn higher interest at the original rate applicable to the fixed deposit.

A#to Rene'al " Dnder this facility when their deposits fall due the bank will automatically renew the principal and accrued interest for the same tenure as the original deposit.

Internet Ban!ing"For internet banking the customers need to log in with their user )D and password and make banking a hassle"free routine. )t is offered free of cost. C#stomer Care M #he bank has ,4"hour Customer Care service always available to answer any 'uery or take their instructions. )o ile Ban!ing M #he customers have an option of mobile banking through which they can do #ransferring of funds or getting to know their balance. Stan"ing Instr#%tions " )C)C) &ank accepts and supports 8tanding )nstructions. According to them the customers don't have to worry about the chore of carrying out a

routine transaction. #hey can >ust set up a 8tanding )nstruction and then the bank will manage. Nomination Fa%ility M #he customers may nominate a person as beneficiary to their account proceeds. +omination facility available for bank deposits. #here can be only one +ominee for a deposit account whether held singly or >ointly. A person legally empowered to operate a minor's account can file a nomination on behalf of the minor. Applicants can make nomination by filling up the Form prescribed under the &anking Companies $+omination% Aules .601 #he nomination details can be changed during the subsistence of the account relationship by filling up the Form prescribed under the &anking Companies $+omination% Aules .601.

DD Call an" Colle%t M according to the bank the customers need to wait in bank to collect DD they can do so on the way to the branch by >ust calling Customer Care and providing them details of the DD to be prepared and collect it ready and signed at the branch.

Salary a%%o#nts
)C)C) &ank 8alary Account is a benefit"rich payroll account for Gmployers and Gmployees. As an organi(ation one can opt for 8alary Accounts to enable easy disbursements of salaries and to have access to other benefits too. According to the bank with )C)C) &ank 8alary Accounts employees will en>oy the convenience of having the largest network of A#!s free ,4 hour phone banking and free internet banking. :hat

the customers would re'uire to do is to send )C)C) &ank an advice $in form of a che'ueLdebit instruction ecs etc% for the total salary amount along with the salary details of the designated employees in a soft and hard copy format and bank will credit the respective employees' accounts as per the company9s statement of advice. )C)C) &ank 8alary Accounts has the benefits of reduce paper work and saves remittance costs and also the employees receive instant credit of salaries. &esides all of the above employees will automatically become )C)C) &ank account holders with special benefits and privileges of 0"0 banking )nvestment advisory and much more. )C)C) &ank also has a special offering7 Defense &anking 8ervices designed exclusively for the armed forces.

Fi(e" "eposits
#he )C)C) bank fixed deposits offer following advantages7"

:ide range of tenures. Choice of investment plans. *artial withdrawal permitted. 8afe custody of fixed deposit receipts. Auto renewal possible. @oan facility available.

Feat#res
#he customers can deposit any amount of money in Fixed Deposit for as long as they wish between .1 days to .- years. All fixed deposits come with a set choice of investment plans. Fixed Aate Deposit accounts also provide Fixed @oans. Ae" investment Fixed Deposit rates do not change but works like a Aecurring Debit Account transaction. )n other words Ae"investment *lans are compounded over traditional deposits and hence are more lucrative over different time periods. Hther features include7

)inim#m Balan%e

 Customers can avail of )C)C) &ank Fixed Deposits for a minimum deposit of As .- ---.

Nomination
+omination facility available for bank deposits. #here can be only one +ominee for a deposit account whether held singly or >ointly. A person legally empowered to operate a minor's account can file a nomination on behalf of the minor. Applicants can make nomination by filling up the Form prescribed under the &anking Companies $+omination% Aules .601. #he nomination details can be changed during the subsistence of the account relationship by filling up the Form prescribed under the &anking Companies $+omination% Aules .601. Choice of two investment plans7

Tra"itional
)nterest payable monthly or 'uarterly as per your convenience !aturity period ranges from .1 days to .- years

Reinvestment
)nterest is compounded 'uarterly and reinvested with principal amount !aturity period ranges from C months to .- years

Bene$its

Fixed Deposits at )C)C) &ank comes with nomination facility. #he bank also offers online access to Fixed Deposits through their )nternet &anking channel. )nternet &anking at )C)C) &ank allows customers to connect to their Credit Card @oan and their Fixed Deposit with their savings account. )n re"investment deposits the interest is compounded 'uarterly and reinvested with the principal. #raditional term deposits provide tax shelter and shield you from factors affecting fixed deposits in )ndia over longer periods of fixed time. All the facilities available with )C)C) bank can be listed as follows.

Channels
)C)C) &ank has the following channels through which it offers its products and services to its customers. &ranches A#!s )nternet &anking !obile &anking *hone &anking

*roducts and services )C)C) &ank offers a host of products and services to its clients which include Deposits @oans Cards )nvestments )nsurance Demat +A) 8ervices and Hnline 8ervices etc.

Deposits
Following deposits are offered7

8avings Account Advantage Deposit

8pecial 8avings Account @ife *lus 8enior Citi(ens 8avings Account Fixed Deposits 8ecurity Deposits Aecurring Deposits #ax"8aver Fixed Deposit 5oung 8tars 8avings Account Child Gducation *lan &ankNCampus 8alary Account Advantage :oman 8avings Account GGFC Account Aesident Foreign Currency $Domestic% Account *rivilege &anking +o Frills Account Aural 8avings Account *eople's 8avings Account 8elf Help Iroup Accounts Hutward Aemittance Freedom 8avings Account Family &anking

-oans
)C)C) &ank offers following loan facilities7

Home @oans @oan Against *roperty *ersonal @oans Car @oans #wo :heeler @oans Commercial Kehicle @oans @oans Against 8ecurities @oan Against Iold Hrnaments *re"approved @oans

Car"s
)C)C) &ank is )ndia's largest issuer of credit cards. )t also offers other types of cards. #he various cards offered by )C)C) bank are as below7 Consumer Cards

Credit Cards #ravel Cards Debit Cards

Commercial Cards

Corporate Cards *repaid Cards

*urchase Cards Distribution Cards &usiness Cards

A(is an!
Axis &ank previously known as D#) &ank is one of the leading &anks of )ndia along with HDFC &ank and )C)C) &ank. Gstablished in .664 it's the first of the new private sector banks in )ndia to start its operations when Iovernment of )ndia opened the gate for the private banks to flock into the )ndian financial market. #hough the bank started its operation with the name D#) &ank but later in order to avoid ambiguities and confusion with other discrete entities carrying the same name it changed its name to its current form $Axis &ank% in April ,--O. Axis &ank @imited recorded a total income of As. .B O41.-4 crore as on the year ended !arch B. ,--6. )t also made a net profit of As. . 0.,.6B crore in the same financial year. Axis &ank offers a range of financial products and services to its clients throughout the country. )t also has special strength in retail and corporate banking. Axis &ank offers following services7

*ersonal &anking Corporate &anking +A) *riority &anking

+ersonal an!ing
#he *ersonal &anking of Axis &ank includes following services7

A%%o#nts

Pero &alance 8avings Account 2rishi 8avings Account

Gasy Access 8avings Account *rime 8avings Account Corporate 8alary Account :omen's 8avings Account Demat Account 8enior Citi(en's Account Defence salary Account #rustL+IH 8avings Account AFC$D% Account A((adi " +o Frills *ension 8avings Account

Deposits

Fixed Deposits Aecurring Deposits Gncash ,4 #ax 8aver Fixed Deposit

-oans

Home @oan Car @oan *ersonal @oan @oan Against 8hares

@oan Against *roperty @oan Against 8ecurity 8tudy @oan Consumer @oan

Car"s

Credit Cards Debit Cards *repaid Cards

+ayments

&ill *ay Glectronic Clearing 8ervice #ax *ayments

#ax e"*ayments Direct #ax *ayments *ension Disbursement

Other Servi%es

!obile Aefill @ocker Hnline 8hopping

)*H8 mart G"8tatement

Cre"it

@arge Corporate

:orking Capital Finance #erm @oans #rade 8ervices 8tructured Finance 8upply Chain !anagement Hverseas #ransactions

Agri &usiness

2isan *ower *owertrac Commodity *ower Contract Farming Arthia *ower

8!G 8tandard 8!G Fast #rack !icrofinance

+riority an!ing
Following services are offered under this category7

A%%o#nts

Aesident +A)

Deposits

Fixed Deposits Aecurring Deposits Gncash ,4

-oans

Home @oan *ersonal @oan @oan Against *roperty @oan Against 8ecurity Car loans Consumer *ower 8tudy *ower

Car"s

*riority Debit Card Credit Cards

*latinum Credit Card

Iold *lus Credit Card Iold Credit Card 8ilver Credit Card 8ecured Credit Card e8hop Card

#ravel Currency Card Aemittance Card Iift Card

Other Servi%es
o o o

!obile Aefill @ocker Hnline 8hopping

01 ho#r an!ing servi%es

Following services are offered under ,4 x O &anking7

Internet Ban!ing )o ile Ban!ing

8avings Account +A) Account Current Account

+hone Ban!ing

,isa )oney Trans$er +o'er Trans$er AT)

KOTAK )AHINDRA BANK

2otak !ahindra is among the leading financial organi(ation of )ndia with a range of financial services that caters to all customers' day to day re'uirements. #heir products spans from commercial banking to stock broking to mutual funds to life insurance to investment banking M diverse needs of individuals and corporate are catered to. #he 2otak group has a net worth of more than As. C O66 crore with the branches franchisees representative offices and satellite offices spread across cities and towns in )ndia. #hey also have global offices in +ew 5ork @ondon 8an Francisco Dubai !auritius and 8ingapore. #he 2otak Iroup offers their services to approximately C.4 million customers. #he 2otak !ahindra Iroup got incepted in .601 in the form of 2otak Capital !anagement Finance @imited being promoted by Dday 2otak 8idney A. A. *into and 2otak 3 Company. A stake in the group was taken in by industrialists Harish !ahindra and Anand !ahindra and this is the time when the company changed its name to 2otak !ahindra Finance @imited.

Kota! Gro#p +ro"#%ts 2 Servi%es

.. &ank ,. Credit Cards B. @ife )nsurance 4. !utual Funds

1. Car Finance C. 8ecurities O. )nstitutional G'uities 0. )nvestment &anking 6. )nternational &usiness .-. 2otak *rivate G'uity ... 2otak Aealty Fund .,. :ealth !anagement

A o#t Kota! )ahin"ra Ban!

#he flagship company of 2otak !ahindra Iroup 2otak !ahindra Finance @td was established in .601. #he same got converted into a bank " 2otak !ahindra &ank @td in !arch ,--B. 2otak !ahindra bank has presence in commercial vehicles retail finance corporate banking treasury and housing finance.

Servi%es o$ Kota! )ahin"ra Ban! Deposit A%%o#nts

8avings account Current Account #erm Deposits

-oans

*ersonal @oans

Home @oans @oan Against *roperty

Investment Servi%es

Demat !utual Fund )nsurance Iold

Convenien%e Ban!ing

+et &anking !obile &anking *hone &anking A#! +etwork

+3N4AB NATIONA- BANK

#he *un>ab +ational &ank or *+& is one of the well known commercial and banking institutions in )ndia. )t is the second largest government owned and regulated commercial bank in the country and offers speciali(ed solutions and financial services in a number of sectors. Around BO million customers are served by the bank on an average basis. #he customi(ed facilities and services make it a trusted name in the domain of banking.

Gro'th o$ +#n5a National Ban!

*un>ab +ational &ank was registered under the )ndian Companies Act on .6 !ay in the year .064 and its first office was set up at Anarkali &a(aar in @ahore. 8ince then the bank has become a great name in the field of banking and is very much preferred by the customers for the wide range of its services. #oday the bank has around 4 6-4 branches in around OC4 cities. Due to its facilities and services of high standards *un>ab +ational &ank has also been the recipient of a number of prestigious awards. )t has been ad>usted as the ,40th biggest bank across the globe according to a recent survey made by &ankers Almanac in @ondon. #he Gconomic #imes has also listed the bank as B0th among the premier 1-- companies and the 6th among the most trusted brands in )ndia. #he total asset value of the bank amounts to around D8EC- billion. #here is also a subsidiary of the *+& in the Dnited 2ingdom. )n addition the bank also has branches in some other cities like7

2abul Honk 2ong Hslo 8hanghai Dubai

Servi%es o$ +#n5a National Ban!

*un>ab +ational &ank offers financial solutions and services in an array of sectors. All these services that are offered keep pace with the changing market trends in order to fulfill the needs and preferences of the customers. 8ome of the well known sectors on which the main functions of the bank are based are7

*ersonal &anking Corporate &anking Agriculture finance services )ndustrial finance services

#rade financial services )nternational banking services

*+& also has commercial relationship with more than ,-- prestigious international banks across the globe. )t has the provisions of Aupee Drawing Arrangements with around .1 exchange companies in the DAG and . in 8ingapore. )n case of the personal banking segment the bank offers customi(ed solutions to take care of almost all financial needs of the customers. 8ome of the well known services that are offered in the bank are7

8avings Fund Account Fixed Deposit scheme Current account @oan services

*un>ab +ational &ank is also a well known name in housing loan benefits. #he bank offers both short term and long term loans. #he rates are also affordable and can be paid within a particular time. #he housing loans are given for a number of purposes such as7

Construction of a building *urchase of a new house or a flat *urchase of flat or house on a First *ower of Attorney basis For the purpose of repair or renovation of a house or a building

#he *+& Housing Finance sanctions around 0-/ of the cost of the pro>ect. However the maximum amount is around As 1- lakh. #he maximum loan amount for the purpose of renovation and repair is As 1 lakh. )n most cases the loan is available for a period between 1 and ,- years before one becomes C1 years of age. #he interest of the loan is based on the reducing balance and the principal amount of the loan is also based on the repaying capability of the borrower.

)#t#al $#n"s o$ +#n5a National Ban!

#he mutual funds of *un>ab +ational &ank are covered under the *rincipal *+& Asset !anagement Company. 8ome of the well known schemes of mutual funds are7

*rincipal Irowth 8cheme *rincipal balanced Fund *rincipal )ncome Fund *rincipal government 8ecurities Fund *rincipal )ncome Fund M 8hort #erm Debt *rincipal Cash management Fund *rincipal )ndex Fund

#able showing analysis on different parameters7"

S6NO

+ARA)ETE RS

HDFC BANK

ICICI BANK

A7IS BANK

KOTAK )AHINDR A BANK

+3N4AB AND NATIONA BANK B01-$)+D) A% ,.B$DG@H )%

..

&AA+CHG8

.4., $)+D)A% .4.$DG@H) %

,--6 $)+D)A% .-6 $ Delhi% 1,.6 $)+D)A%

.O--Q $)+D)A% O0$DG@H)% 4-11 $)+D)A% 5G8

,41 $)+D)A% CC$DG@H)% ..Oapprox. $)+D)A% 5G8

,.

A#!s

B.

CHGFDG DG*H8)# &HR GA85

5G8

5G8

5G8

4.

5G8

5G8

5G8

5G8

5G8

)+#GA+G# 1. &A+2)+I AKGAAIG FDAA#GA@5 &A@A+CG 8AK)+I8 ACCHD+# KA@DG ADDGD 8AK)+I8 As..- --$DA&A+ L!G#AH% As. 1 --$8G!) DA&A+% 8AK)+I8 !AR ACCHD+# As. ,1 --8G+)HA C)#)PG+8 As. 1--+H FA)@@8" +)@ 2)D98 ADKA+#A IG ACCHD+# As. 1--8D*GA 8AK)+I8 As. .- --L!G#AH% As. 1--$8G!) DA&A+% PGAH &A@A+CG" As.1 1-GA85 ACCG88" As. 1 --- in metro or urban centers As. , 1-- in semi urban centers and As. . --- in rural centers. *A)!G 8AK)+I8 ACCHD+#" As 1 --- $urban 3 metropolitan branches% or As , 1-- $rural 3 semi"urban branches% ACG7 As.1- --*AH7 As.,- --GDIG7 A8..- --*+& *A)DG+# 8:GG*" As..- --$DA&A+ L!G#AH% As. 1 --$8G!) DA&A+% #H#A@ FAGGDH ! 8AK)+I8 FD+D 8A@AA5 ACCHD+ #" As. -

AGID@AA" $DA&A+

ACCHD+# C. AA#G A**@)CA&@G H+ 8AK)+I8 ACCHD+# O. 0. As. ,1--8aving ALc B.1-/ on regular savings account 8aving ALc B.1-/ and interest paid Half 5early yes Free Fuarter yes B.1-/ and interest paid Fuarterly on easy access account yes Free Fuarter yes B.1-/ B.1/ pa

Iold debit card 5es 8tatement Free Fuarter charges ,4 hour phone banking 5es

5es Free Fuarter 5es

5es Free monthly 5es

6.

#he following list of the fixed deposits that was created by interacting with the customers as what they prefer most of the listed banks. #he customers said that they are not aware about the FDs of 2otak !ahindra bank and don9t mind *un>ab national bank as they trust the bank with all of its products. #he comparison is made on the basis of what customers think was beneficial.

F)RGD DG*H8)#8 Account name Fixed Deposit Aegular Fixed Deposit Fixed Deposit &ank +ame )C)C) &A+2 HDFC &A+2 AR)8 &A+2 #ype of account F)RGD DG*H8)#8 F)RGD DG*H8)#8 F)RGD DG*H8)#8 ,.1-/ A8. .- --FDAA#GA@5 0.O1/ A8. .- --FDAA#GA@5 Aate 6.1/ !inimum )nterest paid

balanceLdeposits As..- --FDAA#GA@5